Fashion
Fashion on Visie runs from the runway down to the rack — campaign photography, runway coverage, editorial shoots, and social content for marques spanning Nike, Zara, Gucci, and Jacquemus, shot by the photographers, stylists, and creative directors building collections across every segment of the industry.
This week's top Fashion projects
This week's top Fashion projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Jimmy Choo · Pearls of Wisdom
The Pearls of Wisdom campaign for Jimmy Choo, led by creative director Sandra Choi, explores the interplay between tactile textures and sculptural accessories. The project features a series of monochromatic and high-key studio compositions that highlight the intricate detailing of the brand's latest footwear and handbag collections. Techniques such as low-key chiaroscuro lighting and crisp monochrome photography are employed to emphasize the lustre of pearls and the refined surfaces of satin, leather, and crystal embellishments. By alternating between minimalist white backgrounds and warm, dark-toned interior settings, the campaign draws focus to the structural silhouette of the apparel and the craftsmanship of the metallic-handled accessories.
Project Dior · Cruise 2027 Campaign
The Dior Cruise 2027 campaign presents a sophisticated study in textures and color, captured by photographer Sam Rock. The imagery features talent Jennifer Lawrence, Greta Lee, and Taylor Russell, who are set against deep, rich interior backgrounds adorned with impressionist-inspired landscape paintings and gilt-framed art. With styling by Benjamin Bruno, the campaign leverages an editorial aesthetic that balances formal tailoring with sculptural silhouettes. The use of soft, natural light emphasizes the depth of fabrics—from shimmering metallic fringe and grey tweed to pleated floral dresses—while accentuating the collection’s focus on structured handbags and artisanal accessories.
Project Jacquemus · Le Palmier
Le Palmier represents a fashion editorial campaign for Jacquemus, captured through the lens of photographer Dudi Hasson. The project utilizes natural light to frame model Eva Herzigova against coastal and architectural settings, defined by a warm, Mediterranean-inspired palette. Featuring design by Simon Porte Jacquemus, the imagery leans into a cinematic aesthetic, alternating between candid, expressive portraits and structured, high-fashion staging. The editorial captures a series of outdoor moments, from sunlit city streets to resort-side balconies. Techniques such as analogue film and clean composition highlight the tactile quality of leather textures and architectural silhouettes, while the styling balances structured tailoring with oversized accessories.
Gap · N.Y. Export: Opus Jazz
Gap presents N.Y. Export: Opus Jazz, a high-energy dance campaign directed by Ezra Hurwitz. The project features a diverse ensemble cast performing synchronized, athletic choreography, placing a focus on movement and fluidity. Captured against a minimalist white seamless backdrop, the work leans into a clean, commercial aesthetic that emphasizes the fit and color of the casual apparel. The execution utilizes slow motion and high-contrast cinematic framing to highlight the precision of the performers, bridging the gap between contemporary choreography and fashion brand storytelling.
Reebok · Belmont Cameli
Reebok highlights its athletic footwear in this commercial spot, Belmont Cameli. The production centres on a dance rehearsal taking place on a theatre stage, featuring performers in athletic apparel and white sneakers executing precise choreography. Directed by Zachary Shea with cinematography by Natasha Abdul, the film channels a cinematic, low-key aesthetic. The visual narrative leans into chiaroscuro and moody lighting to emphasise footwork and rhythm, while the presence of a director in the audience frames the rehearsal environment. Creative direction for the campaign was provided by T. Abbo, with production led by Shotclock and talent Belmont Cameli performing in the lead role.
Pull & Bear · Pull & Bear x Dickies
Pull & Bear partners with Dickies for a collaborative apparel collection, presented through a commercial campaign that highlights casual streetwear. The film follows a group of young models, featuring a series of vignettes set on a moving truck bed accented by vintage furniture. The production utilizes natural light and dynamic framing to maintain an energetic aesthetic. With a nostalgic color grading style, the campaign leans into youth-focused visual conventions, emphasizing the integration of both brands throughout the live-action footage.
Project Victoria's Secret · The VS Icon Shoppe
Victoria’s Secret presents The VS Icon Shoppe, a vibrant fashion campaign that leans into the brand’s signature identity through a highly saturated, monochromatic pink lens. The project transforms retail and bedroom environments into stylized, immersive sets filled with branded packaging, striped motifs, and curated product displays, creating a cohesive and polished aesthetic. The photography, captured by Dan Beleiu with styling by Sandy Armeni, balances commercial glamour with playful editorial portraiture. Models Adriana Lima and Neelam Gill are featured throughout, framed by glass shelving and lush interiors that highlight an extensive range of lingerie, loungewear, and beauty accessories. The imagery utilizes warm, directional lighting to accentuate textures, from crystal-embellished accents to satin textiles.
Project Nike · Nike Atelier
Nike Atelier explores the intersection of high-performance sportswear and editorial fashion photography. Featuring athlete Sha'Carri Richardson, the project centres on sculptural compositions and material contrasts, often utilizing low-key chiaroscuro lighting to emphasize the textures of technical mesh, crackled leather, and organic elements like ice. Photographer George Morris leads the visual execution, supported by art direction from Alice Lairy and Yarheine Lima. The production design, managed by Rosco Production, features environments constructed by Rachel Thomas Studio with makeup by Athena Paginton and hair styling by The Lace Bandit. The series maintains a consistent focus on raw, desaturated palettes and clean, monochromatic portraiture.
Project On · Zendaya
On presents a campaign featuring Zendaya that highlights the intersection of performance sportswear and urban architectural aesthetics. The project is directed by Spike Jonze with cinematography by Jasper Wolf, utilizing a desaturated palette and natural light to emphasize the raw textures of industrial concrete and moody, overcast settings. Fashion styling and creative direction by Law Roach inform the look, featuring technical anoraks, patterned athletic track sets, and lightweight performance wear. The imagery relies on live-action technique and analogue film textures, framing the talent in dynamic, candid motion against expansive cityscapes and minimalist, sculptural backdrops.
Project Valentino · FALL/WINTER 26 HERO
The Valentino Fall/Winter 26 Hero campaign presents a series of editorial images captured by photographer Tess Petronio. The project draws on an aesthetic of classical art and industrial juxtaposition, incorporating ornate stone statuary alongside controlled, modern environments to frame the latest collection. Art direction by Ezra Petronio and Lana Petrusevych establishes the visual language, utilizing techniques like creative framing and flash lighting to highlight the intricate details of the accessories and garments. Styling by Suzanne Koller rounds out the production, supported by hair styling from Esther Langham and makeup by Daniel Sallstrom. Models Apolline Rocco Fohrer, Dario Tonin, and Joe Bottomer are featured throughout the campaign.
Project Polène · Polène Winter 2026 Campaign
The Polène Winter 2026 campaign positions the brand’s leather goods within a rugged, elemental landscape. Photographed by Charlotte Lapalus, the series leans into a minimalist editorial aesthetic that contrasts structured, tactile handbags against expansive mountain and coastal terrains. Styling by Emmanuelle de Luze incorporates layered knitwear and sculptural forms to complement the collection. The imagery relies on natural light to emphasize the grain of the leather and the textures of the outdoor setting, creating a desaturated and clean visual narrative featuring model Jiayun Xie.
Project Gant · Fall/Winter 2026
Gant’s Fall/Winter 2026 campaign captures a refined editorial narrative set against urban and waterside backdrops. Photographed by Max Farago, the imagery highlights the collection’s focus on structured tailoring, featuring models Halid Nuhu and Maelle Swaelens in layered outerwear, shearling collars, and knitwear. The production team, including hair stylist Nero and makeup artist Johanna Nomiey, maintains a clean aesthetic across the visuals. The campaign leverages soft natural light to emphasize the autumnal palette and rich material textures, grounding the fashion in a candid, transportive setting.
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