Fashion
Fashion on Visie runs from the runway down to the rack — campaign photography, runway coverage, editorial shoots, and social content for marques spanning Nike, Zara, Gucci, and Jacquemus, shot by the photographers, stylists, and creative directors building collections across every segment of the industry.
This week's top Fashion projects
This week's top Fashion projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Doen · Doen Denim Fall 2026 Campaign
Dôen presents its Fall 2026 denim campaign, captured on location in Paris. The collection leans into classic tailoring and relaxed silhouettes, pairing versatile denim jeans with utility jackets, chunky knitwear, and vintage-inspired accessories. Photographer Victor Demarchelier utilizes soft natural light to emphasize a warm, nostalgic palette across cobblestone embankments and historical stone architecture. Styling by Tonne Goodman centers on textured layering and earthy tones, while clean, minimal makeup by William Bartel maintains an authentic, editorial finish. Thea Ros features as the campaign model throughout the series.
Project Massimo Dutti · Pre-Fall Women Collection
Massimo Dutti’s Pre-Fall Women Collection, titled Urban Poetry, serves as a masterclass in editorial minimalism. Captured by photographer Sonia Szóstak, the campaign embraces a sophisticated, transitional-weather aesthetic that feels both grounded and aspirational. The visuals rely on live-action techniques to inject kinetic energy into the static frames, featuring model Felice Nova Noordhoff navigating modern, brutalist-inspired architectural spaces. The interplay between raw, fluted concrete pillars and the fluid, tactile quality of the collection’s silk-effect fabrics and structured wool-blend coats creates a compelling dialogue between hard geometry and organic movement. Styled by Marina Gallo, the collection leans into an earthy, muted palette punctuated by subtle, glossy leather accessories and unexpected pops of saturated color. The lighting strategy utilizes soft, diffused natural light to define the silhouettes of the garments, emphasizing a clean and refined visual language. With hair by Sebastien Richard and makeup by Thierry Do Nascimento, the campaign channels a sense of deliberate, contemplative poise. By stripping away visual clutter, the project emphasizes the drape and texture of each ensemble, resulting in a cohesive series that resonates with the heritage of a luxury fashion house while remaining firmly rooted in a contemporary urban context. The result is a series of portraits that feel candid yet meticulously curated, highlighting a seamless blend of functional luxury and high-end editorial storytelling.
Barbour · AW 26 Verticals
Barbour presents AW 26 Verticals, a fashion campaign that captures a series of interconnected moments set within a traditional British village. The project features actors Idris Elba and Sienna Miller, moving through a narrative that highlights both local architecture and community atmosphere. Directed by Shannon Murphy with cinematography by Robbie Ryan, the work utilizes live-action technique and natural light to maintain a grounded, lifestyle-focused aesthetic. The creative agency behind the production is The Sunshine Company.
Merrell x YMC · Kite!
Merrell and YMC collaborate on the 'Kite!' campaign, a series documenting outdoor movement through a contemplative lens. The project captures individuals traversing an expansive meadow, focusing on the interplay between human activity and the natural landscape under an overcast sky. Directed by Alexander Ingham Brooke, who also served as director of photography, the campaign utilizes a raw, live-action technique to ground the film in its environment. The execution favors a cinematic aesthetic, defined by grainy textures that emphasize the tactile quality of the dry grass and the movement of the subjects' garments. Creative direction for the project was provided by Sage Toda-Nation, with art direction by Yachub Webb.
Project Chanel · Chanel Fall-Winter 2026 Campaign
The Chanel Fall-Winter 2026 campaign leans into an opulent interior aesthetic, set against a backdrop of grand architectural staircases, ornate mirrored panels, and lush floral arrangements. Captured by photographer Julien Martinez Leclerc under the creative direction of Matthieu Blazy, the imagery highlights the collection’s intricate textiles, ranging from iconic textured tweed and fringe detailing to delicate embroidery. Utilizing natural light and clean, vertical portrait framing, the campaign highlights the depth of the set through multi-angled reflections. The ensemble cast, including models Trinidad Castaño, Lais Hames, Xiuli Jiang, Bhavitha Mandava, Stephanie Cavalli, Awar Odhiang, and Julia Morais, presents the seasonal collection within a sophisticated, editorial lens that emphasises both luxury fashion houses and classic design elements.
Project Gucci · Fall-Winter 2026 Campaign
Gucci presents its Fall-Winter 2026 campaign, a series of high-key studio portraits focusing on luxury eyewear and modern tailoring. The collection features a diverse cast captured through a commercial lens that highlights precise craftsmanship and sharp, clean silhouettes. Photographed by Mark Seliger with art direction by Riccardo Zanola, the series relies on hard light and directional studio lighting to emphasize the textures of acetate eyewear, heavy wool outerwear, and gold jewelry. The minimalist execution against a seamless white background allows the interplay of shadow and contour to take center stage, maintaining a polished and consistent aesthetic across the entire portfolio.
Project Victoria's Secret · Wicked Sheer Shimmer
Victoria's Secret presents Wicked Sheer Shimmer, a commercial campaign for their latest lingerie collection. The project leans into a polished, high-end aesthetic, utilizing vibrant magenta and purple gradient backgrounds to anchor the imagery. Photographer Dan Beleiu captures a series of portraits and studio shots featuring models Adriana Lima, Devyn Garcia, and Hyunjoo Hwang. The visual language emphasizes saturated jewel tones and dynamic motion, with hair and posing captured in moments of flow. Styling by Dione Davis introduces layered textures, including floral lace, sheer neck accessories, and delicate jewelry, rendered through soft, luminous light to accentuate the fabric's sheen.
Nike · Play With Fire
Nike’s 'Play With Fire' campaign brings together sport and culture in a cinematic commercial spot. Directed by Arno Salters with cinematography by Kai Saul, the film features athlete Carlos Alcaraz on an indoor tennis court, framed by dramatic, low-key lighting that emphasizes the focused atmosphere. The narrative places artist Travis Scott in the umpire’s chair, overlooking the court. The spot utilizes a commercial live-action technique, leaning into a moody aesthetic that highlights the intensity of the scene. Produced by Iconoclast TV with creative agency Wieden+Kennedy Portland, the production captures a precise moment of preparation.
Project J. Crew · J.Crew & Eckhaus Latta Collaboration
The J.Crew and Eckhaus Latta collaboration brings a distinct tension to contemporary fashion, pairing heritage preppy staples with the avant-garde sensibilities of the designer duo. Photographed by Luna Conte, the campaign captures an eclectic, domestic world where layered knitwear, striped mohair vests, and structured tailoring are reimagined against a backdrop of retro-patterned interiors. The imagery leans into a tactile, editorial aesthetic, utilizing soft natural light to emphasize the rich grain of heavy-gauge sweaters and intricate textures. Set across varied environments—from wood-paneled libraries to intimate, sun-drenched bedrooms—the project eschews traditional studio sterility in favor of a lived-in, cinematic warmth. Design leads Mike Eckhaus and Zoe Latta infuse the collection with an earthy color palette and playful, unexpected details.
Project Fendi · My Peekaboo Fall-Winter 2026
Fendi presents the My Peekaboo Fall-Winter 2026 campaign, a series of images capturing the luxury fashion house's iconic handbag collection. Photographer Laura Sciacovelli frames the campaign within the industrial aesthetic of a film soundstage, utilising warm stage lighting and atmospheric haze to create a polished, moody environment. Creative director Maria Grazia Chiuri guides the editorial visuals, which feature talent Valeria Golino, Monica Bellucci, Tang Yan, and Yara Shahidi. Each composition highlights the structured leather accessory against the raw backdrop of studio flats, ladders, and vintage theatre equipment, leaning into chiaroscuro techniques to define the collection's formal silhouettes.
Project Maison Margiela · Anonymity
Maison Margiela’s Anonymity project serves as a high-concept fashion editorial, exploring themes of identity and concealment. Photographed and directed by Thibaut Grevet under the creative direction of Glenn Martens, the series leans into surrealism and moody atmospheres to frame the label’s latest collection. Featuring actor Rebecca Hall, the campaign captures a sequence of draped tailoring, intricate masks, and tactile evening wear. The project employs low-key lighting and direct flash techniques to create high-contrast, cinematic visuals. Across interior and outdoor settings, the work utilizes hard lighting to cast sharp graphic shadows, highlighting the textured surfaces and layered silhouettes of the garments. The imagery emphasizes a clandestine aesthetic, often placing subjects against pitch-black backdrops or rain-drenched streets to maintain a consistent, enigmatic narrative.
Project Alo · Fall 2026 Bag Campaign
Alo introduces its Fall 2026 Bag Campaign, a studio-led sportswear project captured by photographer Steven Meisel. The series features models Amelia Gray, Candice Swanepoel, Ming Xi, Natasha Poly, and Daiane Sodré, positioning athletic apparel alongside luxury leather accessories including duffel, tote, and drawstring bags. Executed with high-key studio lighting and a clean, minimalist aesthetic, the imagery leans into editorial sensibilities. The campaign utilizes polished framing against seamless backdrops to highlight the integration of performance-wear silhouettes and accessory detailing, with props such as suspension ropes and training bungee cords to underscore the activewear context.
Explore other industries
Explore Visie's leading industries, projects, and the talented creatives representing them.
