Fashion
Fashion on Visie runs from the runway down to the rack — campaign photography, runway coverage, editorial shoots, and social content for marques spanning Nike, Zara, Gucci, and Jacquemus, shot by the photographers, stylists, and creative directors building collections across every segment of the industry.
This week's top Fashion projects
This week's top Fashion projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Jacquemus · Le Palmier
Le Palmier represents a fashion editorial campaign for Jacquemus, captured through the lens of photographer Dudi Hasson. The project utilizes natural light to frame model Eva Herzigova against coastal and architectural settings, defined by a warm, Mediterranean-inspired palette. Featuring design by Simon Porte Jacquemus, the imagery leans into a cinematic aesthetic, alternating between candid, expressive portraits and structured, high-fashion staging. The editorial captures a series of outdoor moments, from sunlit city streets to resort-side balconies. Techniques such as analogue film and clean composition highlight the tactile quality of leather textures and architectural silhouettes, while the styling balances structured tailoring with oversized accessories.
Gap · N.Y. Export: Opus Jazz
Gap presents N.Y. Export: Opus Jazz, a high-energy dance campaign directed by Ezra Hurwitz. The project features a diverse ensemble cast performing synchronized, athletic choreography, placing a focus on movement and fluidity. Captured against a minimalist white seamless backdrop, the work leans into a clean, commercial aesthetic that emphasizes the fit and color of the casual apparel. The execution utilizes slow motion and high-contrast cinematic framing to highlight the precision of the performers, bridging the gap between contemporary choreography and fashion brand storytelling.
Reebok · Belmont Cameli
Reebok highlights its athletic footwear in this commercial spot, Belmont Cameli. The production centres on a dance rehearsal taking place on a theatre stage, featuring performers in athletic apparel and white sneakers executing precise choreography. Directed by Zachary Shea with cinematography by Natasha Abdul, the film channels a cinematic, low-key aesthetic. The visual narrative leans into chiaroscuro and moody lighting to emphasise footwork and rhythm, while the presence of a director in the audience frames the rehearsal environment. Creative direction for the campaign was provided by T. Abbo, with production led by Shotclock and talent Belmont Cameli performing in the lead role.
Pull & Bear · Pull & Bear x Dickies
Pull & Bear partners with Dickies for a collaborative apparel collection, presented through a commercial campaign that highlights casual streetwear. The film follows a group of young models, featuring a series of vignettes set on a moving truck bed accented by vintage furniture. The production utilizes natural light and dynamic framing to maintain an energetic aesthetic. With a nostalgic color grading style, the campaign leans into youth-focused visual conventions, emphasizing the integration of both brands throughout the live-action footage.
Project Victoria's Secret · The VS Icon Shoppe
Victoria’s Secret presents The VS Icon Shoppe, a vibrant fashion campaign that leans into the brand’s signature identity through a highly saturated, monochromatic pink lens. The project transforms retail and bedroom environments into stylized, immersive sets filled with branded packaging, striped motifs, and curated product displays, creating a cohesive and polished aesthetic. The photography, captured by Dan Beleiu with styling by Sandy Armeni, balances commercial glamour with playful editorial portraiture. Models Adriana Lima and Neelam Gill are featured throughout, framed by glass shelving and lush interiors that highlight an extensive range of lingerie, loungewear, and beauty accessories. The imagery utilizes warm, directional lighting to accentuate textures, from crystal-embellished accents to satin textiles.
Project Nike · Nike Atelier
Nike Atelier explores the intersection of high-performance sportswear and editorial fashion photography. Featuring athlete Sha'Carri Richardson, the project centres on sculptural compositions and material contrasts, often utilizing low-key chiaroscuro lighting to emphasize the textures of technical mesh, crackled leather, and organic elements like ice. Photographer George Morris leads the visual execution, supported by art direction from Alice Lairy and Yarheine Lima. The production design, managed by Rosco Production, features environments constructed by Rachel Thomas Studio with makeup by Athena Paginton and hair styling by The Lace Bandit. The series maintains a consistent focus on raw, desaturated palettes and clean, monochromatic portraiture.
Project On · Zendaya
On presents a campaign featuring Zendaya that highlights the intersection of performance sportswear and urban architectural aesthetics. The project is directed by Spike Jonze with cinematography by Jasper Wolf, utilizing a desaturated palette and natural light to emphasize the raw textures of industrial concrete and moody, overcast settings. Fashion styling and creative direction by Law Roach inform the look, featuring technical anoraks, patterned athletic track sets, and lightweight performance wear. The imagery relies on live-action technique and analogue film textures, framing the talent in dynamic, candid motion against expansive cityscapes and minimalist, sculptural backdrops.
Project Balenciaga · SS26 VIP
Balenciaga’s SS26 VIP campaign centers on a series of character-driven portraits that lean into a stark, minimalist aesthetic. The project features actor Isabelle Huppert, actor Roh Yoonseo, and entertainer Juyeon, each captured within a clean, neutral studio environment that emphasizes sharp tailoring and material texture. Photographed by Lucie Rox, the imagery utilizes natural light and a restrained palette to focus on the structure of the apparel, including oversized leather jackets and precise silhouettes. These editorial portraits prioritize a candid yet composed mood, maintaining a cohesive look across the campaign through consistent studio lighting and monochromatic styling.
Project Carolina Herrera · A DAY WITH MATRYOSHKA POCKET
A Day With Matryoshka Pocket is a fashion editorial campaign for Carolina Herrera that captures the brand’s latest handbag silhouette within a curated urban landscape. Creative director Javier Ordax and photographer David Portela anchor the project in a series of observational, cinematic vignettes featuring model Grace Elizabeth. The imagery utilizes a blend of high-contrast monochrome and warm, natural light to emphasize the textures of luxury knitwear and structured leather. By grounding the accessories in authentic city environments—ranging from sunlit pedestrian crossings to moody dusk storefronts—the work leans into an analogue film aesthetic, prioritizing a tactile, gritty quality over artificial polish.
Project Zara · Re{form} Zara by John Galliano Vol. ...
Zara presents Re{form}, an avant-garde fashion campaign featuring designer John Galliano. The series leans into a theatrical aesthetic, captured through clean editorial photography by Steven Meisel. Models are staged against stark white backgrounds, emphasising the complex layering, diverse textures, and sculptural silhouettes of the collection. The project incorporates striking beauty details, including elaborate teased hair by Guido Palau and dramatic makeup artistry by Pat McGrath, such as vivid glitter and bold lip colours. With fashion styling by Karl Templer and casting by Piergiorgio Del Moro, the work balances high-contrast studio lighting with intricate garment detailing to create a polished, minimalist visual narrative.
Project Massimo Dutti · Raw & Untamed
Massimo Dutti presents Raw & Untamed, a fashion editorial series captured by photographer Ed Martin. Set against expansive, windswept coastal landscapes and rugged cliffside terrain, the project leans into a desaturated palette to highlight the collection's heavy knitwear and structured outerwear. The imagery utilizes analogue film techniques and natural light to establish an atmospheric, moody tone. Featuring model Karolina Spakowski, the series incorporates both color and monochromatic portraits that emphasize textural details through high-contrast compositions and raw, gritty visual cues. Hair styling by Benedicte Cazau-Beyret and Karim Belghiran complements the outdoor setting, leaning into damp and braided styles that mirror the untamed environment.
Project Adidas · Adidas x Lionel Messi: La Última
Adidas presents "La Última," a sports fashion campaign featuring athlete Lionel Messi. The project captures the athlete in a series of vertical portraits, balancing commercial sportswear aesthetics with an editorial approach. Photographed by Diego Bendezu, the work utilizes moody, low-key lighting and a rich blue color palette to frame the subject. The imagery alternates between studio portraits against desaturated, textured backgrounds and compositions incorporating the Argentine national flag. These shots highlight technical apparel details, including soccer jerseys and tracksuits, through a mix of clean, natural light and directional, high-contrast studio setups.
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