SKIMS
SKIMS' boundary-pushing shapewear, loungewear and high-profile campaigns across fashion
Featured SKIMS projects
This week's top SKIMS projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project SKIMS · The Alpine Collection
SKIMS presents The Alpine Collection, a fashion campaign that juxtaposes high-altitude luxury with cozy knitwear silhouettes. Captured by photographer Tony Kelly, the project utilizes bright natural light to define the textures of the apparel, ranging from structured hooded knits to coordinated plaid ensembles. Styling by Alessandro Rebecchi and makeup by Rocco Santamorena lean into a polished, commercial aesthetic. The imagery features models including Ophelie Guillermand, staged in varied environments from scenic mountain balconies to helicopter settings, creating a cohesive visual narrative across the collection.
Project SKIMS · The Campus Collection
SKIMS leans into a nostalgic, academic aesthetic with The Campus Collection, a campaign that masterfully blends luxury fashion house sensibilities with the relaxed ease of collegiate life. Captured through the lens of photographer Bryan Liston, the imagery breathes life into a collection defined by its textured knits, flannel patterns, and soft jersey fabrics. The campaign relies on a consistent editorial approach, utilizing natural light and lifestyle-oriented portraiture to ground the high-end apparel in relatable, sun-drenched settings. Whether perched on a library ladder, reclining on a lush green lawn, or staged within the muted tones of a lecture hall, the visuals cultivate a sense of ease and intellectual charm. Models Camille Opp and Rae Rodriguez anchor the narrative, their presence elevated by the precise hair styling of Ward Stegerhoek and the clean, polished makeup artistry of Michaela Bosch. By emphasizing the tactile quality of every garment—from cozy zip-up fleece jackets to structured rugby shirts—the imagery creates a cohesive visual rhythm. The project successfully maneuvers between high-fashion composition and casual comfort, ensuring the collegiate-inspired pieces feel both aspirational and inherently wearable. It is a seamless marriage of brand identity and seasonal mood, offering a sophisticated take on campus classics that feels distinctly current, polished, and effortlessly chic.
Project SKIMS · spring 2026 Ad Campaign
For its spring 2026 ad campaign, SKIMS embraces a surprising pivot into tongue-in-cheek humor, recruiting comedian Will Ferrell to headline a series of irreverent, highly stylized portraits. Moving away from traditional high-fashion polish, the campaign channels a deadpan sensibility that disrupts typical underwear marketing tropes. Photographer Nadia Lee Cohen drives the visual narrative, utilizing a consistent studio strobe technique to create a clean, minimalist aesthetic that allows the juxtaposition between the elevated loungewear and the absurdist styling to shine. By pairing ribbed tank tops and briefs with eclectic accessories like pearl chokers, puka shells, and HAWK-branded golf visors, the imagery creates a deliberate clash of suburban dad archetypes and editorial minimalism. Each frame is meticulously balanced, utilizing the uniform grey backdrop as a neutral stage for Ferrell’s contemplative, deadpan expressions. Through this commercial project, the brand effectively leans into a playful, self-aware identity, proving that even the most structured studio photography can be injected with personality and wit. The execution highlights the texture of the garments through soft, even lighting, ensuring the product remains central while the overall mood remains unmistakably comedic. This campaign ultimately succeeds by refusing to take itself too seriously, leveraging star power to deliver a memorable, lifestyle-driven visual story that feels both high-concept and refreshingly grounded within the modern fashion landscape.
Project SKIMS · Skims E-Commerce June
For their June e-commerce campaign, SKIMS embraces an effortless, sun-drenched aesthetic that leans heavily into the brand's core ethos of inclusivity and relaxed comfort. Photographer Theo Wenner captures a series of intimate lifestyle visuals that effectively bridge the gap between high-fashion editorial and accessible commercial appeal. By utilizing soft natural light and a warm, golden hour color palette, the imagery avoids the sterile clinical feel often associated with product catalogues, opting instead for a candid, organic vibrancy. The project relies on the collaborative synergy between fashion editor Georgia Bedel, who curates the clean, minimalist silhouettes, and hair stylist Akki Shirakawa and makeup artist Jamal Scott, whose work highlights the natural textures of the models against the varied outdoor environments of grassy fields, weathered cedar, and beachside rock formations. This composition is further grounded by the subtle, film-like texture present in the stills, which lends a sense of nostalgia and depth to the athletic and loungewear offerings. Through deliberate casting and an emphasis on camaraderie, the campaign succeeds in framing SKIMS not just as a garment line, but as an essential element of a contemporary, coastal lifestyle. The result is a cohesive, high-quality visual narrative that feels both aspirational and deeply rooted in the ease of summer, proving that even direct-to-consumer e-commerce can possess a sophisticated editorial point of view.
Project SKIMS · Studio Stretch SKIMS Collection Lookbook
The Studio Stretch SKIMS collection lookbook serves as a masterclass in modern editorial minimalism, seamlessly blending high-performance functionality with a crisp, high-fashion sensibility. Photographed by Annemarie Kuus, the imagery leans into a structured, neutral palette that acts as a canvas for the collection’s vibrant, neon-pink accessories, creating a deliberate visual tension between understated athletic wear and playful, saturated accents. Across a series of carefully curated compositions, the work utilizes high-key lighting and soft beauty light to emphasize the precise fit and technical textures of the Studio Stretch fabrics. Whether captured against stark concrete stairs or within a seamless, neutral studio space, the subjects embody a sense of poised, architectural movement that reinforces the brand's identity. The aesthetic choices—from the clean, geometric lines of the sets to the natural light that softens the interplay between light-toned apparel and structural shadows—define a look that is both aspirational and deeply grounded in contemporary lifestyle marketing. By integrating live-action techniques with a polished, commercial edge, the project successfully elevates essential sportswear into a collection of cohesive, stylistic portraits. This lookbook does not merely present a product range; it establishes an atmosphere of effortless precision, capturing a modern, monochromatic base punctuated by deliberate, energetic pops of color that feel both fresh and distinctly relevant to the current fashion landscape.
Project SKIMS · The Riviera Collection
Transporting the viewer to a sun-drenched Mediterranean escape, The Riviera Collection for SKIMS masterfully channels the nostalgia of mid-century coastal glamour. Under the sharp, visionary creative direction of Kim Kardashian, the campaign leans into a high-contrast aesthetic that feels both curated and effortlessly luxurious. Captured through the lens of photographer Tony Kelly, the editorial imagery employs natural light to accentuate a saturated palette of signature SKIMS red against the cooling turquoise of the sea and the stark white of coastal limestone. By blending cinematic storytelling with the precision of a fashion house campaign, the visuals highlight the versatility of the swimwear line, contrasting sleek, minimalist silhouettes with the flamboyant charm of vintage European travel. Models Francesco Farina and Tommaso Barra anchor the narrative, performing in sharp formal dinner jackets that juxtapose the fluid, vibrant swimwear, effectively blurring the lines between high-fashion editorial and elevated commercial lifestyle content. The composition utilizes high-angle perspectives and a rhythmic repetition of color, creating a cohesive visual language that feels both aspirational and deeply rooted in the brand’s penchant for modern, figure-focused design. This series stands as a definitive exploration of seasonal luxury, where every frame is meticulously staged to evoke a feeling of eternal, sun-soaked summer living.
Project SKIMS · 'Swim' 2023 Ad Campaign
The 2023 Swim campaign from SKIMS serves as a masterclass in high-fashion editorial production, seamlessly blending the polished aesthetic of luxury fashion houses with the accessible allure of lifestyle photography. Captured by renowned photographer Steven Klein, the imagery channels a hyper-stylized narrative that leans into architectural minimalism and sculptural silhouettes. Central to the campaign, Kim Kardashian anchors the visual storytelling, appearing alongside a diverse cast in a series of outdoor, poolside settings that emphasize both athleticism and couture-inspired glamour. The execution relies heavily on natural light to elevate the slick, high-gloss textures of vinyl, latex, and leather, creating a sharp contrast against vibrant turquoise water and manicured green lawns. By pairing unconventional swimwear accessories like opera-length gloves and stiletto boots with a minimalist color palette, the campaign transforms traditional poolside leisure into a high-octane fashion statement. Each composition, often utilizing live-action technique to capture candid interactions within a staged, modern environment, highlights a meticulous attention to texture and form. The result is a cohesive, high-impact collection of images that bridges the gap between commercial appeal and avant-garde editorial, proving that the brand remains at the forefront of contemporary fashion communication through its commitment to bold, visually striking, and masterfully lit campaign imagery.
Project SKIMS · Spring 2024 Ad Campaign
For the SKIMS Spring 2024 ad campaign, the brand leans into a potent blend of millennial nostalgia and intimate editorial minimalism. Captured through the lens of photographer Jack Bridgland and under the creative direction of Kim Kardashian, the campaign reimagines the lingerie and underwear category by situating its subject, Sabrina Carpenter, within the hyper-specific confines of a teenage dreamscape. The series utilizes cinematic lighting and natural light to transform mundane bedroom settings into stages for vulnerability, featuring voluminous waves, vintage landline phones, and scattered CDs that evoke a distinct early 2000s aesthetic. This lifestyle portraiture approach prioritizes texture and candid energy, with the intricate lace details of the garments popping against vibrant blue carpets and salmon-hued interiors. By integrating live-action technique elements—such as wired earbuds and analog media—the visuals transcend traditional fashion advertising, feeling less like a rigid catalog and more like a captured moment of private daydreaming. The resulting imagery is both meticulously composed and deceptively effortless, leaning into a soft-focus narrative that emphasizes domestic comfort. Through this deliberate stylistic choice, the campaign successfully elevates everyday intimate apparel into a desirable, lived-in experience, proving that a cohesive visual language built on retro-inspired cues can deeply resonate within the contemporary fashion landscape while maintaining the brand's signature modern polish.
Project SKIMS · "It Starts with Skims" Fall 2024 Ad Campaign
For the It Starts with Skims Fall 2024 campaign, the brand pivots toward a raw and authentic expression of masculinity that leans heavily into the intersection of sportswear and high-end fashion. By utilizing the gritty yet polished atmosphere of a locker room, the campaign grounds its latest offerings in the reality of athletic performance. Photographer Hugh Wilson masterfully captures the essence of this transition, employing soft, directional lighting that emphasizes the architectural textures of the garments against the rugged backdrop. The imagery features NBA star Donovan Mitchell, whose presence brings a grounded, composed intensity to the series. The aesthetic throughout the commercial photography project remains clean and intentional, utilizing natural light to highlight the form-fitting silhouettes of ribbed tanks and compression shorts. By moving away from hyper-stylized editorial minimalism, the campaign instead favors a lifestyle approach that prioritizes comfort and functional aesthetics. The resulting visuals feel both aspirational and accessible, effectively bridging the gap between performance-wear utility and contemporary style. Through a sophisticated use of framing and composition, the work underscores the brand's ability to seamlessly integrate its minimalist design ethos into the high-octane world of professional sports, ensuring the apparel remains the central focus while celebrating the athletic form in a way that feels both timeless and perfectly suited for the season.
Project SKIMS · Valentine's Day 2025 Ad Campaign
For its Valentine's Day 2025 campaign, SKIMS leans into a hyper-stylized, monochromatic vision of intimacy that feels both playful and meticulously curated. Under the creative direction of Kim Kardashian, the luxury fashion brand pivots away from traditional romantic tropes, opting instead for a vibrant, pop-inspired exploration of affection. Photographer Carin Backoff captures model Rosé within a series of surrealist, heart-centric tableaus that anchor the collection in a distinctively modern aesthetic. By utilizing studio strobe lighting to maintain sharp, clean lines against solid, saturated backdrops, the campaign achieves a high-key look that emphasizes the sculptural nature of its props—from oversized, lace-trimmed frames to shattered pink hearts. The editorial photography highlights the delicate texture of the intimate apparel, juxtaposing the soft, romantic lace and kiss-print patterns against the rigid, matte surfaces of the set design. This commercial project effectively utilizes bold color blocking and consistent compositional tension to elevate standard seasonal marketing into a cohesive, high-fashion narrative. The result is a striking visual language that celebrates the Valentine season through a lens of curated artifice, perfectly balancing the brand's minimalist identity with the flamboyant, imaginative spirit of the holiday. Every element, from the deliberate, neutral gaze of the talent to the precise, sharp shadows, contributes to an atmosphere that is unmistakably editorial, reinforcing the house's dominance in the contemporary fashion space.
Project SKIMS · Men's Fall 2025 Ad Campaign
SKIMS leans into a rugged, Americana-inspired aesthetic for its Men's Fall 2025 campaign, trading high-gloss studio polish for the expansive, golden-hued landscapes of a Utah ranch. By casting musician Post Malone as the central figure, the luxury fashion brand bridges the gap between contemporary street style and classic Western tropes, resulting in an imagery suite that feels both authentic and aspirational. Photographer Theo Wenner captures this vision through a lens of quiet, cinematic intensity, utilizing soft natural light to highlight the textural interplay between camo-print cotton, worn denim, and the weathered wood of a split-rail fence. The series leans heavily into the lifestyle genre, grounding the elevated comfort of the SKIMS brand within a sprawling, sun-drenched pastoral setting. Whether Post Malone is seen leaning against a vintage pickup truck or mounted atop a horse in a sagebrush-filled meadow, the commercial photography maintains a consistent, earthy warmth. These portraits rely on the stark contrast between detailed tattoos and minimalist, functional apparel to drive home the campaign's core message of modern, accessible masculine elegance. By favoring natural light and open-space compositions over heavy retouching, the project achieves a candid, editorial minimalism that aligns perfectly with the brand's pivot toward versatile, performance-driven menswear in the competitive landscape of luxury fashion.
Project SKIMS · Brand Identity
The SKIMS brand identity project establishes a visual language centered on minimalist precision and tactile craftsmanship. Spanning retail design and bespoke event collateral, the work leans into a monochromatic beige palette to ground the brand’s identity, utilizing emboss and deboss techniques to create depth and shadow across printed materials. The project integrates architectural and graphic elements through the use of sculptural forms, including torso and leg reliefs that echo the brand’s focus on form. Print work, executed by Imprimerie du Marais with graphic design by WØRKS and 3D contributions from Dogan Uludogan, prioritizes negative space and refined typography. This aesthetic extends to the physical retail environment, where store architecture by Rafael de Cardenas features arched stone framing and clean lines. Photographer Matthew White documents these spaces and collateral, emphasizing the consistent, restrained aesthetic across all touchpoints.
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