Specsavers
Specsavers creative campaigns across eyewear, eye care and audiology services
Featured Specsavers projects
This week's top Specsavers projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Specsavers · Artic
Specsavers continues its long-running campaign narrative with 'Artic,' a commercial spot that contrasts an isolated research station against an absurd, unexpected discovery. The film follows a researcher who, after receiving a supplies airdrop in a harsh snowy landscape, uncovers a performer in a full clown costume hidden inside the crate. The project features a cinematic aesthetic that leans into a raw, live-action technique to ground the humor in its desolate, earthy setting. Creative and production duties were handled by Specsavers Creative, with post-production and VFX provided by Unit Media and sound design by Soho Square Studios.
Project Specsavers · Summer Ready
Specsavers presents the Summer Ready eyewear campaign, captured by photographer Seiya Taguchi. The series leans into a seasonal aesthetic, centering on portraits of talent in aquatic settings. Utilizing natural light to highlight wet textures, the imagery features subjects wearing a variety of frame styles against water-focused backdrops. The campaign employs a warm color palette to present the eyewear collection for the summer season.
Specsavers · Should've Gone To Specsavers
Specsavers continues its long-running 'Should’ve Gone To Specsavers' campaign with a cinematic spot set within a formal concert hall. Directed by Conor Mercury, the film follows a classical orchestra ensemble through an intense live performance. The production leans into a clean, high-fidelity aesthetic, utilizing cinematic framing and dramatic stage lighting to spotlight the musicians. With cinematography by Sherwin Akbarzadeh, the piece captures the energy of the orchestra through a live-action technique, maintaining a focused, observational tone throughout the sequence.
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