Kith
Kith's elevated streetwear campaigns and fashion collaborations across global culture
Featured Kith projects
This week's top Kith projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Kith · Life Lessons with Jonah Hill
Kith continues its tradition of blending high-end apparel with a distinctly relaxed, aspirational vibe in Life Lessons with Jonah Hill. This lifestyle campaign leans into editorial minimalism, positioning actor Jonah Hill within a series of lush, sun-drenched garden settings that serve as a natural extension of the collection's organic textures and soft color palette. Under the direction of Ronnie Fieg and the observant lens of photographer Donovan Fenwick, the imagery prioritizes authenticity over artifice, utilizing natural light to highlight the intricate weaves of knitwear and the subtle nuances of patterned fabrics. The project moves beyond conventional lookbooks, instead presenting Hill in candid, everyday moments—leaning against jasmine-covered doorways or pausing with coffee amidst lemon trees—to create a series of portraits that feel both cinematic and intimate. By integrating the collection into these serene, verdant backdrops, the campaign channels a sense of ease that speaks to the modern consumer's desire for elevated, wearable fashion rooted in comfort. This editorial approach ensures that the technical quality of the clothing is captured with precision, while the overall aesthetic remains grounded and approachable, successfully reinforcing Kith's position at the intersection of streetwear and refined, lifestyle-oriented design.
Project Giorgio Armani, Kith · "The Archetype" Fall 2024 Ad Campaign
For their Fall 2024 collaboration, Giorgio Armani and Kith lean into the intersection of legacy and modernity with their campaign, The Archetype. By enlisting legendary filmmaker Martin Scorsese as the face of the collection, the luxury fashion house and streetwear powerhouse craft a narrative that transcends traditional seasonal marketing, positioning the apparel as timeless tools for the sophisticated individual. The imagery masterfully utilizes a low-key chiaroscuro technique to heighten the cinematic drama, echoing the moody, controlled aesthetic synonymous with Scorsese’s own body of work. Throughout the series, the composition remains rigorously minimalist, allowing the sharp tailoring and tactile textures of the high-end outerwear to stand as the primary focus. Creative directors Ronnie Fieg and Alan Prada have curated an editorial vision that feels both intimate and grand, utilizing a mix of natural light and studio strobe to define the silhouettes against mottled, dark charcoal backdrops. Every frame is a study in restrained elegance, proving that when high-fashion houses and contemporary streetwear brands converge, the result can be a profound meditation on craft. By stripping away visual clutter, the campaign ensures that the viewer’s attention is locked on the intersection of personal style and professional gravitas, ultimately defining a new archetype for the modern man through a lens that is undeniably iconic.
Project Kith · Kith Women Winter 2025 Campaign
The Kith Women Winter 2025 campaign explores the intersection of high-end outerwear and urban utility. Set against the backdrop of metropolitan rooftops and industrial architecture, the imagery balances structured tailoring with relaxed streetwear sensibilities. The collection highlights rich fabrications, featuring faux fur collars, pinstripe wool, and heavy layering to navigate the cold-weather season. Photographer Coni Tarallo captures the edit through a mix of soft natural daylight and moody, low-key nocturnal lighting. The campaign leans into an editorial aesthetic, utilizing analogue film textures and gritty urban masonry to ground the sophisticated silhouettes. Creative direction by Ronnie Fieg, combined with fashion styling by Eugene Tong, emphasizes a clean, tactile approach to winter dressing. The series features model Aqua Parios, with hair styling by Chika Nishiyama and makeup by Dmitry Kukushkin, ensuring a cohesive, minimalist finish across both daylight and evening settings.
Project Kith · Kith women fall 2025 campaign
Kith presents its women's fall 2025 campaign, an editorial showcase centered on the brand's latest streetwear and fashion apparel. The collection leans into relaxed tailoring and layered silhouettes, emphasizing rich textures through autumnal knitwear, wide-leg trousers, and leather accessories. Photographer Ina Levy captures the series with a consistent editorial aesthetic, utilizing soft, diffused natural light and warm color grading. The imagery shifts between domestic interiors and industrial urban backdrops, creating a balance between polished lifestyle portraits and candid, contemporary compositions. Makeup artist Mitch Yoshida provides clean, understated styling throughout the production.
Project Kith · Kith x Auralee 2024 Collection
Kith and Auralee collaborate for this designer fashion collection, presented through a series of editorial portraits. The campaign highlights a focus on tactile layering, featuring structured outerwear, wool coats, and quilted puffer silhouettes in a muted, earthy colour palette. Photographer Ian Evan Lam captures the collection with soft natural light, set against minimal, paneled backdrops that emphasize the refined textures of the garments. With creative direction by Ronnie Fieg and styling by Eugene Tong, the editorial features model Jecardi Sykes showcasing an array of cold-weather apparel and accessories.
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