Kith
Kith's elevated streetwear campaigns and fashion collaborations across global culture
Featured Kith projects
This week's top Kith projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Kith · Giorgio Armani X Kith « Dreams of th ...
The Giorgio Armani x Kith collaboration is a luxury fashion campaign captured by photographer Casper Kofi. The project leans into a cinematic, editorial aesthetic, set against expansive, arid desert landscapes and rustic architectural backdrops. Featuring models Anarcius Jean, Balthazar Dib, and Fares Ben M'barka, the work highlights a focus on textile detail, utilising natural light to emphasise the rich grains of leather, shearling, and layered knitwear. With casting direction by Geremia Schiano, the series employs an earthy, warm-toned palette across both vertical and horizontal compositions, occasionally incorporating a subtle grainy texture reminiscent of analogue film.
Project Kith · Between Tides
Kith continues to redefine the intersection of high-performance utility and street-ready style with its latest project, Between Tides. This sportswear collection campaign masters the visual language of the active lifestyle, stripping away unnecessary artifice to focus on the raw synergy between the athlete and the elements. Set against a coastal backdrop, the photography leans into a vibrant, summer fitness aesthetic that emphasizes both physical rigor and effortless cool. The compositions capture a woman in dynamic training stances, with the harsh, direct sunlight highlighting the tactile reality of mesh fabrics and glistening skin. By utilizing natural light to accentuate the grit of a beachside workout, the imagery avoids the sterile, overly polished look often associated with athletic gear, opting instead for a grounded and authentic narrative. The creative direction by Kith ensures that the clothing is treated as a functional component of the environment rather than a mere prop, resulting in a cohesive commercial visual story. Through these carefully considered frames, the project effectively communicates the brand's commitment to durability and aesthetic precision. It is a masterclass in modern lifestyle branding, where the movement of the ocean and the intensity of the training session are mirrored in the garment design, successfully blending the technical requirements of sportswear with the editorial sensibilities that have become the hallmark of the label.
Project Kith · Summer Escape
Kith presents its Summer Escape campaign, a swimwear and fashion project captured by photographer Cameron Hammond. The imagery explores coastal settings, featuring models Alana Lucio and Josephine Skriver in a series of shots that move from shallow turquoise waters to sun-drenched indoor environments. Throughout the series, Hammond utilizes natural light and a distinctly nostalgic, grainy aesthetic to frame the collection. The work leans into an editorial feel, employing analogue film techniques to highlight the textures of knit sets, structured swimwear, and metallic hardware against the backdrop of tropical foliage.
Kith · Life Lessons with Jonah Hill
Kith continues its tradition of blending high-end apparel with a distinctly relaxed, aspirational vibe in Life Lessons with Jonah Hill. This lifestyle campaign leans into editorial minimalism, positioning actor Jonah Hill within a series of lush, sun-drenched garden settings that serve as a natural extension of the collection's organic textures and soft color palette. Under the direction of Ronnie Fieg and the observant lens of photographer Donovan Fenwick, the imagery prioritizes authenticity over artifice, utilizing natural light to highlight the intricate weaves of knitwear and the subtle nuances of patterned fabrics. The project moves beyond conventional lookbooks, instead presenting Hill in candid, everyday moments—leaning against jasmine-covered doorways or pausing with coffee amidst lemon trees—to create a series of portraits that feel both cinematic and intimate. By integrating the collection into these serene, verdant backdrops, the campaign channels a sense of ease that speaks to the modern consumer's desire for elevated, wearable fashion rooted in comfort. This editorial approach ensures that the technical quality of the clothing is captured with precision, while the overall aesthetic remains grounded and approachable, successfully reinforcing Kith's position at the intersection of streetwear and refined, lifestyle-oriented design.
Project Giorgio Armani, Kith · "The Archetype" Fall 2024 Ad Campaign
For their Fall 2024 collaboration, Giorgio Armani and Kith lean into the intersection of legacy and modernity with their campaign, The Archetype. By enlisting legendary filmmaker Martin Scorsese as the face of the collection, the luxury fashion house and streetwear powerhouse craft a narrative that transcends traditional seasonal marketing, positioning the apparel as timeless tools for the sophisticated individual. The imagery masterfully utilizes a low-key chiaroscuro technique to heighten the cinematic drama, echoing the moody, controlled aesthetic synonymous with Scorsese’s own body of work. Throughout the series, the composition remains rigorously minimalist, allowing the sharp tailoring and tactile textures of the high-end outerwear to stand as the primary focus. Creative directors Ronnie Fieg and Alan Prada have curated an editorial vision that feels both intimate and grand, utilizing a mix of natural light and studio strobe to define the silhouettes against mottled, dark charcoal backdrops. Every frame is a study in restrained elegance, proving that when high-fashion houses and contemporary streetwear brands converge, the result can be a profound meditation on craft. By stripping away visual clutter, the campaign ensures that the viewer’s attention is locked on the intersection of personal style and professional gravitas, ultimately defining a new archetype for the modern man through a lens that is undeniably iconic.
Project Kith · Kith Women Winter 2025 Campaign
The Kith Women Winter 2025 campaign explores the intersection of high-end outerwear and urban utility. Set against the backdrop of metropolitan rooftops and industrial architecture, the imagery balances structured tailoring with relaxed streetwear sensibilities. The collection highlights rich fabrications, featuring faux fur collars, pinstripe wool, and heavy layering to navigate the cold-weather season. Photographer Coni Tarallo captures the edit through a mix of soft natural daylight and moody, low-key nocturnal lighting. The campaign leans into an editorial aesthetic, utilizing analogue film textures and gritty urban masonry to ground the sophisticated silhouettes. Creative direction by Ronnie Fieg, combined with fashion styling by Eugene Tong, emphasizes a clean, tactile approach to winter dressing. The series features model Aqua Parios, with hair styling by Chika Nishiyama and makeup by Dmitry Kukushkin, ensuring a cohesive, minimalist finish across both daylight and evening settings.
Project Kith · Kith women fall 2025 campaign
Kith presents its women's fall 2025 campaign, an editorial showcase centered on the brand's latest streetwear and fashion apparel. The collection leans into relaxed tailoring and layered silhouettes, emphasizing rich textures through autumnal knitwear, wide-leg trousers, and leather accessories. Photographer Ina Levy captures the series with a consistent editorial aesthetic, utilizing soft, diffused natural light and warm color grading. The imagery shifts between domestic interiors and industrial urban backdrops, creating a balance between polished lifestyle portraits and candid, contemporary compositions. Makeup artist Mitch Yoshida provides clean, understated styling throughout the production.
Project Kith · Kith x Auralee 2024 Collection
Kith and Auralee collaborate for this designer fashion collection, presented through a series of editorial portraits. The campaign highlights a focus on tactile layering, featuring structured outerwear, wool coats, and quilted puffer silhouettes in a muted, earthy colour palette. Photographer Ian Evan Lam captures the collection with soft natural light, set against minimal, paneled backdrops that emphasize the refined textures of the garments. With creative direction by Ronnie Fieg and styling by Eugene Tong, the editorial features model Jecardi Sykes showcasing an array of cold-weather apparel and accessories.
Project Kith · KITH Women's Autumn 2026
The Kith Women's Autumn 2026 campaign is a fashion editorial series that leans into a refined, corporate-retro aesthetic. Captured by photographer Agata Serge, the collection features model Rania Benchegra navigating a minimalist office environment filled with vintage switchboard consoles, architectural window blinds, and polished wooden surfaces. The imagery utilizes natural light to emphasize the structured silhouettes and rich textures of the season's leather jackets, tailored blazers, and layered tailoring. With a clean, editorial perspective, the campaign incorporates set design by Rosie Turnbull to build a quiet, professional atmosphere, further polished by hair styling from Junya Nakashima and makeup by Jezz Hill. The project relies on analogue film techniques and clean, vertical compositions to highlight the collection's refined, monochromatic palette.
Project Kith · KITH Women
Kith Women presents a fashion editorial series that juxtaposes modern athletic apparel against the backdrop of traditional, ornate domestic architecture. Captured by photographer Sophie Chan Andreassend, the imagery creates a visual contrast between high-performance sportswear and classic interior elements like fireplaces, wainscoting, and period furniture. The series utilizes natural light to highlight the textural interplay between technical fabrics and wood, velvet, and marble surfaces. The editorial features hair styling by Chika Nishiyama, who opted for sleek, pulled-back braids, and makeup by Mitch Yoshida, maintaining a clean aesthetic throughout the collection.
Project Kith · Spring 2024 Ad Campaign
For the Kith Spring 2024 campaign, creative director Ronnie Fieg orchestrates a masterclass in atmospheric tension, juxtaposing the rigid, industrial reality of a city subway car against an ephemeral, romantic landscape of organic beauty. Featuring hip-hop icon Cam’ron as the central subject, the imagery leans into a surreal aesthetic where the stark stainless steel and utilitarian geometry of public transit are reclaimed by an explosion of floral maximalism. Collaborating with Venus et Fleur, the project transforms the mundane commute into a stage for editorial lifestyle photography, where meticulously arranged bouquets of pink and white roses spill from subway seats and hang from overhead rails. Each portrait captures a moment of quiet composure, with the natural light filtering through train windows to accentuate the tactile qualities of textured corduroy, intricate lace trim, and embroidered canvas. The campaign utilizes a deliberate, symmetrical composition that emphasizes the contrast between the clothing’s precise, streetwear-centric tailoring and the wild, untamed nature of the blooms. Through a lens that favors editorial minimalism despite the visual density of the installations, the work feels both grounded and cinematic. By pairing Cam’ron’s presence with the soft, ethereal atmosphere of the floral settings, the campaign elevates everyday urban transit into a sophisticated, high-fashion narrative that invites the viewer to find elegance in the most unexpected of places.
Project Kith · Spring 2024 Ad Campaign
The Kith Spring 2024 campaign elegantly captures the intersection of luxury fashion and leisure, presenting a vision of modern menswear that feels both curated and effortlessly grounded. Under the creative direction of Ronnie Fieg, the editorial campaign channels a distinct lifestyle aesthetic, utilizing a blend of high-key studio strobe photography and soft natural light to emphasize the rich tactile qualities of the collection. The imagery leans into a narrative of sophisticated relaxation, featuring a diverse cast of talent including John Leguizamo, Jimmy Butler, and Ray Romano. Whether captured against a seamless studio background or within warm, sun-drenched residential settings, the campaign highlights intricate details—from laser-cut paisley patterns and knit textures to quilted outerwear—through a lens of refined minimalism. By integrating props like vintage radios, bocce balls, and artisanal garden tools, the project crafts a scene of intentional living, positioning the apparel as the essential uniform for a balanced, contemporary life. The result is a cohesive lookbook that feels deeply rooted in current fashion sensibilities while maintaining a timeless, editorial elegance that is synonymous with the brand. Through these portraits, the campaign achieves a harmonious balance, where the clothing acts as a natural extension of the wearer’s personality in moments of quiet, leisurely repose.
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