Jimmy Choo
Jimmy Choo's refined luxury footwear, handbags and campaigns across fashion and accessories
Featured Jimmy Choo projects
This week's top Jimmy Choo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Jimmy Choo · Pearls of Wisdom
The Pearls of Wisdom campaign for Jimmy Choo, led by creative director Sandra Choi, explores the interplay between tactile textures and sculptural accessories. The project features a series of monochromatic and high-key studio compositions that highlight the intricate detailing of the brand's latest footwear and handbag collections. Techniques such as low-key chiaroscuro lighting and crisp monochrome photography are employed to emphasize the lustre of pearls and the refined surfaces of satin, leather, and crystal embellishments. By alternating between minimalist white backgrounds and warm, dark-toned interior settings, the campaign draws focus to the structural silhouette of the apparel and the craftsmanship of the metallic-handled accessories.
Project Jimmy Choo · Jimmy Choo Wardrobe 26/27 w Devon Le ...
The Jimmy Choo Wardrobe campaign leans into a minimalist aesthetic, utilizing the raw textures of brutalist concrete and clean geometric architecture to spotlight the latest footwear and accessory collections. Shot by photographer Mark Kean, the visuals move between high-contrast, sun-drenched outdoor scenes and soft, controlled studio environments, establishing a refined dialogue between modern structure and soft luxury. Through a lens of deliberate restraint, the series emphasizes tactile details, from glossy patent leather finishes to the structured silhouettes of tailored denim and blouson jackets. Content creator Devon Lee Carlson anchors the campaign, styled by Jane How in an array of monochromatic and earth-toned looks that prioritize form and line. The creative direction, led by Kerry Haynes and Sandra Choi, leans on the interplay of natural light and hard, diagonal shadows to frame each silhouette. The project incorporates elements of clean minimalism and a warm, editorial approach to highlight the collection's versatile aesthetic, supported by hair styling by Ryan Mitchell, makeup by Gemma Smith-Edhouse, and set design by Suzanne Beirne.
Project Jimmy Choo · Fall 2026 men's Ad Campaign
The Jimmy Choo Fall 2026 men's ad campaign masterfully bridges the divide between structured high-fashion editorial and the unforced elegance of modern menswear. Under the visionary eye of creative director Sandra Choi, the campaign captures model Alfie Nickerson traversing a series of lush, atmospheric landscapes that ground the brand's premium footwear and accessories in a tactile, organic reality. By leaning into natural light and a soft light color palette, the visuals evoke a sense of quiet introspection, moving away from high-gloss artifice to embrace a more cinematic, lived-in aesthetic. Each frame highlights the meticulous craftsmanship of the collection, from the intricate floral-inspired embroidery on sleek black leather boots to the polished finish of classic oxford shoes, all set against a backdrop of weathered stone paths and manicured gardens. This lifestyle-focused approach pairs sharp, tailored suiting with unexpected organic elements like foxglove bouquets, creating a visual narrative that feels both sophisticated and refreshingly grounded. Utilizing a deliberate live-action technique, the campaign avoids the static feeling of traditional product photography, instead presenting the collection as an essential component of a broader, well-curated narrative. Ultimately, this season serves as a masterclass in balance, demonstrating how heritage luxury can thrive when infused with the moody, atmospheric depth characteristic of contemporary editorial storytelling.
Project Jimmy Choo · Autumn 2026 Campaign
For the Jimmy Choo Autumn 2026 campaign, the brand masterfully bridges the gap between heritage elegance and contemporary lifestyle, grounding its latest accessories in a series of highly atmospheric, cinematic vignettes. With creative direction from Kerry Haynes and Sandra Choi, the campaign captures an evocative dialogue between ornate, historical interiors and the modern sharpness of the collection. Photographer Francesc Planes utilizes natural light and soft-light techniques to heighten the interplay of textures, from the rich, velvety suede of hobo bags and intricate lace-detailed footwear to the cool, structured gloss of patent leather. Fashion editor and stylist Vanessa Coyle anchors the aesthetic, blending casual denim and relaxed-fit silhouettes with the refined, high-fashion sensibilities synonymous with the house. Featuring model Africa Garcia, the visual narrative leans into editorial minimalism, where the accessories emerge as protagonists against backdrops of classic boiserie, metallic dividers, and marble fireplaces. The campaign successfully channels a sophisticated, lived-in luxury, utilizing techniques that range from precise macro detail shots to fluid, live-action captures. By juxtaposing opulent architectural motifs with modern design, the project creates a seamless fusion of traditional refinement and current trends, positioning Jimmy Choo as a vital, ever-evolving force in global luxury fashion through a lens of quiet, confident composition.
Project Jimmy Choo · Fall 2026 Ad Campaign
For the Jimmy Choo Fall 2026 ad campaign, the brand leans into an aesthetic of quiet luxury that effortlessly bridges the gap between classic refinement and contemporary edge. Captured in the storied halls of Milan’s Palazzo Gallarati Scotti, the imagery functions as a masterclass in editorial fashion photography. Creative directors Sandra Choi and Kerry Haynes orchestrate a visual narrative that centers on the house’s iconic accessories, positioning handbags and footwear not merely as accompaniments, but as the focal point of a sophisticated lifestyle. Photographers Francesc Planes and Joaquin Laguinge skillfully utilize natural light to emphasize the rich tactility of leather, lace, and fringe, allowing the textures of the apparel to stand out against both ornate architectural backdrops and minimalist studio settings. With talent Africa Garcia anchoring the scenes, the styling by Vanessa Coyle—enhanced by the clean hair work of Michał Bielecki and the precise makeup artistry of Patrick Glatthaar—creates a cohesive look that is polished yet distinctly modern. By blending commercial precision with a high-end editorial sensibility, the campaign captures a sense of poise that feels both aspirational and grounded. Through the intentional interplay of light and shadow, the project highlights the heritage of the Jimmy Choo brand while reinforcing its status as a pillar of the luxury bags and accessories market.
Project Jimmy Choo · Men's Summer 2026 Ad Campaign
The Jimmy Choo Men's Summer 2026 Ad Campaign masterfully redefines luxury footwear within an intimate, organic narrative. Moving away from the high-gloss aesthetic often associated with the brand, the campaign leans into an editorial sensibility that prioritizes tactile realism and a quiet, contemplative atmosphere. Featuring model Alfie Nickerson, the imagery unfolds across two distinct outdoor environments: a rustic, sun-drenched glass greenhouse and a sprawling meadow filled with yellow wildflowers. This juxtaposition of structured, architectural glass and wild, blooming flora creates a sophisticated tension that mirrors the versatility of the footwear collection itself. By utilizing high-quality natural light, the creative team emphasizes the intricate textures of the product, from woven leather loafers and suede fisherman sandals to mesh-patterned sneakers. The cinematography and still compositions favor a relaxed, lifestyle-focused perspective where the footwear feels integrated into the subject’s daily life rather than staged. Whether captured through a low-angle shot to highlight material detail or a wider portrait to convey mood, the campaign maintains a consistent, cinematic quality that elevates the everyday. This commercial project succeeds by positioning Jimmy Choo not just as a maker of luxury goods, but as a brand deeply rooted in a modern, earthy elegance. Through this subtle, nature-inspired visual language, the campaign achieves a timeless appeal that feels both aspirational and inherently grounded in the warmth of the summer season.
Project Jimmy Choo · Summer 2026 Ad Campaign
For its Summer 2026 ad campaign, Jimmy Choo leans into an interplay of rugged desert minimalism and high-octane luxury. Captured by photographer Quentin de Briey, the collection finds a sharp, cinematic backdrop within the arid terrain of The Invisible House. Creative Director Sandra Choi orchestrates a visual narrative where the brand's iconic footwear and accessories—ranging from pearl-embellished sandals to vibrant, suede bucket bags—emerge as hero objects against raw, sun-drenched rock formations. The imagery oscillates between the golden glow of natural light and the dramatic intensity of flash photography, elevating the textures of sequins, suede, and intricate metallic hardware. Stylist Sydney Rose Thomas anchors the editorial aesthetic by pairing these sculptural accessories with sleek, form-fitting silhouettes and utility-inspired layers. Models Georgia Palmer and Lilli Cummings inhabit this landscape with a confident, effortless cool, their poses interacting dynamically with reflective architectural structures that mirror the surrounding desert flora. By blending the tactile, grounded elements of the landscape with the polished refinement of Jimmy Choo’s design language, the campaign delivers a sophisticated take on seasonal glamour. This commercial work successfully positions the collection as a staple of modern elegance, where the refined craftsmanship of the bags and heels stands out against the harsh, beautiful expanse of the natural world.
Project Jimmy Choo · Jimmy Choo Summer 2026
For the Jimmy Choo Summer 2026 campaign, the brand masterfully leans into an adventurous spirit, juxtaposing high-fashion luxury against the raw, arid backdrop of a sun-drenched desert. Photographed by Quentin De Briey, the collection finds its pulse in the tension between refined accessories and the rugged, elemental textures of the landscape. Through a series of editorial lifestyle images, the campaign captures a sophisticated interplay of light, where natural sunlit desert scenes and crisp twilight settings highlight the metallic sheen, intricate beading, and vibrant hues of the season’s signature handbags and strappy sandals. Models Georgia Palmer and Lilli Cummings anchor the visual narrative, moving with an effortless grace that mirrors the collection’s duality of rugged utilitarianism and evening glamour. With expert styling by Sydney Rose Thomas, who balances textured layering against the minimalist precision of the footwear, the imagery feels both cinematic and grounded. Hair stylist Ryan Mitchell and makeup artist Homa Safar complete the look with a polished yet raw aesthetic, ensuring the models complement the dramatic surroundings without losing the elevated focus on the hero products. By utilizing wide angles and deliberate compositions that frame the desert horizon, the campaign elevates the summer accessories into essential artifacts of a modern, nomadic luxury, proving that Jimmy Choo thrives best when placed at the intersection of nature and uncompromising style.
Project Jimmy Choo · Paradise Cove | Jimmy Choo Riviera 2 ...
For the Jimmy Choo Paradise Cove campaign, the brand masterfully captures the essence of a sun-drenched escape, blending the polished refinement of luxury fashion with the breezy, laid-back allure of coastal living. Under the seasoned creative direction of Sandra Choi and Kerry Haynes, the campaign leans into an evocative summer aesthetic that feels both aspirational and intimate. Through the lens of photographer Purienne, the project creates a visual narrative defined by natural light and editorial minimalism, effectively showcasing the collection's signature blue and white gingham patterns and intricate hardware. Model Camille Chifflot anchors these vignettes, whether she is lounging against rustic wooden railings or navigating sun-drenched gardens, embodying a effortless elegance that ties the accessory-focused compositions together. While the outdoor shots leverage a shallow depth of field to highlight the tactile details of the footwear, the studio work utilizes crisp studio strobe lighting to emphasize the structural integrity of the handbags. The inclusion of cinematic, live-action techniques—specifically subtle motion blur—infuses the series with a dreamlike energy, elevating the campaign beyond standard commercial photography. This project is a cohesive study in texture and atmosphere, where fashion editorial sensibilities meet the relaxed, sophisticated lifestyle of a Mediterranean getaway, ensuring that every frame remains unmistakably Jimmy Choo while capturing the fleeting, golden warmth of a perfect vacation.
Project Jimmy Choo · The Reveal | Jimmy Choo Eyewear 2026 ...
For The Reveal, Jimmy Choo’s 2026 eyewear collection campaign, the brand leans into a sharp, architectural vision of luxury that feels both timeless and aggressively modern. Captured through the lens of photographer Mark Kean, the project strips away extraneous detail to focus on the interplay between form, shadow, and texture. With creative direction from Kerry Haynes and Sandra Choi, the visuals utilize a stark, minimalist aesthetic to elevate the eyewear as the definitive accessory of the season. Model Rayssa Medeiros anchors the editorial portrait series, moving between cinematic, low-key chiaroscuro lighting and crisp, studio strobe setups that highlight the structural integrity of the frames. Styling by Vanessa Coyle complements the polished hardware with oversized leather jackets and structured blazers, creating a high-contrast palette that grounds the collection in a refined, fashion-forward context. The work relies on the precise balance of natural light and controlled studio environments to emphasize the material quality of the black-and-white silhouettes. By blending the precision of commercial product photography with the storytelling capabilities of editorial portraiture, the campaign effectively constructs a narrative of mystery and confidence. Every frame—from the close-up, angular profiles to the obscured gaze of the subject—reaffirms the label's commitment to clean, intentional composition. It is a masterclass in modern luxury marketing, where the strength of the visual language does the heavy lifting, cementing Jimmy Choo’s status at the intersection of high fashion and technical design.
Project Jimmy Choo · Jimmy Choo Bridal 2026 Campaign
The Jimmy Choo Bridal 2026 campaign masterfully balances the heritage of luxury footwear with a modern, rebellious energy, successfully repositioning the brand for a new generation of brides. Under the visionary guidance of creative directors Kerry Haynes and Sandra Choi, the campaign departs from traditional soft-focus wedding tropes, instead leaning into a sharp, high-fashion editorial aesthetic. Photographer Mark Kean captures the collection through a lens that prizes contrast, juxtaposing delicate crystal-embellished heels and sheer lace against raw textures like studio bathroom tiles and stark, monochromatic red backgrounds. The presence of model Gabbriette is pivotal to this shift; her visible tattoos and poised, intentional expressions inject a contemporary edge that complicates the traditional bridal narrative. Fashion editor Vanessa Coyle orchestrates a wardrobe that spans minimalist gowns and unexpected silhouettes, while hair stylist Ryan Mitchell and makeup artist Thom Walker maintain a clean, polished finish that ensures the accessories remain the protagonist. By utilizing cinematic lighting techniques ranging from soft beauty light to high-contrast chiaroscuro, the project achieves an elevated, commercial resonance. Whether featuring draped curtains or bold, saturated color palettes, the visual storytelling feels both timeless and current. This campaign serves as a sophisticated study in how to maintain brand identity while evolving the aesthetic to feel relevant, tactile, and strikingly fresh within the global luxury market.
Project Jimmy Choo · Ramadan Campaign 2026
The Jimmy Choo Ramadan 2026 campaign is a fashion editorial series that contrasts high-end accessories against industrial and architectural backdrops. Shot primarily on location, the campaign leans into a cinematic aesthetic, placing the subject against wide-open tarmac racetracks and modernist concrete structures. Photographer Greg Adamski captures the collection using warm, natural light and desaturated tones, creating a clean visual narrative. Fashion stylist Marilla Rizzi pairs the brand's signature embellished footwear and structured handbags with long-line coats, racing-inspired jumpsuits, and pleated tailoring to ground the accessories in a polished, minimalist framework.
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