Oliver Peoples
Oliver Peoples' sun-drenched, retro-infused eyewear campaigns and cinematic brand collaborations
Featured Oliver Peoples projects
This week's top Oliver Peoples projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Oliver Peoples · Twice Upon a Time
For the "Twice Upon a Time" campaign, Oliver Peoples explores a classic eyewear narrative defined by refined, sun-drenched visuals. Shot by photographer Matthew Brookes, the project captures models Hilary Rhoda, Daisuke Ueda, Afrodita Dorado, and Dominik Sadoch across a series of outdoor environments that range from poolside terraces to expansive mountain vistas. The imagery leans into a clean, editorial aesthetic, relying on natural light and warm, golden hour tones to highlight the textures of the frames and the subjects' surroundings. With styling by Michelle Cameron, the campaign maintains a consistent, polished look that emphasises the intersection of high-fashion portraiture and product-focused commercial photography.
Oliver Peoples · Roger Federer
This commercial campaign for Oliver Peoples spotlights tennis athlete Roger Federer in a series of vignettes set against the backdrop of Rome. Directed by Pari Dukovic, the production captures a balance between formal elegance and athletic performance, moving between tuxedo-clad scenes and active sequences on a clay court. Cinematography by Jan Mettler utilizes the city’s classic architecture and statues to anchor the narrative, framed through a warm, cinematic aesthetic. Art direction by Fabian Niklaus and set design by RNF Design provide the structural context, with fashion styling by Jim Moore and grooming by Nathanael Roethlisberger defining the visual polish of the live-action execution.
Oliver Peoples · Nineteen Sixties
The Nineteen Sixties campaign for Oliver Peoples presents a series of vignettes centered on the intersection of mid-century travel and luxury fashion. Set across an airport terminal and red-carpet environments, the film highlights a collection of tortoiseshell and black designer sunglasses paired with tailored retro outerwear and formal wear. Produced with creative direction by Photobomb Productions, the spot utilizes a live-action technique to capture a specific period aesthetic. The visual narrative relies on dynamic camera movements and deliberate, warm lighting to frame the eyewear within a broader cinematic travel context. Sound design for the project was provided by MAS-Music and Strategy.
Project Oliver Peoples · Oliver Peoples Fall 2025
The Oliver Peoples Fall 2025 campaign highlights the brand's latest eyewear collection through a series of portraits featuring model Barbara Valente. Captured by photographer Matthew Brookes, the imagery leans into a clean, commercial aesthetic that emphasizes the frames through natural light and coastal settings. Fashion editor Christian Stroble coordinates the wardrobe, paired with grooming by hair stylist Adir Abergel and makeup artist Tobi Henney. The project utilizes a vertical composition to showcase the design details of the acetate and tinted-lens frames within both outdoor and editorial contexts.
Project Oliver Peoples · Malibu, Forever campaign
Oliver Peoples presents the 'Malibu, Forever' campaign, a lifestyle-driven project captured by photographer Matthew Brookes. The series explores the intersection of coastal architecture and eyewear, featuring model Hamid Onifadé across a variety of outdoor and interior settings. Technically grounded in natural light and warm tones, the imagery leans into a polished aesthetic that emphasizes clean lines and textures. The campaign utilizes a mix of tight portraits and wide compositions to showcase the collection's details, incorporating a minimalist approach to frame the brand's signature silhouettes against the backdrop of the coastline.
Project Oliver Peoples · Roger Federer
Oliver Peoples partners with athlete Roger Federer for a global eyewear campaign that leans into classic, coastal aesthetics. Captured by photographer Gregory Harris, the series features a mix of high-contrast monochromatic portraits and warm, golden-hour editorial imagery set against Italian coastal backdrops. The collaboration highlights the brand's latest eyewear collection through a relaxed, refined lens. With a focus on natural light and an analogue-inspired film finish, the campaign emphasizes clear, sharp details in the frames and tailored apparel, maintaining a timeless, serene atmosphere throughout the shoot.
Project Oliver Peoples · Fai II & Fai III for Oliver Peoples
Oliver Peoples introduces the Fai II and Fai III collection through a series of intimate, editorial eyewear portraits. Creative director Fai Khadra works with photographers Louise and Maria Thornfeldt to frame the campaign with a focus on minimalism and material detail. The series features model Momo Ndiaye, utilizing tight, vertical compositions and clean studio lighting to accentuate the sharp contours of the acetate frames. By oscillating between soft, natural light and moody, low-key monochrome techniques, the imagery highlights the eyewear through precise, macro-focused framing.
Project Oliver Peoples · Head West, Take Sunset
The Oliver Peoples campaign, 'Head West, Take Sunset,' features a collection of eyewear photographed by Aaron Feaver. The production leans into a nostalgic, retro aesthetic, utilizing natural light to capture scenes centered on the iconic California landscape. Photographer Aaron Feaver captures models Hailey Carlson and Levi Dylan, with styling by Michelle Cameron. The imagery focuses on a commercial sensibility, utilizing a square crop and natural light to frame the eyewear within the specific visual context of the vintage, sun-drenched setting.
Project Oliver Peoples · Malibu Forever
With the launch of Malibu Forever, Oliver Peoples masterfully bridges the gap between premium eyewear and the sun-drenched spirit of coastal California living. The campaign serves as a sophisticated homage to the effortless elegance of the coast, capturing a narrative that feels both timeless and deeply rooted in a nostalgic aesthetic. Through the lens of photographer Matthew Brookes, the imagery leans into a cinematic visual language that emphasizes the interplay of light and texture. By placing the subjects in a curated, retro-inspired setting, the campaign channels a sense of wanderlust that is perfectly complemented by the brand's iconic design sensibilities. Models Maya Stepper and Barbara Valente anchor the project with an understated poise, effectively bringing a lifestyle-oriented approach to the collection. The use of natural light and warm, golden hour tones elevates the editorial photography, highlighting the intricate gold-rimmed detailing of the eyewear against a backdrop that feels simultaneously intimate and expansive. This project avoids the hyper-commercial tropes of the fashion industry, opting instead for a deliberate, emotive sequence that prioritizes atmosphere over overt product placement. Ultimately, Malibu Forever stands as a testament to how artful collaboration and a keen eye for retro textures can redefine how we perceive luxury eyewear in a modern, aspirational real estate and property context.
Oliver Peoples · Nineteen Sixties
Oliver Peoples explores a mid-century aesthetic in its Nineteen Sixties brand film, set within a bustling retro airport terminal. The project features an ensemble cast of travellers and pilots, focusing on the integration of tailored fashion with the brand’s eyewear collection. Produced by Photobomb Productions, the film leans into a cinematic visual language. The execution utilizes warm, nostalgic color grading and live-action techniques to emphasize architectural textures and sophisticated character movement throughout the terminal space.
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