Footwear
Footwear photography is product photography first — the shoe has to read as desirable from a 3/4 angle before anyone sees it on a foot. On Visie, that craft spans campaign and product photography for marques like Jimmy Choo, Ugg, Vans, and Birkenstock, often shot suspended on fishing line to suggest motion.
This week's top Footwear projects
This week's top Footwear projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Ugg · Feels Like UGG
The Feels Like UGG campaign captures a cross-section of urban life through a series of energetic, live-action vignettes. The commercial follows a diverse group of individuals navigating city streets, from skate parks and alleyways to local food stalls and photobooths, framing the brand's latest footwear and apparel collection within these everyday environments. Directed through Young Hero, the production leans into warm, polished aesthetics that emphasize candid social interactions. Rob Barbato serves as Executive Creative Director, overseeing the project alongside Head of Production Max Taylor. The visual narrative is supported by a bespoke soundscape from Squeak E Clean Studios, with Rob Barbato also credited for music and sound direction, and Benjamin Abud contributing design work.
Ugg · Born to Feel - Quill & Zora Ballet Flats
Ugg presents Born to Feel, a commercial campaign showcasing the brand's Quill and Zora ballet flats. The project captures an energetic, nostalgic aesthetic as two protagonists navigate an academic setting, transitioning from school hallways to classrooms and laboratory environments. Produced with live-action techniques and soft, natural lighting, the film emphasizes movement and playfulness. The project features sound and music direction by Squeak E Clean Studios, with creative oversight from Rob Barbato.
Church's · AW 2026
Church's AW 2026 campaign captures a cinematic narrative within a series of stately, grand architectural settings. The film presents a study in classic menswear, pairing tailored separates with the brand's signature leather footwear. Directed by Samuel Bradley with cinematography by Simon Plunket, the project leans into a monochrome aesthetic. The visual approach utilizes natural light and a gritty, analogue film texture to ground the performance from actor Theo James, supported by grooming from Nadia Altinbas. Creative direction by David James defines the atmosphere, incorporating vintage props such as typewriters and motorcycles to punctuate the composition. Fashion styling by Ben Schofield and set design by Staci Lee round out the production, which was managed by Boon Production.
Project KEEN’s move into trail running · Brand Identity
KEEN expands its presence into the trail running category with a comprehensive brand identity and campaign project. Led by design work from Mac Moss Studio and 3D execution by James Kittel, the project integrates technical performance indicators with a rugged, outdoor aesthetic. The visual system bridges the gap between athletic functionality and industrial design, utilizing 3D render / CGI and motion graphics to articulate footwear features such as cushioning and abrasion resistance. The campaign blends live-action photography with a monochromatic, futuristic design language. By layering instructional iconography and blueprint-style vector graphics over both outdoor action imagery and tactile studio elements, the brand establishes a high-performance narrative. Motion design by Mac Moss Studio reinforces this approach, employing scanline effects and animation to detail the structural evolution of the product line.
Project Various Campaigns · Hoka Global Campaign
The Hoka Global campaign masterfully bridges the gap between high-performance sportswear and contemporary streetwear, creating a visual narrative that feels both aspirational and deeply rooted in everyday movement. Captured through the lens of photographer William Arcand, the campaign leans into the raw energy of urban environments, utilizing a distinct hard light aesthetic that carves out sharp, graphic silhouettes against the concrete landscape. This approach emphasizes the structural integrity of the footwear while highlighting the vibrant, high-contrast activewear curated by fashion editor and stylist Cece Liu. By centering the subject in mid-stride across a stark pedestrian crossing, the work celebrates the intersection of lifestyle utility and individual expression. The use of natural light adds a layer of unfiltered authenticity to the frame, ensuring the campaign avoids the overly polished look of traditional fitness marketing in favor of a grittier, editorial sensibility. Every element, from the deliberate color blocking of the apparel to the precise, high-angle framing, serves to reinforce the brand's position at the vanguard of the footwear industry. It is a sophisticated exercise in commercial imagery that manages to feel kinetic and alive, proving that the most effective fashion storytelling happens when the product is treated as a natural extension of the wearer’s own personal momentum and style identity.
Project New Balance · Made in USA Fall/Winter ‘26
New Balance presents its Made in USA Fall/Winter 2026 campaign, a footwear and fashion project captured on-location at the historic Brattle Book Shop in Boston. The series, photographed by Andrew Jacobs and styled by Jon Tietz, showcases the collection through a series of portraits featuring elderly talent. The imagery utilizes warm, natural light to highlight textures across an earthy color palette. With casting by Ricky Michiels and set design by Dylan Bailey, the campaign centers on classic heritage aesthetics within an urban literary setting.
Project Stuart Weitzman · Fall 2026
Stuart Weitzman presents the Fall 2026 campaign, a footwear-focused series that leans into urban athleticism and elevated poise. Shot against expansive, hazy city skylines, the imagery leverages high-contrast monochrome photography to emphasize the structural silhouettes of the collection's leather boots and slingback heels. The project features Gigi Hadid, Misty Copeland, and Yang Mi in a sequence of rooftop settings. Through the use of clean composition and natural light, the campaign captures both static editorial portraits and dynamic, high-speed movement. The minimalist aesthetic highlights the interplay between architectural surroundings and the sharp textures of the seasonal footwear.
Project Ugg · 'Born to Feel' 2026 Campaign
Ugg’s 'Born to Feel' 2026 campaign marks a return to outdoor, candid photography, anchoring the footwear brand within everyday urban and park environments. Photographed by Sophia Wilson, the campaign features a cast including PinkPantheress, Rowan Blanchard, Adwoa Aboah, and Emily Ratajkowski in a series of dynamic, movement-focused frames. Utilizing warm natural light, the commercial imagery highlights seasonal textures—such as shearling slides, clogs, and faux-fur outerwear—against backdrops of city crosswalks, playground equipment, and public park architecture. The production leans into a nostalgic, playful aesthetic, captured across both static and motion-blur compositions to emphasize the tactile quality of the footwear.
Project Malone Souliers · Fall 2026 Ad Campaign
The Malone Souliers Fall 2026 ad campaign masterfully captures the intersection of high-end luxury fashion and urban storytelling. Through a lens that channels a cinematic editorial aesthetic, the campaign transforms the streets of Paris into a sophisticated stage for the brand’s latest footwear collection. Captured by photographer Tommy Ton, the imagery employs soft, natural light and macro perspectives to highlight the intricate craftsmanship of leather mules, slingbacks, and structured boots. By juxtaposing polished finishes—such as croc-embossed textures, satin vamps, and metallic gold accents—against the rugged surfaces of cobblestone streets and weathered stone stairs, the campaign creates a compelling visual narrative of timeless elegance. Model Kirandeep Chahal embodies a minimalist, refined sensibility, appearing in tailored blazers and structured coats that emphasize the sharp, architectural silhouettes of the footwear. Supported by stylist Chiara Batistoni, the project leans into a cool, tonal palette that allows the shoes to take center stage, while production work from Marie Oudghiri and Emma Ball-Greene ensures a cohesive and aspirational atmosphere across every frame. With its focus on clean geometry and atmospheric, cinematic lighting, the series reads as a love letter to city life, perfectly blending the brand’s luxury heritage with a modern, lifestyle-focused perspective that resonates throughout the entire collection.
Project Ugg · UGG Social Campaign FW26
For the UGG Social Campaign FW26, creative director Ava Nirui orchestrates a hyper-saturated visual narrative that breathes new life into the brand's iconic footwear. Captured through the lens of photographer Hanna Moon, the campaign leans into a playful, high-energy aesthetic that bridges the gap between suburban youth culture and cinematic editorial minimalism. The project utilizes a consistent monochromatic pink palette, expertly styled by Zara Mirkin, who layers soft lace-trimmed dresses and utilitarian zip-up vests against stark, unexpected backdrops like concrete sports courts and custom airbrushed sports cars. These lifestyle images leverage live-action techniques, including dynamic smoke grenade displays and low-key chiaroscuro lighting, to create a striking contrast that feels both candid and meticulously curated. Featuring entertainer Adéla Jergová, the campaign highlights the versatility of UGG slippers and sneakers through diverse settings that range from sun-drenched driveways to nocturnal asphalt scenes. The integration of meticulous hair work by Rachel Lee and precise makeup artistry by Julian Stoller ensures every frame remains cohesive despite the varied intensity of the lighting. By blending natural light with stylized, deliberate compositions, the work redefines the brand as a staple of street-style fashion, effectively moving beyond traditional commercial photography to embrace a bolder, more atmospheric visual language that captures the spirit of modern, trend-driven youth culture.
Project Paul Andrew · Fall 2026 Ad Campaign
The Paul Andrew Fall 2026 ad campaign channels a sophisticated, minimalist aesthetic that defines the brand's contemporary approach to luxury footwear. Through a series of clean, high-contrast compositions, the campaign emphasizes the sculptural quality of the collection, balancing sleek patent leathers and vibrant satins against neutral, architectural backdrops. Creative director and photographer Luca Khouri captures the collection with an editorial lens, utilizing studio strobe lighting for dramatic chiaroscuro effects in some frames, while leaning into soft, diffused natural light in others to highlight the intricate craftsmanship of the heels. Model Laura Morgan brings a poised, kinetic energy to the images, her dynamic poses and monochromatic styling allowing the footwear—detailed with metallic block heels, crystal-encrusted bows, and pointed-toe silhouettes—to remain the focal point. The execution feels deeply cinematic, favoring macro perspectives that emphasize material textures and subtle hardware reflections. With the expert contribution of hair stylist Cosimo Bellomo and makeup artist Elena Gaggero, the imagery maintains a polished, cohesive narrative that reads as both commercially sharp and artistically refined. By stripping away visual noise, the campaign leans into a modernist sensibility that celebrates the technical precision and bold design language inherent to the Paul Andrew house, firmly positioning the footwear as the season's definitive statement.
Project Church's · Fall 2026 Ad Campaign
Church's Fall 2026 ad campaign masterfully leans into the intersection of heritage footwear and the golden age of motor racing. Under the creative direction of David James and captured through the lens of photographer Samuel Bradley, the project breathes life into a narrative of classic luxury and leisure. The campaign features Theo James as the central talent, portrayed in a series of vignettes that balance the mechanical grit of garage workshops and motor circuits with an undeniably refined lifestyle aesthetic. Utilizing high-speed freeze techniques alongside candid editorial minimalism, the imagery elevates the footwear to iconic status. Whether standing on victory podiums or perched casually beside vintage blue convertibles, the compositions highlight the intricate craftsmanship of polished leather brogues and Chelsea boots against textured backdrops like woven wicker hampers and coarse asphalt. The use of natural light throughout the series softens the industrial edges of the racing environment, allowing the sharp tailoring and rich leather tones to anchor the visual storytelling. The resulting aesthetic reads as both nostalgic and contemporary, bridging the gap between high-octane performance and slow-paced sophistication. By synthesizing heritage style with an evocative, cinematic atmosphere, the campaign reinforces the brand's position as a hallmark of timeless durability and elegance, presenting each pair of shoes not just as an accessory, but as an essential component of a well-lived, adventurous life.
Top Footwear brands
Browse the world's most renowned Footwear brands, their projects and creatives who worked with them.
Explore other industries
Explore Visie's leading industries, projects, and the talented creatives representing them.
