Luxury Fashion Houses
Luxury Fashion Houses run on history as much as product — names with decades or centuries behind them. On Visie, that craft spans campaign photography, runway coverage, and editorial shoots for marques like Louis Vuitton, Prada, Dior, and Chanel, shot from a fixed photographer's pit at every show.
This week's top Luxury Fashion Houses projects
This week's top Luxury Fashion Houses projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Chanel · Chanel Fall-Winter 2026 Campaign
The Chanel Fall-Winter 2026 campaign leans into an opulent interior aesthetic, set against a backdrop of grand architectural staircases, ornate mirrored panels, and lush floral arrangements. Captured by photographer Julien Martinez Leclerc under the creative direction of Matthieu Blazy, the imagery highlights the collection’s intricate textiles, ranging from iconic textured tweed and fringe detailing to delicate embroidery. Utilizing natural light and clean, vertical portrait framing, the campaign highlights the depth of the set through multi-angled reflections. The ensemble cast, including models Trinidad Castaño, Lais Hames, Xiuli Jiang, Bhavitha Mandava, Stephanie Cavalli, Awar Odhiang, and Julia Morais, presents the seasonal collection within a sophisticated, editorial lens that emphasises both luxury fashion houses and classic design elements.
Project Gucci · Fall-Winter 2026 Campaign
Gucci presents its Fall-Winter 2026 campaign, a series of high-key studio portraits focusing on luxury eyewear and modern tailoring. The collection features a diverse cast captured through a commercial lens that highlights precise craftsmanship and sharp, clean silhouettes. Photographed by Mark Seliger with art direction by Riccardo Zanola, the series relies on hard light and directional studio lighting to emphasize the textures of acetate eyewear, heavy wool outerwear, and gold jewelry. The minimalist execution against a seamless white background allows the interplay of shadow and contour to take center stage, maintaining a polished and consistent aesthetic across the entire portfolio.
Project Fendi · My Peekaboo Fall-Winter 2026
Fendi presents the My Peekaboo Fall-Winter 2026 campaign, a series of images capturing the luxury fashion house's iconic handbag collection. Photographer Laura Sciacovelli frames the campaign within the industrial aesthetic of a film soundstage, utilising warm stage lighting and atmospheric haze to create a polished, moody environment. Creative director Maria Grazia Chiuri guides the editorial visuals, which feature talent Valeria Golino, Monica Bellucci, Tang Yan, and Yara Shahidi. Each composition highlights the structured leather accessory against the raw backdrop of studio flats, ladders, and vintage theatre equipment, leaning into chiaroscuro techniques to define the collection's formal silhouettes.
Project Maison Margiela · Anonymity
Maison Margiela’s Anonymity project serves as a high-concept fashion editorial, exploring themes of identity and concealment. Photographed and directed by Thibaut Grevet under the creative direction of Glenn Martens, the series leans into surrealism and moody atmospheres to frame the label’s latest collection. Featuring actor Rebecca Hall, the campaign captures a sequence of draped tailoring, intricate masks, and tactile evening wear. The project employs low-key lighting and direct flash techniques to create high-contrast, cinematic visuals. Across interior and outdoor settings, the work utilizes hard lighting to cast sharp graphic shadows, highlighting the textured surfaces and layered silhouettes of the garments. The imagery emphasizes a clandestine aesthetic, often placing subjects against pitch-black backdrops or rain-drenched streets to maintain a consistent, enigmatic narrative.
Project Mugler · Fall 2026 Ad Campaign
The Mugler Fall 2026 campaign leans into an atmospheric, high-fashion aesthetic that prioritizes sculptural silhouettes and raw, cinematic tension. Photographed by Robi Rodriguez with creative direction from Miguel Castro Freitas, the imagery features model Vivian Jenna Wilson navigating minimalist, texture-heavy interiors that range from muted lavender panels to tiled kennel environments. The work centers on the architectural precision of the collection, highlighted through sharp shoulder pads, fan-pleated garments, and vibrant colour-blocking in shades of coral-orange, deep purple, and olive. Techniques like multiple exposure and translucent layering introduce a surreal, dreamlike dimension to the portraiture, often set against the unpredictable presence of German Shepherds to ground the stylized fashion in a raw, tactile reality. Grooming details, including sleek hair by Louis Ghewy and matte-toned makeup by Lauren Aiello, maintain a polished finish against the moody, soft-lit compositions.
Project Ann Demeulemeester · Fall 2026 Ad Campaign
The Ann Demeulemeester Fall 2026 ad campaign centers on a monochrome editorial narrative, shot against rugged coastal landscapes and minimalist studio environments. Creative director Stefano Gallici crafts a visual identity defined by rich tactile textures and high-contrast composition, captured by photographer Nikolai von Bismarck. The series leans into a moody aesthetic, bridging the brand’s heritage with contemporary tailored silhouettes. The campaign features models Betsy Gaghan and Ezekiel Conteh, whose styling highlights ornate lace detailing, leather fringing, and layered knitwear. The work utilises natural light and desaturated palettes to maintain a gritty, ethereal atmosphere throughout the collection imagery.
A24 x Dior · Jonathan Anderson
A24 and Dior collaborate on a cinematic video project directed by Jonathan Anderson. The production features a series of vignettes set within minimalist studio and gallery environments, focusing on character movement and contemporary styling. The work employs a clean, live-action technique to achieve its deliberate, composed aesthetic. Production was managed by Object & Animal, with post-production and VFX provided by Corduroy and Ethos Studio, and music and sound design by Concret Form.
Project Loro Piana · 'Back to School' Fall 2026 Ad Campaign
Loro Piana’s Fall 2026 'Back to School' advertising campaign captures a refined, academic aesthetic set within the historic halls of the Sorbonne in Paris. Photographed by Sam Rock, the series leans into the tactile qualities of luxury knitwear and tailored wool, presenting an earthy and muted color palette that mirrors the architectural gravitas of the university. Featuring models Libby Taverner and Kim Woosang, the imagery balances commercial sensibility with editorial focus. The compositions leverage natural light and soft, diffused interior illumination to highlight the rich textures of suede, tweed, and heavy-gauge knits. Each frame emphasizes layered ensembles, from structured overcoats to utility-inspired vests, grounded by the classic wood-paneled and stone-walled setting.
Project Bottega Veneta · Winter 2026 Ad Campaign
The Bottega Veneta Winter 2026 advertising campaign merges luxury fashion with site-specific modernist architecture and sculpture. Creative director Louise Trotter and photographer Juergen Teller collaborated on the series, capturing the collection across locations in Milan, Italy, including Villa Terenzio and Fondazione Pagani. The imagery leans into raw, tactile aesthetics by framing tailored wool coats, leather ensembles, and woven intrecciato bags against weathered concrete monoliths and organic garden settings. Utilizing a mix of direct flash and crisp natural light, the campaign emphasizes material contrast—pairing soft shearling, fringe, and knitwear with the sharp, geometric lines of the sculptures and architectural surroundings. Featuring models Lina Zhang, Leon Dame, Sihana Shalaj, and Binx Walton, the visuals employ a graphic, minimalist approach where the Bottega Veneta logo is superimposed across the compositions. The resulting work explores the intersection of high fashion and abstract landscape design through a distinctly observational lens.
Project Maison Margiela · Fall 2026 Ad Campaign
The Maison Margiela Fall 2026 campaign, titled 'ANONYMITY', explores a dialogue between architectural structure and human concealment. Under the creative direction of Glenn Martens and captured by photographer and director Thibaut Grevet, the visuals channel a moody, surrealist aesthetic that defines the house’s current direction. The imagery frequently employs hard flash and high-contrast lighting to highlight the tactile qualities of the collection, from plush velvet and distressed leather to the intricate textures of sculptural, full-face head coverings. Actor Rebecca Hall serves as a central figure throughout the campaign, featured in both tight portraiture and atmospheric vignettes alongside obscured counterparts. The styling, executed by Ursina Gysi with hair by Tom Wright and makeup by Lucia Pica, leans into a dewy, luminous polish that contrasts with the avant-garde silhouettes of the garments. The project relies on varied, evocative backdrops—ranging from rain-drenched streets to warm, wood-paneled interiors—to ground the surreal elements in a tangible environment.
Project Emilio Pucci · Pucci Summer Somewhere - Saint-Tropez
Emilio Pucci’s 'Summer Somewhere - Saint-Tropez' campaign documents a resort collection through the lens of photographer Zac Bayly. The series leans into the interplay between the brand's signature geometric swirl motifs and the coastal environment of the French Riviera. Stylist Ola Ebiti curates a wardrobe of silk gowns, patterned swimwear, and coordinated separates that echo the saturated tones of the sunset. The imagery frequently employs golden hour lighting and direct flash to capture model Mar G against Mediterranean backdrops, from seaside piers to rocky coastlines. Technical execution focuses on saturated color profiles and graphic framing, with hair by Michael Delmas and makeup by Porsche Poon providing clean, minimal finishes to complement the bold textiles.
Project Hermes · Le Monde d'Hermès N°89
Le Monde d'Hermès N°89 presents a sophisticated menswear editorial series, masterfully capturing the intersection of high fashion and brutalist architecture. Photographed by Daniel P. Shea with fashion editing by Beat Bolliger, the campaign leans into a minimalist aesthetic, utilizing natural light to define the geometric textures of the subjects' clothing and their surrounding environments. The imagery features models Danilo Markovic, Junseo Kim, and Pierrick Grégoire in a series of vertical and horizontal compositions. The styling emphasizes layered textures, including heavy wool herringbone, leather tailoring, and shearling-lined outerwear, set against concrete stairwells and stone plazas. Hair styling by Karim Belghiran and makeup by Stephanie Kunz complete the polished look, with the series moving between soft, moody backlighting and stark, high-contrast hard light to highlight the collection's architectural silhouettes.
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