Longchamp
Longchamp's sophisticated Parisian fashion campaigns, leather goods and lookbooks
Featured Longchamp projects
This week's top Longchamp projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Longchamp · Longchamp Winter 2026 Campaign
Longchamp presents its Winter 2026 campaign, captured through the lens of photographer and director Oliver Hadlee Pearch. The imagery channels a sophisticated Parisian aesthetic, utilizing soft, natural light to highlight the seasonal collection against iconic stone architecture and urban landscapes. Model Felice Nova Noordhoff serves as the lead talent, showcasing a range of textured outerwear and leather accessories that define the house's latest seasonal offering. The production integrates meticulous set design by Rafael Medeiros, who brings a vibrant, floral-focused indoor environment to contrast with the crisp, overcast outdoor shots. The campaign relies on a clean, commercial visual language, with styling led by Louis Ghewy on hair and Petros Petrohilos on makeup to maintain a polished, understated look throughout the shoot.
Project Longchamp · Catch the Parisian Wave
Longchamp brings an effortless, sun-drenched narrative to its latest collection with Catch the Parisian Wave, a fashion campaign that masterfully blurs the lines between rugged coastal living and elevated French refinement. Photographer Dan Martensen captures model Liva Borre against a backdrop of golden meadows and windswept shorelines, leaning into a distinctly bohemian aesthetic that feels both raw and curated. By prioritizing natural light to emphasize the rich, tactile textures of the accessories—from vibrant leather shoulder bags to intricate woven straw totes—the imagery creates a visceral sense of place. The visual storytelling is bolstered by the thoughtful styling of Fanny Ourevitch, who pairs rustic, earthy fabrics with the bold, color-blocked silhouettes of the bags, while set designer Rafael Medeiros frames the subjects against organic backdrops like billowy fabrics and textured mud walls. This editorial project succeeds by grounding high-end fashion in a tangible, carefree atmosphere that invites the viewer into a breezy, aspirational lifestyle. With the meticulous hair work of Louis Ghewy and the soft, glowing makeup by Petros Petrohilos, every frame achieves a polished consistency that honors the brand's heritage while pushing a modern, playful narrative. It is a masterclass in commercial photography, successfully translating the kinetic energy of a Parisian summer into a visual language that feels fresh, authentic, and undeniably sophisticated.
Longchamp · FW25
Longchamp’s FW25 campaign channels a rugged, outdoor aesthetic, framing the brand's latest accessories against an expansive coastal backdrop. The production leans into a desaturated palette to highlight the textural contrast between the collection’s vibrant red outerwear and the moss-covered, rocky terrain. Utilizing live-action technique and natural light, the campaign balances wide landscape shots with intimate, tracking-focused visuals. The composition emphasizes fluid movement and tactile interaction with the product, captured within an overcast, atmospheric environment.
Project Longchamp · Longchamp
Longchamp masters the art of elevated utility in this latest campaign, where architectural minimalism meets the tactile richness of premium leatherwork. Captured by photographer Dudi Hasson, the imagery leans into a refined, editorial aesthetic that prioritizes clean lines and sophisticated textures. The series channels a sense of deliberate movement, featuring model Maryel Uchida navigating modern, neutral-toned urban environments that allow the brand's diverse collection of bags and accessories to take center stage. Under the guidance of stylist Alexandra Carl, the project harmonizes the structured geometry of the brand's iconic hardware—seen in crisp, macro-focused commercial shots—with the fluid, layered silhouettes of the ready-to-wear ensembles. Every frame is illuminated by soft natural light, which emphasizes the pebbled grain of the leather, the matte sheen of suede, and the subtle metallic accents that define the collection. With grooming contributions from hair stylist Cim Mahony and makeup artist Petros Petrohilos, the aesthetic remains effortlessly polished, grounding the brand’s heritage in a contemporary, high-fashion context. By balancing lifestyle portraiture with tight product-centric details, the campaign serves as a masterclass in modern branding, celebrating expert craftsmanship and the enduring elegance of a well-curated wardrobe. The project succeeds through its restraint, letting the interplay of color, texture, and light define the narrative rather than relying on heavy artifice.
Longchamp · Paris Vertigo
Longchamp presents Paris Vertigo, a cinematic campaign that explores the iconic landscape of Paris at dusk. The film follows a protagonist through narrow, cobblestone streets, contrasting architectural exteriors with intimate, detailed portraits of the subject against the twilight sky. Produced by Obsidian, the piece integrates live-action technique with surrealist visual effects, notably using puddle reflections to manipulate the frame. The edit balances wide-angle aerial vistas of zinc rooftops with low-key, high-contrast close-ups, maintaining a consistent warm color palette throughout.
Project Longchamp · Longchamp Team Spirit
Longchamp presents Team Spirit, a fashion campaign captured by photographer Elaine Constantine. The imagery features models in an energetic sequence of poses, alternating between a mirrored dance studio and locker room environments. The creative direction leans into a playful, athletic aesthetic, highlighting the brand’s latest collection of apparel and structured leather accessories. The series features choreography by Paul Sadot and styling efforts that bring a clean, coordinated look to the garments. The project leans heavily into natural light and warm tones, with hair by Chi Wong and makeup by Pep Gay contributing to the editorial aesthetic. Models Alyson Dubey, Deborah Akanni, Lian Jia, Lieve Auw, and Nikki Kahr appear throughout the campaign.
Project Longchamp · Longchamp F/W 24
The Longchamp Fall/Winter 2024 fashion campaign presents a refined take on urban leisure, captured through a series of editorial and commercial portraits. Photographed by Anthony Seklaoui, the collection features model Ana Beatriz Cortes staged against the classic Haussmannian architecture of Parisian streets. The imagery leans into a clean, modern aesthetic that highlights both the apparel and the season’s leather accessories, including structured crossbody bags and mini bags with graphic straps. Styling by Géraldine Saglio centers on cohesive silhouettes, pairing earthy tones like olive green and cream with vibrant accents. The photography utilizes natural light and analogue film techniques to create a warm, polished quality. Grooming by hair stylist Olivier Schawalder and makeup artist Petros Petrohilos maintains a balanced, understated focus that complements the collection's overall look.
Project Longchamp · Lookbook S/S 26 by Christina Frakgou
Longchamp presents its Spring/Summer 2026 lookbook, captured by photographer Christina Fragkou. The project features model Nicolo Sala in a series of studio portraits that emphasise the collection's focus on structured outerwear, workwear-inspired layers, and branded accessories. Utilising clean studio lighting and neutral backgrounds, the campaign adopts an editorial aesthetic that centers on color-blocked apparel and the textures of seasonal pieces. The imagery highlights specific accessory details, including canvas bags, leather pouches, and patterned neck scarves, through a composed and consistent visual approach.
Project Longchamp · #LongchampParisianArtisans
Longchamp presents the #LongchampParisianArtisans fashion campaign, a project capturing the intersection of modern style and traditional craftsmanship. Photographed by Dan Martensen, the series moves between urban architecture and the tactile interior of a violin maker’s workshop. Fashion editor and stylist Virginie Benarroch centers the campaign on sharp, sculptural silhouettes and the brand's signature leather accessories. The visuals, marked by a clean editorial aesthetic and warm natural light, emphasize the texture of the garments and the artisanal environment. With hair styling by Kalle Eklund and makeup by Marie Duhart, the campaign features model Nora Svenson in a collection of daytime looks. The work highlights the versatility of Longchamp's tote bags, positioning them against both metropolitan and creative backdrops.
Project Longchamp · Les vestiaires - HIVER 2024
Longchamp presents Les vestiaires – Hiver 2024, a luxury fashion campaign captured by photographer Christina Fragkou. The imagery leans into an editorial aesthetic, utilizing a locker room setting to frame the collection against warm, light-colored wooden textures. The series features styling by Giambattista Valli and Sophie Delafontaine, highlighting a tactile approach to layers, faux-fur outerwear, and structured leather accessories. With clean lighting and natural compositions, the campaign emphasizes the contrast between plush fabrics and the architectural lines of the wooden environment, focusing on the seasonal silhouettes of the collection.
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