ME+EM
ME+EM's contemporary designer fashion lookbooks, campaigns and editorial storytelling
Featured ME+EM projects
This week's top ME+EM projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project ME+EM · ME+EM September/October Social
The ME+EM September/October Social campaign captures the transition into autumn through a series of candid, street-style editorial portraits. Shot on location in a bustling urban environment, the series highlights the brand’s focus on high-quality tailoring, utilizing layering and tactile fabric contrasts—ranging from heavy wool coats and leather sets to delicate patterned midi dresses. Photographer Johnson Lui frames the collection against natural city backdrops, incorporating elements of everyday life, such as street markets and local storefronts, to ground the fashion in a documentary-leaning aesthetic. Makeup artist Andrew Colvin complements the styling with a clean, polished beauty look that stands up to the varying intensities of natural light. The campaign emphasizes versatility and texture, making use of warm tones and sharp silhouettes to define the seasonal offering.
Project ME+EM · ME+EM Sept/Oct Social
ME+EM presents its September/October social campaign, a series of street-style fashion portraits capturing transitional autumn wardrobes in an urban environment. The photography leans into documentary-style framing, documenting a model navigating city markets and busy sidewalks while highlighting the tactile layering of heavy knitwear, leather tailoring, and seasonal outerwear. Photographed by Johnson Lui, the series utilises natural daylight and hard sunlight to emphasize texture and architectural depth. With makeup artistry by Andrew Colvin, the editorial aesthetic remains clean and polished, prioritising candid motion and authentic city-life details.
Project ME+EM · April/May Social
For the ME+EM April/May Social campaign, the brand leans into an effortless blend of high-end tailoring and casual, urban vitality. Captured through the lens of photographer Johnson Lui, this fashion series moves away from sterile studio environments, instead grounding the collection in the authentic, sun-drenched rhythm of city streets. Model Joanna Halpin anchors the imagery, bringing a fluid, candid energy to the wardrobe that emphasizes movement and contemporary ease. The visual narrative relies heavily on natural light to define the clean, architectural lines of the apparel, from structured dark-wash denim utility jackets to refined, vertical-striped knit midi dresses. By utilizing an editorial lifestyle approach, the campaign succeeds in making luxury fashion feel accessible yet aspirational. With makeup artist Andrew Colvin ensuring a polished, understated aesthetic that complements the daylight-focused portraits, the project maintains a consistent thread of sophisticated minimalism. The deliberate use of vibrant pops of orange—often draped casually as a knit sweater—adds a punch of personality against the muted urban backdrop, creating a compelling contrast that feels both intentional and spontaneous. These shots successfully synthesize the polish of luxury fashion houses with the tactile, lived-in quality of street-style photography, offering a masterclass in how to translate seasonal collections into engaging, highly shareable social content that resonates with modern, style-conscious consumers.
Project ME+EM · ME+EM March Campaign
For the ME+EM March campaign, the brand leans into a masterclass of editorial minimalism, creating a visual narrative that places the focus squarely on architectural silhouettes and sophisticated colour blocking. Captured through the lens of photographer Crista Leonard, the series highlights a bold, contemporary palette where vibrant orange tones collide with rich chocolate and tan neutrals. The campaign effectively positions the collection within the realm of luxury fashion, utilizing a clean studio environment to strip away distraction and emphasize the tactile quality of the garments. With fashion styling by Naomi Miller, the ensembles move seamlessly from tailored blazers to fluid, wide-leg trousers, all rendered with an intentionality that reads as both timeless and urgently modern. The imagery benefits from the precise execution of hair stylist Naoki Komiya and makeup artist Mel Arter, whose work complements the natural grace of model Yar Aguer. By balancing studio strobe techniques with soft natural light, the campaign achieves a luminosity that allows the texture of leather, satin, and chunky knits to pop against neutral backgrounds. This collection does not just present clothing; it documents a refined attitude, offering an elevated look at everyday luxury through a precise, editorial lens that feels both approachable and undeniably high-end.
Project ME+EM · ME+EM Holiday Shop
The ME+EM Holiday Shop campaign captures a sophisticated dialogue between high-end sartorial precision and the relaxed, sun-drenched atmosphere of an arid desert escape. Photographed by David Luraschi, the project leans into a refined editorial minimalism, where the focus remains on the textural interplay of layered knitwear, crisp cottons, and structured tailoring. Featuring model Annemary Aderibigbe, the imagery channels a timeless, resort-ready aesthetic that feels both deliberate and effortless. The creative execution thrives on the juxtaposition of sharp, professional lines against the soft, organic backdrop of stone-clad architecture and golden-hour vistas. Throughout the series, the styling by Naoki Komiya and makeup by Mel Arter maintain a sleek, clean sensibility that allows the intricate patterns and rich, earthy color palettes of the collection to take center stage. By utilizing high-key natural light and deliberate shadow play, the campaign successfully elevates the luxury fashion houses narrative, transforming functional holiday wardrobe staples into elevated lifestyle statements. The technical composition, ranging from studio strobe precision to expansive, sun-soaked outdoor portraiture, highlights the versatility of the apparel while maintaining a cohesive, aspirational visual language. This project effectively bridges the gap between commercial clarity and artful storytelling, cementing the brand as a destination for the modern, well-traveled individual seeking poise without compromising on comfort or ease.
Project ME+EM · ME+EM November Lookbook
The ME+EM November Lookbook serves as a comprehensive fashion editorial, capturing a versatile collection through a mix of minimalist studio portraiture and expansive, outdoor lifestyle photography. Photographer David Luraschi captures the garments against both clean, high-key studio backdrops and the dramatic, natural terrain of mountainous landscapes. The project leans into editorial aesthetics, utilizing natural light to accentuate the rich textures of knitwear, leather, and tailored wool blends. Featuring model Greta Hofer, the visuals rely on clean lines and deliberate layering to highlight the brand's focus on structured silhouettes and thoughtful detailing. Fashion styling is led by Naomi Miller, with hair styling by Naoki Komiya and makeup by Mel Arter providing a polished, minimalist finish to the imagery.
Project ME+EM · ME+EM May Lookbook
The ME+EM May Lookbook presents a series of fashion editorial images captured in expansive, light-toned outdoor landscapes. Featuring model Manuela Sanchez, the project leans into a clean, minimal aesthetic that highlights the drape and texture of the garments through consistent natural light and earthy surroundings. Photographer Charlie Gates and creative director Ashleigh Barrie utilize the stark, mineral-heavy backdrops of white sand dunes and quarry walls to provide a neutral setting for the collection. The imagery emphasizes the brand's contemporary tailoring and sophisticated palette, employing a range of techniques including analogue film and controlled shadow play to achieve its editorial look.
Project ME+EM · ME+EM June Lookbook
The ME+EM June Lookbook captures the brand's latest collection through a series of editorial images that explore the intersection of sharp tailoring and relaxed silhouettes. Featuring model Manuela Sanchez and captured by photographer Charlie Gates, the collection is set against natural, sun-drenched sandstone and weathered rock formations. The series emphasizes garment texture, utilizing directional natural light and hard light techniques to highlight the weaves and knitwear. The compositions maintain a clean, polished aesthetic, balancing saturated color palettes and soft pastel tones against the earthy, warm backdrop of the terrain.
Project ME+EM · ME+EM July Lookbook
The ME+EM July Lookbook showcases a collection of contemporary wardrobe essentials through a series of polished editorial portraits. Photographed by Pauline Suzor, the series features models Natalia Montero and Sara Blomqvist in a range of structured tailoring and textured ensembles, from sharp tuxedo vests to layered knitwear. The project maintains a minimalist aesthetic, utilizing clean studio backgrounds and soft, diffused light to draw focus to the garment details and crisp silhouettes. With hair styling by Anna Chapman and makeup by Pamela Cochrane, the execution leans into a clean, refined style that emphasizes the construction of the brand's seasonal pieces.
Project ME+EM · ME+EM Winter Campaign
The ME+EM Winter Campaign captures a collection of tailored seasonal separates through a series of urban vignettes. Featuring model Saskia de Brauw, the imagery leans into a blend of earthy tones and high-contrast monochrome frames to document the textures and silhouettes of the season's outerwear and knitwear. Photographed by Cass Bird and styled by Kate Phelan, the campaign uses natural light to animate city streets, featuring candid movement and classic architectural backdrops. The editorial focus highlights the interplay of layered tailoring and playful, tactile materials through the lens of analogue film and clean, high-contrast compositions.
Project ME+EM · ME+EM October 2 Lookbook
The ME+EM October 2 Lookbook presents a collection of seasonal womenswear, captured in a series of polished editorial portraits. The project leans into a refined, architectural aesthetic, utilizing grand staircases and classical detailing as a backdrop for the brand's latest tailored silhouettes, including velvet suiting, structured blazers, and layered evening wear. Photographed by Ola Rindal, the imagery employs a blend of soft natural light and clean studio flash to emphasize the rich textures of houndstooth, bouclé, and sheer fabrics. The campaign features model Greta Hofer, with creative collaboration from hair stylist Naoki Komiya, makeup artist Thomasin Waite, and set designer George Lewin, who collectively maintain a cohesive, sophisticated tone across the series.
Project ME+EM · ME+EM October 1 Lookbook
The ME+EM October 1 Lookbook showcases the brand's seasonal collection through a series of editorial portraits. Photographed by Mickael Schnitzer, the campaign features model Jean Campbell in a variety of settings, ranging from minimalist studios to lush, sunlit outdoor gardens. The project highlights a focus on tactile fabrications and sharp tailoring, utilizing layering and rich autumn tones. With hair styling by Kota Suizu and makeup by Thomasin Waite, the editorial employs clean, minimalist aesthetics and natural light to emphasize the structural silhouettes of the apparel.
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