


Loewe Spring Summer 2027 Precollection 2026
About
For the Loewe Spring Summer 2027 Precollection, photographer Talia Chetrit and director Julian Klincewicz deliver a campaign that pivots between raw street-level realism and elevated product storytelling. The visual narrative unfolds across gritty market stalls, urban transit hubs, and traditional tapas bars, grounding high-end leather accessories in textured, everyday environments. The project channels an observational editorial aesthetic, utilizing natural light to accentuate the tactile contrast between leather, wool, and unexpected organic elements like produce and shellfish. With on-camera talent including Kristine Frøseth, Jiang Qiming, Victoria Luengo, and Diego Calva, the work leans into an authentic, documentary-style rhythm that feels both grounded and distinct.




















