Ferragamo
Ferragamo's architectural luxury fashion campaigns and editorial lookbooks under Maximilian Davis
Featured Ferragamo projects
This week's top Ferragamo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Ferragamo · Fall 2026 Ad Campaign
The Ferragamo Fall 2026 ad campaign marks a sophisticated evolution in luxury fashion imagery, blending architectural precision with the house's storied craftsmanship. Under the vision of creative director Maximilian Davis, the campaign leans into a dialogue between high-fashion portraiture and meticulous product storytelling. Photographed and directed by Johnny Dufort, the series employs natural light to accentuate the rich, tactile interplay of quilted leathers, polished metallic hardware, and structured tailoring. Models including Anok Yai and Vittoria Ceretti move through grand, marble-floored interiors that act as a minimalist stage for a curated selection of footwear and accessories. The imagery effectively bridges the gap between commercial clarity and editorial nuance, utilizing a diptych format that pairs full-length fashion looks with macro-focused detail shots. A recurring theme involves the artistic placement of sculptural footwear, occasionally incorporating work from artist Willie Cole, which adds a layer of depth to the brand’s visual vocabulary. The styling by Lotta Volkova favors clean, elegant silhouettes that highlight the collection’s vibrant color palette, from metallic golds to muted olives and deep navies. With contributions from hair stylist Virginie Moreira and makeup artist Thom Walker, the aesthetic remains polished and intentional, capturing the quintessential, modern spirit of the Ferragamo brand through a lens that is both timelessly elegant and undeniably contemporary.
Project Ferragamo · New Renaissance Fall 2023 Ad Campaign
For the New Renaissance Fall 2023 ad campaign, Ferragamo bridges the gap between historical reverence and modern luxury fashion. Under the creative direction of Maximilian Davis and Ferdinando Verderi, the project reimagines archival treasures through a contemporary lens, positioning high-fashion staples as living art pieces. Captured with the evocative eye of photographer and director Tyler Mitchell, the campaign leans into editorial minimalism, utilizing soft, even studio lighting to highlight the rich textures of leopard-print faux fur, liquid-like metallic fabrics, and sharp, tailored wool blazers. By placing a diverse cast of talent, including Vittoria Ceretti and Anok Yai, against large-scale, detailed backdrops of iconic Renaissance paintings by masters such as Botticelli and Bellini, the imagery channels a sophisticated juxtaposition. These portraits and commercial stills utilize cinematic lighting techniques, including both studio strobe and natural light, to ground the avant-garde structured handbags and sleek footwear within a painterly, historical context. The project effectively reads as an homage to the brand's Florentine roots, where the deliberate contrast between classical architectural motifs and the clean, geometric lines of the latest collection creates a cohesive visual narrative. Through this seamless integration of medium format photography and timeless art, the campaign succeeds in grounding Ferragamo's forward-thinking design philosophy within the enduring legacy of the Italian Renaissance.
Project Ferragamo · Spring 2025 Ad Campaign
For its Spring 2025 ad campaign, luxury fashion house Ferragamo channels the effortless sophistication of its Italian heritage, grounding its latest collection in the sun-drenched architectural beauty of Tuscany. Under the sharp creative vision of creative director Maximilian Davis and creative director Ferdinando Verderi, the campaign leans into an editorial minimalism that celebrates both heritage and modernity. Shot by photographer Juergen Teller, the imagery favors natural light to accentuate the textures of the season—from the polished sheen of patent leather slingbacks to the matte warmth of weathered plaster walls. Featuring models including Liu Wen, Naori Sumiya, and Diogo Gomes, the project uses a clean, cinematic aesthetic to bridge the gap between historical grandeur and contemporary street-ready style. Stylist Lotta Volkova integrates these luxury accessories, such as structured handbags and ribbon-adorned footwear, into environments that feel both lived-in and meticulously composed. By juxtaposing sleek, high-fashion silhouettes against the rustic textures of stone staircases and vintage floral upholstery, the campaign reads as a love letter to Firenze. This commercial approach underscores the brand’s commitment to artisanal detail, where even the smallest metallic hardware is allowed to shine. Through a series of candid portraits and tight product compositions, the work successfully navigates the balance between aspirational luxury and the tactile reality of the season, creating a cohesive visual language that feels inherently timeless.
Project Ferragamo · Pre-Fall 2025 Chapter 2 "L'Avventura" Ad Campaign
Ferragamo channels the golden era of Italian cinema with its Pre-Fall 2025 Chapter 2 L'Avventura ad campaign, a project that masterfully bridges the gap between luxury fashion houses and the evocative atmosphere of a vintage coastal escape. Directed by Alice Rohrwacher, the campaign leans into a cinematic narrative that feels both nostalgic and distinctly modern, utilizing Cinecittà in Rome to construct a stylized, dreamlike environment. Creative direction from Maximilian Davis and Ferdinando Verdi anchors the vision, ensuring the imagery maintains a high-end editorial focus that celebrates craftsmanship through intricate detail shots of woven leather loafers and artisanal straw accessories. The visual language, captured with a keen eye for light and texture, relies heavily on natural light to highlight the rich, warm palette and tactile qualities of the collection. Stylist Lotta Volkova elevates the aesthetic with bold red garments and sophisticated silhouettes, while set designer Emita Frigato transforms the studio floor into an immersive, sun-drenched landscape. Through the presence of model Angelina Kendall, the work embraces a lifestyle sensibility that feels both intimate and expansive. By balancing macro product photography with wide-angle scenes of production, the campaign serves as a polished commercial statement, capturing the essence of Italian elegance while utilizing live-action techniques to breathe life into the meticulous construction of every featured accessory and piece of footwear.
Project Ferragamo · Holiday 2025 Ad Campaign
The Ferragamo Holiday 2025 campaign, directed by Maximilian Davis, explores a sophisticated intersection of luxury fashion and alpine nostalgia. The visual narrative channels a warm, intimate aesthetic, set against the backdrop of a wood-paneled interior that contrasts with the stark, snowy mountain landscapes visible through architectural window frames. Technically, the campaign employs a mix of clean product still lifes—utilizing macro photography to emphasize the tactile grain of leather, velvet, and pearls—and cinematic video elements. The moving image work leans into a nostalgic 1990s visual language, incorporating VHS-style tracking and lo-fi textures to evoke a sense of home-video warmth. Throughout the execution, Davis balances polished accessory styling with an earthy, rich color palette of deep red, wood tones, and metallic accents.
Ferragamo · Fiamma Fragrance Campaign
The campaign for Ferragamo’s Fiamma fragrance introduces the scent through a cinematic, live-action narrative set against grand historic interiors and expansive outdoor grounds. The visuals center on a lead talent in a striking red gown, utilizing dramatic backlighting to highlight the architectural environment and the product interaction. Produced by Art Partner, the spot leans into a moody aesthetic. Rich cinematic framing and warm, golden tones characterize the visual language, maintaining a clean presentation throughout the production.
Ferragamo · Fiamma Fragrance Campaign
The campaign for Ferragamo’s Fiamma fragrance centers on a cinematic journey through grand, historic interiors and expansive outdoor landscapes. Produced by Partner Films London, the spot employs live-action technique to contrast ornate architectural details with natural, atmospheric settings. Focusing on the interaction between the protagonist and the fragrance bottle, the film utilizes dramatic low-key lighting and slow motion sequences to craft a sensual visual identity. The production navigates through shifting environments, transitioning from a striking red gown in structured, historic rooms to a light, textured garment within the gardens.
Ferragamo · Fiamma Fragrance Campaign
Ferragamo introduces the Fiamma fragrance with a campaign centered on movement and architectural scale. The visual narrative features a protagonist navigating between the structured depths of a classical hall and the textures of an outdoor garden setting. Produced by Partner Films New York, the campaign utilizes cinematic, moody lighting to establish its atmosphere. The production employs live-action techniques to contrast the fluid motion of the subject against the rigid geometry of the space, punctuated by intimate close-ups of the fragrance bottle.
Project Ferragamo · Leslie Bibb: Next in Line
Ferragamo’s 'Next in Line' project features actress Leslie Bibb in a series of editorial portraits that explore the interplay between sculptural tailoring and urban movement. Photographed by Tiffany Nicholson, the imagery oscillates between minimalist studio settings and candid street scenes at New York’s Bowling Green station. Fashion editor and stylist Sarah Gore Reeves pairs structured leather pieces and flowing coats with clean, menswear-inspired accessories. The visual identity leans into a monochrome aesthetic, utilising analogue film techniques to capture a tactile, high-contrast finish. With hair by Ben Skervin and makeup by Shayna Goldberg, the portraits maintain a consistent, refined focus on material and form.
Project Ferragamo · Lakeith/Ayo/Paloma
This Ferragamo campaign captures the interplay between modern tailoring and movement through a series of monochrome editorial portraits. Photographed by Paul Maffi with fashion styling by Carlos Nazario, the imagery spotlights creative direction from designer Maximilian Davis, featuring Lakeith Stanfield, Ayo Edebiri, and Paloma Elsesser. The project channels a minimalist aesthetic, utilizing analogue film techniques to emphasize sculptural silhouettes and textural details. By blending formal editorial portraits with candid, documentary-style fitting imagery, the campaign highlights the construction of the collection within a clean, studio-based environment.
Project Ferragamo · Ballerinas and Loafers
Ferragamo showcases its latest footwear collection in the Ballerinas and Loafers editorial campaign. Captured by photographer Phil Engelhardt, the series highlights the brand’s minimalist aesthetic through a combination of structured tailoring and contemporary silhouettes. The campaign features fashion styling by Louis Prier Tisdall, focusing on clean lines and a neutral palette that places emphasis on the detailed leather loafers and flats. Utilizing natural light and an editorial approach, the project features models Kris Wardak and Mauve Dupuy across a series of studio and location-based setups. Additional credits include hair styling by Franziska Presche and makeup by Mel Arter, with casting direction by Julia Asaro. The imagery incorporates clean, vertical compositions and analogue film textures.
Project Ferragamo · Ferragamo Fiamma Fragrance 2025 Campaign
Ferragamo launches the 2025 campaign for the Fiamma fragrance, introducing a collection centered on the design vision of Maximilian Davis. The campaign visuals, captured by photographer and director Mario Sorrenti, lean into a warm, natural light aesthetic that emphasizes texture and form against an expansive city backdrop. Under the creative direction of Ferdinando Verderi, the imagery features model Karolina Spakowski. The visual narrative is supported by fashion styling from Lotta Volkova, with hair styling by Virginie Pinto Moreira and makeup by Thom Walker. The project utilizes a horizontal format for commercial application.
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