Chanel
Chanel's luxury fashion, fine jewelry and fragrance campaigns across editorial and film
Featured Chanel projects
This week's top Chanel projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Chanel · Chanel Fall-Winter 2026 Campaign
Chanel’s Fall-Winter 2026 campaign presents a series of editorial vignettes set against the backdrop of an opulent, mirrored salon. Photographed by Julien Martinez Leclerc with creative direction by Matthieu Blazy, the imagery leans into a narrative of architectural reflection, utilizing multi-angled mirrors to multiply the figures and create a sense of layered depth within the high-end interior. The collection features a diverse cast, including Trinidad Castaño, Lais Hames, Xiuli Jiang, Bhavitha Mandava, Stephanie Cavalli, Awar Odhiang, and Julia Morais, who navigate the space amidst grand staircases, bronze sculptures, and cascading floral arrangements. The work relies on clean, natural light to emphasize the rich textures of signature tweed jackets, quilted handbags, and delicate chain detailing, resulting in a series of images that balance a playful, spontaneous mood with traditional luxury fashion aesthetics.
Project Chanel · Chanel F/W 2026 Campaign
Chanel’s Fall/Winter 2026 campaign captures the house’s seasonal collection through a blend of architectural precision and opulent interior storytelling. Photographed by Julien Martinez Leclerc and directed by Stuart Winecoff, the project channels a sophisticated aesthetic, juxtaposing the intricate textures of heritage tweed and knitwear against grand, mirror-lined environments. The campaign features a diverse cast of models—including Adeng Marial, Anne Vyalitsyna, Awar Odhiang, and Bhavitha Mandava—within richly appointed settings such as wood-paneled libraries and staircases. The visual language leans into layered compositions, utilizing 3D-rendered mirrors and natural light to create depth. Styling by Matthieu Blazy anchors the collection in refined silhouettes, accented by the work of hair stylist Duffy, makeup artist Lucia Pieroni, and manicurist Ama Quashie, with casting led by Anita Bitton.
Project Chanel · Fall Winter 2026 Collection
Chanel’s Fall Winter 2026 collection campaign presents a series of meticulously composed still lifes that highlight the brand's accessories through a lens of classic elegance. Featuring quilted leather handbags, two-tone footwear, and sculptural jewellery, the visuals lean into a rich, layered aesthetic defined by warm lighting and intricate environmental details. The series, captured by photographer Chris Brooks, incorporates ornate elements such as antique wood-panelled surfaces, lacquered screens, and delicate floral arrangements. By focusing on deep textures and soft, directional lighting, the imagery maintains a moody and clean editorial quality across both commercial and high-fashion placements.
Chanel · Summer Tour
The Chanel Summer Tour campaign captures a journey through changing landscapes, transitioning from dense urban grids to the quiet expanse of the coastline. Directed and curated by Visie Admin, the project documents a vintage Volkswagen camper van as it moves between these environments, highlighting the motion of the transit through varied cinematography. The visual narrative combines drone footage with street-level tracking shots and intimate interior framing to emphasize the experience of the travel itself. Developed in collaboration with agency Early Spring, the live-action technique relies on a warm, nostalgic aesthetic to ground the series. The campaign leans into the interplay between city architecture and natural coastal settings, focusing on the interactions of the cast within the mobile environment.
Project Chanel · Chanel June 2026 Cover
The Chanel June 2026 cover project represents a masterclass in editorial minimalism, seamlessly bridging the worlds of high-end jewellery and sophisticated fashion. Photographed by Alexandra Utzmann, this body of work leans into a refined, high-key aesthetic that places the subject and the intricate craftsmanship of the house's latest collections at the absolute center of the frame. Through a series of clean, studio-lit portraits, the campaign highlights the tactile elegance of layered charm bracelets, sunburst-style diamond headpieces, and statement rings that serve as the narrative anchor for each composition. With fashion editing and styling by Brit Cato, the imagery finds a delicate balance between pensive, intimate moments and bold, structured silhouettes. The visual language utilizes soft, natural light and studio strobe techniques to emphasize the interplay of texture—from the delicate scalloped hem of a pleated dress to the matte finish of iconic Chanel suiting. Starring model Latahlia Hickling, the series feels both timeless and contemporary, capturing a quiet, contemplative energy that defines luxury branding today. By stripping away visual clutter, the execution ensures that the ornate details of the accessories, enhanced by the work of makeup artists Isis Moënne-Loccoz and Sevil Tai, remain the focal point. This project is a quintessential example of modern editorial portraiture, where understated styling and precise lighting choices coalesce to project a polished, enduring brand image.
Project Chanel · Chanel Coco Magazine Issue No. 1 Covers
Chanel reinvents the traditional beauty campaign with the inaugural issue of Chanel Coco Magazine, a daring publication that functions as both a brand manifesto and a high-fashion portfolio. By commissioning a collective of industry luminaries—including photographers Drew Vickers and Julien Martinez Leclerc, alongside makeup maestros Lynsey Alexander and Thomas De Kluyver—the project avoids the sterile tropes of standard cosmetics marketing. Instead, it leans into editorial minimalism to showcase a range of boundary-pushing looks, from stark white eyebrows paired with high-shine orange lips to saturated blue eyeshadows. The project leans into a rigorous visual language, utilizing sharp studio strobe lighting and flash photography to elevate skin texture and cosmetic detail. Art direction by Thomas Lenthal provides a structural backbone, with clean, bold borders and vibrant typography that frame each portrait like a modern artifact. Whether utilizing vintage-style brass props to create a surreal, circular frame or experimenting with inverted perspectives against a bright blue sky, the magazine embraces a live-action technique that feels both timeless and kinetic. Through the expert casting of models like Lulu Tenney and Awar Odhiang, the first issue positions Chanel at the intersection of avant-garde art and commercial beauty. It is a masterclass in creative collaboration, where every detail, from the graphic layout to the precise application of color, serves to redefine the brand's contemporary identity within the luxury cosmetics space.
Chanel · Chanel 25
Chanel 25 is a cinematic video campaign directed by Michel Gondry, set against the backdrop of a Parisian street. The narrative centers on a sequence unfolding outside a bookstore, featuring actor Margot Robbie and artist Kylie Minogue. Robbie navigates the stone stairs and street-level environment, while Minogue is positioned above in an apartment window. Utilizing live-action techniques and natural light grading, the project maintains a warm, energetic atmosphere through dynamic camera movement.
Chanel · Bleu de Chanel
Chanel presents Bleu de Chanel, a cinematic fragrance campaign directed by Alfonso Cuarón. The film features actor Jacob Elordi navigating a sophisticated interior space, defined by a sharp, minimalist aesthetic. Utilizing a live-action technique, the project leans into dramatic lighting to establish a mood of restraint. The production emphasizes precise framing and rich textures throughout the visual sequence.
Project Chanel · 'Bleu De Chanel L’Exclusif' 2026 Ad Campaign
The latest campaign for Bleu de Chanel L’Exclusif masterfully leans into the codes of high-end fragrance marketing, delivering a visual narrative that is as brooding as it is sophisticated. Under the creative direction of Alfonso Cuarón, the project captures a sense of modern elegance that feels both grounded and aspirational. Featuring Jacob Elordi, the imagery shifts seamlessly from intimate portraiture set against blurred, monochromatic urban nightscapes to high-contrast sequences involving backlit marble, establishing a recurring visual lexicon of deep azure tones. By utilizing a mix of 35mm film aesthetics, low-key chiaroscuro lighting, and precise studio strobe setups, the creative team has crafted a series that bridges the gap between cinematic storytelling and commercial allure. The campaign successfully positions the iconic perfume bottle as the ultimate protagonist, with macro shots that emphasize the premium texture of the glass and gold accents against a moody, out-of-focus city backdrop. Every frame, whether it highlights the sharp tailoring of a suit or the organic patterns of a marble wall, feels intentional and restrained. This fragrance campaign avoids the noise of traditional advertising, opting instead for a deliberate, editorial approach that reinforces the brand's premium identity through tactile detail and a refined, consistent color palette that echoes the very essence of the scent itself.
Project Chanel · Métiers d’Art 2026 Ad Campaign
The Chanel Métiers d’Art 2026 ad campaign masterfully bridges the gap between high-fashion couture and the gritty, lived-in reality of an urban landscape. Under the creative direction of Matthieu Blazy, the campaign adopts a cinematic, lifestyle-focused narrative that feels both aspirational and deeply rooted in the pulse of the city. Photographed by Craig McDean, the series utilizes natural light to emphasize the rich, tactile materiality of the collection—from vibrant sequined dresses and bold animal-print tweed suits to intricate fringed skirts. The models, including Anok Yai and Julia Nobis, are captured across a series of iconic metropolitan backdrops, ranging from vintage-style diners to the stark, metallic confines of a public subway carriage. By juxtaposing luxury leather handbags and signature slingback heels against utilitarian subway poles and wet city pavement, the work leans into an editorial minimalism that feels sophisticated yet spontaneous. With additional contributions from videographer Rahim Fortune and casting directors Anita Bitton and Lorenzo Rotondo, the imagery feels like a series of candid, live-action stills. Each frame oscillates between the glamour of the atelier and the everyday rhythm of urban life, creating a compelling, textured world that celebrates the craftsmanship inherent in the Métiers d’Art tradition while remaining decisively contemporary and anchored in a cinematic, street-style aesthetic.
Chanel · A Man and A Woman
Chanel presents A Man and A Woman, a fashion film directed by Inez and Vinoodh. The project features actors Penelope Cruz and Brad Pitt, captured in cinematic vignettes that traverse coastal landscapes and classic interiors under the creative direction of Virginie Viard. The film utilizes an analogue film aesthetic and monochrome visual style, emphasizing dramatic lighting and intimate close-ups. With cinematography by Jan Reuebens and styling by Valentina Collado, the work translates iconic brand elements into a series of atmospheric vignettes.
Chanel · Métiers d'art 2026
Chanel’s Métiers d'art 2026 project, directed by Michel Gondry with art direction by Matthieu Blazy, explores a domestic narrative set within a bedroom space. Produced by Partizan London, the piece follows artists Margaret Qualley and A$AP Rocky as they navigate a sequence of transitions from rest to active movement. The film utilizes a cinematic live-action technique to emphasize interior textures and controlled lighting. This editorial-focused campaign leans into a lifestyle aesthetic, maintaining a consistent flow through its horizontal frame and clean visual composition.
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