PALACE
Palace's skate-rooted streetwear, technical outerwear and high-profile fashion collaborations
Featured PALACE projects
This week's top PALACE projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project PALACE · PALACE Holiday 25
The PALACE Holiday 25 collection leans into the brand's signature blend of playful graphics and robust streetwear silhouettes. Captured with a focus on tactile detailing, the campaign showcases a diverse range of layered outerwear, from heavy fleece jackets and camouflage patterns to intricate knitwear and quilted puffer styles. Photographer Theo Sion employs a clean, minimalist studio aesthetic to anchor the lookbook, utilizing bright, even lighting to emphasize the varied textures of the collection. Creative input from designer Lev Tanju is evident through the bold graphic typography and whimsical motifs—such as cartoon patches and animal-themed headwear—that define the season's aesthetic. Fashion editor Danny Reed complements these designs with relaxed, utilitarian styling, building on the collection's contemporary skatewear roots.
Nike, PALACE · 2025
Nike and PALACE collaborate on a campaign that bridges the worlds of professional skateboarding and office culture. The film features urban skating sequences set against the backdrop of London streets, transitioning into professional interior environments. Produced by Partner Films, the project utilizes handheld tracking shots and natural lighting to emphasize movement. The creative direction balances high-energy athletic activity with structured commercial styling, leaning into a vertical format optimized for rapid visual pacing.
Project PALACE · Palace x Umbro
The Palace x Umbro collaboration centers on a series of athletic-inspired portraiture that leans into the heritage of sportswear. Photographed by Bafic, the campaign features key pieces from the collection, including navy track jackets and coordinate sweats, set against the backdrop of an outdoor sports pitch. Employing editorial photography, the imagery utilizes natural light to highlight the co-branded crests and graphic wordmarks. The compositions, captured in a vertical orientation, place the subject within sideline environments, focusing on the collaboration's technical sportswear aesthetic.
Project PALACE · PALACE x Vivienne Westwood 2024 Collection
The PALACE x Vivienne Westwood 2024 collection merges skate-inspired aesthetics with archival punk references. Designed by Andreas Kronthaler, the campaign features models Issa Lish and Lucien Clarke across a series of urban settings ranging from sunlit city sidewalks to nocturnal street scenes. The photography utilizes editorial vertical framing to highlight layered denim pieces, oversized teddy bear graphics, and distinctive platform footwear. Styling by Danny Reed focuses on high-contrast silhouettes, incorporating Y2K-influenced accessories and retro motifs. Technical execution varies between natural light environments and direct flash, capturing the collection’s mix of structured tailoring and casual sportswear. Hair by Soichi Inagaki and makeup by Alice Dodds round out the visual identity of the collaboration.
Project PALACE · PALACE Winter 25
The PALACE Winter 25 lookbook highlights a seasonal collection rooted in streetwear and contemporary fashion. Photographed by Theo Sion and styled by Danny Reed, the series features model Lily McMenamy presented through a clean, commercial lens. The imagery leans into the brand's graphic identity, showcasing athletic jackets, technical puffers, and sports-inspired apparel. Across a variety of neutral studio backgrounds, the compositions utilize soft light and monochrome tones to emphasize the textures of the collection’s mesh, quilted fabrics, and archival-style lettering.
Project PALACE · PALACE Fall 25
The PALACE Fall 25 collection leans into the brand’s signature blend of technical outerwear and graphic-heavy streetwear. Across this lookbook, designer Lev Tanju emphasizes an eclectic range of textures—from fleece zip-ups and corduroy-collared jackets to technical windbreakers and heavy knitwear. The pieces are defined by a mix of bold typography, intricate embroidery, and playful, maximalist graphics, captured against clean, neutral studio backdrops. Photographer Theo Sion delivers a consistent, editorial aesthetic that highlights the collection’s construction, utilizing soft, even lighting to pull out details like metallic hardware and varied fabric weaves. The styling, led by Danny Reed with hair by Alex Brownsell, integrates contemporary accessories such as webbed belts, diverse headwear, and jewelry to complete the athletic-inspired ensembles. The series functions as a clear, focused catalog of seasonal essentials.
Project PALACE · PALACE Holiday 2024
The PALACE Holiday 2024 campaign highlights the brand's latest seasonal collection through a series of stripped-back studio portraits. The imagery emphasizes the tactile quality of the apparel, focusing on heavy knits, technical puffer jackets, and layered fleece outerwear. Photographer Theo Sion and stylist Danny Reed utilize a clean, consistent aesthetic to showcase the utility-driven streetwear silhouettes. By employing a neutral seamless backdrop and soft lighting, the production keeps the focus on graphic branding, intricate embroidery, and the structural design of the winter-ready garments. The result is a straightforward editorial lookbook that leans into a classic studio portraiture approach.
Project PALACE · PALACE Spring 2025
The PALACE Spring 2025 collection campaign leans into a minimalist editorial aesthetic, utilising clean, high-key studio environments to foreground the technical details and graphic-heavy streetwear silhouettes of the new season. The imagery captures a wide range of outerwear, including paneled leather jackets, camouflage puffer gear, and varsity-style knits, with a focus on tactile material finishes. Photographer Theo Sion and fashion stylist Danny Reed collaborate to maintain a consistent, direct visual language across the series. The work incorporates a mix of monochromatic and vibrant palettes, occasionally utilising analogue film techniques to build texture. With hair styling by Alex Brownsell, the portraits place the collection's diverse graphic emblems and intricate embroidery at the center of the frame.
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