Diesel
Diesel's provocative denim-driven campaigns and subversive fashion storytelling
Featured Diesel projects
This week's top Diesel projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Diesel · Diesel F/W 2026 Campaign
Diesel continues to push the boundaries of luxury fashion houses by embracing a surrealist narrative for its F/W 2026 campaign. Moving away from traditional high-gloss studio aesthetics, the campaign utilizes a bold collage technique, placing life-sized, vibrant, red-outlined cardboard cutouts of models directly into the bustling, organic streets of India. This intentional friction between the two-dimensional fashion figures and the raw, unscripted reality of passing pedestrians and historical architecture crafts a striking commercial visual language. The creative vision, spearheaded by designer Glenn Martens and art director Christopher Simmonds, turns the concept of a fashion shoot on its head, quite literally forcing the viewer to engage with the interplay of graphic art and urban documentary. Stylist Ursina Gysi curates a collection that pops against the grit of the street, while photographers Erika Kamano, Fish Zhang, and Verity Smiley-Jones capture the compositions with a clinical precision that underscores the surreal atmosphere. By anchoring such high-concept streetwear in an unpredictable, real-world setting, the campaign eschews standard aspirational tropes in favor of something more provocative and memorable. With intricate contributions from makeup artist Stephanie Kunz and hair stylist Andrea Martinelli, the project cements Diesel’s reputation for disruption, proving that the most effective fashion storytelling often lives in the chaotic space where high-end design meets the everyday world.
Project Diesel · Fall 2026 Ad Campaign
Diesel continues to rewrite the rules of modern luxury fashion with its Fall 2026 Ad Campaign, a bold visual statement that leans into an unapologetically raw aesthetic. Under the vision of creative director Glenn Martens and art director Christopher Simmonds, the campaign channels a gritty, high-energy spirit that feels deeply rooted in urban subcultures. The execution relies on a distinct collage technique, layering sharp, cut-out figures against blurred, atmospheric backgrounds of rain-slicked city streets. This graphic approach emphasizes the brand's heritage, with subjects captured in distressed denim and intricate strappy footwear, elevated by the precise styling of Ursina Gysi. By blending the high-fashion sensibilities of the runway with the rebellious pulse of the street, the campaign transforms everyday metropolitan environments into a fragmented, cinematic narrative. The inclusion of vector typography and high-contrast red outlines creates a commercial rhythm that feels both nostalgic and futuristic. With contributions from hair stylist Andrea Martinelli and makeup artist Stephanie Kunz, every detail is meticulously curated to feel tactile and lived-in. This project ultimately serves as a masterclass in visual storytelling, proving that Diesel remains a dominant force in streetwear and footwear by constantly experimenting with composition and texture to capture the essence of a generation that refuses to stand still.
Diesel · When We're Together
In the latest campaign for Diesel, titled When We're Together, the brand dives deep into the raw, pulsating heart of contemporary intimacy. Moving away from traditional high-gloss editorial narratives, this cinematic video sequence functions as a fragmented exploration of youth, vulnerability, and the magnetic pull of human connection. Through a series of emotive vignettes, the project captures a diverse cast navigating the friction between sunlit domesticity and the stark, dimly lit reality of urban life. The visual language leans into a gritty authenticity, utilizing live-action technique to ground the film in a tactile, immediate experience. By juxtaposing close-up focus on expressive physicality with rapid editing shifts, the creative vision successfully distills the chaotic nature of shared moments into something poetic yet grounded. The execution effectively balances the use of natural light against dramatic artificial sources, giving the footage a visceral, cinematic weight. This project avoids the sterile tropes common in luxury fashion houses, instead prioritizing the fluid energy of movement and the quiet intensity of physical touch. Through carefully orchestrated one-take sequences and strategic slow motion, the production emphasizes the unfiltered essence of its subjects, ultimately crafting a brand identity that feels both aspirational and deeply grounded in the real, messy, and beautiful complexity of modern interpersonal bonds developed under the direction of 19th & Park.
Project Diesel · Denim 2026 Ad Campaign
The Diesel Denim 2026 Ad Campaign marks a striking departure for the luxury fashion house, juxtaposing the rugged utility of indigo textiles with the haughty grandeur of a Victorian-era drawing room. Under the visionary creative direction of Glenn Martens, the campaign masterfully navigates the tension between gritty streetwear roots and high-end editorial elegance. Captured through the lens of photographer Johnny Dufort, the imagery utilizes a balanced mix of soft natural light and precise studio strobe setups to illuminate the intricate textures of distressed denim, structured leather handbags, and gold-toned hardware. With art direction by Christopher Simmonds, the visual narrative leans into a curated, opulent aesthetic that feels simultaneously nostalgic and contemporary. Stylist Ursina Gysi orchestrates an ensemble cast that bridges generational divides, while set designer Max Bellhouse crafts a series of ornate, gilded interiors that serve as a gilded cage for the brand’s rebellious spirit. By placing diverse models in static, formal arrangements reminiscent of classical portraiture, the project reclaims denim as a cornerstone of refined luxury. This lifestyle-driven editorial work functions as both a commercial showcase and a bold stylistic statement, proving that Diesel can maintain its trademark edge while leaning fully into a polished, high-fashion atmosphere that commands attention in every frame of this sprawling, masterfully produced seasonal campaign.
Project Diesel · SS26
Diesel presents the SS26 collection through a series of fashion editorials and product captures. The campaign channels a clean aesthetic, focusing on the interplay between tactile denim textures and the glossy surfaces of patent leather accessories. Photographer Michael Hemy and stylist Sofia Prandoni anchor the visuals, utilizing natural light and minimal studio settings to highlight the collection's hardware, including branded metallic charms and embossed detailing. The imagery alternates between tight, high-gloss accessory studies and streetwear-focused portraits, emphasizing garment treatments such as gradient washes and distressed finishes.
Diesel · The Houseguests
Diesel presents 'The Houseguests,' a commercial video project exploring a series of surreal, stylized vignettes within domestic and event-based interior environments. The production features a diverse cast interacting across vivid, high-energy settings ranging from private bathrooms to saturated party spaces. Utilizing a clean, live-action technique, the project leans into high-energy editing and bold colour grading. The visual language emphasizes eccentric fashion styling, punctuated by confident talent interactions and large-scale typographic brand placements throughout the frames.
Project Diesel · Diesel F/W 25 Digital Campaign
Diesel’s F/W 25 digital campaign presents a series of high-energy fashion editorials defined by a saturated, high-contrast visual language. The series, captured by photographer Joe Cruz with styling by Sofia Prandoni, channels a bold aesthetic through the use of solid-colored backdrops that shift between vibrant shades of purple, green, orange, and blue. Focusing on the tactile qualities of the collection, the imagery highlights distressed denim, leather jackets, and fuzzy knitwear. Each portrait and full-length composition utilizes clean studio lighting, incorporating editorial techniques to emphasize rich textures and sharp silhouettes across the brand's seasonal collection.
Project Diesel · Japan Exclusive Capsule Spring Summer 2024 by Shun Komiyama
Diesel presents the Japan Exclusive Capsule Spring Summer 2024 collection, a fashion campaign captured by photographer Shun Komiyama. The imagery leans into a maximalist aesthetic, featuring model Dmytro Bashtavenko set against an immersive, high-contrast backdrop of repeating red and white typographic brand tags. Utilizing sharp, direct flash lighting, the work isolates the collection's denim-heavy silhouettes against the dense graphic environment. The resulting visuals balance the streetwear apparel with a bold, saturated visual identity that centers the collection's seasonal branding.
Project Diesel · Diesel F/W 2025 Campaign
The Diesel F/W 2025 campaign, developed under the design direction of Glenn Martens, presents a series of portraits captured in a controlled studio environment. Photographer and director Johnny Dufort leans into a clinical aesthetic, utilizing a police height chart backdrop to frame a diverse cast of subjects. Art direction by Christopher Simmonds emphasises the juxtaposition of textures, ranging from glossy quilted outerwear to distressed tailoring. The production integrates movement direction by MJ Harper and set design by Max Bellhouse to ground the editorial imagery within a structured, clean visual narrative.
Project Diesel · Diesel Underwear S/S 25 Lookbook
For the Diesel Underwear Spring/Summer 2025 lookbook, creative director and designer Glenn Martens orchestrates a study in texture and athletic form. Photographed by Jack Bridgland, the campaign captures a diverse cast of models—including Ayaana Aschkar-Stevens, Ebba Moberg, Inari Moore, Moussa Ndiaye, Nicholas Luca, and Xiaoyu Lin—against a range of high-contrast studio backdrops. The imagery leans into a glossy aesthetic, utilizing hard lighting and saturated ambient hues to accentuate oiled skin and technical fabrications. The collection highlights the brand's signature logo-band waistbands across a breadth of intimates, swim-shorts, and trompe-l'œil denim-printed separates. Cast by Isabel Bush, the series oscillates between cool, monochromatic palettes and dramatic, warm crimson lighting to define the season’s silhouettes.
Project Diesel · Diesel Resort 26
Diesel’s Resort 26 presentation captures the brand’s industrial aesthetic through a series of striking runway portraits. Set against a densely packed, dimly lit audience, the collection centers on a circular platform, allowing for a focused exploration of textures ranging from glossy leathers and satin to layered, distressed denims. The imagery leans into a moody, cinematic atmosphere where directional lighting emphasizes both the structured silhouettes and the raw, utilitarian details of the garments. Photographed by Emily Lipson under the creative direction of Glenn Martens, the project channels a high-energy runway experience. Stylist Ursina Gysi curates a diverse series of ensembles, supported by hair styling from Dushan Petrovich, makeup artistry by Stephanie Kunz, and casting by Isabel Bush. The resulting editorial work highlights a modern, elevated approach to contemporary fashion design.
Project Diesel · DIESEL FW25 Fashion Show Looks
Diesel presents its FW25 collection through a raw, immersive runway experience defined by oversized, inflatable sculptures and surfaces drenched in vibrant graffiti. Designed by Glenn Martens, the collection leans into the brand’s heritage of distressed textiles, mixing heavy knitwear, sheer layering, and structured denim with high-gloss accessories. The editorial photography by Ali Foroughi utilizes direct, sharp flash to cut through the chaotic, multi-coloured backdrop, isolating the intricate textures of the apparel. Styled by Ursina Gysi, the lookbook emphasises a contemporary street-inspired aesthetic that juxtaposes voluminous silhouettes against the graphic, spray-painted installation space.
Explore other High Street Fashion brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
