High Street Fashion
High Street Fashion runs at retail speed — new product drops weekly, in volumes the rest of the industry doesn't attempt. On Visie, that craft spans campaign and ecommerce photography for marques like H&M, Mango, Massimo Dutti, and Levi's, much of it shot as ghost mannequin product imagery rather than campaign hero shots.
This week's top High Street Fashion projects
This week's top High Street Fashion projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Gap · N.Y. Export: Opus Jazz
Gap presents N.Y. Export: Opus Jazz, a high-energy dance campaign directed by Ezra Hurwitz. The project features a diverse ensemble cast performing synchronized, athletic choreography, placing a focus on movement and fluidity. Captured against a minimalist white seamless backdrop, the work leans into a clean, commercial aesthetic that emphasizes the fit and color of the casual apparel. The execution utilizes slow motion and high-contrast cinematic framing to highlight the precision of the performers, bridging the gap between contemporary choreography and fashion brand storytelling.
Pull & Bear · Pull & Bear x Dickies
Pull & Bear partners with Dickies for a collaborative apparel collection, presented through a commercial campaign that highlights casual streetwear. The film follows a group of young models, featuring a series of vignettes set on a moving truck bed accented by vintage furniture. The production utilizes natural light and dynamic framing to maintain an energetic aesthetic. With a nostalgic color grading style, the campaign leans into youth-focused visual conventions, emphasizing the integration of both brands throughout the live-action footage.
Project Gant · Fall/Winter 2026
Gant’s Fall/Winter 2026 campaign captures a refined editorial narrative set against urban and waterside backdrops. Photographed by Max Farago, the imagery highlights the collection’s focus on structured tailoring, featuring models Halid Nuhu and Maelle Swaelens in layered outerwear, shearling collars, and knitwear. The production team, including hair stylist Nero and makeup artist Johanna Nomiey, maintains a clean aesthetic across the visuals. The campaign leverages soft natural light to emphasize the autumnal palette and rich material textures, grounding the fashion in a candid, transportive setting.
Project SKIMS · The Alpine Collection
SKIMS presents The Alpine Collection, a fashion campaign that juxtaposes high-altitude luxury with cozy knitwear silhouettes. Captured by photographer Tony Kelly, the project utilizes bright natural light to define the textures of the apparel, ranging from structured hooded knits to coordinated plaid ensembles. Styling by Alessandro Rebecchi and makeup by Rocco Santamorena lean into a polished, commercial aesthetic. The imagery features models including Ophelie Guillermand, staged in varied environments from scenic mountain balconies to helicopter settings, creating a cohesive visual narrative across the collection.
Project H&M · Fray Day
Fray Day is an editorial fashion campaign for H&M that centers on tactile knitwear and modern minimalist layering. Photographed by David Portela, the series features model Valerie Margareta in a selection of coats, scarves, and textured sweaters, highlighting the interplay of fabrics against urban backdrops. The imagery relies on soft natural light and clean compositions to emphasize contemporary tailoring and relaxed, seasonal apparel. Additional creative contributions include hair styling by Cim Mahony, makeup by Marina Andersson, and casting by Tina Tapper.
Project Hunter · Iconic by Nature
Hunter’s Iconic by Nature campaign features Kate Moss in a series of outdoor and lifestyle portraits that highlight the brand’s heritage in high street fashion. Photographed by Mikael Jansson, the imagery utilizes natural light to frame functional outerwear and footwear against lush woodland and garden settings. The execution relies on a moody, editorial aesthetic, frequently capturing the subject in rustic, organic environments like dense forests and manicured estates. Through a consistent use of analogue film techniques, the campaign emphasizes earthy textures and atmospheric compositions that align with the brand’s focus on durable, wet-weather apparel.
Project Massimo Dutti · Pre-Fall Women Collection
Massimo Dutti’s Pre-Fall Women Collection, titled Urban Poetry, serves as a masterclass in editorial minimalism. Captured by photographer Sonia Szóstak, the campaign embraces a sophisticated, transitional-weather aesthetic that feels both grounded and aspirational. The visuals rely on live-action techniques to inject kinetic energy into the static frames, featuring model Felice Nova Noordhoff navigating modern, brutalist-inspired architectural spaces. The interplay between raw, fluted concrete pillars and the fluid, tactile quality of the collection’s silk-effect fabrics and structured wool-blend coats creates a compelling dialogue between hard geometry and organic movement. Styled by Marina Gallo, the collection leans into an earthy, muted palette punctuated by subtle, glossy leather accessories and unexpected pops of saturated color. The lighting strategy utilizes soft, diffused natural light to define the silhouettes of the garments, emphasizing a clean and refined visual language. With hair by Sebastien Richard and makeup by Thierry Do Nascimento, the campaign channels a sense of deliberate, contemplative poise. By stripping away visual clutter, the project emphasizes the drape and texture of each ensemble, resulting in a cohesive series that resonates with the heritage of a luxury fashion house while remaining firmly rooted in a contemporary urban context. The result is a series of portraits that feel candid yet meticulously curated, highlighting a seamless blend of functional luxury and high-end editorial storytelling.
Project Hunter Boots · Hunter Boots 170th Anniversary 2026 ...
Hunter Boots celebrates its 170th anniversary with an expansive editorial campaign featuring Kate Moss. Shot by photographer Mikael Jansson, the series explores the brand's heritage aesthetic through both rugged outdoor environments and warm, atmospheric indoor settings. The campaign utilizes a natural light approach, capturing the subject amidst dense woodland foliage and structured garden backdrops. With hair styling by Syd Hayes, the visuals maintain a consistent editorial tone that pairs the label's signature rubber boots with layered outdoor apparel. The execution relies on a desaturated and earthy color palette, capturing textures through an analogue film technique. These images shift between vertical woodland compositions and horizontal lifestyle portraiture, framing the collection within both active and domestic spaces.
Project Banana Republic · September 2026
Banana Republic’s September 2026 campaign leans into a rich, textured aesthetic that bridges traditional architecture with contemporary tailoring. Captured by photographer Sonia Szóstak with art direction from Ryan Spacey, the project explores an intimate, global sensibility, placing models in environments ranging from moody, wood-paneled bar interiors to quiet, sun-drenched outdoor cityscapes. Fashion stylists D.O. Greene and Jonny Lichtenstein focus on layering and tactile materials, showcasing utility jackets, corduroy, and structured knitwear. The imagery, which incorporates techniques like chiaroscuro lighting and the warmth of analogue film, highlights a clean, editorial approach to high street fashion. Produced by Rob Famous, the campaign also features hair styling by Ryan Mitchell and makeup artistry by Dan Duran, ensuring a polished, cohesive aesthetic across the series.
Barbour · AW 26 Verticals
Barbour’s AW 26 campaign, captured in the 'Verticals' project, frames a series of candid interactions set against the backdrop of a traditional British village. Directed by Shannon Murphy with cinematography by Robbie Ryan, the film leans into a lifestyle narrative that observes daily moments, from local street scenes to quiet, authentic village life. Featuring performances by Idris Elba and Sienna Miller, the production utilizes natural light and live-action techniques to build an atmosphere rooted in cinematic detail. The work was produced by creative agency The Sunshine Company.
Carhartt · F/W 2026
Carhartt’s F/W 2026 campaign captures a series of atmospheric urban moments, transitioning from the subdued, dimly lit interiors of a local bar to the stark, industrial environment of a nighttime car wash. The campaign focuses on heavy-duty winter apparel, highlighting the textures of jackets and caps through a cinematic, desaturated lens. Directed by Alex Acy, the production features cinematography by Shane Bagwell, which frames the collection in a gritty, high-contrast aesthetic. Silvia Vinci provides fashion styling throughout the work, which was produced by OMAR films.
Project H&M · Inbetween
Inbetween is a street style editorial project for H&M, documenting contemporary fashion through a series of candid, observational portraits. Photographed by Adam Katz Sinding and Melodie Jeng, the work leans into the rhythm of daily urban life, capturing models and individuals in motion across city streets. The series utilizes natural light to emphasize the textures of layered clothing—ranging from leather and faux fur to lace and denim—while maintaining a clean, authentic aesthetic. Employing a documentary approach to high street fashion, the imagery features diptych and multi-panel layouts that highlight the subjects' personal style and individual accessories. By focusing on everyday elements like mobile phone use, commuters, and public thoroughfares, the project frames clothing within a realistic, unposed environment. The editorial leans into a classic analogue film look, grounding the modern wardrobe in a timeless, grit-infused visual style.
Explore other industries
Explore Visie's leading industries, projects, and the talented creatives representing them.
