Wrangler

Wrangler · For the Ride of Life

Wrangler’s 'For the Ride of Life' brand film is an energetic exploration of lifestyle and movement. The project presents a fast-paced montage capturing diverse expressions of youth culture, ranging from urban skateboarding and coastal roller skating to horseback riding through city environments. Directed with a focus on fluid transitions and kinetic momentum, the film employs cinematic live-action techniques and aerial drone footage to link disparate settings. The visual narrative channels a sense of movement through both interior gaming spaces and sun-drenched outdoor locations, supported by original music and sound design from Heavy Duty Projects.

Chery, Wrangler · Nicholas Maggio

Wrangler · Good Mornings Make for Better Days

Wrangler · Wrangler X Happy Socks Campaign

Wrangler and Happy Socks collide in this collaborative campaign that leans into a high-energy, graphic aesthetic. The collection-focused imagery highlights western-inspired silhouettes layered with vibrant primary color palettes and bold textiles. Shot by photographer Lars Brønseth, the series utilizes high-speed freeze techniques to capture dynamic motion alongside editorial portraiture. With a visual language that incorporates saturated gradient backgrounds and distinctive typography, the work bridges the gap between classic denim heritage and playful accessory design. The project features model Odinaka Ekezie across a series of studio-based compositions that emphasize intricate patterns and bold styling.