Wrangler

Wrangler · For the Ride of Life

Wrangler’s 'For the Ride of Life' brand film is an energetic exploration of lifestyle and movement. The project presents a fast-paced montage capturing diverse expressions of youth culture, ranging from urban skateboarding and coastal roller skating to horseback riding through city environments. Directed with a focus on fluid transitions and kinetic momentum, the film employs cinematic live-action techniques and aerial drone footage to link disparate settings. The visual narrative channels a sense of movement through both interior gaming spaces and sun-drenched outdoor locations, supported by original music and sound design from Heavy Duty Projects.

Chery, Wrangler · Nicholas Maggio

Wrangler · Good Mornings Make for Better Days

Wrangler · Wrangler X Happy Socks Campaign

Wrangler and Happy Socks collide in this collaborative campaign that leans into a high-energy, graphic aesthetic. The collection-focused imagery highlights western-inspired silhouettes layered with vibrant primary color palettes and bold textiles. Shot by photographer Lars Brønseth, the series utilizes high-speed freeze techniques to capture dynamic motion alongside editorial portraiture. With a visual language that incorporates saturated gradient backgrounds and distinctive typography, the work bridges the gap between classic denim heritage and playful accessory design. The project features model Odinaka Ekezie across a series of studio-based compositions that emphasize intricate patterns and bold styling.

Wrangler · Wrangler X Slam Jam Blue Bell F/W 26

Wrangler partners with Slam Jam for the Blue Bell F/W 26 collection, a collaboration that highlights modern workwear-inspired garments within raw, industrial settings. Photographed by Jim C. Nedd, the campaign leans into a moody, chiaroscuro aesthetic, utilizing stark fluorescent lighting and shadows to frame its subject against brutalist architectural backdrops. The imagery features model Maksym Rassokha, styled in dark denim and black apparel, moving through underground parking structures, metallic elevators, and concrete stairwells. With makeup by Elena Gaggero, the portraits emphasize textured fabrics and high-contrast, low-key lighting, maintaining a cohesive, raw editorial tone throughout the series.

Wrangler · Blue Bell Campaign

The Blue Bell campaign for Wrangler highlights the brand’s heritage through a series of portraiture focused on the textures of denim and structured outerwear. Shot by photographer Nick Chard, the editorial work utilizes an analogue film aesthetic to capture a rugged, nostalgic tone. Styling by Patricia Villirillo emphasizes classic western elements, including dark denim shirts and detailed cowboy hats, while hair styling by Michael Harding provides a clean, refined finish. The campaign imagery balances outdoor portraiture against overcast skies with controlled, earthy indoor studio compositions.

Coors Banquet, Wrangler · Chase Rice Beer Chords

Coors Banquet and Wrangler unite for a vertical campaign video celebrating their shared heritage through an intimate session with country artist Chase Rice. The piece leans into a rustic aesthetic, captured through live-action technique and warm lighting that highlights the texture of denim and the craft of brewing. Produced by Omnicom Production and Max Cooper, the commercial footage bridges the two brands through rhythmic close-ups of product details and acoustic performance. It captures the intersection of apparel and refreshments within an unadorned, tactile setting.

Wrangler · Bob Jeusette for WRANGLER

Wrangler · Bob Jeusette for Wrangler - 'Whatever the Ride'

Wrangler · Bob Jeusette for Wrangler - AW18 CAMPAIGN

Coors, Wrangler · Cowboy Courier