Chloé
Chloé's romantic luxury fashion, editorial campaigns, and artisanal fragrance collections
Featured Chloé projects
This week's top Chloé projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Chloé · Winter 2026 Ad Campaign
For the Chloé Winter 2026 ad campaign, creative director Chemena Kamali captures a distinct sense of breezy, bohemian luxury that feels both grounded and aspirational. Photographers and directors Inez Van Lamsweerde and Vinoodh Matadin utilize cinematic, natural light to frame a series of models—including Raquel Zimmerman and Jacqui Louise—against the verdant, wildflower-strewn backdrops of a sun-drenched coastal meadow. The resulting imagery leans into editorial minimalism, allowing the intricate craftsmanship of the collection to take center stage. From voluminous ruffled chiffon dresses to structured plaid capes and robust, shearling-lined over-the-knee leather boots, the campaign celebrates a tactile interplay between soft, romantic textiles and rich, durable leather goods. With precise styling by Elodie David Touboul, the project feels like a sophisticated evolution of the brand’s signature identity. The use of natural light accentuates the organic textures of the landscape, creating a high-fashion aesthetic that is grounded in the reality of the outdoors. This collaboration successfully highlights the tension between structure and fluidity, offering a visual narrative that is as much about the environment as it is about the garments themselves. By focusing on the interplay of color and proportion, the creative team has produced a commercial yet deeply artistic vision for the winter season that invites viewers into a serene, sun-drenched world of elevated style.
Project Chloé · Chloé Spring 27
Chloé continues to refine its signature aesthetic of effortless romanticism with the Spring 27 campaign, a collection that balances delicate construction with a contemporary edge. Captured through the lens of photographer Brianna Capozzi, the imagery leans into a refined editorial minimalism that allows the nuances of the garment textures to take center stage. The campaign features models Alexa Chung and Jessica Miller, whose presence helps anchor the collection in a grounded, authentic reality. The visual execution emphasizes the interplay between soft, high-key lighting and natural light, casting the collection in a bright, ethereal atmosphere that feels distinctly modern. The portraits highlight key stylistic choices, such as intricate pussy-bow necklines, translucent chiffon layers, and bold, sculptural gold-toned jewelry that punctuates the pastel-heavy palette. By utilizing a stripped-back studio backdrop, the campaign forces a direct focus on the artisanal details of the clothing, from tailored blazers to ruffled halter dresses. The collaboration between Capozzi and the talent successfully evokes a sense of airy sophistication, blending classic fashion house values with a candid, portrait-focused sensibility. This project demonstrates how a cohesive visual narrative, built through clean composition and a focus on textile quality, can effectively communicate the identity of a legacy luxury fashion house for a new season without relying on complex artifice or elaborate set design.
Project Chloé · à la Plage 2026 Ad Campaign
The Chloé à la Plage 2026 ad campaign serves as a masterclass in summer-inspired editorial minimalism, perfectly capturing the house’s signature blend of free-spirited femininity and structural sophistication. Under the guidance of creative director Chemena Kamali and the creative vision of Charles Levai and Kevin Tekinel, the imagery leans into a soft, sun-drenched palette that feels both intimate and expansive. Photographer David Sims anchors the project with a series of high-fashion portraits that emphasize material craftsmanship, from intricate eyelet lace detailing to the tactile, embroidered logos on woven straw handbags. The campaign utilizes natural light to draw out the subtle warmth of the sand and terracotta elements, while model Apple Martin carries the narrative with a poised, effortless grace. Stylist Elodie David Touboul expertly integrates delicate crochet-style trims and breezy, lightweight layers that define the season’s aesthetic. With hair by Paul Hanlon and makeup by Yadim, the look is grounded in a polished yet relaxed naturalism. The inclusion of sculptural, oversized props by set designer Poppy Bartlett adds a conceptual layer to the frame, transforming a beach setting into an abstract, clean-lined environment. This campaign is a quintessential example of luxury lifestyle storytelling, where every detail, from the cinematic shadow play to the sharp focus on accessories, speaks to the enduring, bohemian allure of the brand.
Project Chloé · Chloé à la Plage 2026 Campaign
For the Chloé à la Plage 2026 campaign, the iconic luxury fashion house transports the viewer to a sun-drenched coastal idyll, masterfully blending high-end editorial sensibilities with an effortless, vacation-ready spirit. Under the vision of designers and creative leadership, the project leans into a narrative of elevated leisure, featuring Apple Martin as the face of the collection. The imagery, captured by renowned photographer David Sims, oscillates between intimate, warm studio strobe compositions and bright, crisp outdoor portrait shots that celebrate the tactile beauty of summer. Through the collaborative direction of Charles Levai and Kevin Tekinel, the campaign highlights the intricate details of the seasonal pieces, from the bold parrot and floral graphics on swimwear to the structured elegance of woven terracotta accessories. Stylist Elodie David Touboul anchors the aesthetic with layered gold jewellery and soft, voluminous silhouettes, ensuring every frame feels both aspirational and grounded. By utilizing a mix of natural light to define the beach-side atmosphere and controlled studio lighting to accentuate fine textures, the campaign achieves a polished, cohesive look. This season, Chloé successfully navigates the intersection of commercial appeal and fashion-forward artistry, capturing a timeless sense of elegance that defines the modern, global woman enjoying the warmth of a long-awaited summer day.
Project Chloé · Eau de Parfum Intense
Chloé captures a sense of ethereal sophistication in its latest campaign for the Eau de Parfum Intense, a masterclass in beauty advertising that leans into the house's signature brand of refined femininity. Through a lens of cinematic storytelling, the imagery evokes a warm, contemplative atmosphere that feels both grounded and aspirational. Photographer Hugo Mapelli expertly harnesses natural light to deliver a radiant glow, utilizing the golden hour to wash the subjects in a hazy, dreamlike palette that emphasizes luminous skin and serene expressions. This beauty campaign finds its strength in a minimalist aesthetic, where the product—the iconic glass perfume bottle adorned with a dark purple ribbon—becomes an extension of the models' grace. The creative vision is bolstered by the precise editorial sensibilities of stylist Camilla Nickerson, while the polished yet effortless hair by Tamara McNaughton and skin-focused makeup artistry by Christine Corbel maintain a cohesive look across the varied portraits of models including Amrit, Arizona Muse, He Cong, and Malika Louback. Each frame feels intentional, moving away from high-gloss artifice to embrace a natural, commercial aesthetic that prioritizes tactile warmth and human connection. By blending high-end editorial elegance with the inviting textures of golden-hour photography, this project successfully translates the essence of the new parfum into a compelling, visually arresting narrative that feels distinctly Chloé.
Project Chloé · Summer 2026 Campaign
The Chloé Summer 2026 campaign captures the house's latest collection through a series of editorial coastal portraits. Shot by photographer Sam Rock, the imagery leans into a cinematic seaside aesthetic, utilising natural light and analogue film techniques to frame the layered, fluid silhouettes against rocky shorelines and expansive horizons. Creative direction is led by Chemena Kamali, with fashion editing and styling by Elodie David Touboul. The campaign features models Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, and Stella Hanan, whose looks are complemented by set design from Spencer Vrooman, hair styling by Holli Smith, and makeup by Diane Kendal.
Project Chloé · Spring 2025 Ad Campaign
The Spring 2025 ad campaign for Chloé marks a defining moment for the luxury fashion house, leaning into an ethereal, sun-drenched aesthetic that celebrates tactile intimacy and organic textures. Under the vision of creative director Chemena Kamali, the campaign channels a serene, Mediterranean-inspired atmosphere where architectural curves and delicate lace detailing converge in high-fashion harmony. Captured by photographer David Sims, the imagery prioritizes natural light to cast a golden, dappled glow across the subjects, emphasizing a relaxed yet meticulously composed lifestyle narrative. The inclusion of unexpected, surreal still-life compositions—such as jewelry nestled within the fleshy, vibrant texture of a papaya—provides a sharp, creative contrast to the softer, romantic silhouettes of the apparel. Supported by the art direction of Ezra Petronio and the expert casting of Ashley Brokaw, the project utilizes Rianne Van Rompaey to embody a spirit that is both effortless and elevated. By blending editorial minimalism with cinematic warmth, the campaign successfully elevates the brand identity, focusing heavily on the interplay between skin, sheer fabrics, and sculptural accessories. Through precise set design by Poppy Bartlett, the series transforms domestic, sunlit interiors and rugged rocky landscapes into a cohesive, dreamlike world that honors the fluidity and craftsmanship intrinsic to the Chloé brand, effectively bridging the gap between traditional commercial luxury and modern, evocative storytelling.
Project Chloé · Chloe
This fashion campaign for Chloé captures a series of intimate, minimalist imagery centered on tactile textures and refined silhouettes. Photographed by Guen Fiore, the series highlights a neutral color palette through a blend of editorial and commercial compositions. Featuring fashion direction by Elodie David Touboul, the work integrates soft knitwear and intricate lace detailing against varied settings, including distressed concrete and rustic interior walls. The execution relies on natural light to emphasize the materiality of the garments and footwear, supported by hair styling from Mélissa Rouillé, makeup by Lauren Bos, and set design by Sophear Van Froment.
Project Chloé · Fittings SS25 Show
Captured through the lens of photographer Jody Rogac, this editorial series documents the fittings for the Chloé Spring/Summer 2025 collection. Designed by Chemena Kamali, the work highlights the season's focus on fluid silhouettes, artisanal lace details, and a refined 1970s-inspired palette. The visual approach utilizes soft natural light and clean compositional framing to emphasize the tactile quality of the garments. The project features fashion direction by Elodie David Touboul and art direction by Grace Margetson. The editorial presentation alternates between monochrome analogue-style portraits and warm, minimalist studio captures, documenting the nuanced tailoring and accessories of the collection. Hair styling by Gary Gill and makeup by Karin Westerlund complete the aesthetic for the featured models, including Loli Bahia and Julia Nobis, presenting a cohesive look at the house’s seasonal direction.
Chloé · We Blossom Together
Chloé’s brand film, We Blossom Together, captures a series of fluid, choreographed movements set across expansive, raw landscapes. The project moves between coastal shorelines, sandy terrain, and rugged mountain formations, framing the subjects in neutral apparel to emphasize the connection between movement and natural environments. Produced by Ridley Scott Associates LA with creative work from agency French Circus, the piece utilizes drone footage and sweeping aerial shots to establish its cinematic scale. The visual direction leans into natural light and warm, atmospheric colour grading, drawing out the contrast between earthy textures and open skies through a series of intimate, live-action sequences.
Project Chloé · Chloé Holiday
Chloé presents its Holiday footwear collection in a series of clean, commercial product studies. The campaign focuses on the structural precision of its black leather slingback heels, highlighting details such as v-cut vamps and gold-tone metal hardware. Photographer Deo Suveera captures the silhouettes against neutral backgrounds, utilizing soft light to accentuate the textures of the leather. Creative director Grace Margetson leads the visual direction, maintaining a minimalist aesthetic throughout the project.
Project Chloé · Chloé High Summer 2025 Campaign
The Chloé High Summer 2025 campaign features model Claudia Schiffer in an editorial series lensed by photographer David Sims. Under the creative direction of Chemena Kamali, the imagery draws on a romantic, nostalgic aesthetic to highlight the season's collection. The project incorporates a blend of warm, sun-drenched color palettes and high-contrast monochrome portraits. The visual approach, which utilizes analogue film techniques and natural light, focuses on intimate interior settings and detailed textures. Fashion direction is led by Elodie David Touboul, with casting by Ashley Brokaw, hair styling by Paul Hanlon, and makeup by Lucia Pieroni.
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