Coperni
Coperni's futuristic luxury fashion campaigns and digital-edge designer collections
Featured Coperni projects
This week's top Coperni projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Coperni · Coperni C+
Coperni presents the C+ collection, a fashion campaign highlighting textile technology through a series of portrait and lifestyle images. Shot by photographer Bettina Pittaluga, the visuals feature model Paloma Elsesser in a range of minimalist activewear silhouettes. The project utilizes a clean editorial aesthetic, incorporating soft natural light and analogue film techniques to frame the garments. Creative direction by Charles Levai and Kevin Tekinel emphasizes a structural approach, often layering graphic product specifications over the imagery. Fashion styling by Helena Tejedor, hair styling by Karim Belghiran, makeup by Aurore Gibrien, and casting by Julia Lange contribute to the visual consistency across the series.
Project Coperni · Coperni SS26 Backstage
Captured in the raw, candid moments of the Coperni SS26 backstage, this series of portraits offers an intimate look at the luxury fashion house’s latest collection. Through the lens of photographer Zoë Joubert, the project channels a spirit of editorial minimalism, where the focus remains strictly on the structural integrity of the garments and the precise geometry of the accessories. Under the creative direction of Charles Levai and Kevin Tekinel, the imagery leans into a monochromatic palette, allowing the sharp tailoring—from high-collared jumpsuits to experimental denim—to take center stage. The execution relies heavily on both studio strobe and natural light, crafting a clean, bright environment that emphasizes the sleekness of the season. Featuring talent such as Anok Yai, the visuals are elevated by a cohesive aesthetic defined by Duffy’s slicked-back hair styling and the refined polish of Pat McGrath’s makeup. Each frame highlights the brand's penchant for futuristic utility, perfectly complemented by the statement metallic jewelry that anchors the collection's identity. By stripping away the noise of the runway, these portraits highlight the interplay between soft fabric textures and hard, polished silver accents, resulting in a series that feels both contemporary and timelessly curated. The resulting work stands as a testament to the collaborative vision behind the collection, where every detail, from the wet-look hair to the deliberate posing, is crafted to resonate with the modern luxury consumer.
Project Coperni · Coperni F/W 2025 Campaign
The Coperni Fall/Winter 2025 campaign presents a series of portraits and full-length shots featuring model Alex Consani. Photographed by Karim Sadli, the collection leverages a minimalist aesthetic, utilizing high-contrast lighting and clean backdrops to emphasize the seasonal apparel, ranging from structured dark outerwear to shimmering sequined evening wear. The project features creative direction by Charles Levai and Kevin Tekinel, with fashion styling by Helena Tejedor. The editorial work incorporates both high-key and low-key chiaroscuro lighting, often rendered in monochrome to highlight the silhouettes. Casting for the campaign was led by Julia Lange, with hair styling by Stephane Lancien and makeup artistry by Christelle Cocquet.
Project Coperni · Coperni Summer 2025 Campaign
The Coperni Summer 2025 campaign, led by designers Arnaud Vaillant and Sebastien Meyer, explores a refined visual narrative through editorial photography. Captured by Lukasz Pukowiec, the project features creative direction by Charles Levai and Kevin Tekinel and styling by Helena Tejedor, framing the subjects against natural landscapes. The imagery utilizes golden hour light and warm tones to emphasize texture and form. The campaign features models Daniil Kercz and Josefa Santos in outdoor settings, focusing on natural light and an analogue-inspired aesthetic.
Project Coperni · Coperni S/S 25 Disneyland
Coperni returns to the theatrical with its S/S 25 presentation set against the backdrop of Disneyland. Captured by photographer Pierre-Ange Carlotti, the campaign channels a gritty, editorial sensibility that contrasts the whimsy of the location with the sharp, structural precision of the collection. Creative directors Charles Levai and Kevin Tekinel oversee a high-contrast aesthetic, utilizing direct flash lighting and chiaroscuro techniques to carve out the collection's silhouettes against dark, nocturnal masonry and fairytale iconography. Styling by Helena Tejedor leans into the tension between volume and form, pairing ruffled satin and dramatic ballgowns with sharp tailoring. The project, which features models including Irina Shayk and Angelina Kendall, maintains a cinematic focus throughout. With hair by Duffy and makeup by Pat McGrath, the imagery relies on analogue-inspired textures to ground the high-fashion presentation in a distinct, moody atmosphere.
Project Coperni · Coperni Pre-Fall 2025
Coperni presents the Pre-Fall 2025 collection through a series of editorial campaign portraits, blending minimalist studio environments with raw, industrial workspaces. Photographed by Stuart Winecoff, the project features creative direction from Charles Levai and Kevin Tekinel. The imagery juxtaposes eveningwear silhouettes with utilitarian hardware and technical equipment, leaning into a gritty, desaturated aesthetic. Fashion editor Helena Tejedor styles the collection, working alongside hair stylist Karim Belghiran and makeup artist Aurore Gibrien to define the series' sharp, clean lines. With set design by Sati Leonne, the campaign incorporates analogue film textures and moody lighting to highlight the intricate detailing of the apparel.
Project Coperni · Ray-Ban Meta x Coperni Campaign
The Ray-Ban Meta x Coperni collaboration campaign captures the intersection of eyewear and technology through a series of portraits featuring model Amelia Gray. Photographed by Stuart Winecoff, the project utilizes high-contrast lighting and distinct color palettes to define the product aesthetic. Creative directors Charles Levai and Kevin Tekinel oversee the visual narrative, which features design work by Arnaud Vaillant and Sebastien Meyer. The production incorporates refined editorial styling by Helena Tejedor, with grooming details provided by hair stylist Duffy, makeup artist Pat McGrath, and manicurist Alex Feller. The campaign imagery leans into saturated lighting and chiaroscuro techniques to highlight the structural design of the smart glasses.
Project Coperni · Disney x Coperni Campaign
The Disney x Coperni campaign explores a collision of luxury fashion and fantasy storytelling through a series of surreal, editorial compositions. Set against whimsical miniature landscapes and fairytale architecture, the collection features sculptural handbags and sharp, contemporary apparel staged in an otherworldly aesthetic. Captured by photographer Charly Gosp, the imagery leans into a clean, cinematic look, balancing the ornate details of the accessories with the textured scales of the fantasy environments. Creative directors Charles Levai and Kevin Tekinel guide the visuals, incorporating 3D render techniques alongside natural light photography to highlight the matte and glossy finishes of the designer goods.
Project Coperni · Fall 2023 Ad Campaign
For its Fall 2023 ad campaign, Coperni pushes the boundaries of luxury fashion houses by weaving a provocative, surrealist narrative titled The Wolf and the Lamb, a generated polymorphic story. Under the guidance of creative directors Sébastien Meyer and Arnaud Vaillant, the project masterfully blurs the line between the organic and the synthetic. Featuring model Lila Grace Moss, the campaign places the human form against a series of stark, high-contrast landscapes—ranging from volcanic rock formations to ethereal, minimalist 3D-rendered environments. The visual language centers on the uneasy yet poetic interaction between the protagonist and a sleek, robotic quadruped, utilizing a sophisticated blend of cinematic live-action technique and cutting-edge 3D render CGI. By integrating AI-driven scripts and motion capture, the team creates a futuristic aesthetic that feels both hauntingly grounded and entirely detached from reality. Stylist Helena Tejedor ensures the fashion remains sharp and contemporary, providing a dark, minimalist counterbalance to the glossy, mechanical perfection of the robotic figures. This collaboration, bolstered by the creative consulting of Kevin Tekinel and Charles Levai, effectively positions Coperni at the vanguard of digital storytelling. The result is a seamless fusion of traditional editorial sensibilities and modern technological innovation, manifesting a visionary, genre-defying experience that challenges our perceptions of connectivity in an increasingly artificial world.
Project Coperni · Winter 2023 Ad Campaign
The Coperni Winter 2023 ad campaign masterfully leans into the juxtaposition of high-end luxury fashion and whimsical narrative, creating an unforgettable visual lexicon that feels both curated and delightfully absurd. Under the vision of creative directors Sébastien Meyer and Arnaud Vaillant, alongside creative leads Charles Levai and Kevin Tekinel, the campaign moves beyond traditional product photography to place iconic accessories—the structured leather handbags, metallic footwear, and minimalist belts—in a surreal, feline-inhabited landscape. Photographer Charly Gosp captures these interactions with precision, utilizing studio strobe techniques to highlight the tactile contrast between the glossy finish of luxury hardware and the soft, organic texture of the various kittens featured throughout the series. Set designer Mathilde Vallantin Dulac constructs a world of artificial snow and miniature, staged tableaux that frame these commercial scenes with a deliberate, editorial minimalism. Whether a kitten is peering out from a matte red boot or inspecting a laundry line of miniature garments, the campaign treats the accessories as centerpieces within a playful, story-driven environment. By marrying the brand’s avant-garde identity with an approachable, lighthearted aesthetic, the imagery avoids the coldness often associated with luxury fashion houses, instead opting for a cinematic approach that invites the viewer to linger on every detail, from the crisp brand typography to the carefully arranged, snowy studio backdrop.
Project Coperni · Spring 2024 Ad Campaign
For the Spring 2024 ad campaign, Coperni explores the intersection of high fashion and sonic architecture, curating a visual language that feels as precise as it is surreal. Under the creative direction of Sébastien Meyer, alongside Kevin Tekinel and Charles Levai, the brand leans into an industrial, modernist aesthetic by placing models within the rigid, repeating geometry of anechoic chambers and sound-dampening foam panels. Photographer Karim Sadli captures this environment through a mix of crisp studio strobe lighting and natural light, emphasizing the interplay between organic human form and the stark, synthetic surroundings. The campaign channels a sense of editorial minimalism, where the focus remains steadfastly on the sculptural quality of the garments and the metallic finish of the accessories, including standout items like a gold French horn and a digital-inspired circular handbag. Stylist Helena Tejedor complements these silhouettes with a sleek, polished approach to fashion, while hair by Stephane Lancien and makeup by Christelle Cocquet refine the look, ensuring each portrait remains sharp and intentional. Through clever use of macro techniques and chiaroscuro lighting, the imagery transcends traditional commercial photography, instead offering a meditation on form, texture, and the relationship between luxury fashion houses and the spaces they inhabit. The resulting narrative is one of calculated equilibrium, masterfully balancing the softness of the human subject against the cold, architectural perfection of the staging.
Project Coperni, Puma · Fall 2024 Ad Campaign
The Fall 2024 ad campaign for the collaboration between Coperni and Puma represents a sophisticated intersection of high-fashion sensibility and athletic functionality. Captured through the lens of photographer Zoë Joubert, the imagery leans into a sports-luxury aesthetic that emphasizes fluidity and modern movement. Under the sharp creative direction of Arnaud Vaillant and Sebastien Meyer, alongside Charles Levai and Kevin Tekinel, the project masterfully employs a series of experimental techniques to bridge the gap between commercial appeal and editorial minimalism. By utilizing multiple exposure, motion-blur, and VFX visual effects, the team creates a rhythmic, ghosted narrative that transforms static studio environments into dynamic, temporal spaces. Stylist Helena Tejedor complements these ethereal visual treatments with a clean, structured wardrobe that bridges the gap between Coperni's avant-garde silhouettes and Puma's signature sportswear. The presence of models Dana Smith and Luiza Perote anchors these complex compositions, while set designer Mathilde Vallantin Dulac crafts a minimalist interior backdrop that allows the saturated colors and graphic emblems of the collection to take center stage. Ultimately, the campaign functions as a seamless synthesis of natural light photography and digital manipulation, resulting in a cohesive visual language that feels both futuristic and grounded, successfully articulating the core synergy of this partnership while maintaining an unmistakable air of contemporary elegance.
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