Tiffany & Co.
Tiffany & Co.'s high jewellery campaigns, editorial portraits and luxury fashion films
Featured Tiffany & Co. projects
This week's top Tiffany & Co. projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Tiffany & Co. · Tiffany Blue Book 2025 High Jewelry Campaign
The Tiffany Blue Book 2025 High Jewelry campaign captures the brand's latest collection through a series of editorial portraits. Photographed by Carlijn Jacobs, the project leans into a clean, refined aesthetic that emphasizes the craftsmanship of diamond and gemstone-adorned pieces, including elaborate floral earrings and statement necklaces. Creative directors Charles Levai and Kevin Tekinel shaped the visual identity of the campaign, which features model Stella Hanan set against serene, atmospheric backdrops ranging from soft ocean horizons to muted blue gradients. The imagery utilizes natural light and cinematic techniques to highlight intricate jewelry textures, supported by styling from Katie Burnett, hair by Mustafa Yanaz, and makeup by Sam Visser.
Tiffany & Co. · Moon River
Tiffany & Co. leans into the intersection of high fashion and everyday aspiration with its evocative Moon River campaign, a project that skillfully recontextualizes the luxury house’s heritage within the bustling rhythm of New York City. The film stars actress Elle Fanning, who navigates the urban landscape dressed in an unassuming hooded sweatshirt, yet elevates the casual aesthetic through the sharp, intentional styling of a delicate, sparkling tiara. This playful juxtaposition serves as the project’s heartbeat, blurring the lines between unreachable luxury and the intimate, relatable moments of city life. The campaign utilizes a sophisticated live-action technique, favoring soft, cinematic lighting and an atmospheric, black-and-white palette that casts the city as both a grounded setting and a dreamlike backdrop. Throughout the sequence, the narrative focuses on the quiet tension of looking through the glass of a storefront, capturing a moment of genuine contemplation rather than mere commercial display. By blending editorial minimalism with the storied iconography of the brand, the production creates a narrative space where high-end jewelry feels inextricably linked to the personal journeys of its wearers. The meticulous post-production and VFX work provided by MPC New York ensures the aesthetic remains cohesive, ultimately delivering a campaign that feels both timeless and deeply grounded in the modern era of luxury fashion houses.
Tiffany & Co. · Mother's Day
Tiffany & Co. highlights its gold collection in this Mother's Day commercial, focusing on the intimate bond between mother and child. The film utilizes a clean, warm aesthetic to showcase the fine jewelry, with close-up shots emphasizing the craftsmanship of the gold link pieces. The project features live-action cinematography captured in a bright, airy interior space. The visuals lean into natural light to create a soft, inviting atmosphere throughout the spot.
Project Tiffany & Co. · Icons Summer Campaign 2026
The Icons Summer Campaign 2026 for Tiffany & Co. masterfully translates the heritage of a luxury jewelry brand into a sun-drenched, editorial narrative. Captured with a refined sensibility, the series leans into a polished coastal aesthetic that feels both intimate and aspirational. Under the creative direction of Yannis Henrion, with art direction by Giacomo De Maggi, the campaign centers on a portrait-led approach that highlights sculptural gold and diamond-accented pieces against a backdrop of soft-focus turquoise waters. Photographer Drew Vickers utilizes natural light to emphasize the metallic luster and intricate textures of the jewelry, creating a harmonious interplay between the model’s minimalist styling and the surrounding summer landscape. The inclusion of statement hats and off-the-shoulder garments by fashion editor Elly Mcgaw enhances the editorial quality of the imagery, while Benjamin Muller’s clean hair styling frames the model’s face, allowing the accessories to remain the primary focus. By balancing lifestyle elements with traditional portraiture, the campaign effectively grounds high-fashion luxury within a serene, atmospheric environment. The result is a cohesive, high-end commercial visual language that feels timeless yet distinctly modern. Each frame serves as a testament to the brand's commitment to craftsmanship, utilizing natural light and intentional composition to elevate the jewelry into a narrative focal point that captures the sophisticated essence of an idealized summer season.
Project Tiffany & Co. · Tiffany & Co. Blue Book 2026 Hidden ...
The Tiffany & Co. Blue Book 2026 campaign represents a masterclass in high jewellery editorial photography, seamlessly blending the precision of luxury craftsmanship with the ethereal beauty of the natural world. Through the lens of photographer Carlijn Jacobs, the project showcases the latest Blue Book collection in a series of evocative portraits that lean into a luminous, airy aesthetic. Model Abby Champion serves as the elegant focal point, styled by Katie Burnett in structured, minimalist garments that provide the perfect canvas for the intricate pavé diamonds, vibrant rubies, and emeralds featured across the collection. The visual narrative is defined by a consistent use of soft, natural light, which effectively emphasizes the brilliance of the stones while maintaining a clean, sophisticated atmosphere. Makeup artist Sam Visser complements this high-fashion approach with subtle blue eyeshadow, echoing the recurring sky-toned, out-of-focus backgrounds that ground each shot in a serene, botanical environment. Hair stylist Mustafa Yanaz ensures a polished look with sophisticated updos and slicked-back styles that allow the ornate drop earrings and fan-like diamond arrangements to take center stage. By combining studio strobe techniques with soft, diffused outdoor lighting, the campaign achieves a masterful balance between commercial clarity and artistic portraiture, ultimately presenting these wearable pieces of art as a modern, graceful extension of the botanical world they inhabit.
Tiffany & Co. · Tiffany & Co Icons
Tiffany & Co. highlights its heritage of craftsmanship with this product video for the Icons collection. The film showcases a signature gold link necklace, emphasizing the intricate pavé diamond settings through a series of detailed macro sequences. Produced by Hornet and Chaya Pictures, the commercial leans into a clean, polished aesthetic. Set against a moody dark blue backdrop, the piece utilizes CGI to capture precise light reflections and the metallic textures of the jewellery, maintaining a sharp focus on material composition.
Tiffany & Co. · Icons: Natalie Portman
Tiffany & Co. highlights its latest collection in the campaign titled Icons: Natalie Portman. The project captures the actor on set in a sophisticated bar environment, where she is featured wearing a structured gold collar necklace paired with an evening gown. The production employs a live-action technique and a warm, cinematic aesthetic to define the brand's atmosphere. Behind-the-scenes footage reveals the technical setup, showcasing the interplay between vintage lighting and the ornate set design. Tom Murphy managed music and sound production, while Significant Others provided post-production and VFX services.
Tiffany & Co. · Valentine's Day
Tiffany & Co. explores intimate connection in this Valentine's Day project. Captured in a dimly lit apartment, the campaign centers on a quiet exchange between two individuals, framed by candlelight and the soft glow of a city skyline. Produced by Love Song, the live-action project uses cinematic lighting to emphasize the reflective textures of gold jewelry. Post-production color grading by William McVay enhances the warm, golden palette, while the vertical format and editorial sound design from Barking Owl ground the narrative in a contemporary aesthetic.
Project Tiffany & Co. · Hardwear 2025 Ad Campaign
The Tiffany & Co. Hardwear 2025 ad campaign marks a deliberate return to the brand's industrial roots, stripping away superfluous artifice to champion the architectural elegance of its iconic gold and rose gold link designs. Under the unified creative vision and lens of Harley Weir, the project leans into a rigorous editorial minimalism that allows the jewelry to serve as the singular protagonist. Across a series of portraits featuring talent such as Greta Lee, Mikey Madison, and Anna Weyant, the aesthetic remains focused and disciplined. By pairing sleek, monochromatic black silhouettes with soft studio strobe lighting, the campaign achieves a high-contrast aesthetic that highlights the intricate metallic textures of the chains and pavé detailing. The deliberate use of matte blue and teal backdrops creates a controlled color story, ensuring that the focus remains entirely on the interplay between metal and skin. Stylist Alex Harrington complements this vision with a pared-back approach to fashion, while hair and makeup artistry by Jenny Cho and Fara Homidi reinforces the sharp, clean lines of the collection. Through this series, the collaboration channels a modern, sophisticated energy that honors the heritage of the house while asserting a confident, contemporary relevance. It is a masterclass in commercial portraiture, where every shadow and highlight is meticulously calibrated to emphasize the timeless craftsmanship inherent in the Hardwear collection.
Project Tiffany & Co. · 'Blue Book High Jewelry 2025: Sea of Wonder' 2025 Ad Campaign
The Tiffany & Co. Blue Book High Jewelry 2025 campaign, titled Sea of Wonder, masterfully channels the ethereal depths of the ocean to elevate the brand's latest collection into a realm of cinematic prestige. Through a sophisticated editorial portrait approach, photographer Carlijn Jacobs captures a serene, luxurious narrative that centers on the intricate craftsmanship of high-end gemstones and precious metals. Under the visionary creative direction of Charles Levai and Kevin Tekinel, the imagery leans into a fluid, oceanic aesthetic, utilizing natural light to accentuate the textures of gold and the brilliant shimmer of diamonds against a tranquil, blurred seaside backdrop. Stylist Katie Burnett opts for clean-lined, cream-toned garments that allow the jewelry to serve as the definitive protagonist in every frame. The casting, curated by Piergiorgio Del Moro and featuring model Stella Hanan, brings a refined presence to the campaign, while hair by Mustafa Yanaz and makeup by Sam Visser maintain an understated polish that ensures the jewelry remains the primary focus. By blending the precision of studio strobe techniques with the organic softness of natural light, the campaign achieves a seamless balance between commercial appeal and artistic elegance. This collection effectively bridges traditional luxury with a modern maritime inspiration, creating a visual language that feels both timeless and deeply immersive.
Tiffany & Co. · Love is a Gift
Tiffany & Co. explores the holiday season in 'Love is a Gift,' a fragrance campaign that centers on a quiet, atmospheric walk through a snowy urban landscape. The project features Anya Taylor-Joy as the primary talent, framed against glowing streetlamps and the distinct aesthetic of the brand's iconic packaging. The commercial utilizes a mix of live-action technique and deliberate cinematic lighting to establish a refined, seasonal tone. Post-production work leans into moody, nostalgic color grading to create a sense of intimacy within a bustling city setting. Creative development for this project was handled by Anomaly LA, with production managed by Iconoclast US. The visual narrative is supported by VFX and post-production from Electric Theatre Collective, while Trim Editing US and Lime Studios provided the editorial and sound direction.
Tiffany & Co. · Hardwear
Tiffany & Co. highlights its HardWear collection in this campaign featuring actress Anya Taylor-Joy. The commercial frames the jewellery against an urban backdrop, focusing on the signature gold link necklaces and earrings. Developed by Anomaly LA with production by Iconoclast US, the piece leans into a cinematic aesthetic. The production utilises live-action techniques, defined by controlled, cool-toned lighting and a clean visual presentation that draws attention to the metallic textures of the collection.
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