Swarovski
Swarovski's high-octane crystal jewellery campaigns and fashion collaborations
Featured Swarovski projects
This week's top Swarovski projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Swarovski · Vienna Collection
Swarovski reimagines the landscape of high-end accessories with the Vienna Collection, a campaign that masterfully blends classical elegance with a contemporary, masculine edge. Captured through the lens of photographer Pelle Crepin, the series leans into a polished editorial minimalism, stripping away extraneous noise to focus entirely on the intricate craftsmanship of the house. Featuring model Horim Song, the imagery utilizes precise studio strobe lighting to emphasize the interplay between sharp textile textures—like pinstriped tuxedo lapels and crisp white shirting—and the brilliant, geometric facets of signature crystal pieces. By juxtaposing robust metal link chains and delicate swan-shaped brooches against stark, white backgrounds, the creative team achieves a look that feels both timeless and aggressively modern. The portraits function as an expert study in restraint, where each accessory is positioned as a focal point of the styling rather than an afterthought. This commercial portraiture avoids the common tropes of heavy post-production, opting instead for a clean, clinical aesthetic that celebrates the raw luminosity of the crystals themselves. The result is a cohesive visual language that redefines the luxury jewellery industry by proving that formal wear and sparkling, intricate design can coexist within a refined, understated narrative. Crepin’s work successfully elevates the Vienna Collection, presenting these pieces not just as adornments, but as essential, architectural components of a sophisticated, modern wardrobe.
Swarovski · Wonderlab
Swarovski presents 'Wonderlab,' a cinematic project that navigates the intersection of urban realism and surreal fantasy. The production merges live-action footage with intricate VFX to place the subject within an environment defined by glowing crystal structures and shifting landscapes. Utilizing dramatic low-key lighting and matte textures, the project emphasizes a high-contrast aesthetic. Romance Films led the production, crafting a dreamlike narrative that transitions from a nighttime cityscape to mountainous, crystalline terrain.
Swarovski · Holiday 2022
Swarovski’s Holiday 2022 campaign positions the brand’s latest jewellery collection within a surreal, high-energy environment. Featuring Bella Hadid, the commercial utilizes a stylized pink octagonal box as its primary stage, framed by oversized crystal ornaments and festive gift-themed props. The production leans into a palette of vivid pinks and greens, employing saturated color blocking and high-end studio lighting to accentuate the reflective surfaces of the pieces. Directed and captured as a live-action cinematic project, the film focuses on layered styling with statement drop earrings and necklaces, capturing the collection through dynamic, rhythmic camera movements.
Swarovski · Swarovski FW25 Campaign
Swarovski’s FW25 campaign captures the brand’s latest jewellery collection through a cinematic, live-action lens. The imagery focuses on intricate crystal layering, featuring oversized pearl collars, ornate ear cuffs, and large gemstone rings set against a clean, studio-lit backdrop. The production leans into warm, neutral tones to ground the high-shine accessories. Captured by photographer Philippe Jarrigeon, the campaign features styling by Virginie Benarroch, with hair by Kalle Eklund, makeup by Patrick Glatthaar, and manicures by Lora de Sousa.
Swarovski · Holiday 2022
Swarovski’s Holiday 2022 campaign positions the brand’s crystal jewelry within a stylized, high-energy environment. Featuring model Bella Hadid, the commercial video uses a vibrant color palette of green and pink, centered around oversized jewelry pieces and a large octagonal gift box. Produced by Partner Films, the project utilizes a glossy commercial aesthetic. The cinematography captures the facets of the collection through sharp focus and warm light reflections, emphasizing the scale and texture of the pieces against a saturated studio backdrop.
Project Swarovski · The Vienna Collection Campaign
Swarovski presents its Vienna Collection, a campaign featuring model Georgia Palmer. The visual series highlights the house’s latest crystal-encrusted pieces through a minimalist studio approach. Photographed by Thue Nørgaard, the project leans into clean, high-contrast imagery. Stylist Virginie Benarroch pairs the jewellery with structured black silhouettes, allowing the faceted crystal textures to stand out against soft, gradient studio backgrounds. Utilizing polished beauty lighting and editorial-style composition, the campaign focuses on sculptural necklaces, stacked ear cuffs, and intricate hair accessories.
Project Swarovski · Autumn/Winter Lookbook 2025
Swarovski presents its Autumn/Winter 2025 lookbook, a commercial project focusing on the brand’s latest crystal jewellery collection. Photographed by Pelle Crepin, the series highlights multifaceted necklaces, bracelets, and stud earrings through a series of polished portraits. The editorial execution relies on a minimalist aesthetic, pairing intricate crystal designs with structured apparel against a seamless white backdrop. Fashion Editor/Stylist Mariaelena Morelli coordinates the styling, while model Ann Pavlova features throughout the series. The lookbook utilizes soft, diffused beauty light to accentuate the reflective facets and textures of the accessories.
Project Swarovski · Swarovski Mother's Day 2025
Swarovski presents its 2025 Mother's Day campaign, a series of portraits showcasing a collection of colourful, crystal-encrusted jewelry. With creative direction by Giovanna Engelbert and photography by Marcus Ohlsson, the campaign highlights intricate floral motifs and layered gemstone accessories. Utilising natural light and a clean editorial aesthetic, the visuals focus on macro details and the reflective facets of the crystal pieces. Styling by Malina Joseph Gilchrist leans into a polished, contemporary look, with hair by Lucas Wilson and makeup by Fulvia Farolfi complementing the vibrant tones of the jewelry. The project features models Divine Mugisha, Gal Dahan, and Sara Grace Wallerstedt.
Project Swarovski · MET GALA 2024
Swarovski presents a series of editorial portraits captured during the Met Gala 2024, spotlighting a collection of custom crystal-embellished couture pieces. The project highlights the intricate craftsmanship of the brand's designs through a series of portraits featuring Anok Yai, Imaan Hammam, Irina Shayk, and Karlie Kloss. Photographed by Luca Stefanon under the creative direction of Giovanna Engelbert, the imagery leans into moody, low-key lighting and glossy interior settings. These vertical compositions emphasize the reflective nature of the crystals, utilizing flash techniques to capture the shimmer against hotel architecture.
Project Swarovski · Swarovski Millenia & Lucent
Swarovski’s Millenia and Lucent campaign presents an extensive showcase of the brand’s vibrant, faceted crystal collections through a high-energy, editorial lens. The imagery spans a diverse range of urban settings, from night-time street scenes to intimate, grain-textured interiors, emphasizing the reflective properties and geometric structures of the jewellery. Photographer Marcus Ohlsson leads the creative execution, supported by fashion styling from Zara Zachrisson and casting by Shimana. The project leans into a cinematic and gritty aesthetic, utilizing long exposure techniques, flash lighting, and analogue film textures to create dynamic, high-contrast portraits. By blending saturated jewel tones with motion-blurred cityscapes, the campaign positions the statement necklaces, rings, and ear cuffs as central to an active, modern narrative.
Swarovski · Swarovski x Ariana Grande 2025 Capsule Collection
Swarovski partners with Ariana Grande for the 2025 capsule collection, presenting a campaign that highlights the interplay between crystal jewellery and portraiture. Directed by Giovanna Engelbert with photography by Mert Alas and Marcus Piggott, the project leans into a monochrome aesthetic to focus on the textures of the collection’s crystal necklaces, earrings, and rings. The campaign utilizes a cinematic, high-contrast visual language, weaving together macro product shots and behind-the-scenes portraits. With styling by Mimi Cuttrell, hair by Alyx Liu, and makeup by Michael Anthony, the work maintains a refined, polished approach. The set design, credited to Emma Roach, provides a neutral backdrop that directs attention toward the intricate craftsmanship of the accessories.
Swarovski · Swarovski S/S 2025 Campaign
Swarovski presents its S/S 2025 campaign, a fashion-focused initiative featuring entertainer Ariana Grande. The work centres on the brand's latest collection of statement necklaces, earrings, and rings, highlighting the interplay between faceted purple crystals and metallic accents. The film leans into a high-energy aesthetic, alternating between detailed product close-ups and choreographed movement. Shot against a clean, minimalist backdrop, the production features elevated styling including crystal hair accessories and bejewelled eyewear. Creative direction is led by Giovanna Engelbert, with direction and photography by Mert Alas and Marcus Piggott. The project also features contributions from stylist Mimi Cuttrell, choreographer Pat Boguslawski, hair stylist Alyx Liu, and makeup artist Michael Anthony.
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