Zara
Zara's high-street fashion campaigns, editorial lookbooks and designer collaborations
Featured Zara projects
This week's top Zara projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Zara · Re{form} Zara by John Galliano Vol. ...
Zara presents Re{form}, an avant-garde fashion campaign featuring designer John Galliano. The series leans into a theatrical aesthetic, captured through clean editorial photography by Steven Meisel. Models are staged against stark white backgrounds, emphasising the complex layering, diverse textures, and sculptural silhouettes of the collection. The project incorporates striking beauty details, including elaborate teased hair by Guido Palau and dramatic makeup artistry by Pat McGrath, such as vivid glitter and bold lip colours. With fashion styling by Karl Templer and casting by Piergiorgio Del Moro, the work balances high-contrast studio lighting with intricate garment detailing to create a polished, minimalist visual narrative.
Project Zara · Atlas of Desire
Zara's Atlas of Desire campaign is a fashion editorial series that explores domestic intimacy through the lens of cinematic portraiture. Under the creative direction of Luca Guadagnino, the project features structured tailoring and rich textile layering captured by photographer David Sims. The imagery employs natural light and analogue film techniques to achieve a warm, textured aesthetic within classic interior settings. Styled by Robbie Spencer, the cast—including Mica Arganaraz, Jacqui Hooper, Athiec Geng, Douta Sidibe, Iben Seynaeve, Bai Ruien, Takfarines Bengana, and Roman Lenoir—is positioned against paneled wood, botanical illustrations, and deep-toned furnishings. The result is a consistent visual narrative that balances oversized garments with delicate floral accessories.
Zara · Bodies, shape, movement
Zara presents 'Bodies, shape, movement,' a fashion-focused performance piece centered on rhythmic, synchronized movement. The film features six performers in monochromatic white ensembles and pink footwear, captured from an overhead perspective to emphasize the geometry of their formation. Executed with live-action technique on a clean, seamless white stage, the production prioritizes fluid transitions and precise alignment. Choreography is led by MaggZ, creating a structured, lifestyle-oriented visual narrative that highlights the interplay between physical motion and attire.
Project Zara · WESTERN CODES
Zara presents WESTERN CODES, a fashion editorial campaign capturing a series of candid moments set against urban streetscapes. The collection emphasizes layered, western-inspired apparel through structured outerwear, denim, and textured fabrics. Photographer Bryan Liston utilizes an analogue film aesthetic, relying on natural light to define the movement and candid interactions of the cast. The series features styling by Vanessa Reid, with models Grace Valentine and Vivienne Rohner fronting the campaign. The execution alternates between high-contrast monochrome and warm-toned documentary styles, creating a clean, consistent look that centres on architectural urban backdrops and sharp, editorial composition.
Project Zara · ZARA Pre-owned
Zara presents the campaign for its ZARA Pre-owned initiative, an editorial fashion project captured by photographers Tanya and Zhenya Posternak. The imagery leans into an authentic, contemporary aesthetic, utilizing analogue film techniques and natural light to showcase a collection of layered autumn apparel and textured outerwear. Styling by Virginie Benarroch emphasizes a cohesive, polished look through monochromatic leather ensembles and diverse knitwear. The production features hair by Ramona Eschbach, makeup by Marie Duhart, and casting by Alejandra Perez, with manicures by Magda S. Featured models include Cosmo Suffert, Luana Guimarães, Malin Rudnick, Ojo Emmanuel, Paulo Romero, Raven Wallace, and Xiaorui Li.
Project Zara · OFR. PARIS X ZARA CAMPAIGN
The OFR. Paris x Zara campaign masterfully occupies the intersection of high-street fashion and intellectual nostalgia, delivering a visual narrative that feels both aspirational and intimately lived-in. Through the lens of photographer Stef Mitchell, the project captures the essence of a modern Parisian creative, leaning into a raw street-style aesthetic that prioritizes authentic character over polished artifice. The campaign skillfully toggles between two distinct visual languages; one scene utilizes harsh, direct natural light to accentuate the textures of a trench coat and layered knits against rugged concrete, while another adopts a soft, retro film aesthetic. This dual approach is elevated by the precise hand of fashion editor and stylist Sydney Rose Thomas, who curates a look that marries elevated basics with thoughtful, colorful accessories. Model Georgia Martin anchors the imagery with an ease that makes the intellectual sprawl of books and magazines feel like a genuine home sanctuary. With hair styling by Matt Mulhall and makeup artistry by Aurore Gibrien, the editorial photography leans into a clean, commercial minimalism that remains grounded by a nostalgic, grainy quality. By weaving high-concept editorial elements with everyday lifestyle cues, the campaign avoids the sterility of mass-market retail, instead offering a textured, human-centric look that resonates within the global fashion landscape as a refreshing exercise in quiet, curated storytelling.
Project Zara · Zara Athleticz + Ridar 26
Zara Athleticz and Ridar 26 present a technical sportswear collaboration centered on performance apparel and athletic gear. The campaign, captured by photographer James Brodribb under the creative direction of Gorka Sorozabal, balances sterile studio portraiture with high-action outdoor training imagery. Featuring styling by Ruben Vazquez and model Hyuk Kim, the project utilizes high-contrast monochrome tones and grainy textures. The visual language shifts between low-key chiaroscuro studio setups and energetic, natural light shots that emphasize motion and technical form.
Project Zara · ZARA 80's Archive Editorial
Zara presents the 80's Archive Editorial, a fashion campaign that revisits retro design motifs through a contemporary lens. The project leans into a minimalist aesthetic, pairing period-accurate silhouettes like oversized leather blazers and denim with structured, clean compositions. Photographed by Luis Alberto Rodriguez with art direction by Laura Jauregui, the series utilizes both high-contrast monochrome and soft natural light to emphasize garment texture and mood. Featured models Louis Baines, Parker Van Noord, and Valentin Humbroich anchor the editorial, with hair styling by Werner Amort highlighting a classic, moody sensibility across both studio and location settings. The execution relies on analogue film techniques to achieve a distinct, grit-filled visual identity.
Project Zara · Leather Capsule
Zara’s Leather Capsule project is a comprehensive fashion editorial series showcasing the brand's latest seasonal collection. Photographed by Rory van Millingen, the campaign moves between controlled studio environments and urban outdoor settings to capture the versatility of the apparel. The series features model Feranmi Ajetomobi, with fashion editing and styling by Ruben Vazquez and hair styling by Pawel Solis. The imagery utilizes soft natural light and minimalist staging, focusing on the tactile quality of leather, suede, and knitwear layers against both high-contrast monochrome and earthy palettes. Techniques including analogue film aesthetics and clean studio compositions highlight the collection's texture-driven design. The editorial approach emphasizes a grounded, street-level perspective, bridging refined studio portraiture with textured architectural backdrops.
Project Zara · ZARA TANAKA by SAYORI TANAKA
The ZARA TANAKA by SAYORI TANAKA campaign captures a compelling intersection between classic menswear and modern editorial sensibilities, distilling the essence of the collection into a series of intimate, high-impact portraits. Under the creative direction of Gorka Sorozabal, the project leans into a clean, graphic aesthetic that elevates everyday wardrobe staples like denim into a bold visual statement. Photographer Alessio Bolzoni utilizes soft, natural light to emphasize the raw textures of skin and fabric, stripping back the noise to focus on the interplay between the subjects—including Aya Fellaini, Hector Alcantar, and Lot Hemmers—and the oversized, white serif typography that frames their profiles. With styling by fashion editor Ruben Vazquez and hair artistry by Werner Amort, the campaign successfully blends the professional polish of a commercial endeavor with the artistic vulnerability of portraiture. Each frame operates with a deliberate sense of scale, where the integration of text against the soft-lit subjects feels both contemporary and grounded. By prioritizing an editorial minimalism that feels familiar yet never predictable, the campaign solidifies Zara’s commitment to sophisticated menswear branding. Casting director Sigrid Bravo curates a distinct look that resonates throughout the series, ensuring that the imagery remains evocative even when reduced to its most essential elements, ultimately presenting a masterclass in modern fashion communication that respects both the garment and the individual wearing it.
Project Zara · ZARA ZW A/W 2026 Campaign
For the Zara ZW A/W 2026 campaign, the creative team leans into an exacting brand of editorial minimalism that elevates the label's denim-focused line to new heights. Captured through the lens of photographer Jack Day, the series embraces a sharp, contemporary aesthetic that prioritizes structural tension and unexpected color palettes. With high-level styling by Lotta Volkova, the campaign moves beyond simple fashion photography, utilizing a deliberate mix of commercial polish and lived-in movement. Models Alina Miller, Frauke Nijs, Jiahui Zhang, and Yuliana Perez are framed against stark, neutral environments, allowing the vibrant pops of royal blue, lime green, and bold red accessories to command the frame. The use of natural light and studio strobe techniques creates a crisp, high-contrast atmosphere that emphasizes the tactile nature of suede, corduroy, and tailored denim. By weaving together utilitarian details like lanyard-style badge holders and improvised silk-scarf belts, the campaign establishes a sophisticated, modern narrative. This project successfully channels a refined lifestyle sensibility while maintaining the technical precision of high-end fashion imagery. The result is a cohesive, forward-thinking visual identity that perfectly aligns with the Zara ZW ethos, blending everyday wearability with an experimental, art-directed edge that feels both accessible and distinctly premium in its execution.
Project Zara · ZARA Fall/Winter 2026 Campaign
The Zara Fall/Winter 2026 campaign redefines luxury fashion through a lens of relaxed, urban comfort, masterfully capturing the transitional shift of the season. Photographer Álvaro Pereña Jimenez leans into an editorial aesthetic that prioritizes texture and soft, diffused natural light, creating a visual narrative that feels both aspirational and grounded. By layering high-contrast knitwear—such as vibrant yellow cardigans and purple windbreakers—against the weathered grit of red brick walls and autumn-laden park scenes, the project creates a compelling tension between the polished and the pragmatic. Model Joshua Seth anchors this commercial series, carrying each look with a composed, direct gaze that emphasizes the playfulness of clashing patterns and silhouettes. Throughout the campaign, the styling elevates simple menswear staples, like wide-leg trousers and plaid button-downs, into a cohesive lifestyle story that moves beyond traditional runway imagery. The deliberate use of seasonal markers, from scattered golden leaves to the muted hues of an overcast day, invites the viewer into an atmosphere that feels intimately familiar yet distinctly elevated. This work succeeds as a quintessential fashion showcase, utilizing high-key visual storytelling to make the technical complexity of layered, multi-dimensional outfits appear effortless and deeply modern, proving that the most resonant luxury fashion imagery is often found in these nuanced, everyday intersections.
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