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Rag & Bone Somewhere to be - Chapter 2 2026

About

Rag & Bone explores movement in 'Somewhere to be - Chapter 2,' a fashion campaign video set within the active environment of Grand Central Terminal. The film captures models navigating the transit hub, focusing on the interplay between structured outerwear and the station's classic architecture. Produced by MATTE Projects, the work utilizes live-action technique to highlight textured garments through candid, rhythmic motion. The cinematic production leans into a warm lighting palette to define the aesthetic of the series.

Brand

Rag & Bone

Credits

MATTE Projects
Advertising Agency

Industries

High Street Fashion

Styles

VerticalCinematicWarm
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