On Running
On Running's high-performance sportswear and avant-garde footwear campaigns across fashion
Featured On Running projects
This week's top On Running projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
On Running · Push To Different Tune 60s
On Running’s 60-second campaign film, Push To Different Tune, explores the intersection of musical heritage and individual creative expression. The documentary-style piece centers on a Black musician and producer, observing his creative process as he transitions from intimate studio work at the piano to expansive outdoor environments. Produced by GREATERGOOD, the film leans into cinematic storytelling through a series of candid reflections. The production utilizes natural light and live-action techniques to contrast detailed interior moments with broad architectural perspectives, anchoring the brand within a reflective, human-focused narrative.
Project On Running · On x POST ARCHIVE FACTION (PAF) CURR ...
The collaboration between On Running and Post Archive Faction (PAF) pushes the boundaries of contemporary sportswear, merging high-performance engineering with an avant-garde editorial sensibility. Through the lens of photographer Zachary Handley, the campaign articulates a visual language rooted in radical minimalism and technical precision. By stripping away the noise of conventional retail environments, the imagery relies on high-key lighting and stark chiaroscuro to emphasize the architecture of the collection. The deliberate interplay of translucent fabrics and organic silhouettes—often juxtaposed against macro studies of insect wing geometry—serves to highlight the lightness and durability of the apparel. Casting director Sofia Michaud helps ground these abstract, ethereal concepts, ensuring that the kinetic energy of the runners remains central to the narrative. The project oscillates between cinematic action and clinical product documentation, utilizing high-speed freeze techniques to capture the fluid motion of the athlete mid-stride. This results in a cohesive aesthetic that feels both scientific and aspirational, framing the garments as structural extensions of the human form rather than mere clothing. Ultimately, the partnership leans into a refined, monochromatic palette to explore the intersection of functional utility and high-fashion design, resulting in a campaign that reads as a masterclass in modern, minimalist storytelling where every stitch and shadow is intentionally positioned to reinforce the brand's identity as a leader in technical innovation.
Project On Running · On x POST ARCHIVE FACTION (PAF). CUR ...
The collaborative collection between Swiss sportswear giant On Running and avant-garde studio POST ARCHIVE FACTION (PAF) serves as a masterclass in functional minimalism, blending high-performance engineering with a surreal, sculptural design language. Captured through the lens of photographer Zachary Handley, the visual campaign mirrors this tension by oscillating between stark athletic energy and ethereal fine art. In one frame, a runner is frozen in a high-contrast silhouette against a bright white background, emphasizing speed through aggressive negative space and precise studio strobe lighting. This kinetic imagery stands in dialogue with the project’s more abstract, conceptual pillars, such as the macro-level study of a translucent chrysalis set against deep black. The fusion of high-key commercial lighting and moody chiaroscuro techniques elevates the technical apparel, highlighting the translucent textures and layered construction of the collaborative garments. With nuanced casting directed by Sofia Michaud, the editorial portraiture leans into a muted, sophisticated palette that grounds the collection in contemporary lifestyle aesthetics. By bridging the gap between rigorous athletic testing and conceptual fashion, the On x PAF project creates a cohesive narrative that speaks to both the athlete and the archivist. It is an exploration of form and endurance, where every detail, from the specialized compression fabrics to the architectural hood silhouettes, is rendered with absolute clarity.
Project On Running · Brand Identity
This brand identity project for On Running centers on a minimalist aesthetic that bridges performance sportswear and contemporary graphic design. The work balances clean, geometric typography with grainy, textured photography to establish a distinct visual language for the brand's community-focused initiatives. Developed by Astrae Studio, the project incorporates a recurring pixelated circular emblem and monospaced lettering across both digital assets and print collateral. The execution leans into high-contrast monochrome treatments and long-exposure motion effects, capturing the physical energy of the sport while maintaining a modern, editorial tone.
On Running · Cloudspark
On Running introduces the Cloudspark, a performance running shoe specifically engineered for female foot morphology. The campaign showcases the intersection of technical design and athletic performance, blending detailed close-ups of product sketches with high-energy movement through both urban and natural terrains. Post production and visual effects by Wild Island Films frame the product within its functional context, utilising cinematic, grainy, and golden hour aesthetics to emphasise the shoe's lightweight design. This sportswear campaign bridges studio-based development with dynamic, action-oriented performance footage.
On Running · Cloud X
On Running brings its Cloud X line to the forefront with this dynamic commercial campaign, highlighting the versatility of high-intensity training gear. The film captures female athletes through a series of rigorous exercises, ranging from plyometric jumps and resistance work to track running drills, set against a backdrop of indoor gym facilities and outdoor architectural spaces. Produced by CANADA London, the campaign leans into energetic movement editing and crisp framing to emphasize agility. The cinematography prioritizes natural light and warm tones, grounding the high-performance subject matter in a clean, professional aesthetic.
On Running · Cloud X 2
On Running highlights the Cloud X 2 athletic footwear in this dynamic commercial production. The film captures a runner navigating a concrete architectural complex, focusing on the intersection of performance and structural geometry. Produced by CANADA London, the project utilises cinematic, live-action techniques to showcase the sneaker's grip and movement. The imagery leans into a clean aesthetic, using natural daylight and sharp, repeating architectural lines to frame the training sequences.
On Running · Cloudswift
On Running’s Cloudswift campaign captures the rhythm of city movement, centering on athletes navigating urban landscapes at dusk. Produced by Bullion Productions, the spot utilizes live-action technique and rapid movement to highlight the footwear’s performance capabilities. The film leans into an atmospheric visual language, set against concrete architecture and city street environments. By focusing on action and raw, cinematic visuals, the production draws focus to the intersection of athletic gear and city running culture.
On Running · Cloud X
On Running brings its signature technical focus to the Cloud X campaign, a fitness-centered production showcasing the versatility of the footwear. The project highlights dynamic athletic movement through a series of high-energy gym and outdoor workout sequences. Produced by All Of Us Here, the commercial leans into a clean, action-oriented aesthetic. The cinematography utilizes natural light to emphasize the physical intensity of the training sessions, from kettlebell work to outdoor runs, maintaining a steady, focused pace throughout the live-action sequences.
On Running · Cloud x2
On Running highlights the performance capabilities of the Cloud x2 in this commercial production by All Of Us Here. The film centres on an athletic subject navigating a stark architectural courtyard, framing the trainer through rapid movement and precise close-ups of the shoe's orange-soled design. The project leverages live-action technique and drone footage to capture the interaction between the footwear and the concrete environment. Natural sunlight defines the outdoor setting, grounding the athlete's performance in a moody, high-energy aesthetic.
On Running · Cloudswift
On Running presents a high-energy campaign for the Cloudswift silhouette, focusing on the intersection of performance and urban movement. The spot follows runners through dense city environments, using rapid cuts and cinematic lighting to ground the footwear in active, real-world motion. Produced by All Of Us Here, the film leans into a fast-paced live-action technique to highlight the agility of the Cloudswift line within a metropolitan context.
On Running · Superfrau
On Running’s Superfrau project documents the career and personal life of elite triathlete Nicola Spirig. The piece, framed as a short documentary, navigates the balance between professional competition and family commitments through a blend of contemporary and archival footage. Utilizing a clean, horizontal visual narrative, the film captures alpine landscapes under natural light. The aesthetic approach incorporates Super 8 and 16mm film textures to distinguish between past milestones and current training sessions.
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