Tommy Hilfiger
Tommy Hilfiger's classic American preppy style, denim and seasonal campaigns across fashion
Featured Tommy Hilfiger projects
This week's top Tommy Hilfiger projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Tommy Hilfiger · Only in New York
Tommy Hilfiger captures classic American style in their latest campaign, Only in New York. Directed by RJ Bruni, the production leans into a candid, live-action technique that follows model Gigi Hadid through urban street backdrops and city taxis. The project was developed in collaboration with creative agency Metier Creative and production house Special Production Agency. Key aesthetic elements include a warm color grade and motion-focused action, highlighting the brand's presence within the fashion industry.
Project Tommy Hilfiger · Tommy Hilfiger FA26 Campaign - Tier 2
Tommy Hilfiger once again redefines the modern preppy aesthetic in its FA26 campaign, a sophisticated exploration of luxury fashion that leans into the brand’s storied heritage while feeling entirely contemporary. Captured through the lens of photographer Misha Taylor, the campaign utilizes a signature blend of commercial lifestyle imagery and editorial polish to bring a sense of cinematic ease to the streets. The visual narrative centers on a diverse cast, including models Andreea Diaconu, Chiharu Okunugi, Francisco Henriques, and Hamid Onifadé, who anchor the collection’s focus on layered textures and classic tailoring. With meticulous fashion editing and styling by Morgane Bedel, the garments—ranging from cable-knit sweaters to structured trench coats—are elevated through an intentional use of natural light and soft light techniques. These elements work in harmony to highlight the depth and quality of the materials against muted, urban backdrops, creating a seamless depth of field that keeps the focus firmly on the silhouettes. By integrating live-action techniques with refined portraiture, the project successfully bridges the gap between everyday wearability and aspirational luxury. Every frame, from the relaxed terrace shots to the dynamic city walks, channels a timeless energy, proving that the brand’s enduring commitment to polished, classic style continues to evolve alongside the modern urban landscape, offering a masterclass in cohesive seasonal storytelling.
Project Tommy Hilfiger · Tommy Jeans SU26 Campaign
The Tommy Jeans SU26 campaign captures the quintessential spirit of summer through a lens of relaxed, youthful energy. Positioning the brand firmly within the luxury fashion houses landscape, the imagery leans into an authentic lifestyle aesthetic that feels both aspirational and grounded. Through the expert vision of photographer Chloé Horseman, the campaign masterfully utilizes natural light to illuminate the collection’s vibrant textures, from striped knits to classic denim, all while evoking the high-spirited atmosphere of festival season. The visual narrative is elevated by the precise hand of fashion editor and stylist Margherita Moro, whose curation of layers—such as the deliberate pairing of patterned shirts and vintage-inspired accessories—brings a tactile, lived-in quality to the work. With thoughtful casting by Nandi Macalou, the campaign showcases a diverse ensemble that feels organic and full of personality, perfectly framed against sun-drenched urban backdrops and open-air event spaces. The photography blends commercial polish with the raw honesty of portraiture, resulting in a series that is as much about individual style as it is about garment design. By prioritizing soft, directional lighting and focusing on the subtle details of personal expression, the production creates a cohesive, summery world that resonates with the heritage of the Tommy Hilfiger brand while signaling a fresh, contemporary direction for the upcoming season.
Project Tommy Hilfiger · Tommy Hilfiger SU26 Campaign
The Tommy Hilfiger SU26 campaign captures the quintessential essence of summer, leaning into a polished, preppy aesthetic that feels both aspirational and deeply rooted in the brand's heritage. Through the expert lens of photographer Misha Taylor, the campaign utilizes natural light to cultivate a sun-drenched atmosphere that perfectly complements the collection’s vibrant palette of pastels, crisp stripes, and nautical-inspired detailing. The imagery moves seamlessly from candid, energetic moments of connection on lush garden lawns to refined, lifestyle-oriented portraits beside shimmering pools, effectively showcasing the versatility of luxury fashion house staples. Fashion editor Géraldine Saglio brings a cohesive styling narrative to the work, balancing structured, tailored shorts with relaxed cable-knit vests and swimwear, while casting director Nandi Macalou ensures a diverse, dynamic ensemble of models including Francisco Henriques and Jade Nguyen who bring a sense of approachable vitality to each frame. Technical precision is evident throughout the series, which employs a clear commercial aesthetic to emphasize high-end fabric textures and classic silhouettes. By masterfully blending editorial sophistication with the warmth of an outdoor getaway, the project successfully translates the spirit of the season into a visual language of timeless style. The resulting photography serves as a masterclass in modern lifestyle marketing, proving that even the most established brands can reinvigorate their identity through a commitment to clean composition and authentic, evocative visual storytelling.
Project Tommy Hilfiger · Tommy Hilfiger SP26 - Linen Edit
Tommy Hilfiger channels an effortless sense of Mediterranean sophistication for its SP26 Linen Edit, a campaign that masterfully balances high-end polish with an accessible, relaxed lifestyle aesthetic. Photographed by Clara Balzary, the imagery leans into a sun-drenched palette that highlights the breathable, crisp nature of the collection’s signature textiles. By pairing tailored silhouettes with an organic, lived-in setting, the campaign successfully elevates everyday wear into an aspirational narrative. Stylist Clare Richardson plays a pivotal role in the visual identity, curating smart casual ensembles—from structured midi dresses to sharp linen blazers—that feel both timeless and contemporary. The aesthetic is heavily defined by the use of natural light, which casts gentle shadows across architectural textures like travertine walls and marble bar tops, lending the series a warm, editorial portrait feel. Casting directors Nandi Macalou selected a group including Dorit Revelis, Francisco Henriques, and Jade Nguyen, whose candid expressions and relaxed postures ground the clothing in reality rather than rigid studio artifice. With grooming by hair stylist Dennis Gots and makeup artist Sara Tagaloa, the project achieves a seamless harmony between luxury fashion houses standards and the authentic, sun-kissed vibrance of the modern leisure traveler. Every frame functions as an invitation to a refined yet carefree world where the elegance of linen meets the golden hour.
Project Tommy Hilfiger · Tommy Hilfiger Spring 2026 Campaign
Tommy Hilfiger channels the quintessential spirit of American prep in the Spring 2026 campaign, a sophisticated lifestyle narrative that transports the viewer to a sun-drenched neoclassical estate. Through the lens of photographer Lachlan Bailey, the imagery leans into a timeless, aspirational aesthetic that defines luxury fashion houses. Art director Shibo Chen orchestrates a series of scenes that feel both expansive and intimate, utilizing natural light to highlight the crisp textures of tailored blazers, classic striped knits, and structured handbags. The casting, overseen by Rachel Chandler, brings a genuine chemistry to the campaign, featuring Abby Champion and Patrick Schwarzenegger, whose poised presence elevates the narrative. Styled by Emmanuelle Alt, the collection is grounded in a polished sensibility that avoids the overly formal, opting instead for a relaxed, summery allure. The project utilizes a refined live-action technique, capturing the effortless grace of leisure. Whether the subjects are lounging on manicured lawns or posing against the glossy curves of a vintage convertible, every frame maintains a cohesive, editorial quality. By prioritizing soft light and deliberate composition, the team creates an atmosphere that feels like a nostalgic yet modern summer escape. This campaign serves as a masterclass in commercial storytelling, seamlessly blending high-end sartorial choices with a serene, tranquil environment that reinforces the brand's enduring identity in the global fashion landscape.
Project Tommy Hilfiger · The Hilfiger Racing Club
Tommy Hilfiger channels motorsport heritage with "The Hilfiger Racing Club," a fashion editorial campaign that juxtaposes classic automotive aesthetics with preppy, collegiate styling. Shot on location at an open-air racetrack, the project highlights seasonal staples including varsity bomber jackets, argyle knits, and tailored denim. Photographer Glen Luchford anchors the campaign in a retro, nostalgic atmosphere, utilizing natural light to frame an ensemble cast led by Claudia Schiffer and Nicholas Hoult. The imagery focuses on clean, commercial compositions, placing models alongside vintage sports cars and racetrack paddocks to bridge the gap between high-speed motorsport and everyday streetwear.
Project Tommy Hilfiger · The Hilfiger Racing Club
Tommy Hilfiger explores classic motorsport aesthetics in The Hilfiger Racing Club, a fashion campaign featuring talent Jisoo. The project channels a blend of preppy heritage and automotive nostalgia, captured through both studio-based setups and outdoor environments. Photographer Yoon Ji Yong documents the collection across two distinct settings: a clean, minimalist studio environment centered on branded racing motifs, and a retro-inspired location featuring vintage automotive styling. The imagery emphasizes classic silhouettes and textures, ranging from plaid tailoring to knitwear and leather accessories.
Project Tommy Hilfiger · Fall 2025 Ad Campaign
The Tommy Hilfiger Fall 2025 campaign masterfully leans into the brand's quintessential preppy heritage by framing a sophisticated lifestyle narrative against the high-octane backdrop of a professional racetrack. This expansive editorial endeavor captures a sense of elevated collegiate energy, utilizing a sprawling cast of talent including Claudia Schiffer, Nicholas Hoult, Ida Heiner, Jeremiah Berko Fourdjour, Raphael Diogo, and Selena Forrest. Under the creative direction of Tommy Hilfiger, the campaign prioritizes a rich, tactile aesthetic, where textured woolens, classic argyle knitwear, and structured varsity jackets are set against the metallic sheen of vintage sports cars. Photographer Glen Luchford employs a polished editorial minimalism, relying heavily on natural light to emphasize the authenticity of the setting, whether captured trackside or within the industrial ambiance of a professional garage. The visuals read as a seamless blend of commercial aspiration and cinematic storytelling, effectively bridging the gap between luxury fashion houses and classic American sportswear. By integrating live-action technique tags alongside meticulously curated casting, the campaign succeeds in modernizing traditional motifs. Every frame serves as a testament to the brand's ability to evolve its identity, transforming everyday racetrack scenes into a high-fashion spectacle that feels both timeless and impeccably relevant for the contemporary consumer.
Tommy Hilfiger, CLOT · Shanghai
This collaborative campaign between Tommy Hilfiger and CLOT brings a high-energy aesthetic to the streets of Shanghai. The production highlights the partnership through a series of dynamic sequences featuring movement across the city, from busy urban avenues to local environments. The film leans into a clean, action-oriented visual language, utilizing natural light to frame the collection's red apparel and accessories. Post-production and visual effects were handled by OkayStudio London, supporting the fluid, energetic pacing that defines the piece.
Project Tommy Hilfiger · Tommy Hilfiger WI25 January Prep Edit
The Tommy Hilfiger WI25 January Prep Edit campaign captures a classic aesthetic through a series of fashion-focused visuals. Photographed by Jeremy Everett and styled by fashion editor Natalie Tauger, the series highlights layered silhouettes, including varsity bomber jackets, cable-knit sweaters, and signature color-blocked rugby shirts. The editorial and commercial imagery leans into natural light, utilising soft, warm tones to create a clean, grounded atmosphere across both interior and urban settings. Featuring models Kit Butler and Manuela Sanchez, the project leans into traditional preppy elements with an emphasis on tailored sportswear. Supporting the production, hair styling was provided by Diego Da Silva and makeup artistry by Sally Branka. The visual narrative relies on a warm colour palette and architectural framing to define the season's collection.
Project Tommy Hilfiger · Tommy Hilfiger - Holiday'25 - Inverse Seasonality
The Tommy Hilfiger Holiday '25 'Inverse Seasonality' campaign reimagines festive winter storytelling through the lens of coastal leisure. Captured by photographer Ben Weller and styled by Natalie Tauger, the series shifts the focus from traditional winter motifs to a sun-drenched, seaside landscape. The visuals lean into an earthy, warm aesthetic, utilizing natural light to highlight a palette of crisp whites, pale blues, and cream tones. The project channels a relaxed resort-inspired sensibility, featuring models Aziz Bah, Blesnya Minher, Giacomo Cavalli, and Lea Seelenmeyer in a variety of active and editorial poses. From staging dining tables in shallow surf to scenes set alongside vintage 4x4 vehicles, the execution emphasizes clean compositions and high-speed action shots. The campaign relies on classic prep-inspired tailoring and elevated swimwear, creating an airy, open atmosphere that defines the brand's approach to the season.
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