Lingerie & Underwear
Lingerie and underwear photography works close to skin in a way few other categories do, which makes lighting and skin tone as central to the shoot as the garment. On Visie, that craft spans campaign and runway photography for marques like Victoria's Secret, SKIMS, Aerie, and Savage x Fenty — the brand widely credited with pushing this category toward wider-body casting since its 2018 runway debut.
This week's top Lingerie & Underwear projects
This week's top Lingerie & Underwear projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Victoria's Secret · Wicked Sheer Shimmer
Victoria’s Secret presents Wicked Sheer Shimmer, a lingerie and fashion campaign defined by a vibrant, high-contrast visual language. Shot against immersive magenta and purple gradients, the project leverages soft studio lighting to accentuate the textures of lace, sheer fabrics, and delicate accessories. Photographer Dan Beleiu and stylist Dione Davis focus on a polished, commercial aesthetic, utilizing dynamic motion and flowing hair to create a sense of fluidity. The campaign features models Adriana Lima and Hyunjoo Hwang in a series of portraits that emphasize rich color saturation and detailed skin highlights, maintaining a consistent professional atmosphere across the editorial visuals.
Project Various Editorials · Romy
Romy is a fashion editorial series centered on the intersection of lingerie and lifestyle photography. Photographed by Soraya and Rodrigo, the project captures a series of intimate, domestic scenes defined by a nostalgic atmosphere and a muted pastel color palette. The imagery utilizes soft, diffused lighting and a distinct 35mm film aesthetic to explore textures, featuring intricate lace sets, sheer bodysuits, and relaxed loungewear. These portrait-driven compositions rely on a subtle approach to styling, often incorporating vintage props to ground the subject within a soft, quiet indoor environment.
Project Intimissimi · Nude Look
Intimissimi embraces a refined narrative of intimacy with their latest Nude Look campaign, a sophisticated fashion editorial that strips away the noise to focus on the interplay between texture and form. Central to the project is the work of photographer Luca Campri, whose expert use of warm, soft light transforms a standard studio setting into a space of quiet luxury. The imagery leans into a distinctly sensual aesthetic, anchoring the brand’s identity through a deliberate balance of high-end lingerie design and grounded, tactile elements. Model Camille Opp serves as the focal point, captured in a moment of poised stillness against a tan tufted leather Chesterfield sofa, her gaze engaging the viewer with a direct, serious intensity. The visual storytelling is elevated by the intricate detailing of the lace bodysuits and undergarments, with makeup artist Simone Gammino and hair stylist Giovanni Iovino collaborating to refine the look into a polished, contemporary editorial finish. By focusing on the interplay between the speckled terrazzo flooring and the intricate fabric work, the campaign channels a sense of understated elegance. This project demonstrates how commercial fashion photography can successfully navigate the intersection of commercial appeal and artistic sensitivity, ensuring the Nude Look collection stands out as an essential staple in the modern lingerie market while maintaining a cohesive and evocative visual language.
Project Victoria's Secret · Joyride Campaign
Victoria’s Secret channels an evocative, high-energy spirit in the Joyride campaign, a sophisticated fashion project that seamlessly bridges the gap between classic editorial storytelling and modern commercial allure. Shot by photographer Zoey Grossman, the campaign centers on a narrative of liberation and movement, utilizing a vibrant red sports car as the anchor for a series of dynamic, cinematic visuals. Throughout the collection, the imagery transitions effortlessly from sun-drenched, natural light daytime shots against expansive blue skies to moody, high-contrast nocturnal scenes defined by chiaroscuro lighting and glowing city backdrops. Under the artful direction of stylist Dione Davis, the project highlights a bold, saturated color palette where yellow, pink, and teal lingerie sets pop against the rich textures of the vehicle’s leather interior. With hair by Holly Mills, makeup by Jezz Hill, and manicures by Holly Falcone, the aesthetic is polished yet windswept, leaning into a sense of raw, uninhibited joy. Set designer Griffin Stoddard creates a cohesive environment that ties the disparate locations together through carefully curated composition. By employing precise live-action techniques, the campaign captures the model in candid, motion-filled poses that emphasize a feeling of freedom. This series reads as a quintessential summer fashion statement, celebrating the interplay of glossy surfaces, intricate lace detailing, and an assertive, confident gaze that defines the brand’s current visual evolution.
Project Anthropologie · Noemi Hewa for Anthropologie
Anthropologie masterfully leans into the intersection of intimacy and sophistication in this latest lingerie and underwear fashion campaign featuring Noemi Hewa. Through the lens of photographer Marie Schmidt, the project captures a series of sun-drenched, lifestyle-driven portraits that elevate everyday loungewear into a refined editorial statement. The imagery utilizes soft light to accentuate the tactile beauty of intricate lace and delicate satin, creating a visual narrative that feels both grounded and aspirational. By grounding the subject in warm, earth-toned domestic settings—ranging from rustic kitchen interiors to soft-focus bedroom corners—the campaign achieves a cinematic quality that feels inherently authentic. Makeup artist Tina Hoffmann contributes to the polished aesthetic, ensuring a sun-kissed glow that harmonizes with the natural, light-filled atmosphere of the shoot. Whether rendered in a high-contrast black and white or a warm, minimalist palette, the composition consistently prioritizes the texture of the garments and the relaxed confidence of the subject. The result is a cohesive aesthetic that leverages high-end editorial minimalism, proving that even the most delicate pieces possess a timeless strength when framed with intentional, cinematic focus. This project stands as a testament to the power of natural lighting and artful composition in modern fashion marketing, seamlessly blending lifestyle intimacy with commercial appeal to showcase the collection in its most alluring, wearable light.
Project Polo Ralph Lauren · Polo Men's Underwear
This sophisticated fashion campaign for Polo Ralph Lauren Men's Underwear masterfully bridges the gap between high-end editorial precision and the rugged, authentic spirit of coastal living. Under the expert creative direction of Scott Rudin and the lens of photographer Bjorn Iooss, the project channels a timeless aesthetic that celebrates the intersection of athletic physique and natural surroundings. By utilizing natural light and a mix of cinematic black-and-white and full-color palettes, the imagery captures a sense of meditative, sun-drenched ease. Featuring models Giacomo Cavalli and Mukasa Kakonge, the visual narrative is layered with rich textures—from the macro details of branded elastic waistbands to the raw grit of craggy cliffside backdrops. Meryl Griffith provides a sharp, effortless fashion edge, while grooming by Tiago Goya and Sara Tagaloa ensures the look remains impeccably polished yet grounded in reality. The campaign utilizes a mix of lifestyle photography and live-action technique to build a cohesive, aspirational story that feels both intimate and expansive. Whether set against the backdrop of a vintage pickup truck or a quiet, reflective beach, the work leans into an atmosphere of quiet confidence, ultimately defining the Polo Ralph Lauren heritage through a modern, minimalist lens that emphasizes texture, character, and the enduring charm of the great outdoors.
Project SKIMS · The Campus Collection
SKIMS leans into a nostalgic, academic aesthetic with The Campus Collection, a campaign that masterfully blends luxury fashion house sensibilities with the relaxed ease of collegiate life. Captured through the lens of photographer Bryan Liston, the imagery breathes life into a collection defined by its textured knits, flannel patterns, and soft jersey fabrics. The campaign relies on a consistent editorial approach, utilizing natural light and lifestyle-oriented portraiture to ground the high-end apparel in relatable, sun-drenched settings. Whether perched on a library ladder, reclining on a lush green lawn, or staged within the muted tones of a lecture hall, the visuals cultivate a sense of ease and intellectual charm. Models Camille Opp and Rae Rodriguez anchor the narrative, their presence elevated by the precise hair styling of Ward Stegerhoek and the clean, polished makeup artistry of Michaela Bosch. By emphasizing the tactile quality of every garment—from cozy zip-up fleece jackets to structured rugby shirts—the imagery creates a cohesive visual rhythm. The project successfully maneuvers between high-fashion composition and casual comfort, ensuring the collegiate-inspired pieces feel both aspirational and inherently wearable. It is a seamless marriage of brand identity and seasonal mood, offering a sophisticated take on campus classics that feels distinctly current, polished, and effortlessly chic.
Project Victoria's Secret · Bras Of Fall
For the Bras Of Fall campaign, Victoria's Secret delivers a masterclass in modern editorial photography, blending high-fashion sensibilities with the raw energy of the studio environment. Photographer Dan Beleiu captures a collection that feels both intimate and expansive, utilizing studio strobe lighting to emphasize the intricate textures of lace and the bold, saturated color palettes that define the season. The imagery leans into a meta-narrative, often incorporating the tools of the trade—tripods, lighting umbrellas, and digital previews—directly into the frame. This creative choice bridges the gap between commercial product showcase and behind-the-scenes artistry. Supermodel Adriana Lima anchors the project with a series of confident, poised portraits, while styling by Dione Davis introduces dramatic elements like sheer fringe skirts and structured drapery that invite movement. The visual language is defined by a clean, minimalist composition, with sharp color-blocking against deep crimson and white backgrounds that allow the craftsmanship of the lingerie to take center stage. Through the lens of medium format photography, the project achieves a polished, high-contrast aesthetic that feels both timeless and urgent. With meticulous set design by Matt Jackson, the campaign successfully elevates everyday essentials into a vibrant fashion statement, grounding the brand's identity in professional rigor and sophisticated, visual storytelling that remains intrinsically connected to the pulse of the industry.
Project SKIMS · spring 2026 Ad Campaign
For its spring 2026 ad campaign, SKIMS embraces a surprising pivot into tongue-in-cheek humor, recruiting comedian Will Ferrell to headline a series of irreverent, highly stylized portraits. Moving away from traditional high-fashion polish, the campaign channels a deadpan sensibility that disrupts typical underwear marketing tropes. Photographer Nadia Lee Cohen drives the visual narrative, utilizing a consistent studio strobe technique to create a clean, minimalist aesthetic that allows the juxtaposition between the elevated loungewear and the absurdist styling to shine. By pairing ribbed tank tops and briefs with eclectic accessories like pearl chokers, puka shells, and HAWK-branded golf visors, the imagery creates a deliberate clash of suburban dad archetypes and editorial minimalism. Each frame is meticulously balanced, utilizing the uniform grey backdrop as a neutral stage for Ferrell’s contemplative, deadpan expressions. Through this commercial project, the brand effectively leans into a playful, self-aware identity, proving that even the most structured studio photography can be injected with personality and wit. The execution highlights the texture of the garments through soft, even lighting, ensuring the product remains central while the overall mood remains unmistakably comedic. This campaign ultimately succeeds by refusing to take itself too seriously, leveraging star power to deliver a memorable, lifestyle-driven visual story that feels both high-concept and refreshingly grounded within the modern fashion landscape.
Project Victoria's Secret · Flexfactor
The Flexfactor campaign for Victoria’s Secret leans into a refined, editorial minimalism that elevates the brand’s everyday offerings through sophisticated studio craft. Captured through the lens of photographer Dan Beleiu, the imagery moves away from cluttered staging to embrace a series of intimate, high-fashion portraits that prioritize the interplay of texture, color, and form. By utilizing a consistent palette of warm tan, mustard, and golden-brown backdrops, the campaign creates a cohesive visual language where the vibrant hues of the lingerie—from sage green to deep burgundy—take center stage. The execution relies heavily on the expert use of studio strobe lighting, which expertly balances soft, directional shadows to highlight the satin sheen of the fabrics and the subtle contours of the models, including Adriana Lima, Devyn Garcia, and Kris Grikaite. This portrait-heavy approach is further textured by the deliberate styling, featuring delicate gold jewelry and windswept hair, with the latter adding a necessary sense of dynamic motion to otherwise static compositions. Supported by the precise contributions of hair stylist Sonny Molina and makeup artist Jezz Hill, the project successfully bridges the gap between commercial accessibility and elevated editorial storytelling. The resulting aesthetic feels clean, cinematic, and focused, ensuring that the interplay between the subject and the product remains the undisputed narrative anchor of this compelling fashion series.
Project Calvin Klein · Calvin Klein Pride 2026 Campaign
For the Calvin Klein Pride 2026 campaign, the brand leans into its heritage of clean, provocative minimalism while celebrating bold self-expression. By partnering with photographer Bruno Staub and director Deon Hinton, the campaign captures a series of editorial portraits that feel both intimate and athletic. Featuring models Deon Hinton and Jordan Rand, the imagery sidesteps traditional static posing, instead opting for dynamic, movement-heavy compositions that highlight the physical freedom inherent in the collection. Whether reclining on a leather sofa or captured mid-leap against a stark white backdrop, the subjects embody a contemporary energy that defines the modern underwear and fashion landscape. The aesthetic is anchored by soft, high-quality studio strobe lighting that emphasizes both the vibrant hues of the collection and the raw texture of the models' skin and tattoos. By utilizing natural light techniques alongside professional studio setups, the work achieves a seamless, commercial polish that feels entirely authentic. Hairstylist Ramona Eschbach contributes to the polished look, ensuring that every detail aligns with the brand's iconic, sporty identity. This project successfully balances the commercial necessity of showcasing branded elastic waistbands with an editorial focus on individual identity and movement, ultimately serving as a cohesive visual statement that feels right at home within the storied history of Calvin Klein visual storytelling.
Project Calvin Klein · Pride Underwear Collection
Calvin Klein elevates the visual narrative of its latest Pride Underwear collection through a series of striking images that lean into a clean, editorial aesthetic. By leveraging a minimalist studio environment, the campaign effectively centers the focus on the vibrant color palettes and functional design of the apparel. Photographer Bruno Staub captures the models in a range of dynamic and athletic poses, moving seamlessly from static, high-fashion portraiture to movement-driven imagery that showcases the elasticity and fit of the garments against stark white and concrete backdrops. The lighting approach, which skillfully blends natural light with precise studio strobe techniques, emphasizes skin texture and the distinct details of the collection, including the signature branded waistbands. Hair stylist Ramona Eschbach ensures a polished, cohesive look that complements the raw, authentic energy of the talent. The overall composition feels intentionally spare, allowing the boldness of the yellow, green, and pink trunks to stand out against the neutral, monochromatic settings. This campaign serves as a masterclass in commercial portraiture, proving that a minimalist approach can communicate both the athletic utility of the product and the celebratory, vibrant spirit of the Pride collection. By stripping away extraneous artifice, the work creates a compelling, elevated showcase that remains firmly rooted in the brand’s iconic heritage of contemporary fashion communication.
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