Lingerie & Underwear
Lingerie and underwear photography works close to skin in a way few other categories do, which makes lighting and skin tone as central to the shoot as the garment. On Visie, that craft spans campaign and runway photography for marques like Victoria's Secret, SKIMS, Aerie, and Savage x Fenty — the brand widely credited with pushing this category toward wider-body casting since its 2018 runway debut.
This week's top Lingerie & Underwear projects
This week's top Lingerie & Underwear projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Calvin Klein · Calvin Klein Underwear Fall 2026 Campaign
The Calvin Klein Underwear Fall 2026 campaign features talent Teyana Taylor in a series of commercial and editorial compositions. Photographed and directed by Gordon Von Steiner, the imagery spans a range of high-contrast, atmospheric settings that transition from warm, amber-lit intimate interiors to moody, cool-toned studio environments. Techniques such as low-key lighting and natural light are used to define the athletic contours of the subject. The work relies on bold art direction and graphic staging, utilizing vertical interior motifs to frame the collection. This project balances clean, minimalist aesthetics with a focus on form and texture within the lingerie and underwear fashion space.
Project Intimissimi · Ultralight with Cashmere
Intimissimi presents its Ultralight with Cashmere collection through a series of portrait-led campaign assets. The imagery, featuring Kendall Jenner, focuses on the tactile quality of the apparel, emphasizing the garment's lace trim and fabric composition. The project utilizes a minimalist interior setting, using architectural elements to create a clean backdrop. Soft, natural light is employed throughout to accentuate the textures of the lingerie, maintaining a consistent commercial aesthetic across both vertical and horizontal compositions.
Project Victoria's Secret · Wicked Sheer Shimmer
Victoria's Secret presents the Wicked Sheer Shimmer campaign, a high-end lingerie project showcasing an intimate apparel collection. The imagery emphasizes rich jewel tones and textured lace, utilizing a vibrant magenta and purple gradient backdrop to establish a distinct visual identity. Captured by photographer Dan Beleiu, the series features models Adriana Lima and Hyunjoo Hwang in a collection of dynamic studio portraits. Styled by Dione Davis, the aesthetic leans into a polished, commercial look defined by soft lighting and motion-focused hair styling. The campaign employs a saturated color palette to highlight the sheen of both the fabric and skin, resulting in a luminous and focused presentation of the brand's latest designs.
Project Various Campaigns · Adore Me x Kesha
Adore Me collaborates with entertainer Kesha for a multi-faceted campaign within the fashion and lingerie sector. The project centres on a backstage-inspired narrative, blending editorial portraits with commercial product imagery. Shot by photographer Emma Louise Swanson, the series leans into a nostalgic, warm aesthetic defined by retro influences and clean, deliberate lighting setups. The imagery utilizes a variety of environments, from vanity-lit dressing rooms to industrial studio settings featuring flight cases and equipment props. These editorial captures highlight the textures of lace and silk apparel while maintaining an intimate feel throughout. The production features hair styling by Danielle Priano, makeup by Sandy Nicha, and manicures by Sonya Meesh, collectively supporting a cohesive visual identity across the campaign.
Project Various Editorials · Romy
Romy is a fashion and lingerie editorial series captured by photographers Soraya and Rodrigo. The project features a sequence of domestic portraits that channel a nostalgic atmosphere through a pastel-toned lens. The imagery leans into a soft, diffused lighting aesthetic, utilising grain and film textures to ground the series in an analogue-inspired look. The editorial work focuses on delicate lace ensembles, ranging from sheer bodysuits and bralettes to relaxed casual wear styled with period-specific accents like vintage handsets. The compositions are framed within intimate, lived-in interiors, incorporating detailed set elements such as floral wallpaper, patterned rugs, and built-in shelving to build a consistent, quiet narrative throughout the collection.
Project Intimissimi · Nude Look
Intimissimi embraces a refined narrative of intimacy with their latest Nude Look campaign, a sophisticated fashion editorial that strips away the noise to focus on the interplay between texture and form. Central to the project is the work of photographer Luca Campri, whose expert use of warm, soft light transforms a standard studio setting into a space of quiet luxury. The imagery leans into a distinctly sensual aesthetic, anchoring the brand’s identity through a deliberate balance of high-end lingerie design and grounded, tactile elements. Model Camille Opp serves as the focal point, captured in a moment of poised stillness against a tan tufted leather Chesterfield sofa, her gaze engaging the viewer with a direct, serious intensity. The visual storytelling is elevated by the intricate detailing of the lace bodysuits and undergarments, with makeup artist Simone Gammino and hair stylist Giovanni Iovino collaborating to refine the look into a polished, contemporary editorial finish. By focusing on the interplay between the speckled terrazzo flooring and the intricate fabric work, the campaign channels a sense of understated elegance. This project demonstrates how commercial fashion photography can successfully navigate the intersection of commercial appeal and artistic sensitivity, ensuring the Nude Look collection stands out as an essential staple in the modern lingerie market while maintaining a cohesive and evocative visual language.
Project Victoria's Secret · Joyride Campaign
Victoria’s Secret channels an evocative, high-energy spirit in the Joyride campaign, a sophisticated fashion project that seamlessly bridges the gap between classic editorial storytelling and modern commercial allure. Shot by photographer Zoey Grossman, the campaign centers on a narrative of liberation and movement, utilizing a vibrant red sports car as the anchor for a series of dynamic, cinematic visuals. Throughout the collection, the imagery transitions effortlessly from sun-drenched, natural light daytime shots against expansive blue skies to moody, high-contrast nocturnal scenes defined by chiaroscuro lighting and glowing city backdrops. Under the artful direction of stylist Dione Davis, the project highlights a bold, saturated color palette where yellow, pink, and teal lingerie sets pop against the rich textures of the vehicle’s leather interior. With hair by Holly Mills, makeup by Jezz Hill, and manicures by Holly Falcone, the aesthetic is polished yet windswept, leaning into a sense of raw, uninhibited joy. Set designer Griffin Stoddard creates a cohesive environment that ties the disparate locations together through carefully curated composition. By employing precise live-action techniques, the campaign captures the model in candid, motion-filled poses that emphasize a feeling of freedom. This series reads as a quintessential summer fashion statement, celebrating the interplay of glossy surfaces, intricate lace detailing, and an assertive, confident gaze that defines the brand’s current visual evolution.
Project Anthropologie · Noemi Hewa for Anthropologie
Anthropologie masterfully leans into the intersection of intimacy and sophistication in this latest lingerie and underwear fashion campaign featuring Noemi Hewa. Through the lens of photographer Marie Schmidt, the project captures a series of sun-drenched, lifestyle-driven portraits that elevate everyday loungewear into a refined editorial statement. The imagery utilizes soft light to accentuate the tactile beauty of intricate lace and delicate satin, creating a visual narrative that feels both grounded and aspirational. By grounding the subject in warm, earth-toned domestic settings—ranging from rustic kitchen interiors to soft-focus bedroom corners—the campaign achieves a cinematic quality that feels inherently authentic. Makeup artist Tina Hoffmann contributes to the polished aesthetic, ensuring a sun-kissed glow that harmonizes with the natural, light-filled atmosphere of the shoot. Whether rendered in a high-contrast black and white or a warm, minimalist palette, the composition consistently prioritizes the texture of the garments and the relaxed confidence of the subject. The result is a cohesive aesthetic that leverages high-end editorial minimalism, proving that even the most delicate pieces possess a timeless strength when framed with intentional, cinematic focus. This project stands as a testament to the power of natural lighting and artful composition in modern fashion marketing, seamlessly blending lifestyle intimacy with commercial appeal to showcase the collection in its most alluring, wearable light.
Project Polo Ralph Lauren · Polo Men's Underwear
This sophisticated fashion campaign for Polo Ralph Lauren Men's Underwear masterfully bridges the gap between high-end editorial precision and the rugged, authentic spirit of coastal living. Under the expert creative direction of Scott Rudin and the lens of photographer Bjorn Iooss, the project channels a timeless aesthetic that celebrates the intersection of athletic physique and natural surroundings. By utilizing natural light and a mix of cinematic black-and-white and full-color palettes, the imagery captures a sense of meditative, sun-drenched ease. Featuring models Giacomo Cavalli and Mukasa Kakonge, the visual narrative is layered with rich textures—from the macro details of branded elastic waistbands to the raw grit of craggy cliffside backdrops. Meryl Griffith provides a sharp, effortless fashion edge, while grooming by Tiago Goya and Sara Tagaloa ensures the look remains impeccably polished yet grounded in reality. The campaign utilizes a mix of lifestyle photography and live-action technique to build a cohesive, aspirational story that feels both intimate and expansive. Whether set against the backdrop of a vintage pickup truck or a quiet, reflective beach, the work leans into an atmosphere of quiet confidence, ultimately defining the Polo Ralph Lauren heritage through a modern, minimalist lens that emphasizes texture, character, and the enduring charm of the great outdoors.
Project SKIMS · The Campus Collection
SKIMS leans into a nostalgic, academic aesthetic with The Campus Collection, a campaign that masterfully blends luxury fashion house sensibilities with the relaxed ease of collegiate life. Captured through the lens of photographer Bryan Liston, the imagery breathes life into a collection defined by its textured knits, flannel patterns, and soft jersey fabrics. The campaign relies on a consistent editorial approach, utilizing natural light and lifestyle-oriented portraiture to ground the high-end apparel in relatable, sun-drenched settings. Whether perched on a library ladder, reclining on a lush green lawn, or staged within the muted tones of a lecture hall, the visuals cultivate a sense of ease and intellectual charm. Models Camille Opp and Rae Rodriguez anchor the narrative, their presence elevated by the precise hair styling of Ward Stegerhoek and the clean, polished makeup artistry of Michaela Bosch. By emphasizing the tactile quality of every garment—from cozy zip-up fleece jackets to structured rugby shirts—the imagery creates a cohesive visual rhythm. The project successfully maneuvers between high-fashion composition and casual comfort, ensuring the collegiate-inspired pieces feel both aspirational and inherently wearable. It is a seamless marriage of brand identity and seasonal mood, offering a sophisticated take on campus classics that feels distinctly current, polished, and effortlessly chic.
Project Victoria's Secret · Bras Of Fall
For the Bras Of Fall campaign, Victoria's Secret delivers a masterclass in modern editorial photography, blending high-fashion sensibilities with the raw energy of the studio environment. Photographer Dan Beleiu captures a collection that feels both intimate and expansive, utilizing studio strobe lighting to emphasize the intricate textures of lace and the bold, saturated color palettes that define the season. The imagery leans into a meta-narrative, often incorporating the tools of the trade—tripods, lighting umbrellas, and digital previews—directly into the frame. This creative choice bridges the gap between commercial product showcase and behind-the-scenes artistry. Supermodel Adriana Lima anchors the project with a series of confident, poised portraits, while styling by Dione Davis introduces dramatic elements like sheer fringe skirts and structured drapery that invite movement. The visual language is defined by a clean, minimalist composition, with sharp color-blocking against deep crimson and white backgrounds that allow the craftsmanship of the lingerie to take center stage. Through the lens of medium format photography, the project achieves a polished, high-contrast aesthetic that feels both timeless and urgent. With meticulous set design by Matt Jackson, the campaign successfully elevates everyday essentials into a vibrant fashion statement, grounding the brand's identity in professional rigor and sophisticated, visual storytelling that remains intrinsically connected to the pulse of the industry.
Project SKIMS · spring 2026 Ad Campaign
For its spring 2026 ad campaign, SKIMS embraces a surprising pivot into tongue-in-cheek humor, recruiting comedian Will Ferrell to headline a series of irreverent, highly stylized portraits. Moving away from traditional high-fashion polish, the campaign channels a deadpan sensibility that disrupts typical underwear marketing tropes. Photographer Nadia Lee Cohen drives the visual narrative, utilizing a consistent studio strobe technique to create a clean, minimalist aesthetic that allows the juxtaposition between the elevated loungewear and the absurdist styling to shine. By pairing ribbed tank tops and briefs with eclectic accessories like pearl chokers, puka shells, and HAWK-branded golf visors, the imagery creates a deliberate clash of suburban dad archetypes and editorial minimalism. Each frame is meticulously balanced, utilizing the uniform grey backdrop as a neutral stage for Ferrell’s contemplative, deadpan expressions. Through this commercial project, the brand effectively leans into a playful, self-aware identity, proving that even the most structured studio photography can be injected with personality and wit. The execution highlights the texture of the garments through soft, even lighting, ensuring the product remains central while the overall mood remains unmistakably comedic. This campaign ultimately succeeds by refusing to take itself too seriously, leveraging star power to deliver a memorable, lifestyle-driven visual story that feels both high-concept and refreshingly grounded within the modern fashion landscape.
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