Designer Fashion
Designer Fashion sits between High Street and the luxury houses — independent labels building a name season by season. On Visie, that craft spans campaign photography, runway coverage, and lookbook shoots for marques like Coach, BOSS, Marc Jacobs, and Self-Portrait, documented look-by-look down the runway.
This week's top Designer Fashion projects
This week's top Designer Fashion projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Doen · Doen Denim Fall 2026 Campaign
The Dôen Denim Fall 2026 campaign captures the brand’s latest collection through a nostalgic, European-inspired lens. Set against the stone embankments and river bridges of Paris, the imagery leans into a warm, earth-toned palette to highlight the versatile tailoring of the new denim range. Photographed by Victor Demarchelier, the campaign features model Thea Ros in a series of textured, layered looks. Stylist Tonne Goodman curates a palette of classic indigo, charcoal, and cream, utilizing natural light to accentuate the fabric quality of the utility jackets, ruffled blouses, and straight-leg trousers. Makeup artist William Bartel provides a clean, understated finish, maintaining the project’s soft, editorial aesthetic.
Project J. Crew · J.Crew & Eckhaus Latta Collaboration
The J.Crew and Eckhaus Latta collaboration merges classic preppy staples with an eclectic, tactile design sensibility. This campaign, captured by photographer Luna Conte, explores an intimate domestic narrative, set across varied residential interiors ranging from library studies to retro-inspired bedrooms. Designs by Mike Eckhaus and Zoe Latta anchor the collection in rich textures, featuring mohair knits, striped cardigans, and layered vests in an earthy palette of olive, mustard, and magenta. The imagery utilizes soft natural light and macro perspectives to emphasize the material depth of the knitwear, often contrasted against patterned wallpaper and vintage furnishings to create a warm, lived-in aesthetic.
Project FRAME · Fall 2026 Ad Campaign
The FRAME Fall 2026 ad campaign features model Kendall Jenner in a series of editorial and commercial photographs lensed by photographer Robin Galiegue. Creative directors Constance Govare and Sabine Le Marchan anchor the project in a high-contrast aesthetic, utilizing hard light and deliberate shadow work to highlight seasonal silhouettes like belted leather rompers, oversized blazers, and textured outerwear. The production leans into a modernist architectural backdrop, with settings ranging from poolside landscapes overlooking deep mountain valleys to the interior of a vintage sports car. Featuring styling by Malina Joseph Gilchrist, the imagery captures a polished, editorial look that shifts between sharp monochrome framing and earthy, warm color palettes. Technical execution highlights the depth of the environment through consistent natural light and deliberate flash accents.
Project Filippa K · AW26 Pre Campaign
The Filippa K AW26 Pre Campaign leans into a refined, minimalist aesthetic, grounding the brand's latest collection in the quiet energy of urban life. Photographed by Magnus Lechner, the series utilizes clean, direct natural light and high-contrast monochrome frames to highlight the tactile nature of tailored wools, leather, and layered knitwear. The visuals transition from structured studio portraiture to candid, street-level compositions, emphasizing movement and spontaneous detail. With fashion styling by Maria Barsoum and hair styling by Henrik Haue, the campaign brings a relaxed sensibility to precision tailoring. Models Efraim Schroder and Lesia Havrylets navigate city sidewalks and park pathways, embodying a modern, effortless approach to luxury that remains the hallmark of the label. The imagery is finished with bold, centered white serif typography, maintaining a consistent graphic identity across both colour and black-and-white executions.
Project Diesel · Diesel F/W 2026 Campaign
Diesel continues to push the boundaries of luxury fashion houses by embracing a surrealist narrative for its F/W 2026 campaign. Moving away from traditional high-gloss studio aesthetics, the campaign utilizes a bold collage technique, placing life-sized, vibrant, red-outlined cardboard cutouts of models directly into the bustling, organic streets of India. This intentional friction between the two-dimensional fashion figures and the raw, unscripted reality of passing pedestrians and historical architecture crafts a striking commercial visual language. The creative vision, spearheaded by designer Glenn Martens and art director Christopher Simmonds, turns the concept of a fashion shoot on its head, quite literally forcing the viewer to engage with the interplay of graphic art and urban documentary. Stylist Ursina Gysi curates a collection that pops against the grit of the street, while photographers Erika Kamano, Fish Zhang, and Verity Smiley-Jones capture the compositions with a clinical precision that underscores the surreal atmosphere. By anchoring such high-concept streetwear in an unpredictable, real-world setting, the campaign eschews standard aspirational tropes in favor of something more provocative and memorable. With intricate contributions from makeup artist Stephanie Kunz and hair stylist Andrea Martinelli, the project cements Diesel’s reputation for disruption, proving that the most effective fashion storytelling often lives in the chaotic space where high-end design meets the everyday world.
Project Acne Studios · Fall 2026 Ad Campaign
Acne Studios presents its Fall 2026 advertising campaign, a series of portraits captured by photographer Nan Goldin under the creative direction of Jonny Johansson. The campaign leans into a nostalgic, raw aesthetic, placing a diverse cast—including Ellie Rowsell, Juliette Lewis, and Peter Schlesinger—within layered, moody interior settings defined by peeling wallpaper, velvet textures, and aged architectural details. The imagery prioritizes tactile material expression, pairing distressed denim silhouettes with the soft, chiaroscuro lighting characteristic of Goldin’s work. Styling by Robbie Spencer anchors the visual narrative in classic Americana and denim-on-denim ensembles, while set design by Matt Jackson enhances the environment with vintage curiosities and rich color palettes. With hair by Jimmy Paul and makeup by Christian Fritzenwanker, the project maintains a candid, editorial atmosphere, emphasizing the interplay between the subjects and their ornate, lived-in surroundings.
Project Public School · Public School F/W 2026 Campaign
For the Public School F/W 2026 campaign, designers Dao-Yi Chow and Maxwell Osborne lean into a raw, urban aesthetic that strips away the noise to focus on architectural silhouettes and texture. Captured through the lens of photographer Joshua Woods, the imagery oscillates between the grit of a nighttime cityscape and the controlled intensity of a high-saturation studio environment. The work feels deeply intentional, utilizing chiaroscuro lighting to carve out form, particularly where the glossy finish of heavy leather jackets meets the flat, matte depth of a vibrant red backdrop. This fashion campaign finds its momentum in the tension between subject and setting, whether it is a model caught in a low-angle, dominant pose or a portrait framed against the blurred, bokeh-streaked lights of a bridge across the water. By integrating low-fi textures and deliberate flash, the campaign adopts an editorial sensibility that feels both immediate and nostalgic. With casting by Anita Bitton and styling by Ronald Burton III, the project captures a distinctively moody spirit that refuses to conform to traditional commercial polish. The result is a visual narrative that channels the brand's authentic, street-informed identity, proving that a refined approach to editorial minimalism remains the most powerful tool for defining a seasonal vision in an increasingly saturated landscape.
Project Calvin Klein · "Feel the Fit" Denim Fall 2026 Ad Campaign
Calvin Klein debuts its Feel the Fit Denim Fall 2026 ad campaign, featuring actor Sadie Sink. Directed and photographed by Aidan Zamiri, the campaign explores a series of relaxed, intimate interior settings that emphasize the comfort and structure of the season's denim collection. Styling by Virginie Benarroch centers on casual, everyday layering, pairing wide-leg and loose-fit dark wash jeans with minimalist knitwear, leather jackets, and branded foundation pieces. The visual execution utilizes soft light and natural tones to maintain a clean, commercial aesthetic that highlights the textures of raw indigo and light-wash denim against muted, domestic backdrops.
Project Diesel · Fall 2026 Ad Campaign
Diesel continues to rewrite the rules of modern luxury fashion with its Fall 2026 Ad Campaign, a bold visual statement that leans into an unapologetically raw aesthetic. Under the vision of creative director Glenn Martens and art director Christopher Simmonds, the campaign channels a gritty, high-energy spirit that feels deeply rooted in urban subcultures. The execution relies on a distinct collage technique, layering sharp, cut-out figures against blurred, atmospheric backgrounds of rain-slicked city streets. This graphic approach emphasizes the brand's heritage, with subjects captured in distressed denim and intricate strappy footwear, elevated by the precise styling of Ursina Gysi. By blending the high-fashion sensibilities of the runway with the rebellious pulse of the street, the campaign transforms everyday metropolitan environments into a fragmented, cinematic narrative. The inclusion of vector typography and high-contrast red outlines creates a commercial rhythm that feels both nostalgic and futuristic. With contributions from hair stylist Andrea Martinelli and makeup artist Stephanie Kunz, every detail is meticulously curated to feel tactile and lived-in. This project ultimately serves as a masterclass in visual storytelling, proving that Diesel remains a dominant force in streetwear and footwear by constantly experimenting with composition and texture to capture the essence of a generation that refuses to stand still.
Project Feng Chen Wang · AW26 Campaign
The AW26 campaign for Feng Chen Wang explores a fusion of structural tailoring and urban spontaneity. Captured against a backdrop of classic European architecture and Parisian streetscapes, the imagery balances sharp editorial precision with dynamic motion. The collection leans into tactile layering, featuring wide-leg denim, utility suiting, and billowing translucent scarves that catch the light in candid, wind-swept sequences. Creative direction and styling by Anders Solvsten Thomsen anchor the series, emphasizing a juxtaposition of heavy textiles and fluid accessories. Casting by Manon Sassy and makeup artistry by Nafik Bouchareb refine the aesthetic, while the photography utilizes natural light and controlled motion blur to highlight the brand's intricate deconstructed silhouettes and patterned outerwear.
Project Helmut Lang · 'Jeans' 2026 Ad Campaign
Helmut Lang recalibrates its iconic denim aesthetic for the 'Jeans' 2026 ad campaign, moving away from the cold urban sterility often associated with the brand to embrace a rugged, pastoral sensibility. Photographed by Chloe Jones, the campaign captures a striking intersection of high-end designer fashion and raw, Americana-inflected streetwear. The imagery leans into the interplay of natural light and hard light, emphasizing the sculptural quality of denim against the earthy, sun-drenched backdrop of Oklahoma. By placing talent Lamarr Hankins in a rural, untamed setting, the narrative subverts traditional menswear styling, favoring a deliberate contrast between structured white button-downs and the deliberate heft of classic blue denim. This editorial approach prioritizes authenticity over artifice, utilizing the stark, vivid landscape to ground the collection in a sense of place that feels both timeless and aggressively modern. Jones expertly employs shadow to define the silhouettes, ensuring that every stitch and fold of the garment commands attention within the frame. The result is a cohesive visual document that honors the brand's minimalist heritage while pushing the boundaries of its aesthetic trajectory. Through this lens, the campaign serves as a testament to the versatility of Helmut Lang, proving that even the most institutional designs can find fresh resonance when stripped of convention and placed within the unexpected, open horizon of the American landscape.
Project J.W. Anderson · 'Twisted Denim' 2026 Ad Campaign
The 'Twisted Denim' 2026 ad campaign for J.W. Anderson showcases the brand's latest collection through a series of intimate, minimalist portraits. Photographed by Sam Khoury under the creative direction of Jonathan Anderson, the imagery focuses on the structural details of the denim, highlighting signature twisted seams, asymmetrical waistlines, and raw hems. Featuring talent Dree Hemingway and Nick Delli Santi, the campaign leans into a playful, tactile aesthetic that emphasizes garment construction. The visuals utilise soft light and clean, neutral backgrounds, incorporating vintage furniture and natural wooden elements to frame the collection. Hair by Tommy Stayton and makeup by Kyle Dominic complement the candid tone, while set design by Samuel Pidgen rounds out the interior atmosphere. Additional contributions include manicurist Charly Avenell, who rounds out the production team for this designer fashion campaign.
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