Designer Fashion
Designer Fashion sits between High Street and the luxury houses — independent labels building a name season by season. On Visie, that craft spans campaign photography, runway coverage, and lookbook shoots for marques like Coach, BOSS, Marc Jacobs, and Self-Portrait, documented look-by-look down the runway.
This week's top Designer Fashion projects
This week's top Designer Fashion projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Bloomingdale's · From Italy With Love
Bloomingdale's showcases its latest designer fashion edit in the campaign 'From Italy With Love.' The commercial features a series of cinematic sequences captured throughout Rome, placing models in tailored blazers and patterned dresses against the city's historic architectural backdrops. Utilizing live-action technique and a moody, nostalgic aesthetic, the film frames the collection through the lens of classic European travel. The production incorporates vintage-style postcard graphics and archival city imagery, using natural daylight to highlight luxury accessories and apparel sets throughout various urban plazas.
Project SIR. · Resort 2027 Ad Campaign
For its Resort 2027 ad campaign, SIR. explores the intersection of high-end fashion and raw, organic surroundings. Photographed by Marie Deteneuille on location in Hydra, Greece, the campaign leverages a mix of rustic coastal landscapes and sun-drenched architectural interiors to frame the collection. The imagery leans into an editorial aesthetic, utilizing natural light and an earthy, warm palette to emphasize the tactile textures of the garments—ranging from sheer, fluid slip dresses to structured leather and fringed detailing. The campaign features a cast of models including Tish Weinstock, Ylang Messingual, Malgosia Bela, Maya Stepper, and Tahnee Atkinson, captured in compositions that highlight both the minimalist lines of the design and the rugged, unrefined beauty of the setting.
Project Side-note · A quiet place
Side-note explores the tactile nature of textiles in A quiet place, a fashion editorial series captured by photographer Marco Lombardi. The project leans into an intimate, contemplative aesthetic, utilizing warm natural light and rich, grainy analogue film techniques to highlight the textures of heavy wools, fluffy furs, and intricate fringe garments. Set against rustic, wood-paneled interiors, the imagery focuses on layered styling and moody, directional light to create a grounded visual narrative. Fashion styling by Roberta Console defines the series, emphasizing the interplay between structured silhouettes and soft, voluminous fabrics. The editorial also features makeup artistry by Manuela Balducci and casting by Pina Marlene, with model Lisa Hageman appearing throughout the imagery.
Project Gimaguas · Gimaguas F/W 2026 Campaign
The Gimaguas Fall/Winter 2026 campaign is a designer fashion editorial that leans into a domestic lifestyle aesthetic. Photographed by Esther Theaker, the imagery features models Juli Bierich, Valerie Margareta, and George Collingwood captured within minimal, light-filled interiors. The campaign focuses on the texture of the F/W collection, utilizing natural light and clean compositions to highlight the seasonal apparel. Fashion editor and stylist Bianca Raggi drives the visual narrative, which maintains an intimate, documentary-style mood across various indoor settings. The project employs an editorial technique, favoring a warm and clean palette that emphasizes the tailoring and structured silhouettes of the garments.
Project Zimmermann · Zimmermann editorial cruise
Zimmermann presents its latest cruise collection through a series of fashion editorial images that explore movement and light in a coastal setting. Photographer Julia Noni frames model Aivita Mūze against stone balustrades and natural vistas, utilizing warm natural light and the soft glow of golden hour to accentuate the textures of the garments. The campaign features fluid, lightweight silhouettes and intricate floral patterns that respond to the coastal breeze. The editorial aesthetic is supported by fashion styling from Romy Frydman, with hair styling by Damien Boissinot and makeup by Jodie Boland.
Project BOSS · A LIFE IN THE CITY
A Life In The City is a comprehensive fashion campaign for BOSS that explores the intersection of contemporary tailoring and urban realism. Shot by photographer Bryan Liston, the project utilizes warm natural light and clean editorial framing to highlight the textures of structured trench coats, tweed blazers, and minimalist ensembles. Featuring models Julia Stegner, Matthew Bell, and Hamid Onifadé, the campaign moves between bustling city streets and atmospheric interior settings. The project leans into a sophisticated aesthetic, anchored by art direction from Theresa Baena and fashion styling by Jim Moore. The imagery captures a balance of movement and contemplative moments within the urban landscape, emphasizing the refined details of the collection through a polished, earthy lens.
Project MM6 Maison Margiela · MM6 Maison Margiela Fall Winter 2026 ...
The MM6 Maison Margiela Fall/Winter 2026 editorial campaign leans into a cinematic, urban aesthetic, capturing models in a series of candid movements across transit-focused environments. The imagery utilizes a distinctive analogue film technique, characterized by natural light and a muted, earthy colour palette that highlights the collection’s layered tailoring and contemporary silhouettes. Photographed by Philippine Chaumont and Agathe Zaerpour, the series features an enigmatic mood anchored by models including Chubath Kutien and Nand Quivreux. The production emphasizes textural contrast, moving between futuristic visors and nostalgic, grain-heavy exposures. The creative team includes fashion styling by Léopold Duchemin, hair by Holli Smith, makeup by Karin Westerlund, and casting by Ben Grimes.
Project Zara · Re{form} Zara by John Galliano Vol. ...
Zara presents Re{form}, an avant-garde fashion campaign featuring designer John Galliano. The series leans into a theatrical aesthetic, captured through clean editorial photography by Steven Meisel. Models are staged against stark white backgrounds, emphasising the complex layering, diverse textures, and sculptural silhouettes of the collection. The project incorporates striking beauty details, including elaborate teased hair by Guido Palau and dramatic makeup artistry by Pat McGrath, such as vivid glitter and bold lip colours. With fashion styling by Karl Templer and casting by Piergiorgio Del Moro, the work balances high-contrast studio lighting with intricate garment detailing to create a polished, minimalist visual narrative.
Project Doen · Doen Denim Fall 2026 Campaign
The Dôen Denim Fall 2026 campaign captures the brand's seasonal collection through a series of outdoor stills that emphasize texture and classic silhouettes. Set against historical stone embankments and river-side architecture, the imagery leans into a warm, nostalgic aesthetic. The creative direction features an earthy color palette and careful layering, showcasing a variety of denim cuts paired with knitwear, utility jackets, and tailored separates. Photographed by Victor Demarchelier, the work utilizes natural light to highlight the intricate details of the fabric and the surrounding urban environment. The campaign, styled by Tonne Goodman with makeup by William Bartel, features model Thea Ros in various street-level settings, creating a cohesive editorial narrative that blends casual fashion with timeless, clean composition.
Project Vince · Fall 2026 Campaign
The Vince Fall 2026 campaign is a refined fashion editorial featuring models Beauïse Genç and Quentin Demeester. Captured by photographer Emma Summerton, the work leans into an autumnal palette and architectural surroundings, oscillating between intimate interior settings and expansive outdoor landscapes. The imagery utilizes natural light to emphasize the collection’s focus on texture—showcasing leather, silk, and heavy knits. Through a mix of monochrome film photography and warm color grading, the series maintains a considered, editorial aesthetic that highlights both the structured silhouettes and the environment.
Project Self-Portrait · Self-Portrait Spring 2026 Lookbook
The Self-Portrait Spring 2026 lookbook showcases the latest collection through a series of editorial images captured in an urban landscape. Photographed by Charlotte Stouvenot, the visuals lean into a clean aesthetic, utilizing natural light and high-contrast shadows to emphasize the contemporary apparel design. Fashion editor and stylist Marie Chaix rounds out the collection with a selection of structured tailoring, including leather sets, knitwear, and denim silhouettes. The project features models Coline Leclere, Isabella Pascucci, and Summer Dirx, with hair styling by Akemi Kishida and makeup by Satoko Watanabe. Casting was managed by David Chen, ensuring a cohesive presentation of the garments against modern glass and industrial architectural backdrops.
Project Roberto Collina · Roberto Collina F/W 2025 Campaign
The Roberto Collina Fall/Winter 2025 campaign is an editorial fashion series featuring a selection of the brand's seasonal knitwear. The imagery, captured and art-directed by Emilio Tini, highlights the tactile qualities of mohair, wool, and multi-toned yarn textures through a series of portrait-focused compositions. The campaign utilizes a mix of natural and soft studio light to create distinct moods, ranging from crisp, high-contrast monochrome shots to warm, shadow-heavy frames. The styling leans into relaxed tailoring and layered silhouettes, incorporating sculptural botanical elements and felt textures to enhance the visual depth of the collection.
Top Designer Fashion brands
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