Madewell
Featured Madewell projects
This week's top Madewell projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Madewell · Autumn 2025 Campaign - A day in Paris
Madewell’s Autumn 2025 campaign, 'A day in Paris,' highlights the brand's latest seasonal collection through a series of black-and-white portraits. Photographed by Grayson Vaughan, the campaign features model Tamel Lee navigating the city’s streets, café terraces, and historic landmarks. The imagery utilizes natural light to emphasize the textures of the apparel, ranging from structured tweed overcoats to casual layered menswear. Following an editorial approach, the campaign captures candid moments set against the classic architectural backdrop of Paris. The visual execution relies on an analogue film style to maintain a refined, introspective mood throughout the series.
Project Madewell · Madewell August 2025 Editorial
Madewell presents its August 2025 editorial, a fashion series that balances clean portraiture with atmospheric, earth-toned visuals. The collection features model Bonnie Panasenko in settings ranging from rustic wooden interiors to stone-framed outdoor environments, emphasizing natural textures and relaxed silhouettes. The project was captured by photographer Tom Schirmacher, with fashion editorial styling by Lauren Bensky. The imagery utilizes natural light throughout, leaning into an organic, candid aesthetic.
Project Madewell · MADE FOR SUMMER
The Made For Summer campaign for Madewell explores seasonal fashion through an editorial, lifestyle-focused lens. Photographed by Tom Schirmacher, the series features model Sun Mizrahi in a collection of warm, textured pieces ranging from knit tops and crochet to relaxed denim and tailored separates. The imagery relies on natural light and an observational approach, alternating between high-contrast monochrome and warm, sun-drenched palettes. By incorporating analogue film aesthetics and organic environmental settings—including coastal shores and rustic architecture—the campaign leans into a candid, textured visual style.
Project Madewell · Madewell Men's Summer Denim 2025
The Madewell Men's Summer Denim 2025 campaign leans into a documentary-style aesthetic, capturing the collection through the lens of photographer Sebastian Sabal-Bruce. Set against urban streetscapes and architectural backdrops, the visuals utilise analogue film techniques to create a textured, lived-in feel. Featuring model Jeenu Mahadevan, the project focuses on relaxed menswear silhouettes, from chambray button-downs to denim staples. The imagery is defined by a warm, golden-hour palette and natural light, with hair styling by Diego Da Silva and makeup by Chiho Omae contributing to an effortless editorial look.
Project Madewell · Holiday Dressing
Madewell’s Holiday Dressing project is a series of studio portraits that showcase the brand’s current knitwear and denim collections. The campaign leans into a clean, minimalist aesthetic, using natural light to highlight the tactile textures of layered flannels, crewnecks, and woven sweaters. Photographer Tom Schirmacher frames the imagery against neutral, seamless backdrops to maintain a focus on fabric quality and relaxed, contemporary silhouettes. With model Joshua Seth serving as the primary lead and Sally Branka providing makeup artistry, the work offers a straightforward, polished look at seasonal apparel staples.
Project Madewell · Dean Easy
Madewell presents the Dean Easy fashion campaign, a series of editorial portraits and commercial imagery that highlights classic, relaxed denim styling. Captured by photographer Bridget Fleming, the project channels a minimal aesthetic defined by clean art direction and a consistent white seamless studio backdrop. The series features model Luma Vitoria in various monochromatic and layered looks, showcasing a focus on material texture through soft, even lighting. Hair styling by Adlena and makeup by Chiho Omae provide a natural finish that complements the simplicity of the wardrobe choices, ranging from button-down denim sets to suede outerwear and essential accessories.
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