Victoria's Secret
Victoria's Secret's signature lingerie, swimwear and fashion campaigns across global media
Featured Victoria's Secret projects
This week's top Victoria's Secret projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Victoria's Secret · The VS Icon Shoppe
Victoria’s Secret presents The VS Icon Shoppe, a vibrant fashion campaign that leans into the brand’s signature identity through a highly saturated, monochromatic pink lens. The project transforms retail and bedroom environments into stylized, immersive sets filled with branded packaging, striped motifs, and curated product displays, creating a cohesive and polished aesthetic. The photography, captured by Dan Beleiu with styling by Sandy Armeni, balances commercial glamour with playful editorial portraiture. Models Adriana Lima and Neelam Gill are featured throughout, framed by glass shelving and lush interiors that highlight an extensive range of lingerie, loungewear, and beauty accessories. The imagery utilizes warm, directional lighting to accentuate textures, from crystal-embellished accents to satin textiles.
Project Victoria's Secret · Wicked Sheer Shimmer
Victoria's Secret presents the Wicked Sheer Shimmer campaign, a high-end lingerie project showcasing an intimate apparel collection. The imagery emphasizes rich jewel tones and textured lace, utilizing a vibrant magenta and purple gradient backdrop to establish a distinct visual identity. Captured by photographer Dan Beleiu, the series features models Adriana Lima and Hyunjoo Hwang in a collection of dynamic studio portraits. Styled by Dione Davis, the aesthetic leans into a polished, commercial look defined by soft lighting and motion-focused hair styling. The campaign employs a saturated color palette to highlight the sheen of both the fabric and skin, resulting in a luminous and focused presentation of the brand's latest designs.
Project Victoria's Secret · Joyride Campaign
Victoria’s Secret channels an evocative, high-energy spirit in the Joyride campaign, a sophisticated fashion project that seamlessly bridges the gap between classic editorial storytelling and modern commercial allure. Shot by photographer Zoey Grossman, the campaign centers on a narrative of liberation and movement, utilizing a vibrant red sports car as the anchor for a series of dynamic, cinematic visuals. Throughout the collection, the imagery transitions effortlessly from sun-drenched, natural light daytime shots against expansive blue skies to moody, high-contrast nocturnal scenes defined by chiaroscuro lighting and glowing city backdrops. Under the artful direction of stylist Dione Davis, the project highlights a bold, saturated color palette where yellow, pink, and teal lingerie sets pop against the rich textures of the vehicle’s leather interior. With hair by Holly Mills, makeup by Jezz Hill, and manicures by Holly Falcone, the aesthetic is polished yet windswept, leaning into a sense of raw, uninhibited joy. Set designer Griffin Stoddard creates a cohesive environment that ties the disparate locations together through carefully curated composition. By employing precise live-action techniques, the campaign captures the model in candid, motion-filled poses that emphasize a feeling of freedom. This series reads as a quintessential summer fashion statement, celebrating the interplay of glossy surfaces, intricate lace detailing, and an assertive, confident gaze that defines the brand’s current visual evolution.
Project Victoria's Secret · VS PINK Fall 2026 Campaign
The latest Victoria’s Secret PINK Fall 2026 campaign leans into a bold, hyper-saturated aesthetic that redefines collegiate-inspired luxury fashion. By stripping back the set to a vibrant hot pink circular backdrop, the creative team centers the narrative on youthful energy and playful sartorial layering. Photographer Morgan Maher masterfully employs clean, bright beauty light to ensure the textures of the argyle socks, graphic tees, and maroon athletic pieces pop with high-contrast clarity. Under the precise vision of Fashion Director Priscilla Polley, the styling captures a modern, eclectic vibe that balances comfort with a high-fashion editorial sensibility. Models Daniella Halfon, Kate Li, and Leah Simon bring a dynamic, relaxed presence to the commercial set, their poses interacting fluidly with the circular geometry of the composition. The integration of meticulous hair work by Dre Demry Sanders and polished makeup by Esther Foster further elevates the imagery, transforming everyday fragrance branding into a compelling visual statement. By blending the casual nature of lifestyle portraiture with the precision of studio-based editorial techniques, the campaign succeeds in revitalizing the PINK identity for a new season. This project serves as a masterclass in using primary-hued minimalism to command attention, ensuring each frame feels both meticulously curated and effortlessly accessible within the competitive landscape of contemporary fashion marketing.
Project Victoria's Secret · Bras Of Fall
For the Bras Of Fall campaign, Victoria's Secret delivers a masterclass in modern editorial photography, blending high-fashion sensibilities with the raw energy of the studio environment. Photographer Dan Beleiu captures a collection that feels both intimate and expansive, utilizing studio strobe lighting to emphasize the intricate textures of lace and the bold, saturated color palettes that define the season. The imagery leans into a meta-narrative, often incorporating the tools of the trade—tripods, lighting umbrellas, and digital previews—directly into the frame. This creative choice bridges the gap between commercial product showcase and behind-the-scenes artistry. Supermodel Adriana Lima anchors the project with a series of confident, poised portraits, while styling by Dione Davis introduces dramatic elements like sheer fringe skirts and structured drapery that invite movement. The visual language is defined by a clean, minimalist composition, with sharp color-blocking against deep crimson and white backgrounds that allow the craftsmanship of the lingerie to take center stage. Through the lens of medium format photography, the project achieves a polished, high-contrast aesthetic that feels both timeless and urgent. With meticulous set design by Matt Jackson, the campaign successfully elevates everyday essentials into a vibrant fashion statement, grounding the brand's identity in professional rigor and sophisticated, visual storytelling that remains intrinsically connected to the pulse of the industry.
Project Victoria's Secret · Flexfactor
The Flexfactor campaign for Victoria’s Secret leans into a refined, editorial minimalism that elevates the brand’s everyday offerings through sophisticated studio craft. Captured through the lens of photographer Dan Beleiu, the imagery moves away from cluttered staging to embrace a series of intimate, high-fashion portraits that prioritize the interplay of texture, color, and form. By utilizing a consistent palette of warm tan, mustard, and golden-brown backdrops, the campaign creates a cohesive visual language where the vibrant hues of the lingerie—from sage green to deep burgundy—take center stage. The execution relies heavily on the expert use of studio strobe lighting, which expertly balances soft, directional shadows to highlight the satin sheen of the fabrics and the subtle contours of the models, including Adriana Lima, Devyn Garcia, and Kris Grikaite. This portrait-heavy approach is further textured by the deliberate styling, featuring delicate gold jewelry and windswept hair, with the latter adding a necessary sense of dynamic motion to otherwise static compositions. Supported by the precise contributions of hair stylist Sonny Molina and makeup artist Jezz Hill, the project successfully bridges the gap between commercial accessibility and elevated editorial storytelling. The resulting aesthetic feels clean, cinematic, and focused, ensuring that the interplay between the subject and the product remains the undisputed narrative anchor of this compelling fashion series.
Project Victoria's Secret · Fall 26 PINK x ELLE Campaign
The Fall 26 PINK x ELLE campaign serves as a vivid exploration of contemporary femininity, leaning into a playful, Y2K-inspired aesthetic that feels both nostalgic and distinctly modern. Captured with a high-key lighting approach, the imagery uses a saturation-heavy, monochromatic pink palette to transform a standard studio environment into a stylized dressing room sanctuary. Photographer Emma Louise Swanson expertly navigates this hyper-feminine world, creating a narrative that feels authentic and spontaneous rather than overly polished. The editorial minimalism is elevated by the tactile work of set designer Viki Rutsch, who fills the space with plush shaggy carpets, draped curtains, and carefully curated lifestyle props that anchor the models in a lived-in, relatable reality. Fashion editor and stylist Yohana Lebasi masterfully mixes textures—juxtaposing shimmering sequins and structured tweed with casual loungewear and denim—to define the collection's versatile energy. With essential contributions from hair stylist Sonny Molina and makeup artist Janessa Paré, the visuals capture a seamless blend of editorial polish and commercial ease. By focusing on the candid moments shared between models and their canine companions, the campaign reads as a vibrant tribute to self-expression and personal style, successfully bridging the gap between high-fashion editorial sensibilities and the accessible, high-energy spirit of the PINK brand.
Project Victoria's Secret · VSPink Girls Getaway
Victoria’s Secret channels the quintessential spirit of a sun-drenched summer escape in the VSPink Girls Getaway campaign. This series of imagery leans into a carefree, coastal aesthetic, capturing an authentic sense of camaraderie and leisure through a distinctly candid lens. Under the creative direction of the production team, the project thrives on a polished yet approachable lifestyle energy, blending editorial flair with the spontaneity of a road trip. Photographer Emma Louise Swanson expertly utilizes natural light to bathe the subjects in warm, golden hues, emphasizing the textures of sequins, lace, and surf-inspired accessories. The visual narrative is further anchored by the meticulous styling of Cece Liu, whose work seamlessly integrates playful fashion—from crochet beanies to vintage-inspired silhouettes—into the energetic beachside settings. With hair styling by Clay Nielsen and makeup artistry by Robert Rumsey, the campaign achieves a fresh, youthful glow that mirrors the vitality of the models. The set design, featuring vintage vehicles, surf-covered walls, and sun-soaked interiors, serves to cultivate a nostalgic, cinematic atmosphere. By capturing these genuine, laughter-filled moments against the backdrop of sandy shores and domestic playfulness, the campaign perfectly encapsulates the vibrant, free-spirited identity of the VSPink brand, inviting audiences to immerse themselves in a radiant, endless summer daydream that feels both aspirational and intimately real.
Project Victoria's Secret · 'Icon' 2023 Ad Campaign
For the Victoria's Secret Icon 2023 ad campaign, the brand pivots toward a refined, minimalist aesthetic that centers on the strength and diversity of its cast. Captured through the lens of photographer Mikael Jansson, the campaign leans into a sophisticated editorial quality, shedding excessive artifice in favor of clean, studio-lit portraits. The imagery utilizes a mix of crisp studio strobe lighting and high-contrast black and white chiaroscuro to emphasize both the architectural details of the lingerie and the individual presence of the models. Iconic figures including Gisele Bündchen, Naomi Campbell, Adriana Lima, and Hailey Bieber appear alongside Adut Akech and Emily Ratajkowski, each frame crafted with an intentional focus on form and poise. Stylist Camilla Nickerson curates the collection with an eye for subtle textures, from delicate lace patterns to refined monogram detailing, ensuring the apparel remains the focal point against seamless, neutral gray backdrops. The project successfully balances commercial appeal with an elevated, fashion-forward approach, creating a cohesive visual language that celebrates the personal power of each subject. By stripping away complex environments, the campaign highlights the intricate craftsmanship of the lingerie while allowing the confident, direct gazes of the talent to anchor the narrative, resulting in a timeless and polished series of portraits that define a new chapter for the brand.
Project Victoria's Secret · Body by Victoria 2026
For the Body by Victoria 2026 campaign, the iconic lingerie brand pivots toward a masterclass in intimacy and tactile comfort. This expansive lifestyle campaign reimagines the classic boudoir aesthetic, favoring high-angle, overhead compositions that emphasize a sense of serene domesticity. Through the lens of photographer Dan Beleiu, the project leans into a soft, ethereal visual language, utilizing natural light to highlight the intricate interplay between delicate lace textures, reflective satin bedding, and the nuanced color palettes of the collection. The imagery channels a tranquil, editorial mood, moving beyond standard commercial tropes to focus on the human form in repose. With meticulous creative styling by Priscilla Polley, each frame is layered with a curated mix of textiles—ranging from quilted linens to metallic-toned silks—which anchor the subjects in a sophisticated, monochromatic environment. Under the discerning direction of Griffin Stoddard, the campaign features a diverse cast including models Ajok Daing, Neelam Gill, Sherry Shi, and Zak, whose relaxed, authentic posing brings a grounded humanity to the brand’s newest silhouettes. By blending technical precision with a warm, inviting atmosphere, the production succeeds in elevating everyday loungewear into a narrative of personal ease. The project serves as a sophisticated testament to modern fashion photography, where lighting and environmental design harmonize to create an immersive, sensory experience that resonates with contemporary consumers seeking both style and comfort.
Project Victoria's Secret · Victoria's Secret Spring 2026 Campaign
For the Victoria's Secret Spring 2026 campaign, photographer Emily Lipson orchestrates a masterclass in modern intimacy, pivoting the brand toward a refined, editorial aesthetic that prioritizes authentic presence over traditional artifice. By utilizing high-key studio strobe setups interspersed with the delicate nuances of natural light, Lipson creates a visual narrative that feels both accessible and aspirational. The campaign, which features powerhouse models Jill Kortleve, Mayowa Nicholas, and Paloma Elsesser, strips away the superfluous to focus on the interplay between soft textures and structured silhouettes. Whether capturing a model against a warm, vertically-grained wooden wall or leaning into the stark, uncompromising clarity of a minimalist white background, the work reads as a sophisticated evolution of the brand identity. The imagery shifts fluidly between commercial accessibility and high-fashion sensibility, relying on clean compositions to allow the intricate floral lace and smooth satin fabrics to command the viewer’s attention. By embracing this understated lifestyle approach, the project avoids the clutter of over-production, opting instead for a deliberate, portrait-driven focus that highlights the contours of the subjects with a refreshing, even-handed grace. It is a confident step forward for the lingerie and underwear industry, proving that a clear, restrained lens is often the most powerful tool for capturing enduring, contemporary elegance.
Project Victoria's Secret · Tropic of C x Victoria’s Secret
The Tropic of C x Victoria’s Secret campaign captures the intersection of high-fashion allure and sun-drenched, relaxed leisure. Featuring supermodel Candice Swanepoel, the swimwear collection is brought to life through a series of evocative portraits that lean into editorial minimalism. Photographer Greg Swales leans into natural light to craft a warm, sun-kissed palette, effectively grounding the bold designs—ranging from striking red one-piece suits with intricate cut-outs to textured black bikinis—within a refined, domestic-meets-tropical environment. The aesthetic is elevated by the tactile styling of Ayumi Perry, who utilizes draped fabrics and soft foreground elements to frame the imagery, lending a dreamy, cinematic quality to the swimwear editorial. The inclusion of delicate props like halved pomegranates and soft, laundry-inspired hangings adds a layer of authentic, candid texture that moves the work beyond the traditional studio setup. With meticulous hair styling by Panos Papandrianos and artistry from Pat McGrath, the campaign embraces a 35mm film aesthetic, creating a nostalgic yet modern visual narrative. This collaboration successfully positions the collection within a lifestyle framework, blending professional polish with an approachable, light-filled warmth that feels both aspirational and deeply rooted in the ease of a summer escape.
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