Balenciaga
Balenciaga's avant-garde fashion campaigns, lookbooks and cinematic films across luxury fashion
Featured Balenciaga projects
This week's top Balenciaga projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Balenciaga · SS26 VIP
Balenciaga’s SS26 VIP campaign centers on a series of character-driven portraits that lean into a stark, minimalist aesthetic. The project features actor Isabelle Huppert, actor Roh Yoonseo, and entertainer Juyeon, each captured within a clean, neutral studio environment that emphasizes sharp tailoring and material texture. Photographed by Lucie Rox, the imagery utilizes natural light and a restrained palette to focus on the structure of the apparel, including oversized leather jackets and precise silhouettes. These editorial portraits prioritize a candid yet composed mood, maintaining a cohesive look across the campaign through consistent studio lighting and monochromatic styling.
Project Balenciaga · Balenciaga High Summer ‘26 Campaign
For its High Summer ‘26 campaign, Balenciaga captures a mood of quiet introspection, moving away from high-octane spectacle to embrace a more atmospheric, grounded perspective. Through the lens of photographer Morgan Maher, the luxury fashion house translates the fleeting essence of dusk into a series of images that feel both expansive and deeply intimate. The campaign utilizes a sophisticated cinematic aesthetic, leveraging natural light to bathe subjects in the soft, golden-orange gradients of a fading sun. Whether positioned against the glimmering, out-of-focus backdrop of an urban skyline or stretched across the reflective, wet sands of a shoreline, the models—including Sephira Lily Street and Yasmin Wijnaldum—embody a sense of stillness that cuts through the visual noise typical of contemporary luxury advertising. Maher balances editorial precision with a relaxed, lifestyle-oriented rhythm, allowing the collection’s silhouettes to emerge naturally within these sprawling environments. With artful creative direction that emphasizes organic textures, the work eschews overly polished artifice in favor of authentic, live-action techniques. The final result is a study in equilibrium, where the bold, structured geometry of the Balenciaga branding remains anchored within serene, twilight-soaked landscapes. By prioritizing mood over motion, the project effectively recontextualizes the brand as a proponent of atmospheric storytelling, proving that even the most high-concept luxury fashion can resonate with a soft, cinematic soul.
Balenciaga · ODDA
Balenciaga reimagines the boundaries of luxury fashion storytelling with its latest project, ODDA, a conceptual fashion film that blurs the lines between domestic reality and surrealist art. Moving away from traditional runway glitz, this campaign leans into a grounded, narrative-driven aesthetic by transforming mundane household settings into canvases for high-end fashion expression. Through a series of stylized vignettes, the project explores the interplay between character and object, utilizing diverse casting to bring a tactile, human dimension to the brand's sharp, metallic-textured silhouettes. The execution relies on a distinct cinematic language, leveraging high-contrast lighting and meticulous prop interaction to ground the viewer in a dreamlike, vintage-inspired atmosphere. By integrating live-action techniques with a deliberate, slow-paced edit, the work achieves an evocative, grainy texture that feels both timeless and aggressively avant-garde. The collaborative efforts behind the lens, supported by Agency/Creative team Chaos and the visual precision of Space Cowboys Studio for post-production and VFX, ensure that every frame functions as a standalone editorial portrait. This project effectively utilizes Super 8 and 16mm film aesthetics to emphasize the juxtaposition of classic luxury garments against domestic artifacts, resulting in a sophisticated fashion film that prioritizes mood and texture over mere garment display. It is a masterclass in modern, high-end fashion branding, showcasing how raw, grainy cinematic elements can elevate a luxury narrative into something truly haunting and memorable.
Project Balenciaga · 'soccer series' 2026 Ad Campaign
Balenciaga continues its daring exploration of the intersection between high-fashion and street culture with the 2026 soccer series ad campaign. By seamlessly blending the raw athleticism of the pitch with the refined sensibilities of Parisian luxury, this campaign captures a distinct energy that feels both grounded and aspirational. Under the visionary creative direction of Pierpaolo Piccioli, the imagery leans into a narrative of movement and urban vitality, featuring talent Tristan Gac as he navigates iconic Parisian landmarks. The campaign makes brilliant use of a bright, sun-drenched outdoor setting, where the Eiffel Tower serves as a stoic backdrop for the dynamic motion of the sports-inspired apparel. Executed with a sharp commercial editorial aesthetic, the series utilizes natural light to define the textures of the high-performance tracksuits and jerseys, grounding the luxury branding in a real-world, cinematic context. The low-angle compositions elevate the subject, turning simple moments of juggling a ball into deliberate fashion statements. This project successfully positions Balenciaga at the forefront of the intersection between heritage labels and modern sportswear, proving that the language of football is just as fluid and expressive as the world of high couture. By focusing on the interplay between crisp shadows and architectural lines, the campaign creates a compelling dialogue that balances effortless lifestyle appeal with the unmistakable intensity of a premium brand campaign.
Balenciaga · A New York Minute: Keep Rolling
Balenciaga presents 'A New York Minute: Keep Rolling,' a campaign series directed by Celine Song and produced by Iconoclast TV, with creative direction by Pierpaolo Piccioli. The project captures a series of candid encounters across New York City, grounding high-fashion pieces in an urban, observational context. The series leans into a documentary aesthetic, utilizing natural light and live-action techniques to frame the brand's accessories and apparel within the city's architecture. Actor Sarah Pidgeon appears throughout the vignettes, transitioning from the interiors of local shops to rain-slicked streetscapes at night. The visual approach prioritizes cinematic framing and a moody atmosphere, shifting from the clarity of daylight scenes to the reflected ambient lighting of the city after dark.
Balenciaga · Fall 26 Collection
Balenciaga presents the Fall 26 Collection, a fashion video directed by creative director Pierpaolo Piccioli. The project channels a cinematic narrative framing, shifting between interiors and exterior cityscapes to highlight the seasonal tailoring. The film utilizes a distinct voyeuristic lens effect, presenting the collection through the frame of binoculars and telescopes. The work blends editorial aesthetics with street style, focusing on urban architecture and structural silhouettes.
Balenciaga · A New York Minute: Keep Rolling
Balenciaga explores a quiet, everyday encounter in "A New York Minute: Keep Rolling." Directed by Celine Song, the short-form commercial video centers on a performance by actor Sarah Pidgeon as she navigates a local storefront in a high-contrast magenta coat. With cinematography by Shabier Kirchner, the piece leans into a cinematic narrative style, utilizing natural lighting to anchor the performance within a lived-in environment. Developed under the direction of creative director Pierpaolo Piccioli, the project employs a clean live-action technique to translate the brand’s luxury aesthetic into a brief, observational moment.
Project Balenciaga · 'A New York Minute' Fall 2026 Ad Campaign
Balenciaga continues to challenge the boundaries of luxury fashion with the A New York Minute Fall 2026 ad campaign, a project that masterfully blurs the lines between high-end editorial and cinematic narrative. Directed by Celine Song, the campaign unfolds across the concrete backdrop of Manhattan, transforming the bustling energy of the city into an immersive, live-action technique showcase. By positioning model Sarah Pidgeon within authentic urban environments—from rain-slicked cobblestone streets to utilitarian tailor shops—the campaign leans into a documentary aesthetic that feels both candid and meticulously curated. Under the creative direction of Pierpaolo Piccioli, the work emphasizes a low-key, chiaroscuro lighting style that elevates the signature structured leather handbags as focal points amidst the blurred bokeh of city nightlife. The visual storytelling utilizes natural light to capture the interplay between soft, flowing silhouettes and the sharp, oversized leather bomber jackets characteristic of the season. By integrating production equipment and candid, motion-filled framing, the campaign reads as an intimate observation of a high-fashion life in motion. This stylistic departure from traditional luxury advertising proves that modern fashion photography thrives on narrative tension and the gritty, evocative atmosphere of New York City, resulting in a cohesive lifestyle piece that remains grounded in the raw, fast-paced reality of the urban experience.
Project Balenciaga · 'It’s different' Holiday 2023 Ad Campaign
The Balenciaga It’s Different Holiday 2023 campaign eschews the traditional warmth of festive advertising in favor of a stark, cerebral aesthetic that leans into the brand's penchant for self-aware minimalism. Under the creative direction of Demna, the campaign functions as a meta-commentary on the luxury fashion industry, utilizing a clean editorial layout that prioritizes negative space and provocative, deadpan typography. Phrases such as No blabla and Probably not what you're looking for serve as the campaign's conceptual backbone, grounding the high-fashion imagery with a refreshing, dry wit. Visually, the execution is disciplined and intentional, featuring studio strobe lighting that renders leather boots, chunky sneakers, and intricate handbags with clinical precision. By pairing these complex, sculptural products with a stark, monochromatic palette, the project channels a high-contrast editorial minimalism that feels both immediate and timeless. Whether showcasing a pair of technical motorcycle racing pants or a heavily accessorized, charm-laden tote, the campaign emphasizes the singular form of each item against neutral gray gradients. This deliberate approach to commercial print design strips away the superfluous, focusing instead on the tactile quality of the materials and the power of graphic typography to define the season’s narrative. The result is a bold, polished exploration of luxury that prioritizes design integrity and brand identity over conventional holiday sentimentality.
Project Balenciaga · 'This is a Balenciaga Campaign by Juergen Teller’ 2024 Bag Campaign
In a striking convergence of high fashion and unvarnished realism, the 2024 Balenciaga bag campaign, lensed by renowned photographer Juergen Teller, redefines the luxury fashion house aesthetic through a raw, documentary-style lens. Under the creative direction of Demna, the campaign abandons the pristine artifice often associated with the industry in favor of a visceral, street-level narrative that feels both cinematic and intensely candid. Featuring a diverse cast including Kim Petras, Romeo Beckham, and Khadim Sock, the imagery centers on the juxtaposition of structured, high-end leather accessories against the gritty, textured backdrop of Parisian urban life. The campaign leans into a deliberate editorial minimalism, frequently placing oversized furniture—from tufted velvet sofas to rustic wooden chairs—in unexpected public spaces, including street corners and the banks of the Seine. Utilizing natural light and occasionally sharp, direct flash, Teller captures the collection with a documentary precision that renders the bags as functional, lived-in objects rather than mere adornments. Through this series, the brand reinforces its commitment to subverting traditional luxury tropes, utilizing styles such as natural light and editorial minimalism to elevate everyday scenes into compelling fashion statements. The project is a masterclass in atmospheric storytelling, grounding the opulent product in a tangible, relatable world that is distinctly Balenciaga.
Project Balenciaga · Fall 2025 Ad Campaign
The Balenciaga Fall 2025 ad campaign is a masterclass in high-octane luxury fashion, seamlessly blending the avant-garde aesthetic of the house with the mechanical precision of Lamborghini. Captured through the lens of photographer Stef Mitchell, the campaign leans into a sterile, editorial minimalism that allows the vibrant, saturated hues of the supercars to puncture the muted, classical tones of the European architectural backdrop. Across the series, the models, including Agel, Liz, Abdou, and Mihai, are styled in oversized, structured silhouettes—ranging from fringed tailoring to matte leather bombers—that function as a counterpoint to the sleek, aggressive lines of the featured vehicles. The recurring use of futuristic, wrap-around visor sunglasses creates a sense of anonymity and detachment, reinforcing a cold, high-fashion narrative that avoids traditional lifestyle warmth. By utilizing soft natural light and centered, balanced compositions, the imagery emphasizes the raw, tangible textures of the apparel against the high-gloss finishes of the cars. The result is a bold, commercial statement that positions both brands at the intersection of prestige and street culture. This project stands as a definitive exploration of how luxury automotive design can act as a catalyst for elevated, experimental fashion photography, maintaining a sharp visual identity that is both cinematic and distinctively modern in its execution.
Project Balenciaga · 'Heart and Body' Summer 2026 Ad Campaign
For the Balenciaga Heart and Body Summer 2026 ad campaign, creative director Pierpaolo Piccioli leans into a raw, introspective minimalism that prioritizes human emotion and material texture. Captured by photographer David Sims, the campaign utilizes a series of intimate portraits and editorial-style shots that oscillate between clinical studio strobe environments and cool, industrial spaces. By pairing an eclectic cast—including Winona Ryder, Harris Dickinson, and Danielle Deadwyler—against neutral, pale backdrops, the collection highlights the tactile nature of structured leather garments, opera gloves, and ornate accessories. The aesthetic thrives on the tension between the subjects' composed, pensive expressions and the high-fashion silhouettes of the pieces themselves. The visual narrative channels a quiet power, often utilizing soft, natural light to emphasize the interplay between skin and leather, or the rigid geometry of a crystal-encrusted visor. Whether featuring mid-shot portraits or wider compositions in minimalist concrete rooms, the execution remains steadfast in its editorial minimalism. This project successfully positions Balenciaga at the intersection of avant-garde structure and relatable human vulnerability, creating a campaign that feels both detached and deeply personal. Through expert use of light and focus, the imagery transforms wardrobe staples into sculptural objects, cementing a sophisticated visual identity for the season that feels both modern and timelessly grounded.
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