Tumi
Tumi's high-end travel utility and lifestyle campaigns across fashion and accessories
Featured Tumi projects
This week's top Tumi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Tumi · Tumi Spring 2026 Campaign “Mediterra ...
The Tumi Spring 2026 campaign, titled Mediterra, masterfully captures the intersection of high-end travel utility and coastal sophistication. Through the lens of photographer Dario Catellani, the series leans into a sun-drenched Mediterranean aesthetic, utilizing warm natural light to accentuate the vibrant textures of rustic stone walls and overflowing bougainvillea. This lifestyle and commercial imagery avoids the frenetic energy of traditional travel advertising, instead opting for a sense of quiet, elevated movement. By featuring models Gilone and Lewis Jamison in a series of thoughtfully curated, tonal outfits that mirror the muted, pastel color palette of the hardshell suitcases and carryalls, the campaign creates a seamless visual harmony between the accessories and their environment. Every frame emphasizes a relaxed, travel-oriented lifestyle, where the luggage functions as an extension of the individual rather than a mere product. Whether navigating narrow, stone-paved passages or lounging on an expansive balcony overlooking the sea, the subjects embody a refined ease. The project successfully leverages high-key, natural light to elevate its editorial sensibility, positioning Tumi as a brand that is as much about the journey and the atmosphere as it is about the destination. By centering on authentic human connection and sophisticated styling, the campaign transforms functional bags and accessories into essential companions for the modern, discerning traveler.
Tumi · Latitude
Tumi presents the Latitude collection in this cinematic commercial, blending precision manufacturing sequences with live-action travel vignettes. The film follows a protagonist through diverse transit environments, ranging from modern train stations to a wooden motorboat on Lake Como, emphasizing the durability and design of the travel gear. Produced by Rabbit with creative work from EP + Co, the project utilizes a cool, desaturated color palette paired with dynamic camera movements to highlight the technical craftsmanship inherent in the product line. Post-production work was handled by The Mill and Glassworks Amsterdam, with sound design and music support from Sonic Union and Samplify.
Tumi · Lando
Tumi explores the Lando luggage line through a cinematic lens, following a protagonist as he traverses an array of architectural backdrops. The project highlights the material quality of the carbon-fiber suitcase, focusing on the shell texture and metallic hardware details. Produced by Riff Raff Films with creative work from TownHouse, the commercial leans into a rhythmic, movement-driven narrative. The film utilizes a mix of natural light, golden hour tones, and moody indoor settings, capturing the subject across diverse environments ranging from European colonnades to mountain-facing streets. Post-production and VFX were handled by Company 3 London and TRANSFORMER, with music and sound design provided by Sound Lounge.
Tumi · Perfect Journey
Tumi explores the intersection of travel and personal history in the cinematic commercial, Perfect Journey. The narrative shifts between intimate, dimly lit vignettes of a traveler in a rustic setting and expansive shots of rural landscapes, featuring mountainous terrain, freight trains, and open fields. The execution uses a desaturated color palette and cool ambient lighting to establish a contemplative tone. Apache handled the post-production and visual effects for the project, which leans into live-action techniques to build its rhythmic sequence of travel-inspired imagery.
Tumi · 19 Degree Aluminum Backpack
Tumi introduces the 19 Degree Aluminum Backpack in this commercial spot produced by Grey New York. The film focuses on the bag's metallic construction, utilizing a sequence of sharp, high-contrast lighting to accentuate the material against stark architectural environments. The narrative flows through a series of fluid camera movements and geometric transitions. This commercial production leans into a clean, futuristic aesthetic, highlighting the structural design of the backpack while navigating a minimalist, luminous setting.
Tumi · Anthony Ramos
Tumi presents this campaign featuring Anthony Ramos, an actor and recording artist, within a fast-paced urban setting. The project documents a series of movements across New York City, transitioning from rooftop vistas to focused interior vignettes. Produced by FF&Co with creative oversight from Spring Studios NY, the campaign employs a cinematic, live-action approach. The visual execution utilizes handheld camera work and natural lighting to maintain a grainy, documentary-style energy that frames the functional aspects of the brand's cross-body bags.
Tumi, McLaren · Lando (Original Music)
Tumi and McLaren join forces for their latest automotive-inspired collaboration, featuring Formula 1 driver Lando Norris. The commercial explores themes of focus and movement through a series of atmospheric vignettes. Utilizing a cinematic and moody visual language, the film captures Norris in quiet, contemplative spaces contrasted with the high-intensity speed of the racetrack. The project incorporates detailed close-ups and natural light to emphasize the materiality of the collection, supported by original music from The Crystal Creative and agency production from TownHouse.
Project Tumi · Tumi FW 2025 SEASONAL CAMPAIGN
Tumi presents its FW 2025 seasonal campaign, capturing a series of urban and natural environments designed to showcase the brand's latest collection of premium travel and lifestyle accessories. The imagery leans into a commercial aesthetic, utilizing natural light to highlight the construction and tactile quality of the featured bags. The series features models Kyle Vieira, Liza Popova, and Nuri Son, with photography led by Simon Lipman. Stylist Elly Mcgaw coordinates the layered, autumnal wardrobe, while hair by Junya Nakashima and makeup by Kiki Gifford complete the editorial look. The campaign balances high-contrast city portraits with softer, earthy compositions set in park environments.
Project Tumi · Tumi 50th Anniversary “Made For You since 1975”
To mark its 50th anniversary, Tumi presents the “Made For You since 1975” campaign. The project focuses on travel and utility, captured through a lens that emphasizes architectural geometry and light. Photographer Christopher Anderson employs a crisp, editorial style using analogue film to document the collection against neutral stone and concrete backdrops. Model Marcelo Zhang features throughout the imagery, highlighting the ergonomic integration of Tumi’s bags and luggage in everyday transit scenarios. The series relies on natural light to define the forms of the accessories, maintaining a consistent, clean visual language across all campaign assets.
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