Retail
Retail on Visie covers campaign and in-store photography for marques spanning big box, department stores, e-commerce, and specialty chains — including Walmart, Amazon, Saks, and Best Buy — where the same product gets a completely different shoot depending purely on which kind of store is selling it.
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This week's top Retail projects
This week's top Retail projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Target · Red Bag Stories
Target's 'Red Bag Stories' campaign is a commercial series that captures a range of everyday moments through a lens of lifestyle storytelling. Directed by Scott Swartz, the production features a series of vibrant vignettes that move across urban sidewalks, café environments, and outdoor parks. The project leans into clean commercial staging and bright natural lighting, documenting individuals as they interact with retail items, pets, and the brand's signature red bags. The work utilizes live-action techniques to emphasize dynamic motion and a warm, approachable aesthetic.
Project Saks Fifth Avenue · Fall 2026 Ad Campaign
The Saks Fifth Avenue Fall 2026 advertising campaign captures an editorial approach to seasonal luxury retail. Photographed by Nadine Ijewere, the project documents a series of outdoor compositions featuring models Felice Noordhoff, Jae Lee, Divine Mugisha, Sanique, and Scarlett White. Set against the urban backdrop of New York City, the work balances group dynamics and individual styling within park and street settings. Utilizing natural light and hard light, the imagery emphasises the textures of autumn apparel, from structured leather to ribbed knits. The campaign leans into a commercial aesthetic, highlighting wardrobe pieces such as draped gowns and oversized sweaters while capturing the architectural environment of the city.
Rove Concepts · Maria Sharapova - The Retreat Collection
Rove Concepts bridges the gap between aspirational living and high-end design in its latest collaboration featuring tennis icon Maria Sharapova for The Retreat Collection. This real estate and interior-focused campaign leans into a sense of quiet luxury, transforming a minimalist living environment into a sanctuary of tactile comfort. Through a series of carefully composed live-action technique sequences, the production highlights the interplay between Sharapova and the collection’s signature furniture, specifically the textured boucle armchairs that anchor the space. The cinematic approach emphasizes a slow, deliberate cadence, where the camera lingers on small, domestic details such as a carefully placed bonsai tree and organic fabric draping to evoke a genuine sense of home. By utilizing soft light to illuminate the neutral color palette, the film captures the subtle nuances of the furniture’s materiality, positioning the pieces not just as objects but as essential components of a sophisticated lifestyle. Produced by Boldly, the project succeeds by stripping away excess, allowing the clean lines of the design to resonate within a sunlit, architectural framework. The result is a polished visual narrative that feels both aspirational and deeply grounded, perfectly aligning the brand with an aesthetic of understated elegance that defines modern property styling and refined residential living.
Project Herman Miller · Brand Identity
Herman Miller, a titan of industrial design, reinvents its visual language in this striking brand identity project, successfully marrying ergonomic rigor with a vibrant, human-centric energy. Through a series of high-contrast compositions, the campaign leans into a bold commercial aesthetic that prioritizes clarity and personality. The visual strategy centers on a split-screen design, utilizing an aggressive, color-blocked palette of primary reds, yellows, and pinks to house punchy, oversized typography, which sits in perfect dialogue with minimalist, studio-lit photography on the opposing side. Photographer Max Siedentopf captures a diverse range of subjects, from children to professionals, in candid, playful, and dynamic poses that underscore the versatility of the furniture. The project effectively bridges the gap between traditional corporate branding and lifestyle imagery, integrating archival, vintage-inspired animation and instructional line-art diagrams that speak to the brand's long-standing heritage. By focusing on how bodies naturally inhabit space, the work transforms office seating from purely functional hardware into an invitation for movement and comfort. The execution is polished and rhythmic, with a clean editorial minimalism that keeps the focus squarely on the product. Supported by refined design choices from Look, this cohesive campaign demonstrates how heritage brands can evolve their identity, employing a blend of live-action technique and graphic sophistication to resonate with a modern, design-conscious audience that demands both style and substance.
Depop · Zara Larsson
Depop leans into the vibrant intersection of digital resale and pop culture in this high-energy commercial campaign featuring global sensation Zara Larsson. By blending the immediacy of the mobile marketplace with a curated, whimsical aesthetic, the project elevates the thrifting experience into a high-fashion lifestyle statement. The visuals utilize a polished, high-key lighting approach to bathe chic, pastel-hued domestic interiors in warmth, creating an atmosphere that is both aspirational and inherently approachable. Through the clever deployment of a Rube Goldberg-style machine that automates the listing process, the narrative bridges the gap between utilitarian e-commerce platforms and creative expression. The production employs dynamic live-action techniques, including precise slow motion and rapid-fire cuts, to capture Larsson's effervescent personality as she navigates a series of colorful, textured spaces. With significant contributions to post-production and visual effects from the teams at Company 3 LA and JAMM, the campaign maintains a cohesive, glossy finish that feels perfectly tailored for its youthful audience. The deliberate styling—ranging from bold turquoise robes to playful, layered outfits—reinforces the brand’s identity as a hub for individual style. Ultimately, this collaboration captures the tactile joy of the secondary fashion market, transforming the digital act of selling clothes into a vibrant, cinematic performance that resonates with modern consumers who value personality as much as product.
Nike · Nike x Dicks Sporting Goods (Original Music)
In a high-energy collaboration that bridges the gap between elite performance and retail culture, Nike and Dick's Sporting Goods have unveiled a compelling new commercial that captures the magnetism of modern sports superstars. The narrative centers on the dual experiences of basketball icons Jayson Tatum and Sabrina Ionescu within the vibrant ecosystem of a premier athletic store. Utilizing a polished live-action technique, the film highlights the tension between observation and idolization, as Tatum navigates the floor under the watchful gaze of scouts peering down from the mezzanine, while Ionescu commands the room during an intimate, fan-focused appearance in the basketball apparel section. This cinematic approach leans into a sharp, well-lit aesthetic that emphasizes the technical precision of Jordan brand footwear and performance gear. The visual storytelling, characterized by dynamic shifts between POV binocular perspectives and clean, sweeping cinematic framing, is underscored by an atmospheric original score provided by The Crystal Creative. By integrating slow motion sequences with rapid cuts, the campaign effectively translates the intensity of the court into the accessible reality of sportswear fashion. The result is a crisp, narrative-driven spot that celebrates the symbiotic relationship between world-class athletes and the communities that support them, grounding the brand's expansive influence in a relatable, high-traffic retail environment that feels both aspirational and entirely within reach for the everyday athlete.
Subway · Eat Fresh. Feel Good.
Subway shakes up the standard fast food advertising formula with its latest campaign, Eat Fresh. Feel Good., a vibrant spot that pivots from typical food photography to focus on the tangible joy of physical movement. The commercial captures a surreal, high-energy narrative where office professionals in sharp business formal attire and industrial workers in high-visibility gear take to giant, colorful inflatable balls in an unexpected display of whimsy. By injecting a playful, rhythmic pace into otherwise mundane urban environments, the film creates a memorable contrast between the dusty, gritty reality of a construction site and the lighthearted spirit of the bouncing subjects. The execution leans into a cinematic, live-action technique, utilizing quick cuts and a humorous tone to bridge the gap between a quick lunch break and a feeling of genuine vitality. With complex post-production and VFX handled by William McVay, the spot avoids the polished, sterile look often associated with the category, favoring a kinetic, lifestyle-focused aesthetic that feels both relatable and jarringly fresh. This approach successfully positions the brand not just as a quick meal, but as a catalyst for a more energized state of mind, effectively using the absurdity of the visuals to keep the audience engaged while keeping the core brand messaging firmly at the center of the narrative.
Project Bergdorf Goodman · Bergdorf Goodman Summer 2026 Campaign
For the Bergdorf Goodman Summer 2026 campaign, the creative team leans into the quintessential luxury of coastal living to produce an editorial narrative that feels both aspirational and grounded. Photographer Joshua Woods captures the essence of a serene getaway, utilizing natural light to bathe the frame in the warm, golden hues of a sun-drenched beach. The campaign centers on model Abby Champion, whose presence brings a relaxed, contemporary elegance to the visual story. By pairing the fluidity of white lace and cotton button-downs with more structured, vibrant fashion choices, stylist Emma Wyman creates a balanced aesthetic that feels remarkably modern. The artistry is further elevated by hair stylist Dre Demry Sanders and makeup artist Allie Smith, whose work leans into a refined, editorial minimalism that celebrates clean lines and soft textures. Through a series of lifestyle portraits and candid moments against the backdrop of sandy terrain and swaying palm trees, the project successfully captures the spirit of the season. The imagery relies on the interplay of light and shadow, leaning into a bright color palette that underscores the high-end retail experience. Every composition feels intentional, blending commercial polish with a contemplative atmosphere that invites the viewer to step into a sophisticated, sun-soaked dreamscape that remains firmly rooted in the heritage of the Bergdorf Goodman brand.
MasterBrand Cabinets · Essence of Fieldstone®
MasterBrand Cabinets explores the technical precision of its Fieldstone line in this product showcase. The project focuses on the intricacies of custom cabinetry through macro cinematography, highlighting the textures of natural wood grain and the alignment of precision joinery. Produced by Anthony Rescigno with agency direction from Callie MacDonald, the piece utilizes 3D render / CGI techniques to frame curved architectural details and diverse panel styles. The visual language maintains a cinematic tone, emphasizing polished finishes within a minimalist environment.
adidas x DICK’S Sporting Goods · Where It All Kicks Off - Director's Cut
This collaborative film project, titled 'Where It All Kicks Off,' captures the intersection of retail and sport. The narrative follows a young athlete exploring a DICK’S Sporting Goods store to browse soccer cleats, shifting the perspective from the retail floor to the energy of an outdoor turf pitch. Produced with creative input from Max Cooper and Ben Conway, the film utilizes clean, live-action techniques and steady tracking shots to focus on the product range. The project features sound and music composition by Human and Lime Studios, with visual post-production handled by Cabin, Parliament, and Niccolò Montanari.
Harrods · E-commerce Experience
Harrods introduces a refreshed digital e-commerce experience designed to bridge the gap between high-end retail and mobile navigation. The project, created by Max Cooper, showcases the platform through a series of motion graphics that highlight seamless transitions between product categories and curated collections. Utilising a clean aesthetic, the animation focuses on the functionality of the user interface across mobile and tablet devices. The execution highlights the integration of fashion editorial content within the shopping flow, set against a consistent background to maintain a sharp, minimalist focus on the digital interface.
SeatGeek · Be Good At Seats - New Friend - 15
SeatGeek launches the 'Be Good At Seats' campaign, featuring a 15-second spot that transitions from an intimate, dimly lit living room setting to a high-energy concert crowd. The narrative leans into a cinematic, moody atmosphere, utilizing live-action technique to juxtapose a quiet interior scene with the excitement of live events. The project was developed by agency partners Flower Shop and Hailstorm LLC. Production was managed by Hannah Baines and Steam Films, with editorial work provided by Arcade Edit. Post-production and visual effects were handled by Royal Muster and Preymaker, while sound design was executed by Heard City and Warner Chappell Music.
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