Ralph Lauren
Ralph Lauren's luxury fashion, tailoring and lifestyle campaigns across global media
Featured Ralph Lauren projects
This week's top Ralph Lauren projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Ralph Lauren · Fall/Holiday 2026
Ralph Lauren’s Fall/Holiday 2026 campaign captures a deliberate, quiet pace of life through a series of vignettes centered on nature and human connection. Directed by Diana Kunst, the film moves from expansive mountain landscapes to intimate, composed moments of stillness. The project leans into a nostalgic aesthetic, utilizing desaturated tones and natural lighting to establish its atmosphere. Working alongside creative director Andrew Young and director of photography Philippe LeSourd, the production employs a live-action technique that highlights textural details, from macro shots of water to domestic scenes set against a lakeside backdrop. Supporting the visual narrative, styling was led by Meryl Griffith, with hair by Paul Hanlon and makeup artistry by Diane Kendal.
Project Ralph Lauren · Fall 2026 Collection
The Ralph Lauren Fall 2026 Collection campaign presents an editorial exploration of seasonal tailoring set against pastoral, outdoor backdrops. The imagery channels a refined aesthetic, utilizing natural light and an earthy, muted color palette to highlight the collection's focus on knitwear, structured blazers, and layered accessories. The execution relies on a consistent editorial approach, transitioning between full-color photography and monochromatic analogue film styles. Throughout the series, the work juxtaposes classic sartorial elements—such as velvet gowns and tailored wool suits—with rustic environments, including open meadows and dense woodland settings.
Ralph Lauren · Fall/Holiday 2026
Ralph Lauren once again cements its position within the upper echelon of luxury fashion houses with the Fall/Holiday 2026 campaign, a masterclass in atmospheric storytelling that prioritizes emotional resonance over pure product placement. Under the clear creative direction of Ralph Lauren, the project eschews the frenetic energy often associated with seasonal retail advertising in favor of a contemplative, cinematic narrative. The film leans into a deliberate, slow-motion pace, capturing quiet moments of human connection—a man penning thoughts on a secluded dock, a child engaging with the tactile ritual of vinyl, and a mother sharing a meadow with her kin. By utilizing the golden hour to bathe every frame in soft, warm natural light, the production creates an environment that feels both expansive and intimately personal. The choice of a tranquil alpine lake backdrop reinforces the brand's enduring dialogue with the natural world, emphasizing a nostalgic stillness that feels remarkably timely. As a lifestyle campaign, it functions as an ode to the rhythm of nature, using live-action technique to translate the brand's heritage of rugged sophistication into a modern, poetic medium. By weaving together earth-toned aesthetics with these grounded character vignettes, the project successfully invites the viewer into a curated, serene world where luxury is defined not by excess, but by the weight of meaningful, quiet experience.
Ralph Lauren · First Day
Ralph Lauren effortlessly upholds its heritage in First Day, a sophisticated lifestyle commercial that captures the essence of classic country-style apparel through a lens of pastoral warmth. The project leans into the brand's iconic rustic aesthetic, transporting viewers to a serene stable setting where the focus remains on the tactile quality of knitwear, wool, and tweed. By emphasizing these rich, autumnal earth tones, the production creates a narrative that feels both aspirational and deeply rooted in the traditions of luxury fashion houses. The cinematic cinematography utilizes soft, natural lighting to bring a gentle intimacy to the interactions between the children, the horses, and their loyal Labrador retriever, effectively bridging the gap between high-end fashion and authentic outdoor connection. Executed through refined live-action technique, the film avoids the frantic pace of modern advertising in favor of a measured, evocative storytelling style that prioritizes mood over motion. Bold Studios steered the creative direction and production for the campaign, while Anthony Rescigno managed the post-production and visual effects, ensuring a polished final result that respects the brand’s storied legacy. Every frame serves as a deliberate study of material and environment, resulting in a cohesive piece that successfully anchors the Ralph Lauren brand identity within a timeless, rural landscape while maintaining a playful, youthful spirit throughout the narrative arc.
Project Ralph Lauren · RLX Fall 2026 Campaign
The RLX Fall 2026 campaign from Ralph Lauren masterfully bridges the divide between high-performance athletic apparel and elevated, everyday menswear. Captured through the lens of photographer Terence Connors, the campaign leans into a cinematic, editorial aesthetic that emphasizes the refined, active lifestyle intrinsic to the brand. Featuring models Halid Nuhu, Juhyung Kang, and Morgan Sahadow, the imagery moves fluidly between dynamic action shots on lush, rolling fairways and polished, macro-style product details that highlight the technical fabric construction. The visual language relies heavily on natural light and soft-focus backgrounds, creating an expansive, professional atmosphere that mirrors the sophistication of the collection. By integrating live-action techniques with carefully composed lifestyle portraits, the campaign presents a cohesive vision of sportswear that is as functional as it is aesthetic. Whether showcasing men in monochromatic technical ensembles mid-swing or presenting a woman in a Mediterranean-inspired setting, the project channels a sense of understated luxury. Casting director Caroline Moxley ensures each frame feels grounded and authentic, allowing the neutral palette and clean lines of the RLX garments to take center stage. Ultimately, this campaign acts as an invitation to a world where precision engineering meets timeless design, reaffirming Ralph Lauren's enduring position at the intersection of fashion and professional sporting utility.
Project Ralph Lauren · Purple Label Pre-Fall 2026 Ad Campaign
The Ralph Lauren Purple Label Pre-Fall 2026 ad campaign serves as a masterclass in luxury fashion house branding, distilling the essence of timeless elegance through a series of meticulously composed portraits. Photographed by Tyler Mitchell and overseen by creative director Andrew Young, the campaign leans into editorial minimalism, utilizing clean, neutral studio backdrops to place the focus squarely on the craftsmanship of the garments. The execution employs consistent studio strobe lighting to emphasize the tactile quality of the collection, from the weight of textured cable knit sweaters to the fluid sheen of silk scarves and structured suede jackets. Featuring a diverse cast including models Akbar Shamji, Gideon Adeniyi, Kit Butler, and Mathieu Simoneau, the imagery creates a cohesive visual narrative defined by sophisticated tailoring and nuanced accessories. Stylist Tom Stables curates a palette of cream, beige, and navy, while Akki Shirakawa ensures a groomed, polished aesthetic that complements the collection's refined sensibility. By stripping away environmental clutter, the series achieves an intimate, almost portrait-focused energy that feels both contemporary and archival. The project underscores the brand's commitment to quiet luxury, with casting director Caroline Moxley assembling a look that balances poise with a direct, modern gaze. This campaign successfully channels a legacy of American classicism, transformed through modern commercial photography techniques that elevate the humble utility jacket and linen shirt into icons of aspirational living.
Ralph Lauren · World of Tennis
Ralph Lauren presents World of Tennis, a campaign film bridging classic menswear aesthetics with playful animation. The project features Tom Hiddleston in a traditional club setting, accented by the brand's signature polo bear in a whimsical, stylized form. Led by creative directors Josh Norton and Ross Henderson, the piece utilizes a live-action technique to ground the character interaction. Warm lighting and rich textures define the visual output, which integrates VFX to blend live action with animated elements across the cinematic vertical frame.
Project Ralph Lauren · Ralph Lauren Collection Pre-Fall 2026
The Ralph Lauren Collection Pre-Fall 2026 campaign represents a masterclass in luxury fashion storytelling, grounding its aesthetic in a rigorous commitment to texture and tailored minimalism. Under the creative direction of Andrew Young, the project leans into a sophisticated, monochromatic palette that favors deep chocolate browns, rich olives, and classic blacks, effectively highlighting the premium materialities of suede, silk, and structured leather. Photographed by Tyler Mitchell, the series utilizes studio strobe lighting alongside soft natural light to create an editorial portrait style that feels both timeless and sharp. The imagery centers on tactile details—from the rugged grain of crocodile skin and distressed leather belts to the lustrous sheen of satin dresses—ensuring that the craftsmanship of the collection remains the focal point. With expert styling by Michel Botbol and polished beauty looks orchestrated by hair stylist Akki Shirakawa and makeup artist Yumi Lee, the models present a poised, composed demeanor that embodies the brand's enduring equestrian-inflected DNA. By stripping away complex environments in favor of neutral studio backdrops, the campaign allows the architectural silhouettes of the double-breasted trench coats and high-waisted tailoring to take center stage. The result is a clean, commercial narrative that perfectly balances heritage elegance with contemporary high-fashion sensibilities, reinforcing the Ralph Lauren Collection as a definitive leader in the luxury fashion houses sector.
Project Ralph Lauren · Ralph Lauren Purple Label Pre-Fall 2026
The Ralph Lauren Purple Label Pre-Fall 2026 campaign leans into the timeless tension between sartorial tradition and modern minimalism. Captured through the sharp, intentional lens of photographer Tyler Mitchell, the series functions as a masterclass in editorial portraiture that prioritizes texture and nuance over excess. Under the strategic vision of creative director Andrew Young, the collection is brought to life through a sequence of studio portraits that celebrate the fluidity of luxury fashion. Models including Akbar Shamji, Gideon Adeniyi, Kit Butler, and Mathieu Simoneau embody a quiet, composed masculinity, accented by styling from Tom Stables that highlights an intricate mix of fine-knit sweaters, tailored beige ensembles, and western-inspired leather accessories. The aesthetic is defined by a clean, monochromatic palette, where the interplay of studio strobe and soft natural light emphasizes the tactile quality of silk scarves, embossed silver cuffs, and crisp cotton button-downs. With grooming artistry from Akki Shirakawa and Yumi Lee, the images achieve a cinematic polish, rendering each subject in a state of relaxed yet sophisticated confidence. By utilizing tight, intimate compositions, the campaign strips away the noise, focusing instead on the impeccable construction of the garments. This project masterfully preserves the heritage-driven identity of the brand while delivering a contemporary, understated look that feels both elevated and accessible for the upcoming season.
Project Ralph Lauren · Wimbledon
Ralph Lauren captures the timeless prestige of the Wimbledon tennis championship through a sophisticated visual narrative that bridges the gap between high-performance athletics and storied heritage. Photographed by Blair Getz Mezibov, the campaign leans into a classic, cinematic aesthetic, utilizing a mix of 35mm film and live-action techniques to convey the intensity of the sport alongside the quiet anticipation of the tournament. The imagery traverses a compelling range, from high-contrast black-and-white portraits that reveal the grit of the game to lifestyle vignettes that emphasize the brand’s refined tennis apparel. Whether framing action-packed moments on the grass court or capturing the professional composure of icons like Andre Agassi, the project maintains an editorial polish that feels both authentic and aspirational. By focusing on intricate details—such as the texture of cable-knit sweaters or the subtle branding on performance gear—the photography highlights the seamless integration of fashion and sport. The visual language, defined by natural light and purposeful composition, transforms the iconic Wimbledon setting into a stage for cultural storytelling. Through this lens, the brand solidifies its connection to the tournament, delivering a narrative that is as much about the elegance of the tradition as it is about the adrenaline of the match itself.
Project Ralph Lauren · Ralph Lauren Fragrances, Polo Sporti ...
Ralph Lauren Fragrances masterfully channels a quintessential sense of heritage and leisure in its latest campaign, a multi-faceted fragrance project that leans heavily into a polished nautical aesthetic. Captured with the keen eye of photographer Hayden Worsfold, the series expertly bridges the gap between classic commercial appeal and cinematic storytelling. Through a collection of lifestyle and portrait photography, the work navigates the intersection of athletic precision and coastal relaxation, ranging from the sun-drenched decks of private boats to the crisp, structured lines of a tennis court. Each frame is bathed in natural light, utilizing the inherent golden hour glow to accentuate both the textures of premium apparel and the sleek, reflective surfaces of the fragrance bottles themselves. Whether highlighting a man leaning against a vibrant red convertible or documenting the camaraderie of a group at sea, the imagery feels both aspirational and grounded. The project employs a refined, editorial minimalism, ensuring the product remains the central anchor within a broader, lifestyle-forward narrative. By focusing on cohesive styling and a deliberate, high-key lighting palette, the campaign solidifies the brand identity, presenting the fragrance as an essential accessory for the modern, adventurous individual who demands both sophistication and utility in their daily pursuits.
Project Ralph Lauren · Ralph Lauren Collection Spring Summe ...
The Ralph Lauren Collection Spring/Summer campaign serves as a masterclass in modern luxury fashion editorial, blending timeless elegance with a contemporary, minimalist edge. Through the lens of photographer Joshua Woods, the campaign channels a sophisticated narrative that highlights the structured tailoring and fluid silhouettes defining the season. By utilizing both natural light to create soft, ethereal portraits and studio strobe techniques for high-contrast graphic impact, the imagery achieves a polished aesthetic that feels both classic and forward-thinking. Creative direction from director Nicolo Terraneo, coupled with the precise styling of Michel Botbol, elevates the collection beyond simple garment display; the ensemble work of hair stylist Esther Langham and makeup artist Fara Homidi brings a refined, sleek composure to model Ana Beatriz Cortes, whose poised presence anchors the series. The campaign leans into a clean, neutral-toned visual palette that emphasizes the tactile quality of premium fabrics and the sculptural details of statement jewelry. Whether capturing the grace of a wide-brimmed hat or the sharp lines of a pinstriped ensemble, the project consistently highlights the house’s dedication to exquisite craftsmanship. By focusing on intimate portraiture and high-end editorial styling, the campaign solidifies the Ralph Lauren Collection as a cornerstone of refined, intellectual luxury, where every fabric drape and metallic accent is carefully orchestrated to evoke a sense of effortless, enduring style.
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