Loewe
Loewe's avant-garde luxury fashion, leathercraft and iconic campaigns across the globe
Featured Loewe projects
This week's top Loewe projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Loewe · Loewe S/S 27 Pre Collection Campaign
The Loewe S/S 27 Pre Collection campaign captures an editorial aesthetic through a series of vertical, highly saturated portraits and still-life compositions. Photographed by Talia Chetrit and directed by Julian Klincewicz, the series leans into a candid, street-informed energy set against urban backdrops ranging from concrete architectural structures to market arcades. The visual identity of the campaign is defined by bold, high-contrast typography overlaid across the frame and a palette that balances earthy tones with vivid, primary color accents. Creative and art direction by Carina Frey and Stefanie Barth alongside fashion styling by Jodie Barnes focus on the interplay of clean, structured lines and contrasting textures in the collection's leather goods and apparel. The campaign features talent including Diego Calva, Kristine Froseth, and Victoria Luengo, as well as models Frauke Nijs and Thalita Ferreira. The imagery utilizes natural light to emphasize the materiality of the garments and accessories.
Project Loewe · Spring 2027 Precollection Ad Campaign
The Loewe Spring 2027 Precollection ad campaign presents a series of editorial and commercial imagery that juxtaposes structured luxury goods against industrial and everyday urban settings. Captured by photographer Talia Chetrit under the creative direction of Jack McCollough and Lazaro Hernandez, the campaign explores vibrant color contrasts and tactile fabrications. Models, including Diego Calva, Victoria Luengo, Kristine Frøseth, and Jiang Qiming, are framed within environments ranging from market arcades and tapas bars to highway overpasses and urban streetscapes. The visual narrative leans into graphic, clean compositions, utilizing natural light to accentuate the textures of leather handbags, tailored outerwear, and knitwear. Bold, high-contrast typography is layered across the frames, anchoring the collection’s focus on striking brand identity. Through techniques like shallow depth of field and vibrant color saturation, the campaign highlights both the craftsmanship of the accessories and the dynamic styling of the garments.
Project Loewe · Loewe SS26 Teasers
The Loewe SS26 Teasers campaign presents an intimate, tactile exploration of texture and primary-color saturation. Photographed by Talia Chetrit, the imagery leans into a raw, unvarnished aesthetic that prioritizes high-contrast lighting and close-up portraits, highlighting natural skin details, wet hair, and organic elements like botanical subjects and citrus fruits. With creative direction from Jack McCollough and Lazaro Hernandez, the project utilizes a distinct graphic layering technique, featuring bold typography overlaid against vibrant, solid-colored backdrops of red, blue, and yellow. The production emphasizes a clean, minimalist approach to luxury fashion, utilizing studio and natural light to accentuate the tactile qualities of leather, water droplets, and botanical forms.
Project Loewe · Spring 2026 Ad Campaign
The Loewe Spring 2026 ad campaign marks a bold departure into a high-contrast, wintry landscape that serves as the perfect canvas for creative directors Jack McCollough and Lazaro Hernandez. Captured through the sharp, considered lens of photographer Talia Chetrit and the cinematic vision of director Julian Klincewicz, the campaign channels an atmosphere of editorial minimalism defined by the startling friction between saturated color palettes and the stark, snowy backdrops of Pointe Helbronner and the Mont Blanc Massif. Utilizing live-action technique to breathe vitality into static fashion imagery, the project leans into tactile storytelling, where the plush textures of shearling and faux fur meet the architectural precision of leather goods. The cast, featuring Julia Garner, Lil Yachty, and others, inhabits this frozen, surreal environment with a sense of deliberate poise, often highlighted by unexpected beauty details like vibrant lime-green lipstick or monochromatic styling. Beyond the apparel, the campaign functions as a series of sophisticated visual experiments, weaving together macro product shots and graphic arrangements that celebrate the collection's geometric forms and playful accessories. By blending high-key lighting with a crisp, cool-toned aesthetic, the campaign delivers a cohesive narrative that emphasizes luxury materiality and contemporary silhouette, ultimately reinforcing the brand’s ability to balance quiet, alpine-inspired elegance with a provocative, avant-garde edge that feels both timely and timeless.
Loewe · 180 Years of Loewe
Loewe marks its 180th anniversary with a fashion campaign that captures a diverse ensemble of talent through editorial choreography. The production brings together actors including Sissy Spacek, Kara Wai, and Salma Abu Deif, who interact with the collection against a backdrop of warm wooden panels and textured green flooring. Directed by Talia Chetrit, the campaign leans into a live-action technique that highlights the craftsmanship of the brand's leather goods and accessories. By utilizing soft lighting and clean framing, the film bridges intimate portraiture with high-fashion movement.
Project Loewe · LOEWE Summer Baskets 2026 Campaign
The Loewe Summer Baskets 2026 campaign is a masterclass in editorial product storytelling, positioning the brand's iconic woven accessories as the quintessential artifacts of a curated summer escape. Under the precise lens of photographer Joanna Wzorek, the campaign leans into a visual language that oscillates between high-concept studio artifice and vibrant, sensory-driven lifestyle imagery. By pairing the coarse, organic texture of woven raffia and straw against synthetic saturated surfaces—ranging from electric blue chaise lounges to patterned floral backdrops—the project establishes a high-contrast aesthetic that feels both whimsical and profoundly refined. The execution utilizes studio strobe lighting to ensure every macro detail, from the signature embossed leather anagrams to the playful fish-shaped metal charms, is rendered with razor-sharp clarity. Whether nestled among exotic produce or framed by the soft blur of natural light, these bags are presented as hero pieces in a larger, cinematic narrative of seasonal leisure. The collection moves beyond simple product display, channeling an atmosphere where traditional craftsmanship meets contemporary fashion. With its focus on complex diagonal weaves and artisanal rope details, the imagery reinforces Loewe's enduring commitment to tactile luxury. This campaign captures the essence of summer, delivering a polished and commercially resonant vision that elevates the humble basket bag into an indispensable object of modern desire.
Project Loewe · F/W Pre-Collection 26 Lookbook
The Loewe Fall/Winter Pre-Collection 26 lookbook serves as a masterclass in contemporary luxury fashion, stripping away the superfluous to place the garment at the center of the narrative. Captured through the lens of photographer Josep Moré, the imagery leans into a stark, minimalist aesthetic that allows the house's experimental layering and bold color palette to demand full attention. By utilizing a mix of natural light and high-key studio strobe techniques, the collection feels both grounded and aspirational, highlighting the tactile richness of suede jackets, technical windbreakers, and high-performance knits. The project employs a recurring editorial portrait format, often leveraging diptych and split-screen compositions that invite the viewer to linger on intricate details like polished leather boots, oversized visor-style sunglasses, and signature brand lettering. Rather than relying on ornate backdrops, the clean white and neutral grey studio environments emphasize the architectural precision of the silhouettes. This approach effectively balances traditional luxury heritage with a modern, lifestyle-focused sensibility that feels both polished and candid. Every frame is meticulously curated, showcasing a vibrant interplay between subdued earth tones and unexpected pops of yellow, pink, and red, ensuring that the collection’s technical innovation is always front and center, ultimately delivering a sharp, sophisticated vision of modern menswear that resonates with contemporary fashion sensibilities.
Project Loewe · LOEWE dresses Spain’s national footb ...
In an evocative collision of high-end tailoring and professional athleticism, Loewe redefines the intersection of luxury fashion houses and the world of sports. This campaign features football stars including Pedri, Nico Williams, Pau Cubarsí, Rodri, and Unai Simón, captured with an editorial lens that strips away the noise of the stadium to focus on individual presence. Under the seasoned eye of stylist Jay Massacret, the collection leans into a sophisticated juxtaposition: structured black blazers and wide-leg trousers grounded by vibrant, saturated blue polo shirts. The aesthetic feels both grounded and elevated, utilizing natural light to accentuate the rich textures of the fabric against the geometric, repetitive patterns of the stadium seating. These portraits channel a mood of quiet confidence, moving away from high-octane action shots to prioritize a stillness that feels intentional and refined. By placing world-class athletes in a setting that is uniquely their own while styling them in the sharp, clean codes of luxury fashion, Loewe creates a narrative that is less about the sport itself and more about the power of the individual. The use of natural light ensures the imagery maintains a raw, authentic quality, allowing the meticulous tailoring to remain the focal point while the blurred stadium backdrop provides a subtle, rhythmic context to these modern, lifestyle-driven portraits.
Project Loewe · 180th Anniversary Ad Campaign
To mark its 180th anniversary, Loewe unveils a striking ad campaign that bridges the label's storied heritage with a contemporary, high-fashion sensibility. Under the creative direction of Jack McCollough and Lazaro Hernandez, the project leans into a bold visual language that prioritizes tactile craftsmanship and deliberate color-blocking. Photographer Talia Chetrit captures the collection through a blend of editorial portraiture and focused commercial product shots, utilizing both studio strobe lighting for dramatic, saturated contrast and natural light to emphasize the soft, supple textures of the house's signature leather handbags. The campaign features a diverse cast, including Sissy Spacek and Julia Garner, whose presence brings a sophisticated, human-centric narrative to the accessory-heavy imagery. Each frame is meticulously composed, often setting iconic leather pieces against rustic spindle chairs or deep purple textiles, with signature blue and red typography anchoring the 1846 Madrid founding story. Through the lens of stylist Jodie Barnes, the wardrobe—characterized by vibrant knitwear and structured tailoring—perfectly mirrors the playful yet refined nature of the bags, which frequently feature whimsical motifs and geometric paneling. This editorial series succeeds by treating each accessory not merely as a product, but as an essential character within a modern, artful landscape, grounding Loewe’s legacy in a fresh, unmistakably current aesthetic.
Project Loewe · Pre-Fall 2026 Ad Campaign
The Loewe Pre-Fall 2026 ad campaign is a masterclass in modern luxury fashion, masterfully navigating the intersection of raw, coastal atmosphere and controlled studio abstraction. Under the creative direction of Lazaro Hernandez and Jack McCollough, the project channels a high-contrast aesthetic that leans into tactile richness and vibrant color blocking. Captured by photographer Talia Chetrit, the campaign features an ensemble cast including Eva Victor, Levon Hawke, Seydou Sarr, and Isla Johnston, whose diverse presence grounds the collection’s sculptural forms and structured leather goods. The visual narrative shifts seamlessly between sprawling, mist-laden coastal cliffside portraiture and highly curated macro still-life photography. By juxtaposing organic, natural light against rigid geometric studio elements, the imagery emphasizes the interplay between the collection’s vibrant palette—punctuated by striking reds, greens, and blues—and the materiality of the garments themselves. Assisted by the precise styling of Jodie Barnes and the structural ingenuity of set designer Valerie Weill, the campaign avoids conventional tropes in favor of an editorial minimalism that celebrates both the human form and industrial design. The inclusion of subtle, layered branding and evocative textures, such as honey-drenched objects and molded leather bustiers, reinforces a sense of sophisticated playfulness, solidifying Loewe’s ongoing commitment to pushing the boundaries of contemporary luxury fashion through sharp, graphic, and highly tactile visual storytelling.
Project Loewe · Loewe - SS26 Set Adrift
The Loewe SS26 Set Adrift campaign masterfully channels the intersection of high-end luxury and aquatic escapism, positioning the brand as a beacon of modern travel. Captured through the lens of photographer Francesco Nazardo, the campaign leans into a sophisticated, cinematic aesthetic that elevates functional fashion into surrealist art. By placing oversized sculptures and signature leather goods against the backdrop of high-speed catamarans and churning oceanic wakes, the project creates a dialogue between industrial design and the untamed power of the sea. The visual narrative utilizes clean composition and high-contrast natural light to emphasize the glossy, metallic textures of the product range, ranging from futuristic eyewear to structural footwear. These images move beyond traditional catalog photography, opting for a dynamic approach where the mechanical precision of boat motors serves as the unexpected pedestal for high-fashion accessories. Incorporating techniques like 3D render and CGI alongside traditional live-action technique, the campaign maintains a cohesive, commercial polish that feels both grounded and aspirational. By marrying the stark, aerodynamic lines of maritime engineering with the tactile elegance of leather craftsmanship, the SS26 collection invites the viewer into a world of curated leisure. It is a striking exercise in branding that proves how deliberate staging and thematic consistency can transform commercial product shots into a compelling, editorial-driven journey across the deep blue horizon.
Project Loewe · Loewe Fall/Winter 2026 Precollection
The Loewe Fall/Winter 2026 Precollection campaign is a masterclass in modern luxury, masterfully blending sculptural silhouettes with a grounded, coastal aesthetic. Through the lens of photographer Talia Chetrit, the collection comes to life in an editorial format that prioritizes tactile richness—highlighting suede, polished leather, and knitwear—against the bracing, expansive backdrop of the sea. Creative direction from art directors Carina Frey and Stefanie Barth channels a clean, minimalist energy, utilizing bold primary-adjacent colors that anchor the clothing’s complex geometry. The campaign transitions seamlessly from intimate, sun-drenched portraiture to precise macro studies of hardware and artisanal textiles, occasionally juxtaposed with surrealist 3D render and CGI elements to push the brand’s visual boundaries. Styling by Jodie Barnes brings a layered depth to the imagery, while hair by Holli Smith and makeup by Fara Homidi maintain an intentionally natural, even finish that allows the garments to remain the protagonists. Featuring a cast that includes actors Eva Victor, Isla Johnston, and Levon Hawke, alongside entertainer Seydou Sarr, the campaign reads as an exploration of contemporary poise. By weaving together high-contrast color palettes and soft, natural light, the precollection effectively moves between traditional editorial rigor and the accessible, lifestyle-focused demands of modern commercial luxury fashion.
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