Seafolly
Featured Seafolly projects
This week's top Seafolly projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Seafolly · Campaign
Seafolly’s latest swimwear campaign features model Marloes Horst in a series of beachside portraits. Creative director Justin Woo emphasizes a bright, summer aesthetic, utilizing high-contrast color grading and saturated tones to highlight the seasonal collection. The imagery showcases a selection of two-piece bikinis, including gingham patterns and ruffled detailing, set against white sand and turquoise waters. Captured in natural light, the series leans into a sun-kissed editorial look that remains consistent across both vertical and horizontal formats.
Project Seafolly · Spring/Summer
Seafolly’s Spring/Summer campaign presents a series of coastal visuals featuring talent Sarah Stephens. The project utilizes natural light to capture the collection across various beachside settings, emphasizing a clean, commercial aesthetic. Creative direction by Justin Woo highlights the swimwear through a polished lens, focusing on the interplay between the collection’s floral prints, striped patterns, and the surrounding environment. The imagery maintains a consistent warm tone, aligning with the seasonal focus of the campaign.
Project Seafolly · Summer
Seafolly presents a vibrant Summer swimwear campaign, featuring talent Behati Prinsloo. The series, captured by photographer David Gubert under the creative direction of Justin Woo, leans into an editorial aesthetic defined by warm palettes and sun-drenched compositions. The imagery utilizes natural light and golden hour tones to highlight the seasonal collection, ranging from bold, solid-colored bikinis to intricate, multi-coloured printed kimonos. The styling incorporates delicate layering, including layered necklaces and body jewelry, set against outdoor environments such as poolside settings and desert-inspired landscapes.
Project Seafolly · Spring
Seafolly’s Spring campaign highlights the brand's latest swimwear collection through a series of coastal scenes. Photographed by Enrique Badulescu, the project channels a vibrant, sun-drenched aesthetic, utilizing natural light and high-speed motion to capture the energy of the shoreline. Creative direction by Justin Woo anchors the editorial focus on beachside lifestyle and fashion, featuring talent Martha Hunt. The campaign leans into saturated tones and warm, crisp compositions, transitioning from serene beach portraiture to dynamic action shots set against turquoise waters.
Project Seafolly · Campaign
Seafolly presents a sun-drenched fashion campaign featuring Gigi Hadid. Captured by creative director Justin Woo, the imagery leans into a classic coastal aesthetic, utilizing natural light and high-speed freeze techniques to capture energetic, candid moments by the ocean. The campaign spans diverse swimwear looks, from bold striped rash guards to minimalist one-piece suits. The visual language favors an analogue film treatment and warm, saturated tones, highlighting the textures of sand, surf, and tropical foliage. Set against various beachside backdrops, the series balances editorial portraits with dynamic action shots. The project highlights a high-contrast style that plays with shadow and golden hour illumination to define the collection.
Project Seafolly · Spring-Summer
Seafolly presents its Spring-Summer campaign, featuring model Gigi Hadid. The series oscillates between beachside motion and urban lifestyle, showcasing the latest swimwear collection through editorial photography captured by Justin Woo. The project leans into a warm aesthetic, utilizing natural light and high-speed freeze techniques to capture action within the water. Across both coastal and city settings, the visuals highlight detail-oriented styling and vibrant prints.
Project Seafolly · Sun-Kissed
Seafolly presents the Sun-Kissed swimwear campaign, featuring talent Gigi Hadid. Photographed by Enrique Badulescu, the series leans into a sun-drenched aesthetic, utilizing natural light to highlight textures in the collection. The project channels a high-energy, coastal atmosphere through editorial photography. Creative direction by Justin Woo positions the swimwear within vibrant outdoor settings, emphasizing the warm color palette of the beach and poolside environments.
Project Seafolly · Beach Babe
Seafolly presents the Beach Babe campaign, a collection of imagery centered on resort wear and swimwear. Photographed by Simon Upton, the project features talent Emma Stern Nielsen and Victoria Lee. The visuals focus on relaxed coastal aesthetics, utilising natural light to highlight the textures of patterned bikinis, embroidered tunics, and layered cover-ups. With creative direction from Justin Woo, the campaign employs a clean, commercial approach. The imagery captures an outdoor lifestyle theme, set against sandy shorelines and hazy ocean horizons. The work leverages golden hour conditions and warm, natural light to emphasize the fluid movement and detailed embellishments of the apparel.
Project Seafolly · Hits The Beach
Hits The Beach presents a vibrant visual documentation of coastal lifestyle and swimwear, captured through an authentic, sun-drenched lens. The campaign leans into a clean, editorial aesthetic that prioritizes the interplay of natural light and seaside textures, moving between bright, open beachscapes and stark, warm-toned architectural environments. Photographed by Justin Woo, the imagery features talent Elyse Knowles in a series of candid, relaxed portraits. The execution shifts between high-contrast monochrome analogue film shots and vivid, warm-toned digital photography, emphasizing the intricate details of the collection—ranging from gingham prints and floral patterns to geometric swim designs—against the backdrop of the shore.
Seafolly · Soaks Up The Sun
Seafolly’s 'Soaks Up The Sun' campaign captures the essence of coastal living through a series of dynamic, sun-drenched visuals. Shot on location against expansive sandy beaches and clear blue horizons, the project leans into a relaxed, aspirational aesthetic that centers on vibrant swimwear and fluid resort wear. Photographer Gilles Bensimon utilizes warm, natural light to define the imagery, often capturing the subject in motion or candid coastal moments. With creative direction from Justin Woo and featuring talent Romee Strijd, the campaign employs a lifestyle-driven approach that pairs classic beach environments with vintage vehicles and architectural textures to create a cohesive summer narrative. The execution relies on analogue and commercial techniques to maintain a clean, high-contrast look.
Seafolly · Hit The Beach
Seafolly presents Hit The Beach, an extensive swimwear campaign captured along the coast. The imagery leans into a sun-drenched aesthetic, utilizing natural light and an editorial approach to highlight the collection's textures and vibrant color palette. Featuring talent Georgia Fowler and Charlee Fraser, the series moves across sandy shores and ocean backdrops to define the season’s look. Creative direction is led by Justin Woo, with photography by Simon Lekias. The production incorporates refined fashion styling by Sara Smith and hairstyling by Michelle Mcquillan to complete the relaxed coastal narrative. The work employs techniques such as analogue film and warm-toned color grading to enhance the outdoor, commercial feel of the shoot.
Seafolly · Chase The Sun
Seafolly’s 'Chase The Sun' campaign captures the essence of summer fashion through a series of sun-drenched visuals set against coastal landscapes. Featuring model Shanina Shaik, the project leans into a relaxed, oceanic aesthetic across both editorial and commercial photography. The work is defined by the use of golden hour lighting and natural light, which emphasizes the textures of the swimwear and accessories, from shell-adorned jewelry to patterned textiles. With creative direction by Justin Woo and photography by Georges Antoni, the imagery focuses on a clean, vibrant coastal palette.
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