Kate Spade
Featured Kate Spade projects
This week's top Kate Spade projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Kate Spade · Hide and Seek
Kate Spade presents Hide and Seek, a commercial film capturing a series of vignettes across urban settings and diner interiors. Directed by Rupert Sanders, the project explores movement through city streets and intimate casual environments, highlighting the brand’s current apparel and accessory collections. Featuring talent including Tyla, Bretman Rock, Nick Kosir, Kareem Rahma, and Dylan Kevitch, the work utilizes cinematic lighting to anchor the narrative within its metropolitan context. Creative direction was led by Rémy Aboukrat with agency support from Marcel and production by WANDA and MJZ. The live-action technique emphasizes the textural details of the featured items against the backdrop of the city.
Project Kate Spade · Kate Spade FA26
The Kate Spade FA26 campaign captures a series of candid moments set against bustling urban backdrops. Photographed by Daniel Arnold, the imagery leans into an editorial aesthetic, utilizing natural light and an analogue film technique to highlight the collection's textures and saturated color palette. Featuring models Divine Mugisha, Mannie Lafan, and MJ Herrera, the campaign focuses on spontaneous interaction and movement. The styling is supported by hair stylist Tamara McNaughton, makeup artist Susie Sobol, and manicurist Yuko Tsuchihashi, collectively emphasizing the brand's contemporary approach to seasonal fashion.
Kate Spade · Fall
Kate Spade presents a dynamic fashion campaign for its Fall collection, captured in a series of live-action segments set within a bright, minimalist gallery space. The work features a group of models roller skating in a sequence that emphasizes movement and color through playful, patterned apparel and retro accessories. The production leans into a commercial aesthetic, utilizing vibrant primary-colored art installations and polished textures as a backdrop. The visual rhythm is defined by fast-paced editing and energetic choreography that highlights the brand's signature polka-dot handbags. Sound design for the campaign was provided by MAS-Music and Strategy.
Kate Spade · Hey Na Na
Kate Spade’s Hey Na Na campaign leans into a high-energy, pop-art aesthetic. The production features a group of models performing synchronized choreography on roller skates within a minimalist studio environment. Contrasting the clean backdrop, the composition incorporates large, abstract geometric paintings in bold primary colours. The live-action commercial emphasizes movement and vibrant styling, with models outfitted in patterned apparel and signature polka-dot accessories. Music and sound design for the project were provided by MAS-Music and Strategy.
Kate Spade · Downtown
Kate Spade presents 'Downtown,' a vibrant fashion campaign featuring a series of lively, choreographed performances set against the backdrop of a busy New York City intersection. The project leans into a live-action technique, capturing models in colorful apparel as they navigate city traffic and iconic Manhattan architecture. Developed by agency Zast & Co., the campaign utilises dynamic camera movement to follow the action across crosswalks and sidewalks. The soundscape, curated by Mophonics, complements the energetic rhythm of the visuals, which maintain a clean, warm aesthetic throughout the commercial spot.
Kate Spade · The Jungle
Kate Spade presents The Jungle, a dynamic fashion project captured through a series of fast-paced, rhythmic sequences. The film traverses diverse urban environments, moving between city streets, motorcycle workshops, dance studios, and high-rise interiors to create a broad portrait of movement. Directed and produced by Dress Code, the project employs a cinematic live-action technique to weave together cityscapes, dancers, and structural details. The visual tone is defined by a cool, desaturated color palette that lends the work an atmospheric and nostalgic quality.
Kate Spade · Swan Dive
Kate Spade presents Swan Dive, a fashion campaign that captures a relaxed summer aesthetic. Set poolside, the visual narrative focuses on leisure and detail, utilizing warm lighting to highlight key accessories and seasonal textures against the backdrop of a bright, turquoise setting. The project channels a classic warm-weather narrative through a series of close-up sequences and live-action scenes. The production, which features music and sound design by MAS-Music and Strategy, balances focus between the environment and the featured luxury pieces.
Kate Spade · Swan Dive
Kate Spade presents Swan Dive, a fashion campaign that captures a summer narrative set against a poolside backdrop. The film utilizes a warm aesthetic to highlight seasonal attire, focusing on the interplay between leisure and bright natural daylight. Directed through a cinematic lens, the project leans into golden hour lighting to emphasize water reflections and outdoor textures. MAS-Music and Strategy provided the music and sound design for the live-action piece.
Kate Spade · The Greatest Gift
Kate Spade presents 'The Greatest Gift,' a seasonal commercial campaign that captures intimate moments of connection through video calls and gift-giving. The film features Madison Beer among an ensemble cast, showcasing the brand’s signature handbags within warm, domestic interiors. Produced with a clean aesthetic, the project utilizes a split-screen narrative structure to blend digital interactions with live-action technique. The campaign was developed by agency partner VaynerMedia North America, with production support from Eva Nosidam and AIR Productions.
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