Wales Bonner
Wales Bonner's luxury fashion campaigns, artisanal tailoring and sportswear across designer wear
Featured Wales Bonner projects
This week's top Wales Bonner projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Wales Bonner · Morning Raga
In Morning Raga, the luxury fashion house Wales Bonner masterfully explores the intersection of heritage and modern tailoring through a series of evocative vignettes. Captured by photographer Jorge Perez Ortiz, the campaign functions as a cinematic meditation on masculinity, community, and the fluidity of form. The editorial imagery traverses vast, sun-drenched landscapes, juxtaposing the sharp, structured silhouettes of formal tuxedo jackets and high-waisted cummerbunds against the raw, organic textures of desert terrain and salt flats. Fashion editor and stylist Tony Irvine curates an aesthetic that blends tradition with contemporary flair, evidenced by the thoughtful layering of checkered sarongs and plaid shirting. The visual language leans into a warm, golden-hour glow, utilizing soft light to highlight the intricate details of the garments while maintaining a raw, intimate quality throughout the portraiture. Casting director Lylia Bokele brings together a collective of subjects whose poised, calm gazes ground the high-fashion compositions in a sense of authentic human presence. Through the use of both high-contrast monochrome and atmospheric, earthy palettes, the project channels a timeless quality that feels both curated and candid. By balancing editorial minimalism with live-action technique, Wales Bonner presents a sophisticated narrative that feels as vast and storied as the environments in which it unfolds, firmly establishing a vision of luxury that is as much about atmosphere as it is about the cloth.
Project Wales Bonner · Wales Bonner S/S 27
The Wales Bonner S/S 27 collection represents a masterclass in nuanced tailoring, effortlessly bridging the gap between classic luxury fashion houses and contemporary streetwear sensibilities. Captured through the lens of photographer Senta Simond, the campaign leans into a sophisticated editorial aesthetic that prioritizes texture and clean, minimalist lines. Under the creative vision of Grace Wales Bonner, the collection thrives on a tension between structured, athletic-inspired silhouettes and the fluid, natural movement of the human form. Stylist Tom Guinness elevates the narrative, blending high-contrast patterns with artisanal details, from intricate knitwear embroidery to precision-cut suiting that feels both timeless and urgent. Throughout the series, the use of soft natural light creates an intimate, almost documentary-style atmosphere, allowing the rich fabrications and architectural layers to take center stage against muted urban and interior backdrops. With hair by Akemi Kishida and makeup by Aurore Gibrien, the models, including Leon Dame and Luma Vitoria, embody a calm, grounded poise that brings a tangible humanity to the sharp, directional photography. By utilizing subtle motion blur and careful framing, the campaign captures a candid, energetic spirit, proving that the Wales Bonner label remains committed to a refined, intellectual approach to modern dressing that balances precise craft with an inherent, understated elegance.
Project Wales Bonner · Wales Bonner S/S 27 Lookbook
The Wales Bonner S/S 27 lookbook captures a masterful intersection of sportswear precision and heritage-driven luxury fashion. Through the lens of photographer Senta Simond, the collection comes alive in a series of images that channel a refined, editorial minimalism, grounded by the recurring use of soft, natural light. Each frame prioritizes texture, from the intricate floral embroidery on knitwear to the sharp, snakeskin-patterned leathers, allowing the garments to resonate against the sparse, architectural backdrops. Stylist Tom Guinness elevates the narrative by layering structured blazers over sporty zip-up track jackets, creating a dialogue between high-concept tailoring and relaxed, kinetic movement. The deliberate pacing—seen in mid-stride motion blurs contrasted against static, intense portraiture—highlights the versatility of the apparel. With creative direction from Grace Wales Bonner, the campaign feels both intimate and expansive, inviting the viewer into a world where everyday materials are reimagined with sophistication. The presence of talent like Leon Dame brings a magnetic, grounded energy to the visual language, while the meticulous hair styling by Akemi Kishida and makeup by Aurore Gibrien underscore the clean, polished aesthetic. This project serves as a quintessential study in contemporary luxury, proving that when the focus remains on the interplay of color, fabric, and form, the result is an enduringly elegant portrait of modern style.
Project Wales Bonner · Y-3 by Wales Bonner 2026
The latest collaboration between Wales Bonner and Y-3 for their 2026 collection masterfully blurs the lines between performance sportswear and elevated artisanal design. Captured through the lens of photographer Takashi Homma, the campaign leans into a quiet, meditative aesthetic that prioritizes texture and cultural resonance over the typical high-octane energy of athletic branding. The imagery, defined by an editorial minimalism, oscillates between intimate indoor portraits and serene urban documentation, emphasizing the interplay of natural light and tactile surfaces. Whether highlighting the intricate material contrasts of the collaborative sneakers resting on raw live-edge wood or capturing the deliberate, rhythmic ritual of vinyl playback in a shoji-lit interior, Homma maintains a cohesive visual narrative that feels both cinematic and grounded. The fashion industry often struggles to marry the technical precision of sportswear with the warmth of craft, yet this series achieves a seamless synthesis. By positioning the garments against traditional Japanese architecture and carefully curated interiors featuring hand-carved masks and glazed ceramics, the project elevates the track jackets and tailored trousers into objects of thoughtful living. These portraits avoid the aggressive posturing of commercial campaigns, instead offering a soft, composed meditation on heritage and motion. Through this refined lens, the Wales Bonner x Y-3 collection emerges not just as apparel, but as a lifestyle study centered on intentionality and the beauty of human scale.
Project Wales Bonner · adidas Originals by Wales Bonner S/S ...
The latest chapter of the Adidas Originals by Wales Bonner collaboration masterfully bridges the gap between heritage sportswear and high-fashion editorial, resulting in a campaign that feels both nostalgic and distinctly contemporary. Captured by photographer Harley Weir, the project explores the intersection of movement and intimacy through a series of portraits that lean into low-key chiaroscuro lighting to elevate the collection's tactile qualities. By juxtaposing vibrant, saturated pieces like the signature pink track jacket against muted, earth-toned interiors, the imagery transforms technical athletic gear into a study of personal style. The creative narrative is bolstered by a precise editorial eye, with fashion editor Tom Guinness curating looks that emphasize material texture and retro-inflected silhouettes. Models Marlon Mejia and Yahne Ba ground the visuals in an authentic, lived-in energy, complemented by thoughtful hair styling from Virginie Pinto Moreira and nuanced makeup by Lauren Parsons. The set design, crafted by Jabez Bartlett, utilizes warm, muted backdrops and vintage furniture to frame the collection within a sophisticated, quiet aesthetic. By blending commercial precision with the raw, evocative feel of lifestyle photography, this collaboration transcends standard sportswear tropes, proving that the synergy between Wales Bonner's refined sensibility and Adidas’s iconic design language remains a formidable force in the fashion industry today, offering a fresh, elevated perspective on classic athletic apparel.
Project Wales Bonner · Spring 2026 Ad Campaign
The Wales Bonner Spring 2026 ad campaign adopts a stark, editorial approach, focusing on sculptural silhouettes and high-contrast material studies. Captured by photographer Jamie Hawkesworth, the imagery utilizes a monochrome and warm palette to highlight the tactile textures of leather, fur, and heavy draped fabrics within a minimalist studio environment. The collection leans into a clean, analogue-film aesthetic, using natural light to define the relationship between the subject and the tailored garments. Styling by Tom Guinness emphasizes the structural composition of the pieces, while set design by Jabez Bartlett introduces rich wooden elements that ground the portraits. Hair and makeup by Crystabel Efemena Riley maintain a natural focus throughout the series, which features Dave as the primary on-camera talent.
Project Wales Bonner · SS25 Accessories
Wales Bonner presents its SS25 Accessories collection through a series of product studies that focus on materiality and artisanal craftsmanship. The imagery captures a range of items, from beaded necklaces featuring wooden and crystal elements to intricately detailed gold brooches and contrast-stitched leather footwear. Photographer Joaquin Laguinge executes the series with clean, direct lighting, alternating between high-contrast commercial setups and editorial compositions using soft-focus fabric backgrounds. The photography emphasizes the texture of the jewellery and the precise construction of the leather goods, maintaining a polished aesthetic throughout.
Project Wales Bonner · Stüssy x Wales Bonner 2025 Collection
The Stüssy x Wales Bonner 2025 collection campaign bridges the gap between structured tailoring and relaxed coastal leisure. Featuring art direction by Edward Quarmby, the imagery alternates between high-key, clean studio portraits and raw, sun-drenched group shots on a sandy shoreline, leaning into an aesthetic of polished realism. Photographer Zoë Ghertner captures an eclectic mix of streetwear and formal silhouettes, with fashion styling by Tom Guinness that pairs heavy double-breasted blazers with vibrant athletic mesh shorts, leopard prints, and raw denim. The integration of botanical corsages and distressed textures provides a nuanced, tactile layer to the apparel, emphasizing the collaborative design identity through a minimalist and clean editorial lens.
Project Wales Bonner · Adidas Originals by Wales Bonner FW25 Kareem Abdul-Jabbar Capsule Collection
Wales Bonner and Adidas Originals team up for the FW25 Kareem Abdul-Jabbar capsule collection, a sportswear series that leans into retro athletic aesthetics. Featuring model Jecardi Sykes, the campaign highlights the collaboration's fusion of classic performance wear with tailored details, including mesh basketball jerseys, signature track sets, and suede footwear with signature stripe accents. Photographed by Oliver Hadlee Pearch, the imagery employs clean, soft light against minimal studio backdrops to draw focus to the collection's material textures. Tom Guinness provides fashion styling, integrating period-inspired accessories like protective goggles and basketball netting to reinforce the collection's archival influence.
Project Wales Bonner · Adidas Originals by Wales Bonner S/S 2025 Campaign
The Spring/Summer 2025 campaign for Adidas Originals by Wales Bonner explores a fusion of athletic silhouettes and elevated craftsmanship. Captured by director and photographer Oliver Hadlee Pearch, the series leans into a coastal editorial aesthetic, utilising natural light and clean, minimalist framing to highlight the textures of the collaborative collection. The imagery, which includes appearances by models Bai, Fisher Smith, and Ibra Niakate, sets the sportswear against expansive beach and waterfront backdrops. Fashion editor Tom Guinness employs a restrained palette, with art direction that emphasizes the intricate details of the apparel, from contrast stitching to suede accessories. The campaign features casting by Anita Bitton and grooming by makeup artist Victor Alvarez, with additional support from designer Grace Wales Bonner. The work consistently employs a candid, documentary-influenced style across the series, reflecting a tactile and understated approach to contemporary sportswear.
Project Wales Bonner · Wales Bonner F/W 25 Men's Lookbook
The Wales Bonner Fall/Winter 2025 men's lookbook presents a precise, editorial exploration of contemporary tailoring. Photographed by Oliver Hadlee Pearch, the series leans into a clean, minimalist aesthetic, utilizing soft natural light to draw out the intricate textures of knitwear, leather, and tailored outerwear. The collection blends sharp, structured silhouettes with eclectic graphic prints and artisanal hardware, grounding the avant-garde elements within a seamless studio environment. Styling by Tom Guinness anchors the collection in a refined, architectural approach to menswear. The imagery features model Lebo Malope, with grooming by hair stylist Shiori Takahashi and makeup artist Lauren Parsons. The production is rounded out by detailed set design from Andrew Tomlinson, while casting was managed by Anita Bitton, Calvin Wilson, and Lorenzo Rotondo.
Project Wales Bonner · Wales Bonner F/W 25 Woman's Lookbook
The Wales Bonner F/W 25 Woman's Lookbook presents a study in tailored sportswear and elevated knitwear. Photographed by Zoë Ghertner, the editorial series leans into a clean, precise aesthetic that balances structure with fluidity. The collection, designed by Grace Wales Bonner, features a range of textures including black leather, intricate fringe, and wood-paneled backdrops that ground the portraits in a warm, minimalist environment. Styling by Camilla Nickerson highlights the craftsmanship of the garments, from track-style ensembles with contrast piping to structured midi dresses. The production, supported by set designer Jeremy Reimnitz and producer Wes Olson, utilizes natural light and analogue film techniques to create a cohesive, editorial narrative featuring model Selena Forrest. The visual presentation emphasizes the brand’s focus on form and detail through a controlled, monochromatic lens.
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