Dick's Sporting Goods
Dick's Sporting Goods athletic apparel and sportswear campaigns
Featured Dick's Sporting Goods projects
This week's top Dick's Sporting Goods projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Dick's Sporting Goods · DIN DAA DAA
The DIN DAA DAA campaign for Dick's Sporting Goods captures an energetic series of dance-focused vignettes centered on athletic movement. Set across clean studio and white-box environments, the project features diverse dancers performing choreography underscored by sharp geometric accents in orange and green. Technically, the commercial employs dynamic tracking shots and live-action techniques to emphasize the fluid motion of the performers. The production was developed by Where Eagles Dare, with VFX provided by Straynge Media and sound design by Score A Score and Beacon Street Studios.
Dick's Sporting Goods · Father's Day, MH
Dick’s Sporting Goods presents a commercial film for Father’s Day that navigates the intersection of athletic dedication and paternal relationships. Through a series of vignettes, the narrative follows football players across training grounds, balancing high-intensity practice scenes with quiet, intimate moments between family members. The production utilizes a cinematic live-action technique, relying on natural lighting to ground the emotional tone of the piece. Creative agency Anomaly steered the development of the project, while MAS-Music and Strategy oversaw the music and sound design to underscore the film's focus on team dynamics and family connection.
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