New Balance
New Balance's performance sportswear, high-energy athlete campaigns and editorial lookbooks
Featured New Balance projects
This week's top New Balance projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project New Balance · Made in USA Fall/Winter ‘26
New Balance presents its Made in USA Fall/Winter 2026 campaign, a footwear and fashion project captured on-location at the historic Brattle Book Shop in Boston. The series, photographed by Andrew Jacobs and styled by Jon Tietz, showcases the collection through a series of portraits featuring elderly talent. The imagery utilizes warm, natural light to highlight textures across an earthy color palette. With casting by Ricky Michiels and set design by Dylan Bailey, the campaign centers on classic heritage aesthetics within an urban literary setting.
New Balance · (Quiet) Noise
New Balance presents (Quiet) Noise, a commercial film capturing the intensity of basketball culture through a series of dynamic sequences. The project moves between an outdoor asphalt court set against an urban skyline and the introspective atmosphere of a locker room. Produced by DIVISION US and Max Cooper, the film utilizes an analogue, grainy aesthetic to anchor its cinematic perspective. The visual execution leans into high-contrast natural light, with the color palette restricted to bold reds and stark whites. Post-production and VFX were managed by Tmls and James McClintock, with sound design by Capitaine Plouf.
New Balance · (Quiet) Noise
The New Balance (Quiet) Noise campaign translates the kinetic energy of street-level basketball into a cinematic urban documentary. Featuring a lone athlete on an outdoor neighborhood court, the project leans into a nostalgic visual language, punctuated by the grit of the surrounding city skyline and residential backdrop. Produced by Max Cooper, the film captures the rhythmic action of the sport through a naturalistic lens. The execution highlights a tactile, analogue aesthetic, utilising film grain and natural light to frame the player amongst a crowd of spectators.
New Balance · We Got Now Coco
New Balance highlights its commitment to performance tennis in the commercial project, We Got Now Coco. The campaign focuses on athlete movement through a series of sequences filmed on a distinct indoor court characterized by red flooring and contrasting green paneled walls. Produced by CANADA and C+M, with creative direction by VML US, the work utilizes drone footage and dynamic tracking shots to capture the intensity of professional tennis. The production leans into a clean, live-action technique, focusing on precise action and crisp color grading to articulate the rhythm of the game.
New Balance · We Got Now Anthem
New Balance presents the 'We Got Now Anthem,' a high-energy commercial campaign spanning a variety of disciplines including basketball, tennis, and baseball. The film captures athletes in motion across gymnasiums and training facilities, highlighting the intersection of technical sportswear and athletic performance. Developed in collaboration with VML US, the project utilizes live-action techniques and clean, precise framing to maintain a consistent aesthetic across diverse sporting environments. The production was managed by CANADA and C+M, with editing support provided by EXILE.
New Balance · The Allerdale
New Balance presents The Allerdale, a film that explores a grounded, contemplative aesthetic through a series of focused, unhurried vignettes. The narrative emphasizes tactile details, shifting from the rhythmic lacing of leather shoes to the deliberate movement of objects in a dimly lit interior. Produced by Cebe Studio, the project utilizes cinematic, analogue film techniques to capture an atmosphere defined by warm wood tones and rich textures. Post-production and VFX were managed by Cinelab Film & Digital, supporting the piece's cohesive, matte color grade.
Zalando, New Balance · The Nod (Director Cut)
Zalando and New Balance present The Nod, a collaborative project capturing contemporary urban life through a series of street-level observations. The film documents interactions between pedestrians and their environments, blending candid moments with deliberate, stylized close-ups of footwear and apparel. Produced by BONAPARTE and Zstudios, the project moves between documentary-like street footage and focused product highlights. The directorial approach employs dynamic camera movements to frame the sportswear within the context of everyday city living, utilizing a clean, nostalgic visual language.
New Balance · Anthem 15 ProRes
New Balance presents 'Anthem 15 ProRes', a high-energy commercial spotlighting the brand's latest sportswear collection. The project leans into a clean, graphic aesthetic, utilising live-action technique to capture a series of athletic vignettes across basketball, tennis, and soccer. Set against a backdrop of studio-controlled geometric props and tiled walls, the production emphasises movement through rhythmic choreography and stacked equipment. The soundscape is provided by MAS-Music and Strategy.
New Balance · Cam 06 Social ProRes
New Balance presents this energetic basketball-focused social video, featuring a central figure in a gymnasium setting. The film leans into a clean, commercial aesthetic, utilizing live-action technique to capture the athlete interacting with the space. The production was helmed by agency VML New York, with sound design and music curation provided by MAS-Music and Strategy. The visual execution focuses on the movement and equipment within the environment, presented in a vertical format optimized for social channels.
New Balance · Coco 15 ProRes
This New Balance commercial features a dynamic series of tennis-focused movements, capturing an athlete on a tiled court. The film utilizes energetic live-action techniques to emphasize the motion of the subject, showcasing the sportswear jacket and athletic top through varied camera angles. The project was developed by agency VML New York, with sound design and music production provided by MAS-Music and Strategy. The visual narrative maintains a clean, horizontal orientation suitable for broadcast.
New Balance · Coco 06 Social ProRes
New Balance captures the intensity of sport in this latest campaign, featuring a high-energy performance on the tennis court. The production utilizes live-action technique to document the movement and precision of a professional athlete in action. Developed by the team at VML New York, the creative direction emphasizes crisp lighting and a vertical-first composition. Sound design is provided by MAS-Music and Strategy, rounding out this commercial project.
New Balance · Ohtani 06 Social ProRes
New Balance features Shohei Ohtani in this social campaign for the sportswear brand, capturing the athlete during a focused batting practice session. The production moves through varied environments, transitioning from a neutral tiled interior to a bold, blue-textured backdrop. Developed by VML New York, the live-action project emphasizes clear, direct lighting to highlight Ohtani’s posture. Sound design and the underlying musical score were crafted by MAS-Music and Strategy to complement the commercial aesthetic.
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