Vans
Vans footwear and youth culture campaigns rooted in skate heritage and street style
Featured Vans projects
This week's top Vans projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Vans · Holiday Bottom Feeder
Vans presents Holiday Bottom Feeder, a skate video project that merges sportswear aesthetics with a festive, outdoor setting. Produced by GREATERGOOD, the film captures skateboarders navigating park environments while styled in brand-specific checkered apparel. The project leans into an analogue film aesthetic, utilizing natural light and high-contrast visuals to achieve a 1980s-inspired look. The execution features energetic, live-action motion set against holiday-themed props, resulting in a nostalgic and cinematic tone.
Vans · OFF THE WALL SINCE 1966.
Vans captures the energy of individual expression in the campaign, OFF THE WALL SINCE 1966. The film features a series of vignettes centered on musicians and performers, moving from suburban percussion to stylized office and waiting room environments. Produced by Untold Studios, the project employs cinematic techniques and moody lighting to frame its subjects. Through fast-paced editing, the campaign highlights footwear and personal style, anchoring the action in a series of live-action performances.
Vans · Custom Culture
The Vans Custom Culture initiative is brought to life through a vibrant animated campaign, leaning into the brand's connection to street culture. Produced by All Of Us Here, the project centres on a stylized, anthropomorphic spray can navigating a bustling urban landscape. Featuring an aesthetic influenced by classic street art and comic book visuals, the piece makes extensive use of halftone patterns and a saturated color palette. The animation blends dynamic character design with fast-paced movement and swirling, psychedelic sequences to maintain an energetic tempo throughout the film.
Vans · Anaheim Factory
Vans introduces the Anaheim Factory campaign, a high street fashion project featuring recording artist Rich Brian. The production follows the artist across distinct interior settings, transitioning from a professional recording studio to a residential living space. Shot with a clean, cinematic approach, the live-action technique emphasizes movement through dynamic low-angle framing and intimate, handheld-style sequences. STADIUM managed the production, capturing the artist as he navigates the environment while showcasing the brand's classic footwear.
Vans · Family
Vans presents its Family campaign, a commercial project that captures a diverse array of individuals engaged in creative pursuits. From drumming and skateboarding to painting, the footage centers on the interplay between classic footwear and daily movement in urban environments. Produced by Loveboat, the film utilizes dynamic editing and split screens to build an energetic rhythm. The aesthetic leans into a gritty, analogue feel, employing film grain and 1980s-inspired visual cues. By focusing closely on footwork and action, the production emphasizes the physical versatility of the product within a live-action framework.
Vans · Lee-Ann Curren
Vans presents a short documentary profiling professional surfer and musician Lee-Ann Curren as she navigates the intersection of athletic performance and musical composition. The film centers on the production of her latest 7-inch vinyl record, contrasting the rhythmic energy of the ocean with the technical focus of her home studio. Produced by The Den Editorial, the project employs a nostalgic visual language, weaving together sequences of electric guitar practice and studio recording with archival-style Super 8 footage of surfing. The aesthetic leans into a tactile, grainy finish, using analogue-inspired textures to emphasize the personal and creative evolution inherent in Curren’s dual career.
Vans, Pitchfork · Musicians Wanted - TheBe$tJR
This collaborative video project from Vans and Pitchfork spotlights musician TheBe$tJR as he navigates city environments at night. Directed and produced by Underhill, the piece documents a regional finalist reflecting on his musical trajectory through a blend of candid urban footage and rhythmic editing. The aesthetic leans into a high-contrast visual identity, utilizing cinematic framing and live-action techniques to capture the artist against the backdrop of nocturnal streetscapes. The execution integrates grainy textures and slow motion sequences to underscore the narrative, maintaining a raw, grounded perspective throughout the film.
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