Calvin Klein
Calvin Klein's iconic minimalist campaigns, denim, and underwear across fashion and beauty
Featured Calvin Klein projects
This week's top Calvin Klein projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Calvin Klein · Calvin Klein Underwear Fall 2026 Campaign
The Calvin Klein Underwear Fall 2026 campaign features talent Teyana Taylor in a series of commercial and editorial compositions. Photographed and directed by Gordon Von Steiner, the imagery spans a range of high-contrast, atmospheric settings that transition from warm, amber-lit intimate interiors to moody, cool-toned studio environments. Techniques such as low-key lighting and natural light are used to define the athletic contours of the subject. The work relies on bold art direction and graphic staging, utilizing vertical interior motifs to frame the collection. This project balances clean, minimalist aesthetics with a focus on form and texture within the lingerie and underwear fashion space.
Calvin Klein · Sadie Sink
Calvin Klein taps actor Sadie Sink for this commercial fashion project, directed by Aidan Zamiri. The film is captured with analogue film aesthetics, utilizing natural light to frame Sink within a minimalist interior space. The production team includes cinematography by Jake Gabbay and fashion styling by Virginie Benarroch. The creative is supported by hair styling from Cyndia Harvey and makeup by Lynsey Alexander, creating a clean aesthetic that channels a golden hour atmosphere.
Calvin Klein · Sadie Sink
In this latest campaign for Calvin Klein, actress Sadie Sink effortlessly bridges the gap between high-fashion editorial and raw, candid lifestyle storytelling. The project leans into a youthful and relaxed aesthetic, moving away from rigid studio staging to capture a more authentic, lived-in feel. Through a series of carefully curated vignettes, the visual narrative shifts from a bright, minimalist bedroom defined by clean lines to an airy, sun-drenched kitchen. These sequences highlight the versatility of the brand as Sink navigates domestic environments with a sense of playful ease. The cinematography relies heavily on the use of warm, natural light and soft, cinematic textures, creating a cohesive visual language that prioritizes intimacy over artifice. With production handled by Object & Animal, the film utilizes live-action techniques, including expressive slow motion, to draw the viewer into the quiet energy of each scene. The integration of earthy, organic interior details—from wooden cabinetry to an open garden terrace—further grounds the imagery, ensuring the focus remains on the fluid movement and effortless style that defines the modern Calvin Klein look. By marrying commercial polish with an unscripted, candid quality, the campaign presents a polished, cinematic study of personal comfort that feels both aspirational and deeply relatable for a contemporary fashion audience.
Project Calvin Klein · "Feel the Fit" Denim Fall 2026 Ad Campaign
Calvin Klein debuts its "Feel the Fit" Denim Fall 2026 ad campaign, featuring actor Sadie Sink in a series of intimate portraits. Captured through a commercial lens, the visuals lean into a minimalist aesthetic, utilizing soft light and natural light to emphasize the collection's texture and silhouette. Directed and photographed by Aidan Zamiri, the campaign moves across various interior settings, from clean-walled domestic spaces to warm, earthy lounge environments. Stylist Virginie Benarroch centers the edit on raw and dark-wash denim pieces, pairing wide-leg trousers and jumpsuits with structured outerwear and knitwear. The result is an understated exploration of casual wear and personal comfort.
Project Calvin Klein · "Feel the Fit" Denim Fall 2026 Ad Campaign
Calvin Klein presents the 'Feel the Fit' denim campaign for Fall 2026, featuring musician Tate McRae. The series centers on a collection of wide-leg and classic-wash jeans, captured through a lens of dynamic athleticism and minimalist studio composition. The visual execution leans into a commercial aesthetic defined by warm, directional lighting in hues of amber, magenta, and coral. Photographer and director Carlijn Jacobs orchestrates the project, working alongside movement director Sergio Reis to highlight the functional silhouettes of the collection through controlled, high-contrast poses. With hair by Evanie Frausto and makeup by Fara Homidi, the imagery maintains a polished, clean finish across both vertical and horizontal formats. The campaign utilises hard light to cast deliberate, saturated shadows, creating a distinct visual rhythm against the minimalist architectural elements and reflective studio surfaces.
Project Calvin Klein · Calvin Klein Denim Campaign
The Calvin Klein Denim Campaign captures a series of editorial and commercial fashion imagery featuring model Rania Benchegra. Shot by photographer Bryan Liston, the project emphasizes casual apparel, including denim and leather textures, set against urban street and transit station backdrops. Fashion editor and stylist Jasmine Hassett shapes the aesthetic through layered knitwear and tailored denim, while hair stylist Tamas Tuzes and makeup artist Susie Sobol provide clean, understated grooming. Casting direction by Mark Foltz supports the series' consistent urban look. The production utilizes natural light and analogue film techniques to create a textured, cinematic look across both vertical and horizontal formats.
Project Calvin Klein · Back To School - The Campus Edit
Calvin Klein taps into the perennial allure of academic aesthetics with The Campus Edit, a sophisticated take on back-to-school luxury fashion. Moving beyond the typical collegiate tropes, the campaign grounds itself in an authentic, lived-in reality that elevates everyday basics into essential style statements. Photographer Clara Balzary expertly captures this transition, utilizing soft, diffused natural light to bathe the urban park settings in an approachable, quiet luxury glow. Through a series of lifestyle images, the work showcases a curation of relaxed silhouettes, from wide-leg denim to structured zip-up sweatshirts, maintaining a clean visual narrative that leans into editorial minimalism. The styling, helmed by Thistle Brown, emphasizes a contemporary approach to student life, where wired earphones and casual coffee cups serve as subtle props that anchor the models in a relatable, modern context. With Haena Rumpf at the center of the frame, the imagery feels less like a traditional commercial push and more like a candid look at campus life, defined by loose fits and thoughtful layering. The campaign successfully balances high-end branding with the texture of a crisp autumn afternoon, proving that even the most casual wardrobe staples can exude a polished, high-fashion sensibility when framed through such a refined and intentional lens.
Project Calvin Klein · CK 90’S UTILITY CAMPAIGN
The CK 90’S Utility campaign masterfully channels the heritage of American minimalism, reinterpreting Calvin Klein’s signature aesthetic through a lens of contemporary urban ease. With creative direction from Ben Keren, the campaign leans into a clean, monochromatic palette that celebrates functionality, juxtaposing the rugged durability of cargo trousers and zip-up utility jackets with the refined simplicity of crisp white layering pieces. Photographer Luis Alberto Rodriguez anchors the project in two distinct environments: the controlled, focused atmosphere of studio portraiture and the spontaneous, kinetic energy of the city. In the studio, soft strobe lighting highlights the tactile depth of denim and cotton textures against muted, earthy backdrops. Conversely, the outdoor lifestyle imagery captures subjects mid-stride on cobblestone streets, utilizing natural light to infuse the campaign with a warm, nostalgic quality. Stylist Carlos Nazario elevates the utility-focused wardrobe, ensuring the silhouettes remain polished yet inherently relaxed. Featuring talent such as Aboubakar Konte and River Klein, the visuals emphasize a modern, gender-neutral fluidity. This editorial-driven commercial work successfully balances nostalgic nods to the 1990s with a sharp, forward-looking sensibility, ultimately presenting a masterclass in understated, premium fashion communication that feels both timeless and perfectly attuned to the present day.
Calvin Klein · Heron
In a striking convergence of rhythm and minimalism, the Calvin Klein project titled Heron masterfully recontextualizes the brand within the music, media and entertainment sphere. This live-action technique piece centers on a lone performer, whose rhythmic, tap-driven dance routine on a stark wooden platform serves as the heartbeat of the production. The atmosphere is defined by a deep, empty void, utilizing high-contrast, focused lighting that cuts through the darkness to isolate the dancer’s precise movements. By stripping away visual clutter, the execution emphasizes the raw acoustic qualities of the performance, creating a cinematic experience that feels both intimate and expansive. The creative focus remains entirely on the visceral connection between sound and physical motion, eschewing traditional fashion tropes for a more abstract, lifestyle-driven narrative. William McVay’s contribution to the post-production, VFX, and sound design is instrumental in maintaining this polished, singular vision, ensuring the audio clarity matches the sharp, geometric visual framing. By leaning into this understated, avant-garde aesthetic, the project successfully captures a tension between stillness and kinetic energy, proving that the most compelling brand stories are often those told through silence, rhythm, and impeccable control. It represents a bold step forward for the brand, prioritizing artistic tension over conventional lifestyle marketing to leave a lasting, hypnotic impression on the viewer.
Project Calvin Klein · 'Pride' 2026 Ad Campaign
For the Calvin Klein Pride 2026 ad campaign, creative directors Deon Hinton, Bruno Stau, and Rebekah Campbell have orchestrated a visual narrative that effortlessly bridges the gap between raw, intimate expression and high-fashion editorialism. The campaign celebrates identity through a series of striking portraits that lean into both commercial minimalism and dramatic, cinematic flair. By utilizing a mix of bright, studio strobe lighting for crisp, high-key impact and more moody, chiaroscuro-inspired natural light, the imagery captures a spectrum of human emotion and physical form. The collection, which spans underwear and fashion essentials, is characterized by vibrant rainbow-accented logos and bold monochromatic palettes, set against stark studio backdrops or industrial, urban landscapes featuring vintage motorcycles. The execution channels an authentic, lifestyle-oriented energy, blending live-action technique with deliberate, balanced compositions that highlight the models' athletic builds and personal details. Whether through the quiet confidence of a reclined portrait on textured furniture or the dynamic movement of an athletic stretch, the campaign maintains a polished, cohesive aesthetic. By focusing on the interplay of skin, fabric, and iconic branded waistbands, this project serves as a sophisticated extension of the brand's heritage, inviting viewers into an honest celebration of Pride that feels both timeless and deeply of the moment.
Project Calvin Klein · Calvin Klein Refined Campaign 2026
The Calvin Klein Refined 2026 campaign marks a sophisticated return to the brand's minimalist roots, masterfully blending luxury fashion with a raw, tactile sensibility. Under the creative direction of Ben Keren, the project leans into a grounded, editorial aesthetic that prioritizes clean lines and high-end fabric textures over excess. Captured through the lens of photographer Bryan Liston, the imagery oscillates between intimate, sun-drenched domestic scenes and expansive, rustic landscapes, utilizing the golden hour to bathe subjects in warm, evocative natural light. The campaign features models Grace Elizabeth and Simon Nessman, whose neutral, contemplative expressions heighten the project's quiet, cinematic tension. Stylist Katelyn Gray elevates the collection through a palette of earthy tones and structured tailoring, utilizing linen suits, slip dresses, and refined knitwear that embody contemporary, understated elegance. From poolside captures with sharp, chiaroscuro-inspired contrast to soft-focus portraits within textured, stone-walled interiors, every frame feels deliberate and polished. The casting, overseen by Mark Foltz, focuses on authentic, natural movement that keeps the focus firmly on the interplay between the human form and the environment. By favoring soft, directional light and minimalist compositions, the Refined 2026 campaign successfully reinforces Calvin Klein as a cornerstone of modern luxury, offering a visual narrative that is both deeply personal and effortlessly commercial in its execution.
Project Calvin Klein · Calvin Klein Casual Campaign Summer 2026
Calvin Klein’s latest summer 2026 campaign captures the essence of raw, sun-drenched intimacy through a lens that feels both nostalgic and distinctly contemporary. By leaning into a high-key aesthetic that celebrates the intersection of human connection and physical form, the series defines the next chapter of the brand’s lifestyle identity. Photographer Bryan Liston utilizes the brilliance of natural light to illuminate the textures of skin and fabric, creating an airy atmosphere that oscillates between candid movement and deliberate editorial precision. The campaign employs a live-action technique that prioritizes movement and sensory detail, whether through the quiet interaction of bodies partially submerged in water or the sharp, casual silhouettes posed against a backdrop of lush foliage and open horizons. Fashion editor and stylist Katelyn Gray elevates the collection with a minimalist approach, opting for light-wash denim and classic branded essentials that resonate with a timeless commercial appeal. Model Momo Ciss features prominently, anchoring the visual narrative with a quiet, grounded presence that shifts effortlessly from the grit of a vintage car setting to the serene stillness of nature. This collection channels a clean, stripped-back visual language, proving that even as the brand evolves, its core strength remains in the power of uncomplicated, light-filled photography to convey the effortless allure of the modern summer experience.
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