Hermes
Hermes campaign photography, lookbooks and editorial features across luxury fashion and beauty
Featured Hermes projects
This week's top Hermes projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Hermes · Ride On
Hermes presents Ride On, a luxury fashion campaign that channels an adventurous spirit through a series of polished, equestrian-inspired visuals. Set against warm, textured terracotta backdrops, the series explores the house's heritage by juxtaposing traditional leather goods and silk accessories with dynamic, outdoor staging. The production leans into natural light and golden hour tones to highlight the tactile qualities of the collection, from travel trunks and saddles to patterned scarves. Creative direction by Fabien Mouillard and photography by Mikael Jansson define the aesthetic, featuring models Stella Hanan and Matthew Seymour in compositions that balance motion and stillness. Styling by Elodie David, with hair by James Pecis and makeup by Hannah Murray, completes the editorial look, produced by ICONOCLAST.
Project Hermes · Hermès Apple Watch 2026
The Hermès Apple Watch 2026 campaign spotlights the latest collaboration in consumer electronics through a series of minimalist commercial images. Featuring model Wenli Zhao, the photography leans into a clean editorial aesthetic, pairing high-end horology with architectural concrete settings and neutral textures. The project emphasizes refined material details, utilizing soft directional lighting to showcase the leather strap options and customized watch faces. Fashion styling by Celia Moutawahid provides a structured, monochromatic foundation for the portraits, while natural-finish makeup by Carole Douard and Yvane Rocher maintains the polished, understated look.
Hermes · Fall/Winter 2026
Hermes presents its Fall/Winter 2026 campaign, a cinematic exploration of seasonal menswear and luxury leather accessories. Directed by Guillaume Rossi, the production balances architectural rigidity with the fluid movement of layered outerwear and scarves. With creative direction by Véronique Nichanian, the project utilizes a dynamic live-action technique to bridge the gap between high-fashion editorial and movement-focused narrative. Cinematography by Martin de Chabaneix relies on fast-paced motion and detailed close-ups to define the collection's textural focus.
Project Hermes · Le Monde d'Hermès Sept 2026 by Robbi ...
Hermès presents a series of editorial images for Le Monde d'Hermès, captured by photographer Robbie Lawrence. The imagery spans outdoor portraits and candid scenes, blending equestrian motifs with classic travel narratives. Fashion styling by Charlotte Collet emphasizes the textures of leather apparel, silk scarves, and tailored garments. The editorial employs natural light and warm, earthy tones throughout the set, emphasizing a clean aesthetic that highlights both personal accessories and seasonal attire. Casting for the project was led by Roxane Dia.
Project Hermes · Le Monde d'Hermès Sept 2026 by Charl ...
Hermès presents a series of editorial features for Le Monde d’Hermès, captured by photographer Charlotte Wales. The project centers on model Jolien Bosmans, showcasing the fashion house's accessories and apparel through a blend of domestic settings and dynamic outdoor compositions. Techniques such as natural light and clean framing define the visual language of the shoot, creating an intimate and warm atmosphere. The production team includes makeup artist Elodie Barrat, who contributes subtle definition to the portraits. The work reflects a distinct editorial approach, balancing structured interior portraits with multi-layered reflections and nature-integrated narratives.
Project Hermes · Hermès Arts & Facts
Hermès Arts & Facts is a fashion editorial series that showcases the luxury house's seasonal collection through a series of dynamic, movement-focused portraits. Photographed by Daniel P. Shea, the project leans into clean, vertical compositions that highlight both the architecture of the apparel and the craftsmanship of the leather goods. With fashion styling by Omaima Salem, the imagery captures models Junyeong Baek and Steffi Cook in fluid, mid-motion strides across urban and open-air environments. The project utilises natural light to emphasise earthy textures and sharp silhouettes, integrating choreography by Eric Christison to bring an elevated, kinetic energy to the campaign. The production includes hair styling by Yuji Okuda, makeup by Anthony Preel, and manicures by Marie Rosa.
Project Hermes · Le Monde d'Hermès N°89
Le Monde d'Hermès N°89 explores the intersection of contemporary menswear and brutalist architecture. Photographed by Daniel P. Shea with fashion editing by Beat Bolliger, the series features models Danilo Markovic, Junseo Kim, and Pierrick Grégoire in a sequence of editorial portraits and full-body studies. The imagery emphasizes geometric rigor and tactile fabrications, ranging from heavy wool herringbone and shearling to refined pinstriped tailoring. Executed with a balance of crisp hard light and moody soft light, the project highlights the interplay between structural concrete environments and fluid human motion. Technical grooming, including hair styling by Karim Belghiran and makeup by Stephanie Kunz, complements the minimalist aesthetic.
Hermes · Astonishing Orange
The latest campaign for Hermes, titled Astonishing Orange, serves as a masterclass in modern luxury fashion house storytelling by bridging the gap between high-concept editorial aesthetics and raw urban grit. Through a sophisticated live-action technique, the project weaves together disparate threads of movement and mystery, juxtaposing the elegance of a woman in a belted coat against the rugged, enigmatic presence of a horse guided through thick, atmospheric smoke. This editorial vision relies heavily on cinematic framing and high-contrast lighting to elevate the tactile quality of the garments, making every stitch and textile texture feel deliberate and vital. The work moves beyond traditional catalog presentation, utilizing slow motion to linger on the rhythmic cadence of the subjects, effectively transforming the urban landscape into a curated runway. William McVay lends his expertise in post-production and visual effects to ensure that the transition between neutral stone settings and the hazy, dreamlike city scenes remains seamless. By eschewing typical fashion tropes in favor of a moody, narrative-driven structure, the film carves out a distinct identity that feels both timeless and boundary-pushing. The resulting imagery is not merely an exhibition of seasonal attire but a calculated exercise in mood and composition that captures the sophisticated, elusive spirit intrinsic to the heritage of the Hermes brand.
Project Hermes · Hermès RTW MEN F/W 26 CAMPAIGN
Hermès continues to redefine the architectural boundaries of luxury fashion with its latest Ready-to-Wear Men Fall/Winter 2026 campaign. Moving away from traditional outdoor lookbooks, the brand leans into a sophisticated studio-based narrative that prioritizes graphic precision and material depth. Photographed by Bruno Staub, the campaign utilizes high-end studio strobe lighting to emphasize the intricate textures of charcoal pinstripe wools, supple leather, and heavy shearling linings. The imagery feels distinctively modern, employing a calculated collage technique that fragments the subjects into layered, cut-out silhouettes against muted blue or cloudy sky backdrops. By placing models like Tammo Rahming, Tass Sarr, Junseo Kim, and Dugyeong Kim within these constructed, abstract compositions, the work achieves a cinematic quality that elevates standard commercial editorial fashion photography into an artistic study of proportion. The styling remains characteristically Hermès: minimalist yet layered, favoring clean lines and subtle metallic accessories that anchor the fluid, wide-leg silhouettes. Every frame serves as a testament to the brand's commitment to tailoring, with the live-action technique and varied portrait crops ensuring the focus remains squarely on the tactile reality of the garments. This collection does not just present clothing; it invites the viewer to inspect the craft of the house through a contemporary, sculptural lens that feels both timeless and aggressively forward-thinking in its execution.
Project Hermes · At the Hermes Show
At the Hermes Show campaign captures the pinnacle of modern luxury fashion houses through a series of striking images that lean into the brand's heritage of fine craftsmanship and tactile innovation. Under the guidance of creative directors Charles Levai and Kevin Tekinel, the project establishes a visual language that is both disciplined and opulent, perfectly mirroring the vision of designer Nadège Vanhee-Cybulski. Photographer Johnny Dufort brings an exacting eye to the series, utilizing precise studio strobe lighting to emphasize the interplay between rich leather, plush fur, and fluid silk. By placing models Alex Consani, Grace Hartzel, and Stella Hanan against a sharp, seamless blue-to-white gradient background, the campaign adopts a stark editorial aesthetic that allows the intricate silhouettes to take center stage. Fashion editor and stylist Max Pearmain anchors the collection by curating monochromatic leather ensembles and oversized wool coats that showcase structural volume, while makeup artist Gregoris Pyrpylis and hair stylist Anthony Turner provide the polished, minimal finish required to ground such high-fashion concepts. As an exemplar of professional editorial portraiture, the work functions as a masterclass in texture and contrast. It is a refined exploration of the Hermes identity, balancing the rigidity of tailored outerwear with the soft, inviting appeal of luxury accessories, creating a narrative that feels both timelessly elegant and distinctly contemporary in its execution.
Project Hermes · Le Monde d'Hermès 88 by Michael Hauptman
For the latest edition of Le Monde d'Hermès 88, photographer Michael Hauptman delivers a masterful exploration of the intersection between human artifice and the raw, unyielding scale of the natural world. This luxury fashion editorial campaign operates through a series of striking split-composition images that invite the viewer to bridge the gap between intimate, tactile portraits and the sweeping, arid grandeur of volcanic landscapes and industrial observatories. Under the precise art direction of Eric Wrenn, the project channels a sophisticated, minimalist aesthetic, where the precision of high-end garments—featuring intricate knit patterns, structured leather outerwear, and refined tailoring—finds its mirror in the geometric rigor of hexagonal mirrored arrays and metallic telescope scaffolding. With expert fashion styling by Beat Bolliger, the narrative feels both grounded and celestial, leaning into a muted, earth-toned palette that emphasizes natural textures against clean architectural lines. By utilizing soft natural light to define both the jawlines of models like Siquan Wang, Malaha Camara, and Nakul Bhardwaj and the granular surface of a sun-filled frame, Hauptman avoids traditional high-gloss fashion tropes. Instead, the imagery leans into a cinematic, editorial quality that highlights the interplay between the organic human form and industrial engineering, resulting in a cohesive visual journey that is as much about atmospheric storytelling as it is about the quintessential elegance of Hermès.
Project Hermes · Le Monde d'Hermès Issue 88 Accessories
For the latest edition of Le Monde d'Hermès, issue 88, the brand leans into a surreal, architectural narrative that redefines traditional accessory showcases within the luxury fashion sector. Under the guidance of art director Eric Wrenn, the project functions as a sophisticated fashion editorial that masterfully blends structural minimalism with high-concept collage techniques. Photographers Philippine Chaumont and Agathe Zaerpour utilize a blend of studio strobe and natural light to maintain a crisp, high-key aesthetic, allowing the house's latest bags and accessories to take center stage against a recurring backdrop of clean white paneling. The campaign breathes life into inanimate objects by integrating them into layered, composite scenes where models Anna Brunius and Josephine Dau move through fragmented, dreamlike doorways. With sharp fashion styling by François Gravel, the imagery captures a deliberate contrast between vibrant textures and the refined, understated hardware of the collection. The production utilizes a mix of live-action technique and 3D render-like precision, creating a surreal and cinematic atmosphere that feels both timeless and forward-thinking. By layering intimate portraits with wider, graphic compositions, the team highlights the tactile nature of Hermes accessories, effectively turning a standard product spotlight into a compelling piece of visual storytelling that feels perfectly at home within the pages of such a storied publication.
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