Hermes
Hermes campaign photography, lookbooks and editorial features across luxury fashion and beauty
Featured Hermes projects
This week's top Hermes projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Hermes · Fall/Winter 2026
Hermes presents its Fall/Winter 2026 campaign, a cinematic exploration of seasonal menswear and luxury leather accessories. Directed by Guillaume Rossi, the production balances architectural rigidity with the fluid movement of layered outerwear and scarves. With creative direction by Véronique Nichanian, the project utilizes a dynamic live-action technique to bridge the gap between high-fashion editorial and movement-focused narrative. Cinematography by Martin de Chabaneix relies on fast-paced motion and detailed close-ups to define the collection's textural focus.
Project Hermes · Le Monde d'Hermès Sept 2026 by Robbi ...
Hermès presents a series of editorial images for Le Monde d'Hermès, captured by photographer Robbie Lawrence. The imagery spans outdoor portraits and candid scenes, blending equestrian motifs with classic travel narratives. Fashion styling by Charlotte Collet emphasizes the textures of leather apparel, silk scarves, and tailored garments. The editorial employs natural light and warm, earthy tones throughout the set, emphasizing a clean aesthetic that highlights both personal accessories and seasonal attire. Casting for the project was led by Roxane Dia.
Project Hermes · Le Monde d'Hermès N°89
Le Monde d'Hermès N°89 explores the intersection of contemporary menswear and brutalist architecture. Photographed by Daniel P. Shea with fashion editing by Beat Bolliger, the series features models Danilo Markovic, Junseo Kim, and Pierrick Grégoire in a sequence of editorial portraits and full-body studies. The imagery emphasizes geometric rigor and tactile fabrications, ranging from heavy wool herringbone and shearling to refined pinstriped tailoring. Executed with a balance of crisp hard light and moody soft light, the project highlights the interplay between structural concrete environments and fluid human motion. Technical grooming, including hair styling by Karim Belghiran and makeup by Stephanie Kunz, complements the minimalist aesthetic.
Project Hermes · Hermès RTW MEN F/W 26 CAMPAIGN
Hermès continues to redefine the architectural boundaries of luxury fashion with its latest Ready-to-Wear Men Fall/Winter 2026 campaign. Moving away from traditional outdoor lookbooks, the brand leans into a sophisticated studio-based narrative that prioritizes graphic precision and material depth. Photographed by Bruno Staub, the campaign utilizes high-end studio strobe lighting to emphasize the intricate textures of charcoal pinstripe wools, supple leather, and heavy shearling linings. The imagery feels distinctively modern, employing a calculated collage technique that fragments the subjects into layered, cut-out silhouettes against muted blue or cloudy sky backdrops. By placing models like Tammo Rahming, Tass Sarr, Junseo Kim, and Dugyeong Kim within these constructed, abstract compositions, the work achieves a cinematic quality that elevates standard commercial editorial fashion photography into an artistic study of proportion. The styling remains characteristically Hermès: minimalist yet layered, favoring clean lines and subtle metallic accessories that anchor the fluid, wide-leg silhouettes. Every frame serves as a testament to the brand's commitment to tailoring, with the live-action technique and varied portrait crops ensuring the focus remains squarely on the tactile reality of the garments. This collection does not just present clothing; it invites the viewer to inspect the craft of the house through a contemporary, sculptural lens that feels both timeless and aggressively forward-thinking in its execution.
Hermes · Astonishing Orange
The latest campaign for Hermes, titled Astonishing Orange, serves as a masterclass in modern luxury fashion house storytelling by bridging the gap between high-concept editorial aesthetics and raw urban grit. Through a sophisticated live-action technique, the project weaves together disparate threads of movement and mystery, juxtaposing the elegance of a woman in a belted coat against the rugged, enigmatic presence of a horse guided through thick, atmospheric smoke. This editorial vision relies heavily on cinematic framing and high-contrast lighting to elevate the tactile quality of the garments, making every stitch and textile texture feel deliberate and vital. The work moves beyond traditional catalog presentation, utilizing slow motion to linger on the rhythmic cadence of the subjects, effectively transforming the urban landscape into a curated runway. William McVay lends his expertise in post-production and visual effects to ensure that the transition between neutral stone settings and the hazy, dreamlike city scenes remains seamless. By eschewing typical fashion tropes in favor of a moody, narrative-driven structure, the film carves out a distinct identity that feels both timeless and boundary-pushing. The resulting imagery is not merely an exhibition of seasonal attire but a calculated exercise in mood and composition that captures the sophisticated, elusive spirit intrinsic to the heritage of the Hermes brand.
Project Hermes · Edito S/S 26
Hermes continues its tradition of impeccable refinement with Edito S/S 26, a fashion editorial campaign that serves as a masterclass in minimalist composition and sophisticated color blocking. Through the lens of photographer Denis Boulze, the collection is brought to life via a series of highly stylized portraits that balance structured tailoring with an almost playful, conceptual undertone. The project leans heavily into editorial minimalism, utilizing clean, neutral beige backdrops and warm wood paneling to ensure the vibrant palette of terracotta, turquoise, and deep plum remains the focal point. Fashion editor Anita Szymczak orchestrates a complex layering of textures—from supple leather and silk scarves to rigid knitwear—that elevates the visual narrative beyond traditional product display. With the precise support of hair stylist Diego Da Silva and makeup artist Tiziana Raimondo, each frame feels intentionally curated, whether capturing a model in an athletic, high-speed freeze frame or a static, symmetrical pose. The inclusion of elemental shapes, such as smooth spherical props, adds a surrealist tension that prevents the images from feeling purely commercial. By blending natural light with controlled studio strobe techniques, the team creates a luminous, polished aesthetic that feels quintessentially Hermes. This project is a testament to the power of deliberate art direction, where every detail, from the fringe of a scarf to the placement of a metallic accessory, contributes to a cohesive, high-end fashion experience.
Project Hermes · 'Faubourg Calling' Fall 2024 Ad Campaign
The Hermes Faubourg Calling Fall 2024 ad campaign masterfully bridges the gap between classic luxury heritage and contemporary visual disruption. Under the creative direction of Nadège Vanhee-Cybulski, the project presents a sophisticated editorial aesthetic that challenges traditional fashion photography norms. The campaign leans heavily into a layered collage technique, utilizing dramatic torn-paper motifs to slice through monochromatic, high-contrast lifestyle portraits. This deliberate fragmentation reveals bursts of rich, saturated color—specifically the vibrant leathers and intricate patterns of the season’s handbags and accessories—which pop with sharp, cinematic intensity against the muted, atmospheric backdrops. By blending live-action technique with graphic design elements, the imagery achieves a modern, conceptual narrative that feels both timeless and aggressively current. The visuals move fluidly between urban cityscapes and pastoral settings, capturing models in candid, elegant motion while keeping the product at the center of the frame. Whether showcasing pebble-grained leather or exquisite silk scarves, the execution emphasizes textural detail and narrative layering. This campaign successfully moves beyond standard commercial branding, adopting a highly stylistic mixed-media approach that functions as a visual manifestation of the Faubourg spirit. Through this fusion of black-and-white editorial minimalism and vibrant, digitally integrated accents, the work creates a compelling dialogue between the house's storied past and its forward-looking, design-oriented future in the global luxury fashion market.
Project Hermes · Spring 2025 Ad Campaign
The Hermes Spring 2025 ad campaign is a masterclass in visual storytelling, where the luxury fashion house leans into surreal, conceptual narratives to elevate its seasonal collection. Under the vision of creative director Fabien Mouillard and the sharp lens of photographer Nathaniel Goldberg, the campaign employs a sophisticated live-action technique to blur the boundaries between reality and the imaginary. By utilizing forced perspective, the imagery creates a dreamlike environment where oversized wooden structures and dramatic, shifting scales anchor the human form against the vastness of the natural world. Models including Ella Mccutcheon and He Cong navigate these architectural vistas with an ease that feels both cinematic and rooted in editorial minimalism. Art direction by Klervia Gabaud brings a refined, geometric precision to the frames, while the interplay of soft natural light at dusk and dawn accentuates the intricate textures of the featured leather goods and silk accessories. Through the expert collaboration of stylist Rae Boxer, the styling maintains a crisp, contemporary edge that balances the whimsical nature of the compositions. This campaign transcends traditional advertising, offering a highly stylized, cohesive journey that reinforces the brand's heritage of imaginative craftsmanship while remaining firmly rooted in a polished, modern aesthetic that feels inherently timeless and profoundly artful.
Project Hermes · Spring 2025 Ad Campaign
The Hermes Spring 2025 ad campaign serves as a masterclass in luxury fashion house branding, blending high-end editorial minimalism with a touch of the surreal. Under the visionary creative direction of Agnes Lloyd-Platt, the project leans into a vibrant color palette that pushes beyond traditional luxury tropes, utilizing saturated, uniform backdrops of red, orange, and blue to make every accessory pop. The imagery, which spans from crisp studio portraits to conceptual still lifes, finds a harmonious balance between the mechanical precision of studio strobe lighting and the soft, organic texture provided by natural light. Stylist Laetitia Leporcq weaves together equestrian motifs and botanical elements, with orchids and tulips frequently framing models to create an intimate, dreamlike depth. Hair by Christian Eberhard and makeup by Adrien Pinault maintain a clean, polished finish, allowing the complex textures of silk scarves, structured leather bags, and graphic patterns to remain the primary focus. Throughout the campaign, the interplay of graphic lines and whimsical, floating arrangements—such as legs suspended against the sky or leather goods nestled in forest moss—channels a playful yet refined aesthetic. By combining fine art sensibilities with commercial clarity, the campaign captures the quintessential spirit of Hermes, presenting a collection that feels simultaneously grounded in heritage and elevated by modern, surrealist composition techniques.
Project Hermes · At the Hermes show AW26 - Tokyo
Captured under the neon-drenched canopy of Tokyo, the Hermes AW26 collection showcase is a masterclass in urban sophistication and refined tailoring. Through the lens of photographer Michael Hauptman, the imagery channels a cinematic aesthetic that perfectly complements the brand’s storied legacy in luxury fashion. The project navigates the intersection of lifestyle and editorial photography, utilizing low-key chiaroscuro lighting to elevate the intricate textures of the garments—from crisp herringbone-textured tweed to sleek, reflective leather. Designed by Véronique Nichanian, the collection is showcased by a cast of models including Anden Scudder, Lassina Karamoko, Taketo Nigara, and Viktor Krohm, who occupy the city’s nocturnal landscape with poised, authoritative elegance. The visual narrative leans into a sharp, minimalist silhouette, with the interplay of soft natural light and the harsh, luminous glow of Tokyo’s street displays creating a striking contrast. Each frame acts as a deliberate study of form, emphasizing the collection's structure against the backdrop of an abstract, bustling metropolis. With grooming artistry provided by Uda Kesho, the subjects embody a quiet, composed intensity that defines the modern luxury experience. This campaign successfully synthesizes the high-fashion sensibilities of the runway with the raw, atmospheric energy of a city at night, resulting in a cohesive visual statement that remains as sharp as the tailoring itself.
Project Hermes · Le Monde d'Hermès 88 by Michael Hauptman
For the latest edition of Le Monde d'Hermès 88, photographer Michael Hauptman delivers a masterful exploration of the intersection between human artifice and the raw, unyielding scale of the natural world. This luxury fashion editorial campaign operates through a series of striking split-composition images that invite the viewer to bridge the gap between intimate, tactile portraits and the sweeping, arid grandeur of volcanic landscapes and industrial observatories. Under the precise art direction of Eric Wrenn, the project channels a sophisticated, minimalist aesthetic, where the precision of high-end garments—featuring intricate knit patterns, structured leather outerwear, and refined tailoring—finds its mirror in the geometric rigor of hexagonal mirrored arrays and metallic telescope scaffolding. With expert fashion styling by Beat Bolliger, the narrative feels both grounded and celestial, leaning into a muted, earth-toned palette that emphasizes natural textures against clean architectural lines. By utilizing soft natural light to define both the jawlines of models like Siquan Wang, Malaha Camara, and Nakul Bhardwaj and the granular surface of a sun-filled frame, Hauptman avoids traditional high-gloss fashion tropes. Instead, the imagery leans into a cinematic, editorial quality that highlights the interplay between the organic human form and industrial engineering, resulting in a cohesive visual journey that is as much about atmospheric storytelling as it is about the quintessential elegance of Hermès.
Project Hermes · Le Monde d'Hermès Issue 88 Accessories
For the latest edition of Le Monde d'Hermès, issue 88, the brand leans into a surreal, architectural narrative that redefines traditional accessory showcases within the luxury fashion sector. Under the guidance of art director Eric Wrenn, the project functions as a sophisticated fashion editorial that masterfully blends structural minimalism with high-concept collage techniques. Photographers Philippine Chaumont and Agathe Zaerpour utilize a blend of studio strobe and natural light to maintain a crisp, high-key aesthetic, allowing the house's latest bags and accessories to take center stage against a recurring backdrop of clean white paneling. The campaign breathes life into inanimate objects by integrating them into layered, composite scenes where models Anna Brunius and Josephine Dau move through fragmented, dreamlike doorways. With sharp fashion styling by François Gravel, the imagery captures a deliberate contrast between vibrant textures and the refined, understated hardware of the collection. The production utilizes a mix of live-action technique and 3D render-like precision, creating a surreal and cinematic atmosphere that feels both timeless and forward-thinking. By layering intimate portraits with wider, graphic compositions, the team highlights the tactile nature of Hermes accessories, effectively turning a standard product spotlight into a compelling piece of visual storytelling that feels perfectly at home within the pages of such a storied publication.
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