Valentino
Valentino's cinematic luxury fashion campaigns, lookbooks and opulent editorial storytelling
Featured Valentino projects
This week's top Valentino projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Valentino · FALL/WINTER 26 HERO
The Valentino Fall/Winter 26 Hero campaign presents a series of editorial images captured by photographer Tess Petronio. The project draws on an aesthetic of classical art and industrial juxtaposition, incorporating ornate stone statuary alongside controlled, modern environments to frame the latest collection. Art direction by Ezra Petronio and Lana Petrusevych establishes the visual language, utilizing techniques like creative framing and flash lighting to highlight the intricate details of the accessories and garments. Styling by Suzanne Koller rounds out the production, supported by hair styling from Esther Langham and makeup by Daniel Sallstrom. Models Apolline Rocco Fohrer, Dario Tonin, and Joe Bottomer are featured throughout the campaign.
Project Valentino · Le Méta Théâtre Des Intimités
Valentino’s 'Le Méta Théâtre Des Intimités' campaign channels a cinematic, atmospheric aesthetic within the luxury fashion sector. Under the creative direction of Alessandro Michele, the project is captured by photographer Glen Luchford, focusing on a theatrical, red-tiled interior setting that contrasts with deep black accents and warm, glowing light sources. The series features musical artist Clairo, who anchors the imagery through a mix of commercial portraits and stylized, editorial compositions. The visuals employ saturated tones and both soft and hard lighting techniques to highlight the house's latest leather accessories and textured tailoring, including sheer bodysuits and structured suiting.
Project Valentino · Valentino Qixi 2026 Campaign
For its Qixi 2026 campaign, luxury fashion house Valentino leans into a quiet, narrative-driven aesthetic that feels as much like an archive study as it does a showcase of seasonal couture. Through the lens of photographer Wing Shya, the imagery channels a cinematic intimacy, utilizing moody lighting and natural light to transform library-inspired archives and dim interiors into stages for contemplation. The campaign, which was crafted with vision from designer Alessandro Michele, expertly navigates a sophisticated color palette of deep amber, gold, and dark tones to create a sense of timelessness. Stylist Luca Galasso anchors the visual story through rich textures, pairing structured tweed jackets and gold-buttoned coats with delicate accessories that highlight the meticulous craftsmanship of the collection. The inclusion of model Yidan Huang, whose portraits are framed by architectural elements and glass reflections, emphasizes a sense of depth and mystery. By employing techniques like low-key chiaroscuro and split-screen editorial compositions, the project transcends traditional advertising, leaning into a more profound, atmospheric mode of storytelling. The result is a series of portraits that feel profoundly personal, where the Valentino Garavani identity is woven seamlessly into the fabric of the subjects' environments, ultimately presenting a refined vision of luxury that prizes stillness, detail, and emotional resonance in an increasingly fast-paced fashion landscape.
Project Valentino · Garavani Rockstud Pre-Fall 2026 Ad Campaign
For the Valentino Garavani Rockstud Pre-Fall 2026 ad campaign, the creative team leans into a sophisticated dialogue between the ephemeral nature of high fashion and the permanence of classical Roman history. Under the vision of creative director Alessandro Michele, alongside the creative direction of Ezra Petronio and Lana Petrusevych, the luxury fashion house delivers an evocative visual narrative that bridges the gap between contemporary craftsmanship and heritage architecture. Photographer Johnny Dufort captures this duality by centering the iconic Rockstud footwear against the weathered, textured limestone and ornate marble of historic fountains. The project utilizes natural light to heighten the tactile contrast between plush, oversized fur coats and the sleek, patent finish of the metallic-studded pumps. With styling by Suzanne Koller, the ensemble work reflects an editorial sensibility that prioritizes texture and silhouette, while hair by Esther Langham and makeup by Daniel Sällström maintain an effortless yet polished aesthetic. Featuring model Libby Taverner, the campaign operates as both a commercial showcase and a piece of visual art, grounding the product in a tangible, storied environment. By eschewing over-production in favor of the clarity provided by natural light, the campaign successfully elevates the Rockstud line, allowing the interplay of light, shadow, and architectural scale to define the season’s mood with remarkable narrative cohesion and poise.
Project Valentino · S/S 2026 Campaign
The Valentino S/S 2026 campaign is an editorial fashion series captured by photographer and director Willy Vanderperre. Developed with art direction by Christopher Simmonds, the campaign leans into a sophisticated, atmospheric aesthetic through the use of soft, natural light within historic, ornate architectural settings. Featuring fashion styling by Jonathan Kaye, the imagery highlights the collection’s focus on tactile fabrics, intricate beading, and structural tailoring. The production utilized set design by Victoria Salomoni and casting by Rachel Chandler, with hair by Esther Langham and makeup by Yadim, to achieve a refined, editorial look across a series of varied interior compositions.
Project Valentino · 'Fireflies' Spring 2026 Ad Campaign
The Valentino 'Fireflies' Spring 2026 campaign captures a series of editorial and commercial visuals set within grand, historic interiors. Directed by Alessandro Michele and captured by photographer Willy Vanderperre, the project leans into a painterly, nostalgic aesthetic. The imagery utilizes soft, natural light to accentuate the ornate frescos and classical architectural details of the setting, creating an atmospheric backdrop for the collection's layered textiles and formal eveningwear. Art direction by Christopher Simmonds establishes a cohesive, moody palette, while styling by Jonathan Kaye highlights the craftsmanship of the garments, ranging from sheer, polka-dot blouses to sequined metallic gowns. The production features a cast including models Amos Laermans, Chloe Oh, Emese Nyiro, LV Yifan, Malena Tafel, Perus Adolwi, Saliou Gueye, Siddharta van der Sluis, and Valery Sergeeva. The campaign, which also includes a cinematic film, is supported by hair styling from Esther Langham, makeup by Yadim, and set design by Victoria Salomoni.
Project Valentino · 'DeVain' 2025 Ad Campaign
Valentino explores a maximalist and surrealist narrative for the 2025 'DeVain' ad campaign. Led by creative director Alessandro Michele, the project spans across static imagery and film, weaving luxury accessories into elaborate, multi-layered visual compositions. The campaign employs a collage technique, blending retro-inspired print textures with high-fashion commercial artistry to present handbags alongside botanical elements and animated figures. The aesthetic shifts between classical influences and contemporary graphic design. While some visuals lean into the moody, painterly textures of traditional oil paintings, others adopt a playful, cinematic approach with fast-paced editing and animation. The project was brought to life through the videography of Paul Octaviou and Tina Tona, resulting in a cohesive series that balances editorial photography with surreal artistic layering.
Project Valentino · Valentino Cruise 2026 Campaign
The Valentino Cruise 2026 campaign marks the latest collection from Alessandro Michele, captured through a series of evocative portraits and film. The visuals, realised under the direction of Renell Medrano and the lens of photographer Marili Andre, highlight the collection’s intricate tailoring and eclectic styling, curated by fashion editor Jonathan Kaye and art director Christopher Simmonds. The project channels a distinct retro aesthetic, leaning into maximalist set design by Victoria Salomoni that balances vibrant color-blocking with classical interior elements. The campaign imagery utilises clean, polished studio lighting and sharp flash photography to emphasise textural contrasts across the garments and environments. These assets represent a comprehensive fashion campaign featuring a diverse cast including actors Dakota Johnson and Marisa Berenson, alongside entertainers Dev Hynes and Tate McRae.
Project Valentino · Valentino Cruise 2026 Campaign
Valentino presents the Cruise 2026 campaign, an editorial series spotlighting the season's textures and intricate accessories. Photographed by Liv Liberg, the imagery channels a clean, polished aesthetic across a collection of indoor portraits featuring model Weiyi Fang. The series centres on layered silhouettes, from tweed jackets to faux-fur trimmed garments, accented by multi-strand beaded jewellery and classic leather handbags. Fashion editor and stylist Bianca Raggi curates the wardrobe, with hair styling by Alex Brownsell and makeup by Joel Babicci providing a refined finish. Shot in warm, natural light, the campaign highlights the house's latest designs against a backdrop of draped curtains and ornate interiors.
Valentino · Valentino Rendez-Vous | Starring Zendaya
Valentino’s Rendez-Vous campaign features actor Zendaya in a series of sequences that move between sun-drenched urban settings and controlled studio environments. The film leans into high-contrast color palettes, showcasing seasonal tailoring and accessories through a mix of natural light and interior lighting setups. Produced by LS Productions with production services from Westy Productions, the project utilizes live-action technique to present the brand’s collection across diverse environments. Post-production and VFX were managed by Modern Post, while casting was handled by Paladino Casting.
Project Valentino · Valentino F/W 2025 Campaign
The Valentino F/W 2025 campaign, developed under the creative direction of Alessandro Michele, captures the collection’s focus on structured tailoring and textured layering within a distinct, monochromatic red environment. Photographed by Glen Luchford, the series leans into a retro aesthetic, utilizing flash lighting and hard light to emphasize the bold saturated tones of the garments and the glossy tile backdrop. With art direction by Christopher Simmonds and fashion editing by Jonathan Kaye, the project features a cast of models styled in a mix of vintage-infused tailoring, patterned lace, and layered accessories. The set design by Gideon Ponte utilizes the stark red restroom setting to provide a clinical yet vibrant stage for the collection. The campaign incorporates various commercial and editorial photography techniques, ranging from natural light compositions to high-contrast analogue film aesthetics.
Project Valentino · Valentino Chinese Valentine's Day 2025 Campaign
The Valentino Chinese Valentine's Day 2025 campaign explores a pastoral aesthetic, placing the latest collection within lush, meadow-based landscapes. This luxury fashion series leans into a romantic and nostalgic tone, utilizing soft natural light to highlight the intricate detailing of the brand's apparel and suede accessories. Photographed by Julie Greve with design by Alessandro Michele, the imagery features model Zixiao Zhao. The campaign captures a lifestyle editorial feel across varied outdoor settings, from grassy fields by the water to tree-lined park paths, maintaining a consistent focus on seasonal patterns and textures.
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