Fendi
Fendi's cinematic luxury campaigns, iconic leather goods, and refined ready-to-wear collections
Featured Fendi projects
This week's top Fendi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Fendi · My Peekaboo Fall-Winter 2026
Fendi presents the My Peekaboo Fall-Winter 2026 campaign, a series of portraits captured by photographer Laura Sciacovelli. The imagery moves through the aesthetic of a film soundstage, utilizing moody studio lighting and atmospheric haze to frame the collection. The project features talent including Monica Bellucci, Valeria Golino, Tang Yan, and Yara Shahidi. Each composition employs polished, low-key lighting and chiaroscuro techniques to highlight the structured leather of the Peekaboo handbag against the industrial backdrop of "Teatro 4." Creative direction is provided by Maria Grazia Chiuri. The campaign leans into a monochromatic palette, integrating soft light to emphasize the tailored silhouettes and classic hardware of the brand’s accessory line.
Project Fendi · FENDI 2026 QIXI Campaign
Fendi leans into an atmosphere of quiet intimacy for its 2026 Qixi campaign, a luxury fashion showcase that captures the delicate balance between modern sophistication and romantic storytelling. Photographer Marco Imperatore masterfully employs a low-key chiaroscuro aesthetic, utilizing directional, warm light to carve figures out of deep, velvety shadows. Through a series of cinematic compositions, the project creates a moody, nocturnal narrative that feels both expansive and profoundly personal. Models Han Zhuoting and Lana Phatong serve as the anchors for this vision, navigating dimly lit corridors and textured, domestic interiors with a poise that defines high-end fashion photography today. The styling—highlighted by sharp tailoring, sleek velvet blazers, and the brand’s iconic patterned accessories—acts as an extension of the environment, where the deliberate contrast between shadow and glow elevates the garments into tactile, sculptural elements. By embracing an editorial minimalism that favors rich atmosphere over cluttered spectacle, the campaign feels less like a traditional commercial push and more like a series of private, meaningful vignettes. The integration of light and shadow highlights the intricate textures of silk, fur, and rattan, reinforcing the brand’s commitment to artisanal detail. This sophisticated approach to the Qixi festival emphasizes emotional depth, proving that a truly resonant fashion campaign thrives on the subtle interplay between the subject and their surrounding cinematic space.
Project Fendi · Fall 2027 Ad Campaign
The Fendi Fall 2027 ad campaign masterfully bridges the gap between historical grandeur and contemporary luxury fashion. Captured under the creative direction of Maria Grazia Chiuri, the collection leans into an atmosphere of opulent restraint, utilizing both natural light and precise studio strobe setups to illuminate the intricate textures of the season. Photographer Jo Ann Callis expertly frames the models within ornate, frescoed interiors in Italy, creating a layered narrative that feels both cinematic and rooted in editorial minimalism. The project aesthetic relies heavily on the tension between classical architecture and modern styling, with Arianne Phillips providing a sharp, tactile approach to the ensembles, from layered indigo denim to complex fur-trimmed tailoring. The campaign utilizes a sophisticated, low-key chiaroscuro technique to emphasize the rich monogram patterns, leather goods, and intricate lace detailing that define the house's latest vision. By integrating movement and deliberate placement—aided by the set design of Stefan Beckman—the imagery reads as a series of intimate, high-fashion vignettes. Every portrait, from the sharp, accessory-focused close-ups to the wider, multi-model lifestyle compositions, underscores the brand's ability to maintain a storied identity while pushing forward with bold, material-rich designs. Ultimately, this campaign serves as a testament to the power of collaborative creative storytelling, where every detail, from the cast's poise to the deliberate play of light across historical plasterwork, reinforces Fendi’s enduring legacy in the global luxury market.
Project Fendi · 'Baguette' Fall 2027 Ad Campaign
Fendi reimagines its iconic silhouette for the Baguette Fall 2027 ad campaign, delivering a masterclass in editorial minimalism that centers the brand’s storied craftsmanship. Shot by photographer Bibi Borthwick, the campaign utilizes a clean, stark studio backdrop to allow the intricate details of the accessories to take center stage. By employing high-key lighting and precise studio strobe setups, the imagery emphasizes the tactile interplay between diverse materials, contrasting structured black lace and distressed denim against the rich textures of leopard-print fur, vibrant sequins, and polished metallic hardware. The campaign leans into a diverse cast of global talent, featuring Sarah Jessica Parker, Jessica Alba, and Emma D’Arcy, each of whom brings a distinct, modern energy to the classic accessory. Whether captured in crisp, high-definition portraiture or with a subtle, dynamic motion blur, the series functions as both a commercial showcase and an artistic exploration of luxury fashion. The result is a cohesive visual narrative where the Baguette bag is treated not just as an item to be worn, but as a central character within the frame. By stripping away excess, Borthwick underscores the enduring versatility of the Fendi brand, ensuring that every embellished buckle and embroidered pattern commands attention within a highly stylized, contemporary editorial aesthetic.
Project Fendi · Beyond the Mirror Cruise 2027 Ad Campaign
Fendi’s Beyond the Mirror Cruise 2027 campaign marks a masterclass in architectural storytelling, blending the sharp, sophisticated rigor of luxury fashion with an evocative, cinematic sensibility. Orchestrated under the vision of Chief Creative Officer Maria Grazia Chiuri alongside Creative and Image Director Rachele Regini, the campaign leans into a moody, high-contrast aesthetic that feels both timeless and deeply enigmatic. Executed with a focus on editorial minimalism, the project utilizes low-key or chiaroscuro lighting to carve out silhouettes against grand marble interiors and weathered stone facades. The visual language is defined by a deliberate interplay of light and shadow, where textures—from heavy faux fur and dark lace to polished leather and structured hardware—are elevated by a restrained, cool-toned color palette. Directed by Davide Rosano, the imagery frames its subjects within symmetrical, imposing environments that emphasize a sense of quiet, structural intensity. Through the expert lens of the creative team, including stylist Yann Steiner, the collection is positioned not merely as apparel, but as an architectural extension of the wearer. This cinematic editorial approach ensures the Fendi identity remains front and center, utilizing clean composition and natural light to emphasize the duality of mystery and elegance that sits at the core of the house’s seasonal narrative, solidifying its place within the competitive landscape of global fashion houses.
Project Fendi · Men's Summer 2024 Ad Campaign
For the Fendi Men's Summer 2024 ad campaign, creative director Silvia Venturini Fendi delivers a masterclass in modern utilitarianism, grounding the season's elevated tailoring within the raw, honest architecture of a production facility in Capannuccia, Italy. Captured with a discerning eye by photographer Bruno Staub, the campaign moves beyond traditional studio constraints, choosing instead to frame its collection against the backdrop of industrial utility carts, storage bins, and sterile laboratory workspaces. The result is a striking juxtaposition where structured, geometric-patterned sets and textured mesh tops find a natural harmony with the rigid, concrete environment. The editorial visual language leans into a clean, minimalist aesthetic, with natural light often serving to accentuate the tactile qualities of the grained leather accessories and the sharpness of the tailoring worn by models Nonso Ojukwu, Richard Grundins, and Wu Guoqiang. With casting led by Piergiorgio Del Moro, the project feels both intimate and expansive, utilizing a mix of soft lifestyle portraits and high-contrast, low-key chiaroscuro imagery to highlight the craftsmanship of the iconic Peekaboo handbag. Stylist Julian Ganio achieves a precise balance between comfort and luxury, while refined hair by Gary Gill and subtle grooming by Daniel Sallstrom ensure the focus remains anchored on the silhouette and the quiet confidence of the collection, perfectly embodying the brand's sophisticated approach to contemporary menswear.
Fendi · Peekaboo
Fendi presents the Peekaboo project, a commercial spotlight on the signature handbag. The campaign focuses on the structural details of the accessory, captured in a sage green leather finish. Shot in a studio setting, the project utilizes polished lighting and clean color grading to emphasize the object's form. Post production and visual effects were provided by Wild Island Films, ensuring a high-fidelity finish across the live-action sequences.
Fendi · Marco + Maria for FENDI
Fendi presents a dynamic fashion short film highlighting the brand's latest collection. Directed by Marco and Maria with production by ILA Studio, the project captures a model in motion within a minimalist studio environment. The piece focuses on the collection's bold red palette, showcased through wide-leg trousers, short-sleeved garments, and textured leather accessories. Utilizing live-action technique, the film channels a clean aesthetic that draws attention to the structural details of the pieces. Warm lighting and curved architectural lines define the visual backdrop, emphasizing the collection's composition and accessories through a vertical, commercial-focused frame.
Project Fendi · Fendi Fall Winter 2024 Lookbook
Fendi presents the Fall Winter 2024 lookbook, a series of portraits and product showcases highlighting the collection's focus on structured tailoring and textured accessories. Under the creative direction of Silvia Venturini Fendi, the project maintains a minimalist aesthetic with clean, neutral studio backdrops that allow the collection’s earthy palette to remain the primary focus. Photographed by Bruno Staub with fashion styling by Julian Ganio, the images feature models Finn Collins, Wu Guoqiang, and Ahmed Richards. The campaign captures the functional utility of the season's crossbody bags and monogrammed sling bags, set against weathered stone elements. Utilizing soft light and clean compositions, the lookbook emphasizes the construction of the garments and the hardware details on the accessories.
Project Fendi · Fendi SS25
Fendi presents the SS25 collection through a series of editorial and commercial imagery. The campaign leans into a neutral, warm aesthetic that highlights the collection’s focus on refined textures, featuring leather handbags and structured apparel against stone architectural backdrops. Captured by photographer Ned Rogers with creative direction by Ronnie Cooke Newhouse and fashion styling by Nilo Akbari, the visuals utilize clean, natural light to emphasize the grain of leather, woven details, and signature monogram patterns. The campaign features model Mali Koopman, with sets designed by Mary Howard and casting by Shelley Durkan, leaning into earthy color palettes and subtle shadow play.
Project Fendi · Fendi Resort 2026 Lookbook
The Fendi Resort 2026 lookbook presents a focused collection of luxury fashion, emphasizing structured tailoring and rich, tactile material combinations. Designed by Silvia Venturini Fendi, the garments lean into an earthy color palette of burgundy, olive, and tan, anchored by heavy, pleated curtain backgrounds that lend a minimalist consistency to the visual narrative. Photographed by Riccardo Raspa, the editorial series utilizes soft, natural light to highlight the construction of utility coats, leather outerwear, and polished accessories. With models including Chen Yang and Sanique Dill, the series maintains a clean, vertical orientation that prioritizes the interplay of pattern and texture, from fuzzy fur accents to glossy leather finishes.
Project Fendi · Raffia Collection Summer 2025
Fendi presents the Raffia Collection Summer 2025, a fashion campaign that captures the intersection of artisanal woven textures and classical architecture. Photographed by Will Scarborough, the series transitions between lush, sun-drenched gardens and ornate interior settings, emphasizing the collection's tactile summer aesthetic through editorial-led visual storytelling. Fashion editors Charlotte Stockdale, Julian Ganio, and Katie Lyall curate the styling, balancing geometric knitwear and tailored sets with the house’s signature raffia and leather accessories. The production utilizes soft, warm natural light and clean compositions to highlight the intricacy of the material palettes. Hair by Fabio Petri and makeup by Joey Choy provide a polished finish, with casting led by Piergiorgio Del Moro.
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