Salomon
Salomon's high-performance outdoor apparel and trail running campaigns across fashion
Featured Salomon projects
This week's top Salomon projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Salomon · Invented/Reinvented
Salomon presents Invented/Reinvented, a multi-faceted campaign exploring the intersection of technical performance and urban aesthetic. Through a series of live-action sequences, the film transitions between rugged woodland trails and the architectural backdrop of Parisian streets. The project emphasizes the brand's presence in both active sportswear and contemporary fashion contexts. Creative direction for the campaign was led by Salomon and DDB Paris. The production, managed by Instinct/Eddy, captures the collection through crisp framing and natural light, highlighting the functional details of the apparel and footwear alongside artistic vignettes.
Salomon · Korea- ProRes
This campaign for Salomon explores the intersection of technical performance apparel and rugged outdoor environments. Developed by Orienteer studio with production by It’s Possible Productions, the project leans into a cinematic, live-action aesthetic that highlights the functionality of the gear against challenging mountain terrain. Featuring desaturated color grading and captured under natural light, the film emphasizes the interaction between the subjects and the rocky, mountainous backdrop. Rascal handled post-production and VFX, maintaining a consistent, moody tone throughout the exploration of the landscape.
Salomon · Underwater
Salomon explores technical readiness in 'Underwater,' a documentary-style campaign capturing a team of divers preparing for a descent. The project emphasizes the gear and environment, focusing on the tactical prep-work before entering the coastal waters. Crafted with an analogue film aesthetic, the cinematography leans into natural light and a monochrome color palette. The visuals favor a candid, live-action technique that prioritizes movement and the atmosphere of the open ocean. Development and creative execution were led by Jook Studio, with production services provided by Twin Brains. Sound design for the project was managed by Supersavant.
Salomon · Dear Rich - Trailer
Salomon presents the trailer for 'Dear Rich,' a documentary-style project exploring the endurance and focus of long-distance running. The piece cuts between contemporary training sequences on rugged outdoor trails and open roads, interspersed with personal archival photos and reflective imagery. The visual approach relies on natural light and a raw, analogue aesthetic to highlight the physical reality of the sport. With post-production and VFX handled by LOCKT, the narrative shifts between high-energy action and intimate personal flashbacks.
Salomon · Miles Beyond Remission - Trailer
The trailer for Miles Beyond Remission, presented by Salomon and produced by Stept Studios, documents a personal journey of perseverance through the lens of long-distance running. The project navigates themes of resilience, moving between training sequences in wooded landscapes and archival reflection. Employing cinematic framing and natural light, the production maintains a gritty, grounded aesthetic. The work highlights the intersection of endurance sport and human experience through a narrative-driven live-action technique.
Salomon · Miles Beyond Remission
Salomon explores the themes of endurance and movement in the brand film 'Miles Beyond Remission'. Produced by Stept Studios, the project captures a runner navigating a quiet forest path through a series of atmospheric woodland environments. The piece utilizes a desaturated, muted color palette and natural light to establish its tone. It leans into a cinematic visual language, pairing wide and medium shots to convey the scale of the landscape and the rhythm of the athlete.
Salomon · Miles Beyond Remission
Salomon explores the intersection of movement and endurance in Miles Beyond Remission, an outdoor campaign documenting a runner across a quiet, woodland trail. The project employs cinematic outdoor cinematography to contrast quiet, reflective natural scenery with the physical effort of long-distance training. Produced by Stept Studios, the narrative uses a blend of documentary-style interview footage and slow motion action sequences. The visual language relies on atmospheric detail, such as the reflection of trees over water and texture-heavy close-ups of autumn foliage, to frame the subject’s journey.
Salomon · 5 Women Embark on the Tour du Mont Blanc
Salomon documents the endurance and camaraderie of a group of women trekking the Tour du Mont Blanc in this brand film produced by Stept Studios. The narrative follows the hikers across challenging alpine terrain, capturing their journey through a mix of sweeping cinematic landscapes and intimate tracking shots. The film leans into a naturalistic aesthetic, utilizing warm natural light that shifts across the mountain peaks throughout the day. By alternating between expansive drone footage of the range and close-up sequences of the participants in their functional performance apparel, the project frames the trek as an immersive outdoor experience.
Salomon · Playing in the Dark
Salomon explores the limits of night-time trail running in 'Playing in the Dark.' This commercial project highlights the intensity of the sport through high-contrast, black and white cinematography that draws focus to the tactile details of the footwear and the runner's path. Produced by Punch Films, the work utilizes slow motion and a desaturated palette to maintain a rhythmic, atmospheric tone. Paragon supported the project through post-production and VFX, creating a sequence that centers on movement and environmental texture.
Project Salomon · AI Concept
Salomon explores new visual territory in this AI concept campaign, focusing on the intersection of performance footwear and natural environments. The series utilizes AI image generation to create high-action sequences, emphasizing the physicality of trail running through dynamic motion blur and low-angle perspectives. Produced by Slate Studios, the project captures runners in motion across varied terrains, from dense pine forests to asphalt roads. The visuals rely on a moody aesthetic, defined by selective lighting that highlights athletic apparel and textured trail sneakers against shifting atmospheric backgrounds.
Project Salomon · S/LAB PULSAR 4
Salomon’s campaign for the S/LAB PULSAR 4 frames high-performance trail running gear through a minimalist, athletic lens. Photographed by Yis Kid, the imagery prioritizes technical construction and fluid motion, utilizing a high-key, clean aesthetic to isolate the athlete and the equipment from environmental distraction. The project channels a sense of speed across both motion-focused action photography and meticulous product stills. By employing high-speed freeze techniques, multiple exposure sequences, and stark monochrome grading, the creative direction underscores the precision of the apparel and footwear design. The work serves as a precise, commercial showcase of Salomon’s technical silhouette, featuring flat lay product compositions and dynamic stride studies against seamless white backdrops.
Project Salomon · 210522_SL_SalomonBlackEdition
For the Salomon Black Edition campaign, photographer Julian Schulz captures the stark intersection of high-performance athletics and raw alpine environments. The series leans into a minimalist aesthetic, utilizing monochromatic palettes and high-contrast lighting to highlight the intricate relationship between technical apparel and desolate, snow-covered terrain. The project emphasizes scale and isolation, framing solitary runners against expansive, mountainous backdrops. Through the use of analogue film and grainy textures, the imagery focuses on the tactile details of the winter landscape—from the crystalline structure of packed snow to the mechanical precision of trail-running gear.
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