MERRELL

MERRELL, YMC · Kite!

The Merrell x YMC collaboration, titled Kite!, presents an outdoor sportswear campaign centered on a quiet, contemplative exploration of movement within a natural landscape. The film moves through a sprawling grassy meadow, where subjects engage with the environment under an expansive, overcast sky. Directed by Alexander Ingham Brooke, who also served as director of photography, the project utilizes a raw, cinematic aesthetic. Art direction by Yachub Webb and creative direction by Sage Toda-Nation anchor the visuals, which leverage a grainy texture and natural lighting to emphasize the tactility of the outdoor setting and the technical garments in motion.

MERRELL · Find Your Trail

The 'Find Your Trail' campaign for Merrell captures the essence of exploration through a series of atmospheric vignettes. Focusing on the quiet connection between the individual and the landscape, the commercial highlights a journey along a tranquil lake shore set against a backdrop of mountains. Produced by Superprime, the work leans into a cinematic aesthetic, utilizing natural light and desaturated tones to create a reflective, grounded atmosphere. The live-action technique emphasizes tactile moments, from hand-written correspondence to the movement of water, framing the outdoor experience as both intimate and vast.

MERRELL · Akuna - Trailer

MERRELL · Transending - Trailer

MERRELL · Nature's Calling

MERRELL · More Less

MERRELL · "Nothing But The Run"

Merrell’s campaign, Nothing But The Run, highlights the technical performance of the Agility Peak 6 footwear within a rugged, outdoor setting. The visuals center on dynamic, action-oriented photography that captures the movement of trail running, emphasizing the grit and terrain-focused design of the gear. Executed with cinematic composition and soft natural lighting, the work leans into a golden hour aesthetic to accentuate the texture of the rocky trail environment. Production was managed by Voyager and Entity Films, with post-production and sound design provided by Leap Year Post and HYPE.

MERRELL · Weightless

Merrell’s 'Weightless' campaign highlights the brand's trail running footwear through a high-octane narrative set within rugged, forested environments. Directed by Visie Admin, the project bridges live-action technique with 3D render and CGI elements to emphasize both the performance of the athletes and the technical precision of the product design. The visual approach leans into a cinematic and moody aesthetic, utilizing rapid camera movements through tree lines contrasted with stylized data overlays. These graphical elements serve to highlight specific footwear components, blending organic terrain with a futuristic, analytical tone throughout the production.

MERRELL · Find the Love, Run Wild

Merrell’s campaign, 'Find the Love, Run Wild,' presents a fast-paced exploration of the outdoor athletic lifestyle. The project moves across diverse environments, from rugged trails and rural landscapes to urban streetscapes, highlighting the functionality of technical running apparel and footwear. Produced by LiveTribe and Boudika Productions, the visual narrative employs high-energy cinematic cuts to capture the motion of runners in their element. The execution makes extensive use of drone footage and saturated color grading to emphasize the action-oriented nature of the brand's latest apparel and gear offerings.

MERRELL · Good Things Await

Merrell’s latest sportswear campaign, Good Things Await, captures the spirit of outdoor exploration through a series of dynamic sequences. The film follows individuals across varied terrains, from open fields to rugged coastlines, highlighting the brand’s footwear through cinematic tracking shots and rhythmic movement. Produced by LiveTribe with creative direction from The Agency, the project utilizes drone footage and live-action techniques to emphasize a sense of motion. Post-production by Mathematic and Company 3 LA integrates subtle visual effects, while the work is rounded out by atmospheric sound design from Chemistry Sound, with production services provided by Boudika Productions.

MERRELL · Holidays Special Sledding

MERRELL · Holidays Special Townsquare