MERRELL
Featured MERRELL projects
This week's top MERRELL projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
MERRELL, YMC · Kite!
The Merrell x YMC collaboration, titled Kite!, presents an outdoor sportswear campaign centered on a quiet, contemplative exploration of movement within a natural landscape. The film moves through a sprawling grassy meadow, where subjects engage with the environment under an expansive, overcast sky. Directed by Alexander Ingham Brooke, who also served as director of photography, the project utilizes a raw, cinematic aesthetic. Art direction by Yachub Webb and creative direction by Sage Toda-Nation anchor the visuals, which leverage a grainy texture and natural lighting to emphasize the tactility of the outdoor setting and the technical garments in motion.
MERRELL · Find Your Trail
The 'Find Your Trail' campaign for Merrell captures the essence of exploration through a series of atmospheric vignettes. Focusing on the quiet connection between the individual and the landscape, the commercial highlights a journey along a tranquil lake shore set against a backdrop of mountains. Produced by Superprime, the work leans into a cinematic aesthetic, utilizing natural light and desaturated tones to create a reflective, grounded atmosphere. The live-action technique emphasizes tactile moments, from hand-written correspondence to the movement of water, framing the outdoor experience as both intimate and vast.
MERRELL · Akuna - Trailer
Merrell presents a trailer for the Akuna project, a piece of content that blends outdoor exploration with personal narrative. The film transitions between cinematic, live-action sequences in natural landscapes and intimate interior moments, using observational framing to build a reflective tone. Post-production and VFX for the project were handled by LOCKT. The piece utilizes desaturated color grading to emphasize atmospheric lighting, contrasting the depth of twilight river scenes with archival-style footage.
MERRELL · Transending - Trailer
Merrell presents the trailer for Transending, a documentary-style project that explores themes of exploration and personal legacy. The piece leans into a nostalgic aesthetic, utilizing grainy textures and cinematic lighting to bridge the gap between historical mountaineering footage and intimate, domestic scenes. Produced by Stept Studios, the trailer captures a narrative focused on travel and memory. Through the use of live-action techniques and focused projector illumination, the project frames its subjects within a reflective, atmospheric environment.
MERRELL · Nature's Calling
This campaign for Merrell, titled Nature's Calling, explores the tension between modern sedentary habits and the outdoors. The commercial features a transition from a desk-bound, indoor setting to an active landscape, highlighting footwear through a narrative of reconnection. The production employs a live-action technique interspersed with modern digital overlays. Animated text bubbles facilitate a conversation between the protagonist and their natural surroundings, integrating VFX / visual effects to emphasize the call of the wild. Clean natural lighting defines the aesthetic across the outdoor sequences.
MERRELL · More Less
Merrell’s 'More Less' brand campaign repositions the idea of wellness by trading indoor self-care rituals for active engagement with the natural world. Developed by agency Lafayette American, the video project contrasts sedentary habits with the physical realities of trail running and forest hiking. The execution leans into a cinematic aesthetic, utilizing a live-action technique that pairs high-definition lifestyle footage with detailed macro product shots. Earthy color grading and slow motion sequences emphasize the tactile experience of outdoor movement, presenting a distinct alternative to conventional wellness imagery.
Project MERRELL · "Nothing But The Run"
Merrell’s campaign, Nothing But The Run, highlights the technical performance of the Agility Peak 6 footwear within a rugged, outdoor setting. The visuals center on dynamic, action-oriented photography that captures the movement of trail running, emphasizing the grit and terrain-focused design of the gear. Executed with cinematic composition and soft natural lighting, the work leans into a golden hour aesthetic to accentuate the texture of the rocky trail environment. Production was managed by Voyager and Entity Films, with post-production and sound design provided by Leap Year Post and HYPE.
MERRELL · Weightless
Merrell’s 'Weightless' campaign highlights the brand's trail running footwear through a high-octane narrative set within rugged, forested environments. Directed by Visie Admin, the project bridges live-action technique with 3D render and CGI elements to emphasize both the performance of the athletes and the technical precision of the product design. The visual approach leans into a cinematic and moody aesthetic, utilizing rapid camera movements through tree lines contrasted with stylized data overlays. These graphical elements serve to highlight specific footwear components, blending organic terrain with a futuristic, analytical tone throughout the production.
MERRELL · Find the Love, Run Wild
Merrell’s campaign, 'Find the Love, Run Wild,' presents a fast-paced exploration of the outdoor athletic lifestyle. The project moves across diverse environments, from rugged trails and rural landscapes to urban streetscapes, highlighting the functionality of technical running apparel and footwear. Produced by LiveTribe and Boudika Productions, the visual narrative employs high-energy cinematic cuts to capture the motion of runners in their element. The execution makes extensive use of drone footage and saturated color grading to emphasize the action-oriented nature of the brand's latest apparel and gear offerings.
MERRELL · Good Things Await
Merrell’s latest sportswear campaign, Good Things Await, captures the spirit of outdoor exploration through a series of dynamic sequences. The film follows individuals across varied terrains, from open fields to rugged coastlines, highlighting the brand’s footwear through cinematic tracking shots and rhythmic movement. Produced by LiveTribe with creative direction from The Agency, the project utilizes drone footage and live-action techniques to emphasize a sense of motion. Post-production by Mathematic and Company 3 LA integrates subtle visual effects, while the work is rounded out by atmospheric sound design from Chemistry Sound, with production services provided by Boudika Productions.
MERRELL · Holidays Special Sledding
Merrell invites viewers into the miniature world of 'Merrellville' in this holiday-themed animation. The project features a festive alpine landscape rendered with detailed stop-motion aesthetic, showcasing tiny figures navigating a snowy village built around a giant boot-shaped formation. Produced by Can Can Club, the creative execution leans into a clean, playful visual language. The animation integrates 3D render and CGI techniques to construct a wintery setting complete with chalets and ski lifts, capturing a whimsical take on outdoor recreation.
MERRELL · Holidays Special Townsquare
Merrell presents 'Holidays Special Townsquare,' a festive commercial that blends miniature set design with digital production. The film features a bustling town square rendered in a nostalgic, toy-like aesthetic, centering on a monumental hiking boot that serves as the heart of the holiday scene. Developed in collaboration with Can Can Club for animation and 1stAveMachine for production, the project utilizes live-action techniques alongside stop-motion inspired animation. The narrative movement explores a detailed miniature village set against warm sunset skies to highlight the outdoor brand's seasonal presence.
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