Jacquemus
Jacquemus's sun-drenched minimalist campaigns and surrealist designer fashion across Visie
Featured Jacquemus projects
This week's top Jacquemus projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Jacquemus · Le Palmier
Le Palmier represents a fashion editorial campaign for Jacquemus, captured through the lens of photographer Dudi Hasson. The project utilizes natural light to frame model Eva Herzigova against coastal and architectural settings, defined by a warm, Mediterranean-inspired palette. Featuring design by Simon Porte Jacquemus, the imagery leans into a cinematic aesthetic, alternating between candid, expressive portraits and structured, high-fashion staging. The editorial captures a series of outdoor moments, from sunlit city streets to resort-side balconies. Techniques such as analogue film and clean composition highlight the tactile quality of leather textures and architectural silhouettes, while the styling balances structured tailoring with oversized accessories.
Jacquemus · Le Turismo Long
Jacquemus presents Le Turismo Long, a fashion campaign film that captures the label’s signature aesthetic through a high-end lens. Directed by Dudi Hasson, the project brings together precise cinematography by Ben Carey and styling by Anatole Blancato to highlight the latest tailoring and accessories. The production utilizes live-action techniques to frame models within architectural settings and sun-drenched outdoor environments. With hair styling by Nero and makeup artistry by Jezz Hill, the campaign leans into vertical, cinematic visuals to showcase the collection's lifestyle aesthetic.
Project Jacquemus · Jacquemus Le Turismo 2026 Campaign
The Jacquemus Le Turismo 2026 campaign captures a cinematic, sun-drenched narrative through a series of editorial images. Photographed by Dudi Hasson, the series features Eva Herzigova and Magdaleno Delgado across varied outdoor backdrops, from coastal architectural settings to palm-lined avenues. The project leans into a clean, high-fashion aesthetic, utilising natural light to define the textures of leather and tailored silhouettes. With fashion styling by Anatole Blancato, hair by Nero, and makeup by Jezz Hill, the campaign employs analogue film techniques to create a polished, cohesive visual identity for the collection.
Project Jacquemus · JACQUEMUS RESORTS CAMPAIGN
The Jacquemus Resorts campaign effortlessly captures the intersection of high fashion and leisurely escape, serving as a masterclass in luxury fashion house branding. Photographer Osma Harvilahti lens-crafts a narrative that feels both aspirational and intimate, utilizing bright, harsh natural light to anchor the collection in the unmistakable heat of mid-summer. Through the lens, the styling by Anatole Blancato takes center stage, leaning into editorial minimalism while celebrating the tactile nuances of knit midi skirts, dramatic fringed sleeves, and sculptural footwear. Model Isis Bensalem brings a sense of effortless ease to the frame, whether balancing on stone ground or lounging in a hammock suspended over sand, creating a cohesive visual language that emphasizes shape and form against clean, high-contrast backdrops. By incorporating distinct editorial and lifestyle elements, the campaign balances its commercial necessity with a curated, artistic sensibility that defines the modern luxury aesthetic. The interplay of vibrant yellow pedal boats against azure oceans and the sharp, architectural shadows cast by foliage reveal a deliberate focus on geometry and composition. This project successfully channels the carefree spirit of the brand, transforming everyday beachside moments into high-end editorial narratives. Every frame serves as a testament to the power of natural light in highlighting material textures, resulting in a cohesive, polished, and highly evocative lookbook that feels unmistakably current in today’s evolving fashion landscape.
Project Jacquemus · A Day With Pamela Anderson and Her Sons
In a masterclass of contemporary brand storytelling, Simon Porte Jacquemus invites viewers into the intimate orbit of an iconic figure with the project A Day With Pamela Anderson and Her Sons. This lifestyle campaign expertly balances the high-fashion sensibilities associated with the house of Jacquemus with a candid, humanizing approach to celebrity portraiture. By featuring Pamela Anderson alongside her sons, Brandon Thomas Lee and Dylan Jagger Lee, the production shifts the focus from mere product display to a nuanced, generational narrative that feels both authentic and aspirational. The creative execution leans into a sophisticated commercial aesthetic, evidenced by the meticulous attention to detail in the accessory-focused photography. One particularly evocative image centers on a structured orange suede handbag, using natural light to highlight the rich, grainy texture against a reflective blue backdrop, while abstract shadows from overhead foliage introduce an organic, tactile quality to the frame. This interplay between clean, geometric silhouettes and soft, ambient elements underscores a broader commitment to visual storytelling that defines the brand identity. As director, Simon Porte Jacquemus successfully translates his signature minimalist vision into a broader digital experience, proving that even in the saturated world of luxury fashion, a focus on genuine human connection and considered composition remains the most potent tool for engagement.
Project Jacquemus · "A Day with Pamela and Her Sons" Ad Campaign
In a masterclass of aspirational domesticity, the latest campaign from Jacquemus, titled A Day with Pamela and Her Sons, leans into the effortless elegance that has become a hallmark of the house. Under the visionary eye of creative director Simon Porte Jacquemus, the project transcends traditional fashion advertising by grounding its accessories in a lived-in, intimate reality. Featuring Pamela Anderson alongside her sons, Brandon Thomas Lee and Dylan Jagger Lee, the campaign breathes life into the brand's latest handbag silhouettes, casting them as essential companions to a life lived with intentionality. The visual language oscillates between the warmth of a sun-drenched residential kitchen, where natural light accentuates the organic textures of leather and textile, and a more composed, cinematic quality that highlights the structural rigor of the designs. Whether perched against the grain of vintage wooden furniture or gleaming against a reflective surface with dappled shadows, the accessories remain the quiet protagonists of the narrative. By eschewing over-production in favor of editorial minimalism, the campaign manages to feel both deeply personal and globally resonant. It is a sophisticated study in styling and atmosphere, proving that the true power of a fashion accessory lies in its ability to anchor a moment, making the mundane feel extraordinarily curated while maintaining an authentic, grounded charm.
Project Jacquemus · JACQUEMUS RESORTS
The Jacquemus Resorts collection campaign is a masterclass in Mediterranean-inspired visual storytelling, distilling the essence of a sun-drenched getaway into a cohesive editorial narrative. Captured through the lens of photographer Osma Harvilahti, the project leans into a minimalist and coastal aesthetic, bridging the gap between high-fashion editorial and raw, lifestyle-driven imagery. By marrying the sculptural, modern forms of the brand’s signature accessories with the rugged, organic textures of the seaside—ranging from craggy sandstone cliffs to serene architectural domes—the campaign creates a sensory experience that feels both curated and effortlessly authentic. The styling, spearheaded by fashion editor Anatole Blancato, features precise silhouettes on models like Isis Bensalem, whose presence grounds the ethereal surroundings. The execution relies heavily on the use of high-key, natural light, which is harnessed to create striking, sharp geometric shadows that emphasize the clean lines of both the apparel and the setting. Whether focusing on the tactile quality of a straw bag or the minimalist plating of food, the campaign utilizes a Mediterranean color palette and deliberate composition to evoke a specific sense of place. This body of work reads as a sophisticated exploration of light, texture, and form, grounding the luxury fashion brand in the tactile reality of its idyllic, resort-focused inspirations.
Project Jacquemus · Fall 2023 Ad Campaign
For its Fall 2023 ad campaign, luxury fashion house Jacquemus leans into a surrealist pastoral dreamscape, masterfully blending avant-garde silhouettes with the raw, vibrant textures of nature. Captured by photographer Johnny Dufort, the series presents a whimsical tension between high-fashion minimalism and organic playfulness. Through the lens of editorial minimalism, the campaign highlights model Gigi Hadid, whose presence anchors the collection's bold structural choices—from voluminous, spherical puffed garments to metallic, bubble-like dresses that challenge traditional tailoring. Stylist Ursina Gysi curates these sculptural pieces against the stark, lush backdrop of a verdant outdoor garden, where the clean lines of white and red apparel clash vividly with deep green foliage. The imagery makes extensive use of natural light, allowing the soft, even illumination to emphasize both the intricate quilted textures of the accessories and the glossy sheen of fruit-laden, surreal still-life elements. By integrating live-action techniques with a clean, high-fashion aesthetic, the campaign feels both grounded and otherworldly. The project succeeds by transforming a simple garden setting into a stage for geometric experimentation, where the interplay of form and color creates a striking visual narrative. Each frame reads as a deliberate study in contrast, effectively capturing the hallmark essence of the brand while maintaining a sophisticated, modern editorial edge that feels entirely distinct in the luxury fashion market.
Project Jacquemus, Nike · 2024 Ad Campaign
The Jacquemus x Nike 2024 ad campaign serves as a masterclass in high-end editorial minimalism, seamlessly bridging the gap between high-fashion architectural design and peak athletic performance. Through the creative lens of Simon Porte Jacquemus, the project transforms sportswear into a structural art form, where form-fitting silhouettes and avant-garde cut-outs redefine the traditional gym aesthetic. The campaign imagery, captured with precise studio strobe lighting and a sophisticated high-key palette, emphasizes the kinetic relationship between the human form and high-performance materials. Featuring athlete Sha’Carri Richardson alongside models like Louis Baines and Alek Maduk, the visuals channel a sense of grounded, poised strength, set against neutral, textured backdrops that allow the vibrant color-blocking and leather accessories to take center stage. Photographed by Renell Medrano and Deo Suveera, the work relies on clean, intentional compositions that highlight everything from intricate braided hair styling by Jawara to the sharp metallic details of the collaborative apparel. By integrating everyday fitness equipment—like stationary bikes and industrial lockers—as minimalist props, the campaign crafts a narrative that feels both aspirational and deeply rooted in modern design. The result is a series of portraits and product studies that feel less like standard commercial advertising and more like an elevated fashion dialogue, celebrating the precise synthesis of technical engineering and luxury craftsmanship.
Project Jacquemus · Spring 2025 Ad Campaign
The Jacquemus Spring 2025 campaign is a masterclass in editorial minimalism, leaning into the label's signature blend of surrealism and hyper-organized luxury. Under the creative direction of Simon Porte Jacquemus, the project strips away visual clutter, utilizing a neutral grey studio backdrop that demands total focus on silhouette and material texture. The campaign is executed through a dual approach: high-fashion portraiture that celebrates structural design and intricate still life compositions that feel like a highly curated archival inventory. Using studio strobe lighting to ensure clean, even illumination, the imagery highlights the interplay between disparate objects—from the whimsical inclusion of mosquito coils and confectionery to the rigorous arrangement of vintage office supplies and numbered cubes. This clinical, almost catalog-style presentation allows the collection's technical mastery, such as complex cut-outs, voluminous silhouettes, and tactile raffia weaves, to stand as the primary subject. By juxtaposing everyday domestic ephemera with high-fashion accessories, the campaign channels a distinctive narrative tension that feels both clinical and deeply personal. The result is a cohesive, polished vision of luxury that feels less like a traditional commercial project and more like a conceptual art installation, proving that Jacquemus remains a formidable force in the luxury fashion house landscape by treating every accessory and garment as a precise, essential component within a broader, meticulously designed ecosystem.
Project Jacquemus · "La Croisière" Ad Campaign
The La Croisière campaign for Jacquemus serves as a masterclass in atmospheric storytelling, effortlessly blending the house’s signature minimalist aesthetic with a cinematic, sun-drenched narrative. Captured by photographer Mohamed Sherif, the imagery transports the viewer to a tranquil riverside landscape where the stark, geometric lines of traditional felucca sailboats and desert dunes create a sophisticated backdrop. The campaign leans into a refined lifestyle aesthetic, featuring models Angelina Kendall and Mohamed Hassan, who navigate this rural, water-bound environment with a poised, neutral grace. Stylist Omaima Salem curates an edit that juxtaposes the organic textures of weathered wood and lush river reeds against structured silhouettes, ranging from high-contrast striped patterns to iconic, bold red statement pieces. Production by SNAP14 and casting by Piergiorgio Del Moro ensure a seamless fusion of human elements and high-fashion editorialism. The work relies heavily on natural light, which is utilized to cast soft, rhythmic shadows that accentuate the clean lines of the clothing and the curated props integrated by set designer Mahmoud Okasha. Ultimately, this fashion campaign succeeds by finding beauty in the juxtaposition between the arid desert horizon and the fluid, calming presence of the water, grounding high-concept luxury within a serene and undeniably elegant visual language.
Project Jacquemus · "Going Bananas for Jon" Ad Campaign
In the latest campaign from Jacquemus, titled Going Bananas for Jon, the luxury fashion house masterfully leans into surrealism to craft a series of visuals that are as humorous as they are high-concept. Featuring actor Jon Gries as the central talent, the campaign trades traditional runway gloss for a whimsical, pastoral aesthetic that feels both deliberate and delightfully absurd. Through the lens of photographer Andrew Jacobs, the project utilizes natural light to illuminate an array of eccentric, color-blocked scenarios ranging from an astronaut standing on a putting green to a man posing with an alpaca and a silver platter of fruit. Under the visionary direction of creative director Simon Porte Jacquemus, the imagery functions as a masterclass in editorial minimalism, where the playful repetition of bananas serves as a recurring, vibrant motif against muted, manicured landscapes. The styling, curated by Jay Massacret, expertly balances crisp white linens and monochromatic tailoring with the brand's penchant for sharp, modern silhouettes. By employing a clean, live-action technique, the team transforms ordinary outdoor settings into a staged, cinematic narrative. This project successfully bridges the gap between high-end commercial fashion and conceptual art, proving that luxury fashion houses can effectively leverage wit and intentional eccentricity to command attention while maintaining a strictly polished and highly curated visual identity.
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