Mr Porter
Mr Porter's refined menswear campaigns, seasonal editorials and luxury brand partnerships
Featured Mr Porter projects
This week's top Mr Porter projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Mr Porter · Made in Japan
In the latest editorial campaign for Mr Porter titled Made in Japan, the intersection of heritage craftsmanship and modern menswear finds a compelling voice. Photographer James Brodribb captures this narrative through a series of sharp, high-key studio portraits that prioritize textile detail and refined styling. By utilizing studio strobe lighting, Brodribb ensures that the nuances of raw denim, intricate knitwear, and structured tailoring remain the central focus, allowing the garments to tell a story of longevity and elevated casual style. Models Xu Meen and Yeray Allgayer bring a sense of effortless charisma to the frames, oscillating between candid moments of joy and poised, neutral expressions that ground the shoot in contemporary fashion editorial minimalism. The project leans into a clean, monochromatic aesthetic, relying on a stark white background to strip away distraction and emphasize the versatility of the pieces. From the deliberate layering of a dark workwear jacket over a patterned silk neckerchief to the sharp precision of double-breasted blazers paired with denim, the execution reflects a sophisticated understanding of current men's fashion trends. This editorial feels both archival and forward-looking, perfectly summarizing the brand's commitment to quality materials and timeless silhouettes through a lens of precise commercial polish. It is a masterclass in controlled studio photography, where the technical mastery of light highlights the tactile reality of the clothing in every frame.
Project Mr Porter · Mr porter OFF DUTY Campaign
Mr Porter brings a sense of elevated ease to its latest OFF DUTY campaign, a fashion editorial series that masterfully blurs the lines between sophisticated tailoring and the unstructured cadence of personal downtime. Through a lens that prioritizes texture and atmosphere, photographer Rodrigo Carmuega captures a narrative of refined leisure set against the evocative backdrop of volcanic shorelines and rugged, hazy mountain ranges. By leaning into soft, warm-toned natural light, the campaign achieves a cinematic quality that feels both curated and authentically candid. Casting director Leila Hartley selects talent including Anass Bouazzaoui, whose relaxed presence perfectly embodies the brand's vision of a modern gentleman transitioning seamlessly from coastal piers to quiet, cobblestoned cafe afternoons. The styling acts as a thoughtful counterpoint to these raw, elemental landscapes; the juxtaposition of vibrant corduroy and crisp navy outerwear against the jagged, dark textures of the beach terrain highlights an intentional, everyday elegance. This commercial imagery emphasizes a clean, effortless aesthetic, utilizing classic lifestyle techniques to ground the high-end apparel in reality. Rather than opting for the rigid polish of traditional studio work, the series relies on a fluid, editorial approach that invites the viewer into a world where comfort is never sacrificed for style, solidifying the brand’s enduring reputation for timeless, versatile menswear.
Project Mr Porter · SS26 Oaxaca
Mr Porter’s SS26 Oaxaca campaign masterfully leans into the intersection of heritage craftsmanship and modern luxury, utilizing the vibrant, sun-drenched backdrop of Mexico to frame its latest menswear collection. Captured through the lens of photographer Vivek Vadoliya, the series favors a cinematic, lifestyle-focused aesthetic that feels both candid and deliberate. The visual narrative relies heavily on natural light to highlight the intricate textures of the garments, ranging from rich, dark knitwear and tailored trench coats to the tactile depth of woven leather accessories. Each frame is thoughtfully composed to emphasize the interplay between the subjects and the urban architecture, with high-angle shots and directional golden hour sunlight creating a distinct, warm atmosphere. The project serves as a sophisticated testament to editorial minimalism, focusing on the drape of materials and the geometric patterns of the cobbled streets rather than unnecessary artifice. By positioning the clothing against the contrast of saturated, sun-baked walls and urban motifs like local taxis, the campaign successfully elevates the collection into a narrative of intentional travel and refined style. This editorial approach allows the high-end apparel to breathe within the environment, ensuring the focus remains on the marriage of sophisticated tailoring and authentic, lived-in surroundings, perfectly capturing the essence of the Mr Porter brand identity for the upcoming season.
Project Mr Porter · High Summer 2025 Ad Campaign
For its High Summer 2025 ad campaign, Mr Porter captures the essence of refined relaxation, blending high-end luxury fashion with an evocative, earth-toned aesthetic. Photographed and art-directed by Elizabeth Cooney, the project features model Tino Chinyani as he traverses a series of curated, sun-drenched settings that range from rugged, boulder-strewn coastal landscapes to minimalist studio backdrops. The imagery leans into an editorial sensibility, expertly styled by Helen Broadfoot, who elevates casual summer staples—such as botanical-print button-downs, tailored shorts, and vibrant layered tees—through sophisticated material pairings. Throughout the series, the consistent use of natural light reinforces a warm, nostalgic atmosphere, as golden hour hues illuminate the textures of both the garments and the surrounding terrain. Whether juxtaposed against a stark yellow wall or balanced atop a weathered granite rock, the styling remains cohesive and intentional. By oscillating between cinematic outdoor lifestyle shots and structured, clean-lined portraits, the campaign successfully frames the collection as a versatile uniform for the modern man. The project emphasizes a deliberate, minimalist aesthetic where every detail, from the deliberate choice of accessories to the soft, atmospheric lighting, contributes to a cohesive narrative of effortless summer sophistication. It is a masterclass in fashion storytelling that manages to feel both aspirational and grounded, perfectly embodying the premium, editorial-forward identity of the brand while celebrating the tactile reality of the season.
Project Mr Porter · Spring Summer 26 in Oaxaca
Mr Porter journeys to Mexico for its Spring Summer 26 campaign, capturing an evocative editorial narrative set against the rugged, sun-drenched landscapes of Oaxaca. The project leans into a raw, authentic aesthetic, utilizing analogue film techniques to document the collection within the region’s traditional equestrian stables and expansive, dusty meadows. Photographer Vivek Vadoliya emphasizes the tactile qualities of the season’s menswear, from rich suede and leather textures to vibrant knitwear. The compositions draw heavily on warm, golden hour lighting and earthy tones, creating a nostalgic, observational atmosphere that balances structured tailoring with a relaxed, outdoor sensibility.
Mr Porter · High Summer 2025
Mr Porter presents their High Summer 2025 campaign, a fashion-forward look at seasonal menswear captured through live-action footage. The film transitions between the grit of urban streetscapes and the expansive, natural backdrop of a coastal shoreline. The project showcases a range of lightweight tailoring, including patterned button-down shirts and embroidered outerwear. Utilizing natural light and a desaturated color palette, the production highlights the versatility of the collection. Post-production and visual effects were handled by Wild Island Films.
Project Mr Porter · Essentials Campaign
Mr Porter spotlights contemporary menswear silhouettes in this Essentials campaign. The series, captured by photographer Valentin Hennequin, relies on minimalist studio environments and soft lighting to highlight the textures and tailoring of the collection. The campaign features model Fernando Cabral alongside a second model, with casting direction by George Raymond Stead. Across a range of commercial and editorial portraits, the imagery leans into a clean, understated aesthetic, pairing casual knits and denim with sharp, structured overcoats and double-breasted suits.
Project Mr Porter · Enfants Riches Deprimes
Mr Porter spotlights the Enfants Riches Déprimés collection in this editorial campaign, capturing the label’s signature raw, luxury streetwear aesthetic. The imagery leans into a candid, atmosphere-driven narrative, utilizing analogue film techniques and natural light to emphasize the rich textures of distressed denim, studded leather, and graphic knits. Photographer Matthieu Delbreuve directs the series with a focus on gritty, tactile detail, moving between urban outdoor environments and structured interior spaces. Fashion editor Annie Hertikova’s styling highlights the juxtaposition of oversized tailoring and rugged hardware, with hair styling by Pablo Kuemin. Kris Wardak features as the primary model throughout the series.
Project Mr Porter · Mr Porter x Loewe High Summer Campaign
The Mr Porter x Loewe High Summer campaign features an editorial series captured by photographer Quentin De Briey. Starring model Limamu Mbaye, the visuals lean into a coastal and urban aesthetic, utilizing natural light to highlight textures across varied settings. Shot on analogue film, the imagery employs warm color grading and nostalgic tones to frame the collection against weathered rock formations and cityscapes. The project balances lifestyle portraiture with fashion editorial composition.
Project Mr Porter · Saint Laurent
Mr Porter spotlights Saint Laurent in this fashion editorial series, focusing on the intersection of architectural tailoring and minimalist design. The collection is captured against stark, textured concrete backdrops that reinforce an industrial aesthetic, allowing the heavy fabric textures and clean lines of the outerwear to take center stage. Photographer Umit Savaci employs a cool, desaturated palette and low-key lighting techniques to emphasize the sculptural quality of the garments. The project features art direction by Phil Buckingham and styling by Adam Pruchniewicz, with makeup by Mary Jane Gotidoc, while model Prince Diamond anchors the series with a poised, deliberate presence.
Project Mr Porter · Mr Porter – Summer Marketing in Athens
Mr Porter brings a warm, Mediterranean sensibility to its latest menswear campaign, set against the architectural backdrop of Athens. The series leans into a sun-drenched, editorial aesthetic, capturing a relaxed approach to high-end summer styling. Photographer Valentin Hennequin utilizes high-contrast natural light and chiaroscuro techniques to draw out the tactile details of the collection, from woven leathers to light-washed denims. The project features model Zaram Obasi, with fashion styling by Kristen Neillie and hair styling by Christos Vourlis. The imagery frequently employs an analogue film look, balancing geometric shadows with the organic textures of the cityscape, providing a clean, cohesive visual narrative for the seasonal collection.
Project Mr Porter · BALENCIAGA
Mr Porter presents a fashion editorial showcase for Balenciaga, centering on the brand's latest accessories collection. The series features model Jiho Kim in a structured, contemporary setting defined by metallic surfaces and clean architectural lines. Photographed by Mark Rabadan with fashion styling by Sabina Khan, the campaign leans into a sharp, editorial aesthetic. The imagery prioritizes a direct lighting technique to highlight the texture and metallic hardware of the leather goods.
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