Beauty
Beauty photography works at a finer scale than almost any other category — a stray hair or a hot spot of glare can break a shot nobody else would notice. On Visie, that craft spans campaign photography, editorial beauty stories, and product photography for marques like Dove, Sephora, L'Oréal Paris, and Chanel Beauty, shot by photographers working alongside makeup artists and hairstylists on every frame.
This week's top Beauty projects
This week's top Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Modern Chemistry, a Boots own brand · Brand Identity
The brand identity for Modern Chemistry, a skincare and beauty line by Boots, channels a clean, minimalist aesthetic through a blend of contemporary product design and historical pharmacy heritage. The visual language utilizes structured graphic elements—notably the brand's signature triangle and rectangle iconography—paired with sans-serif typography to communicate scientific precision. Techniques such as macro videography and soft, diffused studio lighting emphasize the tactile qualities of the formulations, including viscous gels and opaque creams. The execution bridges archival black-and-white laboratory footage with sleek, modern product photography, creating a consistent look across both motion and still assets. The project features design by Socio, with 3D work by Fabio Zip. Jonathan Arundel handled the photography, while the videography was captured by Louis Bryant and Oliver James Robbins.
Marc Jacobs · Marc Jacobs Beauty Re-Launch
The campaign for the Marc Jacobs Beauty re-launch centers on a series of high-energy portraits and dynamic shots showcasing bold makeup aesthetics. The commercial spot utilizes live-action techniques to highlight vibrant pigment and expressive styling against a clean, minimalist background. Studio RM led the post-production efforts, contributing to the final polished look through precise color grading and crisp lighting. The project captures a diverse ensemble of talent, emphasizing color-rich finishes across the brand's latest collection.
Project Various Campaigns · Salt&Stone - Ambrette
For their latest fragrance campaign, Salt&Stone leans into an effortless, tactile aesthetic that masterfully bridges the gap between high-fashion editorial and grounded lifestyle imagery. Photographed by Cornelius Kaess, the campaign captures a sense of sun-drenched intimacy that perfectly reflects the brand's identity within the fragrance and beauty industry. Through a lens of refined commercial photography, the visuals feature models Alba Martin and Luca Fersko in a series of candid, evocative moments that emphasize the sensory nature of scent. The styling, curated by fashion editor Karolyn Pho, leans into a minimalist, vintage-inspired palette that allows the product itself to remain the narrative focal point. The work utilizes natural light to cultivate a warm, authentic atmosphere, framing the fragrance against architectural details like scalloped blue awnings and arched windows to ground the campaign in a tangible, relatable world. By balancing the technical polish of studio-caliber composition with the spontaneous energy of lifestyle photography, the project successfully elevates the consumer experience, transforming a simple bottle of perfume into a symbol of effortless style and modern connection. The result is a cohesive, visual story that speaks to the brand’s commitment to quality while maintaining a distinctly cool, unforced perspective that resonates within the crowded beauty landscape.
Project STEEZY · Brand Identity
The new brand identity for STEEZY establishes a sophisticated visual language within the competitive haircare and beauty market by embracing an ethos of editorial minimalism and graphic clarity. At the heart of this project is a focus on product storytelling, where the physical form of the packaging takes center stage through a clean, monochromatic aesthetic. By utilizing a neutral grey palette and high-key lighting, the design team at Joy Studio elevates standard styling creams and foams into sculptural objects. The visual identity leans into a precise balance of bold typography and abstract line art, with each bottle featuring fluid, hand-drawn illustrations that mirror the brand's modern, accessible personality. Executed through a seamless blend of 3D render and CGI techniques alongside carefully staged live-action motion graphics, the brand identity captures a polished, professional sensibility that feels both tactile and high-end. The deliberate use of symmetry and soft, even lighting underscores a commitment to clarity, ensuring that the packaging remains the primary focus. By stripping away extraneous noise, the identity reinforces a premium feel while maintaining a grounded, approachable tone. This cohesive visual system effectively positions STEEZY as a contemporary leader, blending technical precision in CGI with a refined artistic direction that resonates across both digital platforms and physical retail environments.
Prada Beauty · Paradoxe
Prada Beauty leans into the multifaceted nature of identity with its latest campaign for the Paradoxe fragrance, capturing a refined dialogue between the brand and its global ambassador, Zendaya. Directed by Barry Jenkins, the cinematic film functions as a thoughtful exploration of personal evolution, moving beyond traditional beauty marketing to establish a genuine emotional connection with the viewer. By utilizing a live-action technique, the project emphasizes a grounded, authentic aesthetic that relies on soft, natural lighting and a carefully curated palette of muted earthy tones. Zendaya serves as the anchor of this narrative, her presence elevated by the meticulous fashion styling of Law Roach, whose minimalist approach—featuring a sleek pink sleeveless top and sharp midi skirt—perfectly mirrors the brand's sophisticated identity. The visual language is defined by controlled camera movements and deliberate framing, elevating the urban settings into spaces of intimate reflection. Production houses PHANTASM and SMUGGLER provide the logistical backbone to this high-end fragrance campaign, ensuring that every frame resonates with a polished, editorial quality. By blending lifestyle elements with a cinematic perspective, Prada Beauty successfully positions Paradoxe as a scent for the modern woman who embraces change, making the fragrance feel as much like a personal manifesto as it does a luxury commodity in the crowded beauty landscape.
Project Valentino Beauty · 'Vendetta' 2026 Ad Campaign
Valentino Beauty presents the 2026 campaign for its fragrance line, Vendetta. The project features actors Dakota Johnson and Alexander Skarsgård in a series of intimate, atmospheric scenes that lean into a moody and cinematic aesthetic. Creative direction for the campaign was led by Alessandro Michele, with Romain Gavras directing the visual narrative. The imagery, captured by photographers Inez & Vinoodh, utilizes warm lighting and soft natural daylight to frame the talent within textured, architectural interiors and expansive coastal landscapes. Techniques including chiaroscuro lighting and cinematic framing are employed to emphasize a sensual, editorial tone throughout the production.
Dior · Miss Dior Eau de Parfum
In this latest cinematic campaign for the iconic fragrance Miss Dior Eau de Parfum, director Manu Cossu crafts a visual love letter to spontaneous joy and refined femininity. The project leans into a vibrant, romantic aesthetic that captures actress Natalie Portman as she navigates an evocative journey through sun-drenched Parisian streets and tranquil coastal landscapes. By utilizing a polished live-action technique, the film highlights a sense of uninhibited freedom, with Portman dancing through lush, floral-filled scenes that bridge the gap between urban sophistication and natural serenity. The cinematography is defined by warm, golden hues and an ethereal light quality, further enhanced by subtle light leaks and soft lens flares that contribute to a dreamlike atmosphere. These slow motion sequences emphasize a carefree, jubilant energy, allowing the interplay of color and movement to mirror the fragrance's own lively character. Whether she is gracefully moving through elegant interiors or embracing the open air of the coast, the narrative maintains a focus on romantic spontaneity. Supported by the high-production values synonymous with the Dior brand, this campaign successfully blends lifestyle branding with a cinematic sensibility. The final output serves as a masterclass in beauty storytelling, where the intentional use of color grading and evocative floral motifs creates a lingering sense of warmth that feels both aspirational and deeply human.
Project rhode Skin · Rhode Peptide Eye Prep Campaign
rhode Skin presents the Peptide Eye Prep campaign, an editorial skincare series capturing the product in an urban context. The imagery leans into a raw, clean aesthetic, utilizing natural light and high-contrast hard light to frame the subjects against city architecture. Photographed by Cornelius Kaess with art direction by Hailey Bieber, the campaign features models Hyunjoo Hwang and Abuk Manyang Adeer. The visual execution employs both analogue film techniques and sharp street photography to highlight the product, supported by hair styling from Joey George and makeup by Tayler Treadwell.
Project 10 Magazine USA · DIOR MAKE UP
This beauty editorial series for 10 Magazine USA showcases the latest makeup collections from Dior. Captured with a clean, editorial aesthetic, the imagery utilizes professional beauty lighting to emphasize precise makeup application and skin texture. Photographer Kévin Drelon collaborated with creative director Peter Philips to document the work, which features model Baptiste Vivo. The shoot focuses on sharp compositions and high-contrast styling curated by fashion editor Pia Abbar, set against neutral studio backdrops.
Project Marie Claire France · Harold James Special
The Harold James Special for Marie Claire France is a beauty editorial series focusing on precise, high-impact makeup artistry. Photography duo Driu Crilly and Tiago Martel capture the work through a range of macro and close-up portraits, emphasizing intricate skin textures and bold cosmetic pigments. The visuals lean into a glossy, tactile aesthetic, utilizing sharp studio lighting to highlight graphic eyeliner, vibrant lacquers, and metallic color palettes. Featuring makeup artistry by Harold James, the series explores high-contrast looks against minimalist backgrounds. The editorial also includes a studio portrait of James, rounding out the documentation of his collaborative process with hair stylist Stephane Lancien and models Beck Hume and Koujayn Wiew.
Project Dust Magazine China · DIOR Beauty: LOST IN THE MIRROR- Curated by Peter Philips
DIOR Beauty: LOST IN THE MIRROR is a high-concept beauty editorial feature for Dust Magazine China. Curated by creative director Peter Philips and captured by photographer David Ferrua, the project explores avant-garde aesthetics through a series of striking portrait studies. The work balances precise, clean studio lighting with experimental styling and bold color interventions. Art direction by Dou Qianlin facilitates a narrative that shifts between minimalist polish and maximalist texture, incorporating elements such as graphic tape, sequins, and sculptural hair styling. With production managed by Julien Pegourier, the series features hair styling by Sebastien Bascle, manicures by Sylvie Vacca, and casting by David Chen, creating a cohesive visual exploration of modern cosmetics.
Project Loreal · Kendall Jenner Takes Flight in L’Oréal x Mugler’s Makeup Comeback
L’Oréal Paris collaborates with Mugler for this beauty campaign featuring Kendall Jenner. The project leans into a high-contrast visual identity, capturing Jenner in both architectural, industrial environments and clean, minimalist studio portraits. The imagery utilizes polished and commercial techniques to highlight the product collaboration. Key visuals feature Jenner in structured, monochromatic fashion pieces and close-up beauty portraits that emphasize precise makeup application, including matte tones and sculpted blush.
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