Beauty
Beauty photography works at a finer scale than almost any other category — a stray hair or a hot spot of glare can break a shot nobody else would notice. On Visie, that craft spans campaign photography, editorial beauty stories, and product photography for marques like Dove, Sephora, L'Oréal Paris, and Chanel Beauty, shot by photographers working alongside makeup artists and hairstylists on every frame.
This week's top Beauty projects
This week's top Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Hot Girl Summer Eau de Parfum · Megan Thee Stallion
Hot Girl Summer Eau de Parfum commands attention with its latest fragrance campaign, which features Megan Thee Stallion in a visual spectacle that perfectly encapsulates the brand's bold, unapologetic identity. The project leans into a high-energy, fiery aesthetic, positioning the artist against a backdrop of a massive, glowing orange sun and stylized flames. This commercial endeavor utilizes a sophisticated monochromatic color palette, grounding the imagery in rich, molten shades of amber, orange, and gold that mirror the scent's warmth. The production is a masterclass in visual storytelling, relying on a seamless live-action technique and expertly executed VFX to amplify the glamor of the moment. Megan’s look, highlighted by a metallic gold chainmail crop top and voluminous red hair, captures a sense of powerful movement and confidence. Behind the lens, the project was brought to life through the creative vision of the agency FRED & FARID, with production duties handled by Chaos and intricate post-production work delivered by Space Cowboys Studio. By integrating cinematic slow motion and meticulous compositing, the team successfully transforms a fragrance launch into a high-octane sensory experience. This campaign proves that in the beauty industry, a well-crafted visual narrative is just as essential as the product itself, leaving a lasting impression through its deliberate use of light, texture, and high-impact art direction.
Loreal · MY BEAUTY, MY SINGULARITY
In a departure from traditional high-gloss cosmetic advertising, L'Oreal’s latest campaign, My Beauty, My Singularity, ventures into the heart of New York City to redefine what it means to be an individual in the modern era. This cinematic documentary project pivots away from pure product marketing to center on the complex intersections of identity, gender, and self-expression. By capturing authentic testimonials across home, social, and professional laboratory settings, the film invites viewers into intimate conversations about shifting cultural landscapes. The visual execution is masterfully handled by the production team at Chaos, who lean into a raw, documentary style characterized by direct-to-lens testimonials and varied medium shots that ground the project in reality. The aesthetic contrast between the warm, inviting indoor lighting and the cool, atmospheric tones of the New York City dusk creates a compelling sense of place, bolstered by the sophisticated work of Space Cowboys Studio. Their integration of VFX and visual effects manages to enhance rather than distract from the live-action technique, maintaining a grounded feel throughout the narrative. By utilizing a fluid, one-take motion style, the project creates an immersive experience that feels both timely and deeply personal. It serves as a poignant exploration of individuality, proving that the future of beauty is as much about the stories we tell as the brands we choose to wear.
YSL · Libre
The latest campaign for YSL Fragrance captures the meticulous intersection of artistry and industrial design that defines the Libre fragrance bottle. By pulling back the curtain on the creative process, the film invites viewers into a sophisticated and contemplative world where molten glass and architectural hardware transform into an object of luxury. The footage features designer Suzanne Dalton in her professional studio, providing an intimate look at the conceptual sketching phase that informs the final form of this iconic beauty product. Utilizing live-action technique and deliberate slow motion, the piece elevates the viewer's appreciation for craftsmanship, focusing on the tactile details of the gold-tone accents and the weight of the glass. The neutral color palette serves to heighten the inherent elegance of the design, ensuring that the brand aesthetic remains at the forefront of the narrative. Through expert post-production and VFX work provided by Space Cowboys Studio, the project achieves a seamless blend of documentary-style storytelling and polished, lifestyle-oriented polish. This editorial approach successfully demystifies the production journey while reinforcing the elevated status of the fragrance, proving that the architecture of a scent is just as critical to the consumer experience as the olfactory notes contained within. The result is a refined statement on the enduring power of design-led beauty marketing.
EyePatch · EyePatch Reel
The EyePatch Reel represents a sophisticated intersection of skincare brand identity and high-concept digital artistry, masterfully executed to disrupt the traditional beauty landscape. By transplanting sterile, clinical product assets into a moody and hyper-realistic New York City urban environment, the project creates a striking visual dichotomy. The campaign leans into a surreal aesthetic where floating, semi-transparent eye patch applicators and open jars drift through the cityscape, tethering the ethereal nature of high-end beauty to the grounded, overcast reality of the metropolis. This ambitious commercial work utilizes intricate 3D render / CGI techniques to achieve a seamless integration of digital elements within live-action footage, resulting in a cinematic experience that feels both expansive and intimately polished. With creative heavyweights Chaos steering the agency direction and the technical wizards at Space Cowboys Studio handling the complex VFX / visual effects, the film captures a sense of elevated curiosity. The result is a bold departure from standard industry tropes, favoring atmospheric storytelling and high-fidelity digital craftsmanship that highlights the brand as an innovative player in the skincare market. Every frame serves as a testament to how VFX can transform everyday product placement into a surreal dreamscape, proving that beauty marketing has entered a new era of imaginative, tech-forward presentation that commands attention through sheer visual precision and artistic ambition.
Project Louis Vuitton · Louis Vuitton x Alex Israel Cologne ...
The collaboration between Louis Vuitton and Alex Israel for this fragrance campaign perfectly captures the intersection of luxury perfumery and nostalgic coastal culture. In a series of highly stylized images, photographer Peter Langer translates the ethereal essence of the scent collection into a visual language that feels both playful and refined. The campaign centers on a recurring motif of miniature vintage station wagons, or surf woodies, which serve as the perfect vessel for the collection's vibrant, gradient-hued perfume bottles. By incorporating elements of editorial minimalism, the project elevates the product to art, with each bottle mirroring the soft, sunset-inspired color palettes of the background gradients. Set designer Nicola Scarlino meticulously crafts these miniature worlds, ensuring that the interplay between the polished glass bottles and the monogram-embossed wood panels of the toy vehicles remains the focus. Through the use of expert studio strobe lighting and cinematic framing, the images achieve a pristine clarity that highlights the textures of glass, wood, and light. This commercial endeavor successfully leans into a dreamlike West Coast aesthetic, using 3D render and CGI techniques alongside traditional photography to evoke a sense of sun-drenched, carefree luxury that defines the essence of the Pacific-inspired fragrance line, resulting in a cohesive and deeply evocative visual narrative for the heritage brand.
Project Various Campaigns · FONDL 2026 Campaign
The FONDL 2026 campaign marks a sophisticated evolution in the skincare and beauty sector, positioning the brand through an aesthetic of quiet luxury and organic purity. Captured through the lens of photographer Victor Demarchelier, the series leans into a refined editorial minimalism that strips away the noise often associated with commercial beauty imagery. By utilizing natural light to highlight the raw, elemental textures of the coastal setting, the campaign bridges the gap between high-fashion photography and authentic, approachable lifestyle storytelling. Model Heloise Guerin anchors the imagery, her presence defined by fluid silhouettes and a serene posture that echoes the calm, reflective quality of the surrounding ocean. These portraits, characterized by soft golden hour glow and sharp monochromatic grading, emphasize the interplay between the human form and the aquatic environment. The strategic use of typography—pairing bold serif fonts with elegant cursive scripts—reinforces the brand identity while maintaining a clean, balanced composition. This project successfully channels an organic, sensory-focused narrative, proving that the most effective way to communicate skincare efficacy is to ground the product in the natural world. Every frame serves as a testament to the power of thoughtful art direction, where the intersection of water, light, and form creates a cohesive visual language that feels both timeless and distinctly contemporary in today's crowded beauty landscape.
Project Jo Malone · Sea Salt & Bergamot
Jo Malone elevates the sensory experience of its fragrance Sea Salt & Bergamot through a captivating visual campaign that leans into a distinctively nostalgic, maritime aesthetic. Captured by photographer Toby Coulson, the imagery masterfully balances high-end commercial polish with an editorial sensibility, transporting the viewer to a windswept shoreline defined by vintage-inspired details. The visual narrative utilizes natural light to illuminate a palette of muted tones and sharp textures, effectively bridging the gap between luxury beauty marketing and cinematic storytelling. Through the lens, the project weaves a cohesive atmosphere where props like antique diving gear, wicker baskets, and striped swimwear evoke a timeless, artisanal charm. The set design, meticulously curated by Rory Mullen, provides a grounded, tactile reality that complements the ethereal quality of the fragrance itself. With hair styling by Liz Taw and makeup by Marie Bruce, the models, including Sophia Roberts, maintain a composed, direct gaze that anchors the stylized surroundings. By utilizing both analogue film techniques and live-action sequences, the work avoids the clichés of fragrance advertising, instead opting for a narrative-driven approach that celebrates the heritage and coastal inspiration behind the scent. This campaign succeeds as a sophisticated fusion of lifestyle photography and product placement, proving that even a global beauty brand can embrace quirky, character-driven storytelling to resonate deeply with a modern, discerning audience.
Project Lancôme · Spring 2026 Ad Campaign
Lancôme leans into a high-energy, nostalgic aesthetic for its Spring 2026 ad campaign, masterfully bridging the gap between luxury beauty and retro pop culture. Captured through the lens of photographer Carlijn Jacobs, the series features singer and actress Olivia Rodrigo as the face of the collection, perfectly embodying a modern, youthful sophistication. The campaign utilizes editorial and lifestyle photography techniques to ground the brand in a vibrant, sun-drenched narrative that feels both timeless and distinctly contemporary. By juxtaposing bright, saturated magenta backdrops with the serene, coastal blues of a poolside setting, the visuals evoke a mid-century-inspired charm that is elevated by the sharp, editorial minimalism of the styling. The use of natural light and high-key lighting ensures that the skin tones remain the hero of every frame, while the creative inclusion of kitschy, tech-forward props like portable cassette players adds a playful, tactile dimension to the commercial narrative. This balance of studio-lit precision and relaxed, outdoor lifestyle imagery solidifies the campaign as a masterclass in modern beauty branding. Every frame, from the close-up portraits showcasing vibrant lip colors to the poised, symmetrical compositions, reflects a cohesive vision that feels refreshingly authentic. The synergy between Rodrigo’s poised demeanor and the carefully curated color palette results in a campaign that feels as sun-drenched and hopeful as the season it celebrates.
Project the beauty counter · Brand Identity
The new brand identity for Bastet represents a sophisticated evolution in the skincare and beauty industry, bridging the gap between clinical efficacy and elevated lifestyle design. Developed by the design team at Wedge, the visual language moves away from traditional dental tropes to embrace a refined, architectural sensibility. By leveraging a minimalist aesthetic characterized by sharp, serif typography and a restrained palette of deep mauve, off-white, and mint green, the project establishes a premium presence for the brand. The execution relies heavily on precise commercial studio strobe lighting, which emphasizes the metallic sheen of the signature toothpaste tubes and the tactile quality of the packaging materials. Through thoughtful product photography and stylized flat lay compositions, the work frames daily self-care rituals as intentional acts of wellness. Key elements, such as the hexagonal nHA emblem and balanced geometric layouts, create a sense of cohesion across the brand's diverse portfolio of grooming essentials. The identity leans into a clinical yet warm personality, successfully positioning the products as curated lifestyle objects rather than merely utilitarian goods. This cohesive visual system is supported by deliberate graphic design choices, including high-contrast layouts and structural, grid-based arrangements, ensuring that every touchpoint—from the packaging to the promotional materials—remains tethered to the brand's core philosophy of integrity and harmonious form.
Project Fenty Skin · 2026 Ad Campaign
Fenty Skin continues to redefine the intersection of luxury and self-care with its latest 2026 ad campaign, an effort that masterfully balances high-fashion rigor with a tongue-in-cheek aesthetic. Fronted by A$AP Rocky, the campaign leans into the duality of a sharp, sartorial presence, pairing tailored pinstriped suiting and black-tie formalities with the unexpected, playful inclusion of bright pink hair rollers. Captured by photographer Renell Medrano, the visuals utilize a mix of crisp studio strobe lighting and soft, natural light to elevate the product imagery. By positioning the skincare line as a necessary accessory to a polished lifestyle, the campaign bridges the gap between editorial minimalism and commercial accessibility. The use of cinematic, live-action techniques—such as the creative integration of product packaging within a trench coat lining—adds a layer of narrative wit that feels both curated and authentically rooted in the brand’s bold identity. Medrano’s approach ensures that the focus remains on texture and skin quality, even amidst the stylized, high-contrast settings. Ultimately, this collaboration creates a compelling visual dialogue that treats the skincare routine as an essential element of modern grooming, successfully blending the clean lines of portraiture with the vibrant, irreverent spirit that has become the hallmark of the Fenty Skin aesthetic in the global beauty industry.
Gillette Venus · The Difference
Gillette Venus elevates its brand narrative in The Difference, a polished cosmetics and beauty commercial campaign that expertly bridges the gap between high-performance athleticism and everyday self-care. By centering the story on U.S. Olympic figure skater Alysa Liu, the project leans into the parallels between the precision required for elite ice skating and the intentionality of a daily grooming routine. The creative team at 19th & Park masterfully contrasts the dynamic energy of Liu in her shimmering gold costume on the ice with the serene, domestic intimacy of a private bathroom setting. This narrative is executed through a sophisticated live-action technique, utilizing slow motion to capture the grace of Liu’s performance while maintaining a sharp focus on the product utility. Visually, the film adopts a deliberate color palette of soft, bright blues and warm metallic gold, which work together to create a cohesive and premium aesthetic. The inclusion of close-up product shots against teal tiling emphasizes a sense of clean, modern luxury, rooting the brand firmly in the premium beauty sector. By integrating lifestyle-driven storytelling with refined cinematic production, the campaign reinforces the idea that true confidence stems from the subtle details of one’s preparation, presenting the razor not just as a tool, but as a reliable companion for those who demand excellence in every facet of their lives.
Project Rare Beauty · Spring 2026 Ad Campaign
Rare Beauty’s Spring 2026 ad campaign masterfully leans into the brand’s signature ethos of accessible, joy-filled self-expression within the cosmetics and beauty industry. Featuring the dynamic presence of model Ella Bright, the campaign utilizes a clean, high-key commercial aesthetic that keeps the focus squarely on the product experience. Under the creative direction of founder Selena Gomez, the photography captures an authentic sense of playfulness and intimacy, effectively bridging the gap between polished studio advertising and approachable lifestyle content. By employing a crisp studio strobe lighting setup, the visuals ensure the rich textures of the liquid blush and the model’s glowing complexion are rendered with vivid clarity against a stark, seamless off-white backdrop. This deliberate simplicity emphasizes the product’s role as an everyday staple, transforming the application process from a functional necessity into a moment of radiant, human-centered ritual. The imagery feels intentional yet effortless, highlighting how these cosmetics integrate seamlessly into a vibrant lifestyle. By focusing on natural skin texture and consistent, balanced lighting, the campaign avoids the heavy artifice often found in high-fashion beauty work, opting instead for a friendly, approachable polish that resonates with the modern consumer while maintaining the brand's established premium visual language and strong market position.
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