Beauty
Beauty photography works at a finer scale than almost any other category — a stray hair or a hot spot of glare can break a shot nobody else would notice. On Visie, that craft spans campaign photography, editorial beauty stories, and product photography for marques like Dove, Sephora, L'Oréal Paris, and Chanel Beauty, shot by photographers working alongside makeup artists and hairstylists on every frame.
This week's top Beauty projects
This week's top Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project rhode Skin · rhode x Alexandra Leclerc
This beauty campaign for rhode Skin features content creator Alexandra Leclerc in a series of intimate editorial portraits. Photographed by Noua Unu, the imagery leans into a clean, minimalist aesthetic, balancing domestic bedroom settings with high-fashion sensibilities. Throughout the series, styling by Helga Burrill highlights polished, neutral apparel that complements the brand’s visual identity. The shoot features refined hair by Edward Lampley, makeup by Leah Darcy, and manicures by Zola Ganzorigt, with set design by Peter Klein establishing a warm, textured atmosphere. Using techniques including natural light and monochromatic film, the work maintains a focus on material details and soft, directional composition.
Glossier · Have Yourself A Merry Little Meltdown
Glossier's "Have Yourself A Merry Little Meltdown" campaign captures intimate holiday moments through a series of candid lifestyle vignettes. Directed by Steven Brahms, the commercial leans into warm, naturalistic domestic scenes that highlight personal care routines set against detailed interiors. The production features cinematography by Jake Saner and editing by Rodan Tekle. The work utilizes live-action techniques to build a relaxed, candid aesthetic across various home environments, emphasizing an authentic approach to seasonal lifestyle narratives.
Aesop · A Time to Embrace
Aesop explores themes of intimacy and ritual in this commercial video, 'A Time to Embrace.' Set within a vintage train car, the project channels a cinematic atmosphere as passengers engage in quiet moments of care and attention to detail. The film features live-action sequences that utilize warm, natural light to highlight textures across the interior. Directed by Elena Heatherwick with creative direction by Ai Kato, the production leans into a grounded, observant aesthetic. Key collaborators include art directors India Munn, Daniela Granados, and Ana Minguez, with cinematography by Jan Vrhovnik.
Dior Beauty · Holiday 2026
The Dior Beauty Holiday 2026 campaign spotlights the brand’s luxury fragrance collection through a series of cinematic, live-action sequences. Set within an ornate, gold-toned interior, the project places the perfume bottles and intricate packaging at the center of the narrative, utilizing warm, directional lighting to accentuate metallic textures and holiday-focused gift displays. Creative director Peter Philips leads the visual identity of the project, which stars Anya Taylor-Joy alongside Deva Cassel. The commercial focuses on the presentation of the collection, leaning into a polished, high-end aesthetic.
e.l.f. cosmetics · Astronaut
e.l.f. cosmetics presents 'Astronaut,' a brand commercial that transports viewers to the lunar surface through immersive science fiction imagery. The project leans into high-production-value VFX and cinematic widescreen framing to build a detailed space exploration environment. The narrative centers on astronauts navigating spacecraft control rooms and performing tasks in a zero-gravity setting. Creative direction from Chief Creative Officer Avi Baliga at Tombras emphasizes a minimalist approach, blending live-action technique with action-oriented sequences to showcase the product within a distinct, atmospheric context.
e.l.f. cosmetics · The e.l.f.ing Magical Sisters
The e.l.f. cosmetics campaign, The e.l.f.ing Magical Sisters, is a commercial spot that leans into a moody, intimate atmosphere. Directed by Hannah Levy, the video features three women gathered in a candle-lit domestic setting to demonstrate the versatility of the brand's beauty range. The live-action piece relies on a warm color palette to highlight the application process and the functionality of the products across varied looks. The execution emphasizes natural dialogue and detailed close-ups to showcase the cosmetics within a cozy, dimly lit interior.
Project Chanel Beauty · CHANEL N°5 l’Extrait
Chanel Beauty presents a cinematic campaign for N°5 l’Extrait, focusing on the botanical origins of the iconic fragrance. The project leans into a documentary aesthetic, utilizing natural light and an analogue film technique to ground the narrative in the jasmine fields of the harvest. Margot Robbie leads the visual story, moving through expansive landscapes that highlight traditional craftsmanship and raw ingredients. The execution relies on warm, clean colour grading and handheld camera movement to foster an observational, candid atmosphere. Macro photography and shallow depth-of-field close-ups emphasize the organic textures of both the jasmine petals and the harvesting process, reinforcing a connection to the natural environment.
Axe · For Days That Run Hot
Axe explores the realities of thermal regulation in this commercial film, For Days That Run Hot. Directed by Cassandra Brooksbank and produced by FANCY, the spot centers on a young man navigating a crowded, sweltering subway car during a snowy winter commute. The production utilizes observational camera work and cinematic lighting to lean into the discomfort of the scene. The creative direction from Mik Manulik and Ashley Marshall highlights the contrast between the external winter conditions and the heat within the confined space, employing live-action technique to ground the humorous premise.
Project Balense · Brand Identity
Balense establishes its visual presence through a comprehensive brand identity project centered on a clean, minimalist aesthetic. The work spans product photography and promotional collateral, utilizing soft directional lighting and a muted, contemporary color palette to highlight the matte textures of the packaging. Design agency Willow & Blake developed the typographic framework, pairing bold, sans-serif elements with an organized layout to convey a sense of clinical professionalism. The visual strategy leans into commercial photography that features both controlled studio arrangements and natural light portraiture to evoke purity and precision. By utilizing monochrome settings and neutral gradients, the imagery emphasizes the functional design of the containers across the skincare range. The project reflects a consistent, polished approach to beauty marketing.
Project Victoria Beckham · Hotel Portofino Extrait de Parfum
Victoria Beckham stars in this fragrance campaign for the Hotel Portofino Extrait de Parfum. Photographed by Mert & Marcus with styling by Isa Kountoure, the project leans into a warm, cinematic aesthetic that prioritizes soft natural light and rich, tactile textures. The visuals utilize golden hour illumination and architectural motifs—including checkered marble flooring and sun-drenched stucco—to anchor the fragrance. The campaign features both portraiture and product-focused editorial imagery, highlighting the metallic fluted design of the flacon against marble surfaces. The project was completed with a contribution from designer Jérôme Epinette.
Project Orebella · Vanilla's Touch
Orebella introduces Vanilla's Touch, a fragrance campaign featuring model Bella Hadid. The imagery leans into a cinematic, editorial aesthetic, utilizing low-key lighting and chiaroscuro techniques to establish a moody and intimate atmosphere. Across the series, Hadid is captured in settings that emphasize metallic textures and water reflections, paired with draped, shimmering garments. The project was developed with design contributions from Jérome Epinette and photography by Orebella, grounding the fragrance in a refined visual language.
Project Target · Brand Identity
Target’s brand identity project centers on a series of refined product studies that emphasize geometric form and color-blocked packaging. The work features a range of cylindrical deodorant and pump bottle containers, utilizing clean studio aesthetics to highlight tactile surfaces and minimalist typography. Designed by Marc Atlan, the collection employs a precise, commercial visual language. The series balances structural tension with playful, vibrant palettes, often utilizing soft, diffused lighting to accentuate the contrast between matte textures, glossy finishes, and accessories like mesh netting and rubber bands. This identity project leans into minimalist design and commercial photography, with select applications incorporating CGI to maintain formal consistency.
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