Ami
Ami's Parisian designer fashion campaigns, intimate portraiture and editorial lookbooks
Featured Ami projects
This week's top Ami projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Ami · AMI KIDS AW26
The AMI Kids AW26 campaign elegantly translates the Parisian house's signature charm into a playful, youth-focused collection. Captured through the lens of photographer Santi de Hita, the imagery leans into a clean, minimalist aesthetic that allows the brand's iconic red heart logo to take center stage. Under the creative vision of designer Alexandre Mattiussi, the campaign eschews high-concept artifice in favor of candid, lifestyle-driven portraiture that feels both timeless and approachable. The project utilizes a live-action technique to document its young subjects, fostering a sense of joy and spontaneity that defines the seasonal narrative. Stylist Marianne Krauss expertly navigates the balance between classic tailoring and casual comfort, utilizing rich knitwear textures, denim, and layered collared shirts that resonate with the brand's luxury heritage. The visual language is defined by soft, natural light and a high-key studio environment, creating an airy, light-filled atmosphere that reinforces the collection’s freshness. With structural support from set designer Tristan Tilagone, the minimalist backdrops ensure the focus remains entirely on the camaraderie and energy of the children. By prioritizing natural expressions and authentic movement, the campaign avoids the stuffiness often found in luxury fashion houses, instead delivering a sophisticated yet accessible vision of childhood style that feels perfectly in step with the contemporary AMI identity.
Project Ami · Everyday Essentials Spring/Summer 26
For the Everyday Essentials Spring/Summer 26 campaign, Ami delivers a masterclass in urban storytelling that leans into the nostalgic charm of classic city life. Set against the architectural backdrop of a Parisian sidewalk, the collection is framed entirely within the confines of vintage glass and metal telephone booths. This choice of setting allows photographer Mathieu Rainaud to utilize natural light to its fullest potential, capturing a candid, lifestyle-focused aesthetic that feels both intimate and expansive. The imagery moves seamlessly between portraiture and commercial editorial, highlighting the relaxed, contemporary silhouettes of the collection through sharp, clean compositions. Designer Alexandre Mattiussi crafts a vision that celebrates the mundane, elevating simple knit cardigans, layered tank tops, and tailored shorts into a narrative of modern ease. The project benefits significantly from the cohesive vision provided by set designer Felix Gesnouin, whose attention to the industrial, transparent structure of the booths grounds the subjects in a tactile, authentic environment. With additional grooming precision provided by hair stylist Vincent Zimberlin and manicurist Lilly Lizé, the campaign maintains a polished yet effortless look that resonates with a youthful, global audience. By integrating these elements, the project successfully bridges the gap between high-end luxury fashion houses and the relatable, everyday energy of a street-level lifestyle narrative, creating a series of images that feel simultaneously timeless and strikingly current.
Project Ami · Fall 2024 Ad Campaign Part 2
For the Fall 2024 Ad Campaign Part 2, Ami leans into the intersection of heritage architecture and contemporary minimalism to anchor its latest collection within a cinematic landscape. Under the creative direction of Alexandre Mattiussi, the campaign transports the viewer to the streets of Shanghai, where the juxtaposition of weathered wood, traditional gabled roofs, and neoclassical stone pillars provides a moody, grounded backdrop for the brand's sharp tailoring. Photographer Vitali Gelwich captures the collection through an editorial lens, utilizing soft natural light to emphasize the rich textures of patent leather, plush crimson velvet, and bold gingham checks. Model Henry Lau serves as the focal point, embodying a sophisticated, urban aesthetic that bridges the gap between historical resonance and modern luxury fashion. The imagery operates with a documentary style, allowing the clean lines of the clothing—from high-gloss suiting to structured handbags—to take center stage against the layered, vertical compositions of the urban environment. By blending commercial precision with a cinematic sensibility, this project effectively elevates the brand narrative, highlighting the interplay between the subject and the surrounding architectural depth. The result is a refined, high-end editorial showcase that feels both timeless and distinctly grounded in the contemporary fashion landscape, demonstrating a masterful command of composition and atmosphere.
Ami · AMI Holiday 2025 Campaign
Ami brings a sense of intimacy to the seasonal shift with its Holiday 2025 campaign. Centered on domestic warmth, the film captures a multi-generational group sharing quiet moments in a traditional home environment. Directed with a documentary, lifestyle-driven approach, the work leans into an authentic aesthetic. The use of grainy, analogue film textures and soft cinematic lighting creates a nostalgic atmosphere, grounding the luxury fashion label in a relatable, slice-of-life narrative. The project features creative direction by designer Alexandre Mattiussi and photography by Sean Thomas, with talent appearing on camera including model Eddie Klint.
Project Ami · AMI Paris F/W 2025 VIP Campaign
The AMI Paris F/W 2025 VIP campaign highlights the seasonal collection through a series of portraits and editorial vignettes captured by photographer Angelo Pennetta. The project features actor Adam DiMarco and model Jeanne Cadieu, showcasing key pieces from designer Alexandre Mattiussi. The visual language shifts between controlled studio-style portraiture and lived-in environmental shots, leaning into a commercial aesthetic across varied interior and street-side locations. With fashion styling by Pau Avia, the campaign utilizes direct flash and warm, natural light to emphasize texture and garment detail. The imagery incorporates playful compositional elements, using props and balanced objects to frame the subjects.
Project Ami · Summer Skate
Ami presents Summer Skate, a fashion editorial campaign capturing a series of candid, lifestyle-driven portraits set against urban landscapes. The series leans into a relaxed streetwear aesthetic, utilizing the textural contrast of concrete and brick architectural backdrops to frame the collection’s casual apparel. Photographer Adam Peter Johnson brings a cohesive visual language to the project, employing analogue film techniques and natural light to emphasize the movement and soft palette of the garments. Fashion editor and stylist Nelly Carle curates a layered, contemporary look, focusing on seasonal staples like quilted vests, denim, and knitwear, accented by silver accessories and skateboards as integral props.
Project Ami · AMI S/S 25 KEYLOOKS by Daniel Archer
The Ami S/S 25 Keylooks campaign presents a study in refined tailoring and tactile minimalism. Captured by photographer Daniel Archer, the imagery leans into a grounded, editorial aesthetic that highlights the interplay between structured garments and raw architectural environments. Art direction by Jonathan Ferrari creates a cohesive visual rhythm across the collection, positioning the season's pieces within distressed, light-filled interiors. Fashion editor Carlos Nazario balances the collection's sharp silhouettes with relaxed, layered styling, seen in trench coats, pleated skirts, and tailored suits. The visual language relies on soft natural light and subtle earth tones, frequently punctuated by draped white fabric and weathered concrete textures. Set design by Valerie Weill underscores the project’s restrained, atmospheric approach, while grooming by hair stylist Benjamin Muller and makeup artist Adrien Pinault maintains a clean, direct focus on the collection’s construction.
Project Ami · Ami Pre Fall-Winter 25
Ami presents the Pre Fall-Winter 25 collection through an intimate fashion campaign that centers on raw, candid interactions. Captured by photographer and art director Sofiane Lahcen, the series utilizes natural light to emphasize the collection’s clean lines and textured fabrics. Featuring models Elvis Candy-Radovanovic and Famke van Hasselt, the campaign leans into a minimalist editorial style. The visuals pair relaxed wardrobe essentials against varied architectural backgrounds, from concrete surfaces to brick, maintaining a consistent aesthetic throughout the collection's reveal.
Project Ami · AMI Spring–Summer 25 Edit
The AMI Spring–Summer 25 Edit presents a series of fashion editorials centered on monochromatic tailoring and clean lines. Photographed and art directed by Sofiane Lahcen, the campaign utilizes a blend of raw, weathered surfaces and open outdoor settings to frame the collection. Featuring models Feranmi Ajetomobi and Leanne De Haan, the imagery leans into editorial composition, focusing on the movement of fabric and texture. Natural light serves as a primary stylistic element, creating a consistent, clean aesthetic across both studio-based profile shots and candid, nature-focused portraiture.
Project Ami · AMI Fall-Winter 25 Fittings
This editorial series documents the preparation of the Ami Fall-Winter 25 collection through a behind-the-scenes look at the design house's fittings. Featuring photography by Louise Chevallet, the work captures the tactile details of the season's garments and accessories within a bright, minimalist showroom environment. Fashion editor and stylist Carlos Nazario leads the visual narrative, focusing on the interplay of texture and form. The images lean into an editorial aesthetic, utilizing natural light and analogue film techniques to highlight the craftsmanship of tailored coats, leather accessories, and jewelry curated by designer Alexandre Mattiussi. Casting is overseen by Piergiorgio Del Moro.
Project Ami · AMI Fall-Winter 25
The AMI Fall-Winter 25 campaign translates the brand’s commitment to refined contemporary tailoring into a series of moody, atmospheric portraits. Captured by photographer Daniel Archer and styled by Carlos Nazario, the collection presents structured outerwear, double-breasted blazers, and layered ensembles set against the raw, distressed surfaces of an industrial interior. The imagery makes extensive use of low-key lighting and reflective mirror surfaces to create depth and layered refractions, lending a cinematic quality to the editorial focus. Designed by Alexandre Mattiussi, the collection explores earthy color palettes and rich textile textures, which are accentuated by the natural and directional lighting chosen for the shoot. The visual language is defined by a restrained, minimalist approach to grooming, with hair styling by Benjamin Muller and makeup artistry by Adrien Pinault. The campaign features an expansive cast of models, including Karen Elson, Lara Stone, and Leon Dame, casting a focused lens on the sophisticated silhouettes and sharp contours of the seasonal wardrobe.
Project Ami · AMI Paris Holiday 2024 Collection
The AMI Paris Holiday 2024 collection campaign captures an intimate, domestic mood through a series of editorial portraits and lifestyle shots. Photographed by Daniel Archer with art direction by Jonathan Ferrari, the visuals lean into a warm, retro aesthetic, set against interiors defined by striped wallpaper and vintage furnishings. Fashion styling by Anita Szymczak emphasizes the collection's textural depth, featuring chunky cable-knit sweaters, plaid layering, and heavy outerwear. Using natural light and soft, clean composition, the work focuses on the relaxed interaction of models including Anneliek Heuvel, Awek Gak, Lawal Badmus, and Valters Medenis, grounding the luxury fashion pieces in a lived-in, seasonal atmosphere.
Explore other Designer Fashion brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
